Kishan Cement Report2

Declaration
I , the under signed, ANIK SIPAI a student

S.Y.BBA hear by declare that project work prepared hear in my
own work and has been carried out the supervision of faculty Mr.
PARAM MEHTA and this report has not been previously submitted to
my other university for my examination.
Date :
Place: Morbi Signature:
2
ACKNOWLEDGEMENT
I am very much thankful to professor of my college for allowing me to undergo
the training and also for giving me valuable guidance concerning the project
report.
First of all I want to thank to Mr. Param Mehta, who is provide the
how to prepare the report.
I am very thankful to the management of “KISHAN CEMENT LTD”

who permitted me for doing the project training within an exposure of
function of big corporate for the period of 15 days.
I am thankful to PRODUCTION MANAGER who allowed me to carry out

my project and provided guidance whenever required. At last but not the list,
I am heartily thankful to all the departmental heads and staff members of
KISHAN CEMENT LTD have guided me in a very polite way and with
their full interest.
Thank you,
3
DECLARATION
I Anik Sipai , the student of S.Y. B.B.A., hereby declare that
this project is solely prepared by me, under the true and proper
supervision of all lecturers of Elite Institute Of Science, Technology &
Management. The information written in this report is purely
authentic and is collected from reliable data.
This work has not been previously submitted to any other

university for any examination .
Date:
Place: Morbi Signature:
4
5
SR. NO. CONTENTS PAGE NO.
1 Introduction
7 to 8
2 Glorious History and development of unit
9 to 10
3 Company profile
11 to 13
4 Vision & Mission
14
5 Size of Unit
15 to 16
6 Form of organization
17 to 18
7 Products
20 to 22
8 Manufacturing process
23 to 25
9 Organization Structure
26
10 Organization Chart
27
11 Time Keeping system
28
12 Employee service
29 to 31
13 Contribution of the unit to the industry
32
6
Introduction
Kishan Cements Ltd. has a long tradition of contributing to solutions

on socio-economic and environmental issues. ACL engages with community
stakeholders and works on two fronts: stakeholder engagement and
community development.Currently a fleet of seven ships with a capacity of
20500 DWT ferries bulk cement by sea and thus sustains cost advantage.
The Company improved efficiency of its kilns to get more output for
less power. Thereafter it set up a captive power plant at a substantially lower
cost than the national grid.
The company sourced a cheaper and higher quality coal from South
Africa and better furnace oil from the Middle East. As a result today, the
company is in a position to sell excess power to the local state government.
First cement company to receive the ISO 9002 quality certification.

Kishan also has ISO 14000 Certification for environmental systems.
Kishan Cements has always prided itself on its world class

performance. In order to continue to deliver and improve upon performance, a
project aptly titled ‘People Power’ has been launched at the Kishannagar
plant, with the aim of nurturing ‘highly productive people and healthy plants.’
The only cement company to be awarded the National Quality Award

in recognition of total quality management. The parameters adopted by the
Government for this award are on the lines of the most prestigious
international awards such as the Malcolm Baldrige National Quality Award
of the USA, the Demming prize of Japan and the European Quality Award.
About 75% of all the cement produced goes into ready-mix concrete,
which is used for buildings, bridges, sidewalks, walls and all types of
7
structures.The rest is used for building materials such as concrete blocks,
pipes and pre-cast slabs in road building and repairs and other nation building
applications.
The main raw materials used in the cement manufacturing process are
Clinker, Fly Ash Metric, Gypsum, Silica, Iron ore, and Limestone. The main
material, limestone, is usually mined on site while the other minor materials
may be mined either on site or in nearby quarries. Another source of raw
materials is industrial by-products. The use of by-product materials to replace
natural raw materials is a key element in achieving sustainable development .
Produced at Kishan Cements are:

▪ Portland Pozzolana cement (PPC)
▪ Ordinary Portland cement (OPC)
PPC is manufactured by blending a mixture of ordinary Portland cement

and pozzolana materials such as fly ash, in proportions not less than 15 per
cent and not over 35 per cent by weight of cement.OPC contains a mixture of
Portland clinker and gypsum ground to a very fine powder.
At par with the best in the world. The pollution levels at all cement plants
are lower than the rigorous Swiss standards of 100 mg/NM3.
Sanghi, ACC, Birla, JK Laxmi, Shree, Ultra-tech etc are the close competitors
Of the Ambuja Cement Ltd.
8
An Industrial Training Report on “Ambuja Cement Limited”
GloriousHistory and development of the unit
The KISHAN CEMENT LTD. Plant situated at Kodinar was the first
plant among the plant of the company in India. It was established in the year
1983 in the month of September by NarotamSekhsaria with partner, Suresh
Neotia with the initial investment of Rs. 86 Crores. Company, initially called
Gujarat Kishan Cements Ltd
Originally the project was planned to be located near the Mahuva in

Bhavnagar. All the procedures were completed in the early May 1984. Due to
the non co-operation and legal proceeding of villagers, the management
decided to change the site of the project. Finally the plant is located at the
Vadnagar, 5 km away from Kodinar in Junagadh district. The production was
started in the year 1986. ‘KRUPP POLISIUS AG WEST GERMANY’ one of
the biggest name in cement group.
The KISHAN CEMENT LTD. Company has been promoted by

Gujarat Industrial and Investment Corporation Ltd.
Kishan Cement Ltd. has grown dynamically over the past decade. Its
current cement capacity is about 27.25 million tonnes. The Company has five
integrated cement manufacturing plants and eight cement grinding units
across the country.
Kishan Cement Ltd. enjoys a reputation of being one of the most

efficient cement manufacturers in the world. Its environment protection
measures are on par with the finest in the country. It is one of the most
profitable and innovative cement companies in India
Kishan Cement Ltd. is the first Indian cement manufacturers to build a

captive port with three terminals along the country’s western coastline to
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facilitate timely, cost effective and environmentally cleaner shipments of bulk

cement to its customers. The Company has its own fleet of ships.
Kishan Cement Ltd. has also pioneered the development of the

multiple bio-mass co-fired technology for generating greener power in its
captive plants.
10
Company Profile
• Name of the unit: - Kishan Cement Ltd.
• Registered Office:- P. O. Kishananagar-362715.
Taluka :Kodinar,
Gir-Somnath.
• Corporate Office:- Elegant Business Park
MIDC Cross road-B
Off-Andheri- Kurla Road
Andheri (E)
Mumbai-400059
• Form of Organization:- Public ltd. Company
• Phone Number:- (02795)221137 , 232365
Fax- 220328 , 232032
• Website:- www.kishancement.com
11
• Chairman Emeritus:- Mr. N.S. Sekhsariya
• Board of Directors: -Mr.N. S. Sekhsaria (Chairman)
Mr.JanJenisch (Vice Chairman)
Mr.MartinKriegner (Director)
Mr.ChristofHassig(Director)
Mr.BLTaparia(Director)
Mr.NasserMunjee(Independent Director)
Mr.Rajendra P Chitale (Independent Director)
Mr.ShaileshHaribhakti (Independent Director)
Mr.OmkarGoswami(Independent Director)
Mr.HaigreveKhaitan (Independent Director)
Mr. UshaSangwan(Director, Institutional Nominee)
Mr. Ajay Kapur (Managing Director& CEO)
• Promoters:-Mr. NarotamSekhsaria
Mr.Suresh Neotia
12
• Bankers:- Bank of India

Bank of Baroda
Dena Bank
ANZ Grindlays Bank
HSBC
Punjab National Bank
Credit Lyonnais
• Auditors:- M/s. S.R. Batliboi& Co.

P. M. Nanabhoy& Co.
13
Vision & Mission
14
Size of Unit
SIZE OF ORGANIZATION
MEDIUM
LARGE SCALE SMALL SCALE MICRO UNIT
SCALE
• Small scale industry:-
If any company having investment in plant & machinery is
up to 3 crores. It’s called small scale industry.
• Medium scale:-
If any company having investment in plant & machinery is up
to 10 crores. It’s called medium scale industry.
15
• Large scale industry:-
If any company having investment in plant & machinery is

more than 10 crores. It’s called large scale industry.
“KISHAN CEMENT LTD.” is large scale industry at Kodinar. As

most of the work done by its latest technology in production process. It has
very huge capital investment. It has automatic and continuous cement plant.
16
Form of organization
There are many types of organization. Different company

uses different type of organization as per its requirement. When two or
more person , workers comes together to work a common goal.
Authority and responsibility are assigned among so that it can be called
organization.
According to ownership pattern business organization divided into following:-
• Sole proprietorship
• Partnership
• Hindu Undivided Family
• Co-operative society
• Joint stock company:-
1. Private company Ltd.
2. Public company Ltd.
The Kishan Cement Limited,Kodinar is a Public Limited Company.

Thus, it is an artificial legal person registered by the law with a particular
name and a common seal having common capital, responsibilities,
transferable shares,limited liability and perpetual existence.
17
Products of Ambuja Cement
• Cement simple
• 56 Grade Cement
• White Cement
• 53 Grades Ordinary portland Cement
• Portland Pozzoland Cement
• Rapid Hankering Portland Cement
• Special Grade Cement
18
Introduction
production is the process where raw materials are converted into finished goods.
all the process is differ to each product.
production means creation of utilities and covers all the activities of procurement,
allocation and utilization of resource such as energy material etc.
19
COMPANY PRODUCT & MANUFACTURING PROCESS
Company product:
Kishan cement produces many type of cement like as:
20
21
Manufacturing process:
Manufacturing means to make semi-finished goods into finished goods and
Manufacturing process summation of all the steps making semi-finished goods in to
finished goods.
Every manufacturing firm should have sound Manufacturing process to

Manufacturing goods without sound. Manufacturing process, Manufacturing cost will be
directly reflect in the profit if the organization.
The basic raw material required to produce cement are as follows:
1. LEMESTONE
2. RED CLAY
3. GYPSUM
4. COAL
5.FLY ASH
6.SILICA S
According to the mode of preparing the raw mix three different processes can
manufacture cement:
A. Wet process
B. semidry process
22
MANUFACTURING PROCESS CHART:
23
1. MINING & CRUSHING OF LIMESTONE:

Limestone is the basic raw material to produce cement. it is mainly
obtain from the open cost mining. The limestone is hauled through dumpers
up to the 70 to75 mm size. The crushing of limestone is done through
hopper crushed material passed on the conveyor belt in which the addictive
material is added to the material.
2. CRUSHING OF GYPSUM & COAL:

The second stage of cement manufacturing is to crush the gypsum &
coal by gridding machine.
3. MAKES A CINKER:
Clinker is a precondition to make cement of clinker is needed.
So, to make cement of clinker is needed. So, to make a clinker all crushed
material like limestone, gypsum& coal water with the help of elevator.
4. STORAGE OF CLINKER:
After a making of clinker it storage in a one place. It’s called silo. As
per the requirements clinker is send at required place weighing bin.
5. DRYING OF CLINKER:
After making a clinker, it dried in heating machine at 1200-1400
degree Celsius temperature. Minimum 1 hour required for drying the clinker.
6. STORAGE OF DRY CLINKKER:

After the drying a clinker it stored in a one place. It’s called silo. As per
the requirements, clinker is send at required place through conveyor belt.
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7. CRUSHING THE CKINKER & ADDED THE CHEMICAL:

Dried clinker is again crushed in the grinding cement mill. And
chemical is added as per the grad of cement. After adding the chemicals, this
all things are mixing in raw mill. After this process all these mixing are
transfer in to the ruler. Rulers exclude the wastage & clean to the cement.
8. PACKING:
Packing is the final of cement manufacturing process. Clean cement
again stored in a silo and last as per the requirement it come in weight box
through conveyor belt. After this cement bag which have capacity to include
50kgs. Cement in it.
25
Organization Structure
The modern industrial units cannot do without an efficient

organisation. Types of organisation are given below:-
• Line organisation
• Functional organisation
• Line and Staff organisation
• Committee organisation
• Matrix organisation
“KISHAN CEMENT LTD” plant at Kodinar uses line and staff

organisation.
26
Organization Chart
G.M. (A/C)
Director
G.M.(I.T.)
Asst Mgr
G.M Pur.
R&D Asst Mgr
D.G.M Admin.
Comrral SR. Mgr
G.M Sales
M.D. Joint Pres ident B.C.T Sr. Mgr
Works Packg.
G.M. Pewer &
Plant
D.G.M
Civil
Director G.M.
Mcch
Chif Security
Officer
G.M
Geology
Joint Pres ident G.M

Sr. V.P. System Milnes & Geo
Mine
& Audit
D.G.M
Personnel
Liavo ning
G.M
Communication
Land Dept
27
Time Keeping System
“Time waits for None” is the famous saying, keeping this view in mind
it is an essential pre-requisite for a unit to develop an efficient working
condition.
Every organization adopt its own time-keeping system according to

their convinces to regulate the functioning of the employees. Employees have
to work 8 hours per day.
Number Shifts Time Hours

1 White Collar 9:00 AM to 1:00 PM 8
2:00 AM to 6:00 PM
2 Blue Collar-A 10:00 AM to 6:00 AM 8
3 Blue Collar-B 6:00 AM to 2:00 PM 8
4 Blue Collar-C 2:00 PM to 10:00 AM 8
• General Shift: - 9 A.M. to 6 P.M.
• Lunch Time: - 1 p.m. to 2 p.m.
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Employer Services
The services provided by Kishan Cement ltd. to their employees are

as under:-
• Transport facility:- Kishan cement ltd. Has three big buses to prov
facility to the children of employees to go school . Eight mini buses
running between Kishannagar and Kodinar. And company also
provides bus facility to the employees and their families kishannagar
to Veraval for shopping purpose.
• Housing facility:- Kishan cement ltd. Has provided facility of 704

quarter for accommodating various categories of employees in 4
colonies. There is a big township developed only for the employees by
company known as Ambujanagar. In that they provide water, necessary
furniture, free electricity and cable connection.
• Library:- There is library where all news paper in English , Hindi an

Gujarati are available . Also different books and magazines are
available there.
• Uniform facility:- Kishan cement ltd. Provide 10-meter clothes eve

year for uniform of the company and now a days they provide Rs. 200
to each employee for the purchase of shoes.
• School facility:- The Company has given the school facility for
children of employees within the colony. It is English medium school
29
providing education from lower K.G. to H.S.C commerce and science

of CBCS board. Named by KishanVidyaNiketan.
• Kishan temple:- Company has constructed a temple for spiritual and

religious activities known as Kishan cement which is managed my
them only. It has very beautiful garden.
• Recreation and Entertainment facility:- The Kishan cement ltd. Has

its own auditorium hall and garden cum playground in which company
arrange pictures, dramas and other functions etc.
• Canteen facility:- There are three canteens at Kishannagar where tea

and snacks are provided with 65% of subsidy. Also there is facility of
meals to the staff members coming from outside the town.
• Medical facility:- The company has 7 beds hospital having facilities of

X-ray , Pathology, Laboratory , ICU, mini operation theatres and
ambulance managed by 6 MBBS qualified doctors and other staff .
• Accident Insurance:- All the employees of Kishan Cement ltd. are

covered under the companies group personal accident policy . This
policy covers not only the accident risk during the course of
employment but also away from the work.
30
• Welfare centre:- The Company has established welfare centre for

employees and their families. In these centre different types of indoor
or outdoor games is available like tennis, carom, badminton, chess,
volleyball etc. There is also one co-operative society in colony.
• Hostels facility:- Kishan Cement limited, Kishannagar has two

hostels for bachelor employees with 66 rooms facility.
• Scholarships for children of employees:- For higher education of

employees children, the company provides scholarship scheme to
provide financial assistance of Rs. 40000 per year till completion of
course , if the child is passes HSC exam with 75% or more marks and
gets admission in Medical/Engg then they get scholarship in a year.
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Contribution of the unit to the industry
The Indian cement industry is weakly oligopolistic in nature on a

national level with top 12 firms among more than 100 firms capturing 70% of
the cement market.
Kishan Cement limited is contributing 13% in total of 70% of cement

production in India which is 3rd highest among the cement manufacturing
firm, according to march 2011 survey.
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33
SR.NO. CONTENTS PAGE NO.

1 Introduction 35
2 Organization Structure 36
3 Recruitment , Selection and Induction
37 to 39
Procedure
4 Training and Management Development
40
Programme
5 Job Description 41
6 Promotion and Transfer Policy 42
7 Wage and Salary Administration 43
8 E S I Scheme 45
9 Provident Fund Scheme 46
10 Grievance Handing Procedure 47
34
Introduction
The success of business enterprise depends to a large extent on the

quality of its personnel. The plan of business may be logically sound and
structure of organization may be perfect, but if the recruitment and training of
personnel are unscientific, business cannot grow. The growth of business
depends mainly on willingness and ability of its employees.
The white collar employees have 8 hours duty per day and blue collar
job workers have duty of 8 hours divided into three shifts for 24 hours. The
following table represent it:-
Number s h i f t s T i m e H o u r s
1 White Colla r 9 : 0 0 A M t o 1 : 0 0 P M 8
2:00 PM to 6:00 PM
2 Blue Collar-A 1 0 : 0 0 P M t o 6 : 0 0 A M 8
3 Blue Collar-B 6 : 0 0 A M t o 2 : 0 0 P M 8
4 Blue Collar-C 2 : 0 0 P M to 10:00 PM 8
35
Organization structure means the entire system adopted by any

company to run company smoothly. Keeping in view the concept of
decentralization of authority and help to achieve objective of company and to
manage day to day activities. Kishan Cement use the following organization
structure for human resource department.
Department General
Manager
Sr. Manager Asst Officer
Dy. Manager
Senior Officer
Asst Officer Asst Officer Asst Officer
36
Recruitment, Selection and Induction Procedure
Recruitment:-
Recruitment can be actually defined as the generation of the application for
specific post thus it is a searching of prospective candidates, a process of getting potential
employees who are willing to apply for the job in the company.
When vacancy is found in any of the organization department , the department

head fills up a requisition form in which all age, duty, every qualification and experience
is being sent to the human resource department and after it is being approval is being
advertised on the notice board unit or in newspaper, magazines etc. while selecting the
means of communication
Recruitment method for workers

Skilled persons are obtained through some technical institute like ITI, ITO etc.
Management keeps contact with well qualified one and are been recommended by the
head of training centres and thus being recruited by the unit.
Unskilled workers are obtained from the local areas of Kodinar and other near by
places. This particular region being remote and backward, plenty of unskilled workers are
there and available easily at reasonable wages.
Recruitment procedure for staff

The official and administrative staff is recruitment at the head office at Mumbai
and according to the information has been supplied, newspaper is considered as the best
media for advertising purpose.
37
Selection:-
In this company select the person from all the persons who came after
recruitment process.
Selection procedure for workers

The company has adopted two methods of selecting the essential
workers in the organization. One of them is to call the candidates for personal
interview and to know his basic knowledge, attitude regarding the job and
some other basic testing. This is a kind of preliminary interviews.
In Kishan Cement Limited, trade union plays an important role in
selection process of workers. Especially in the case of unskilled workers, the
view of trade union is taken into consideration while taking decision to select
any person.
Selection procedure for staff member
Different type of selection procedure has been acquired by Kishan
Cement Limited. The following procedure is taken into consideration on
while selecting the staff members.
• Advertise of vacancy is given the newspaper, magazine etc.

• Inviting application from applicants for a particular post
• After application is being received they are scrutinized
• Appropriate application is send interview call letters.
• Conduct personal interview on particular days
• The selecting person is given appointment letter and induction in the
organization.
38
Induction:-
Once the candidate is selected he has to go for the induction performs

which generally for one year. Induction means to make the workmen familiar
with the environment of the work area. He is also made aware about the rules
regulations of the work area and responsibility of this job. The induction
period is very necessary.
39
Training and Management Development Programme
Successful candidates placed on the jobs need training to perform their

duties effectively. Training & development constitute a going process in any
organization. Every organization needs to have well-trained & experienced
people to perform the activities. In a rapidly changing society, employees
training & development is not only an activity that is describe but also an
activity that an organization must commit to maintain viable & knowledge
workfares. In simple term training refer to the importing of specific skills,
abilities & knowledge to an employee.
At Kishan Cement Limited, training is given to both the newly

recruited as well as existing employees whenever needed. The training given
by company is related to cost control & cost effectiveness, disciplinary action,
leadership quality.
Kishan Cement Limited is on the path of its superior performance.

The company is also doing its business with global market. In India, the share
of company in the total export of the cement is highest since last three years.
Total turnover, export, profit and the company’s history and development
reveals that it is a highly and progressive company. It is on the path of
success.
The company performs job description at managerial levels only as it

attempts improvement in every individual managerial effectiveness. Its main
aim is to put the new ideas and innovation in the managerial practice.
40
Job Description
Job description means a pertinent picture of the organization

relationship, relationships & specific duties that constitute a given a job or
position.
In Kishan Cement Limited when a person is recruited or is transferred

to other section then the supervisor manager of that section gives full
instruction about the job. The superior and manager observe the work of their
subordinate continuously when they feel it necessary. The information
included in job description of Kishan Cement Limited is as under:-
• Nature of the job

• Working condition
• About candidate duties and responsibility
• Relation with the job
• Tools and equipment involves in doing job
• About superior from whom he/she will have to control and guide.
41
Promotion and Transfer Policy
• Promotion:-
Promotion means increase in authority responsibility, status,
salary, prestige, opportunities, more facility etc. It means to do
upliftment of any employee within the organization and push in the
direction of up level.
In Kishan Cement Limited promotion is based on employee’s
attitude and performance, not on the basis of seniority.
• Transfer:-
Transfer can be defined as a change in job where the new job is

substantially equal to the old interims of status, responsibility & pay .
Transfer policy is horizontal movement of the employee.
Kishan Cement Limited has many units and plants with in the
country, so inter unit transfer is possible along with unit department
transfer. Any employee, want to get transferred then he/she can file an
application to the management and if possible grant will be given to
employee on this application.
42
Wage and Salary Administration
Wage & Salary administration is an essential part of human resource

department wage & salary means the minority reward paid to the employee
on behalf of his work. It has initial relation with job evolution department.
Wage:
The Wage administration of Kishan Cement Limited is as under:-
• Wage sheet are prepared monthly in the time office and payment is
done on the person time rate.
• Unit aims at equitable wages to employees
• Payment is not made in cash, each and every worker and staff member
has it’s A/C in SBS at Kodinar.
• Payment is made on the 7th day of every month.
• Wages is paid only for net days present.
Salary:
The Salary administration of Kishan Cement Limited is as under:-
For staff, salary sheet are prepared in account office and payment is
also done on time rate. It is based on the grades of employees. Following
grades are given by company to their employees.
• Grade A – M1 to M5 (Management Category)

• Grade B – Wage board (workers Category)
• Grade C – Trainers
Basic salary + HRA + TA + DA +Bonus. Kishan Cement Limited has

declared 80% to 90% of annual salary as bonus to its employees
43
Provident Fund Scheme
All employees are covered under the provident fund and miscellaneous
provision act, 1952. New entrants drawing a basic salary over Rs. 6500 per
month are eligible for the membership of the company managed provident
fund trust, provided.
The Kishan Cement Limited has to follow provident fund act 1952.
Provident fund will be deducted from salary of employee at a rate of 12%.
• The employee’s contribution @ 12% will be deposited in provident fund

account.
• Employer’s contribution @ 12 will be deposited in two different accounts

a follows.
•Deducting 8.33% goes to pension account.

•And 3.67% goes to P.F. Account.
44
Grievance Handling Procedure
This procedure is established under industrial dispute Act 1982 to solve

the various industrial disputes. If the company has 50 or more Employees
then it is compulsory for an organization to create an authority to solve
grievances.
Grievance means the employees of the company are not satisfied.

Dissatisfaction to the employees whether valid or not, related to company or
not and employees fees to be unfair or unjust.
To handle and solve such Grievance the Kishan Cement Limited

company do following procedure:-
• In the company the workmen will take his grievance in oral or written
to his immediate superior, if the complaint is against the immediate
supervisor then it should be written and submitted to the next higher
authority.
• If the decision of his immediate superior on the next higher authority is
not satisfactory then he has to forward it to the manager of the
department.
• The management brings out the situation to the grievance shift and if
the solution is satisfactory the copy is forwarded to the grievance
committee, if the workers are not satisfied or they does not get reply in
seven working days then the matter will be included in the agenda for
discussion at the next meeting of the grievance committee.
45
46

1 Introduction 48
3 Product Planning 50
4 Market Segmentation 51 to 52
5 Pricing Policies 53
6 Channel of Distribution 54
7 Sales Promotion 55 to 56
8 Advertising 57
9 Marketing Research 58
10 International Marketing 59
47
Introduction
The term marketing is derived from Latin word ‘marcutus’

which means a place where business is conducted.
Market:-
The market means a place where buyer and seller meet each other and
the deals finalize.
Marketing:-
Marketing means to delivered goods and services at a right time, at a

right place, and to the right person.- it’s knows as marketing. The bases of
marketing are selling of the product. But the term Marketing is very wide and
various. The Marketing head office of Gujarat Kishan Cement Ltd. At
Mumbai which includes the Marketing Department of Gujarat Ambuja
Cement Ltd. Is in Gujarat, Maharashtra, Rajasthan and other stat of the
country and also in foreign country . Kishan Ambuja Cement Ltd. Covers
sales area in south Gujarat, mid Gujarat north Gujarat, Saurashtra and kutch,
Gandhinager and kheda. Marketing is starts with human’s needs and wants.
People want their basic need like food, air , water clothing & shelter to
survive. The human wants are unlimited, various, and wide so, the marketing
process will never becomes top.
Marketing department of Kishan cement ltd. is working around the clock

to achieve the objectives of the firm.
48
ORGANISATION OF MARKETING DIPARTMENT
It is true that the human wants are unlimited, Various, and wide so, it is a
responsibility of Marketing Department tp organistion it’s department in such
a way that it can help to satisfy the human wants. It does not help in the sales
and distribustion of the goods and services only but it also help to customers
satisfaction. Gujarat Kishan Cement Ltd. has its head marketing office at
Mumbui. The unit has adopted the marketing strategy of Geographical area
wise.In Gujarat the burden of marketing is carried by private marketing
agency MITCO which is situated at Ahmadabad.
The Organization structure of Marketing department of G.A.C.L.
MANAGING DIRECTOR
MANAGING MARKETING MANAGER
ASST. MANAGER
SENIOR SALLES OFFICER
SALES OFFICER
SENIOR EXECUTIVES
MARKET REPRESENTATIVE
49
Product planning
Product is the main thing in the any company. Product planning means
what is to produce, when to produce, how to produce & where to produce. It
is important functions of marketing departments.
To satisfy customer needs and wants product planning is essential.

Many products affect some factors like geographic factor, cultural factor,
social factor, demographic factor, psychological factor, and many others.
Product planning is related to product packing, labelling, branding,

after sales service, organizing, product research etc.
The main product of Kishan Cement Limited is cement and product

planning of company is for portlandpozzoland cement, ordinary port land
cement, 53 grade cement, special cement for railway etc. In product planning
the product, which is demanded the most is paid more attention.
The quality test is held; everyday for only maintaining a standard

quality and because of this company got the ISI mark.
• ISO 2000 [ For pollution free production ]

• ISO-9002 [ For quality ]
50
Market Segmentation
According to Stanton “Market segmentation consists of taking the total

sub market or segments each of them which to be homogenous in all
significant aspects”.
The Kishan Cement Ltd. segments the market into 5 groups which are
as follows:
MARKET SEGMENTATION
Traders Builders Institutions Government
• Traders segment:- It is the biggest segment which covers 60% market

of Kishan Cement Limited . It is the segment of the retailers where
brand identification, quality of product and market penetration plays
very important role.
• Builders:-It is the second largest segment and very effective segment

in cement marketing of builders generally purchase in large quantity.
So price and credit policy plays an important role in this segment.
• Institutional:-This segment covers industrial units and public trust .

So, relationship plays big role for this segment.
51
• Government:-Government and semi-government agencies are the

largest consumer contributing about 25-30% of all India cement
consumption special quality cement is asked at time for railwaysand
irrigation development etc.
52
Pricing policies
Price is a critical marketing tool in the modern marketing era. Price is

the amount of money charged for a product or service. It is the total value that
customers exchange for the benefits of having or using products or services. It
is also important because it is a highly risky decision area. Any mistake in
pricing will adversely affect the company, its profits, growth and future.
There three method of pricing policies.
• Cost plus margin pricing policy

• Demand oriented pricing policy
• Competition oriented pricing policy
The Kishan Cement Limited does not follow any fixed pricing
policy.The competitors of the company are Ultratech, Shree, ACC, JK etc.
The company does not follow any particular pricing policy.
The Kishan Cement Ltd. follows net billing and discount structure in
its price structure with Rs. 3 cash-discount and Rs. 1 price-discount on
invoice price.
53
Channel of Distribution
Goods are distributed from the place of production to the place of

consumption. People , institutions , merchant and functionaries , who take
part in the distribution function are called ‘Channels of Distribution .’
There are two types of distribution channel :- Direct channel and

Indirect channel . Kishan Cement Limited follow indirect channel of
distribution which is as follows:-
Manufacturer
Dealers/Stockist
Sub stocks
Retailers
Consumer
54
Sales Promotion
Every company tries to increase their sales through different ways

some makes advertisement; some makes events etc. in short every company
try to increase their sales through different types of advertisement through
different medium.example: door to door selling.
Kishan Cement Limited adopted various types of sales promotion

tools like discount, gifts and some other incentives and sometime company
send their dealer and distributor on tour.
The Kishan cement ltd. do sales promotion at dealer level, salesman

level, consumer level such as:-
• Dealer Level: - Dealer being the direct link between the customer and
company so, sales promotion applied on them provides fruit full result.
The company provides such schemes like incentives will be given on
its sales turnover, foreign tour gift is given to them for sale of product,
picnic is arranged for them, calendar, diaries, etc is provided to motive
the dealers.
• Salesman Level:- Different attractive incentives are provided by

Kishan Cement Limited to its salesman for increase in sales volume to
their target. The target is fixed for each and every salesman and he is
able to archive it, he will be awarded some gift or monetary reward and
thus they are motivated.
55
Advertising
“Any paid form of non- personnel communication of ideas, goods or

services by business firms identified in the advertising message intended to
lead to sale immediately or eventually.”
Most of organization use an advertising agencies an outside firm that

specializes in the creation, production and replacement of the
communications message and that may provide other services to facilitate the
marketing and promotions process.
Today in modern era advertising become very important for every firm
and without advertisement product cannot be much successful due to
competitions.
Kishan Cement Limited gives advertisement of its product through:-
• Television
• Wall painting
• News paper
• Internet
• Magazine
• Posters on roads etc.
57
Marketing Research
Marketing research is an important area for marketing department.

Marketing research involves gathering, analysing and interpreting data
relevant to business operations to get the best possible answer to certain
major questions like what to produce , when and how much to produce ,
where to place a product in market , where to direct sales efforts, and what
price to charge.
The objectives of marketing research are to know the needs and wants
of target market , to know about market changes , to face competition
effectively , to segment market and select target market , to find out
opportunities and to prepare for challenges and threats etc.
Marketing research may include research for products, market

competition, marketing strategies, sales method and policies, buyer behaviour
and attitude at market place, distribution , pricing etc.
The Kishan Cement Ltd. has installed its own customer support
department for marketing research at Mumbai. The company is also sending
its higher level executive to the foreign countries for the purpose of survey
and marketing research.
The company follows survey method to collect the data to carry out the
research through personal interview. Also it carries out experimental method
to check distribution channel etc.
58
International Marketing
International marketing means to produce product for the foreign

customers and to make necessary arrangement to supply them.
Kishan Cement Ltd. does both import and export activity. It imports
higher quality of coal as raw- material from South Africa and export 25% of
the total production in various countries such as Sri Lanka , Nigeria , South
Africa , Kuwait , Turkey , Mauritius , Dubai , UAE , Yemen , Sudan , Qatar
& Iraq.
ACL has its own office in Mumbai by which they have good marketing
relations with other countries and doing international marketing also from
there. Company uses shipping transportation to export bulk cement.
Today, International marketing has good credit to develop business in other

countries. It is also very useful to increase our nation’s economic growth.
59
60

1 Introduction 62
3 Financial Planning 64
4 Capitalisation 65
5 Capital Structure 66
6 Management of Fixed Assets 67 to 68
7 Management of Working Capital 69
8 Operating Leverage & Financial Leverage 72
9 Profitability and Dividend Distribution 73 to 74
61
Introduction
Finance is the life blood of the business. According to the modern

view, the purpose of finance management is not merely to acquire finance,
but to utilize it effectively in the business.
Finance is required right from the stage of beginning of the business till
it ends. Proper & timely availability of finance leads to success in business
activities. Management of finance is a very crucial activity.
The basis work of Finance department is to know how the monthly

resources of the organization can be utilized in the best way. The account
department has to keep complete record of the transaction made by the
organization.
62
Organization structure means the entire system adopted by any

company to run company smoothly. Keeping in view the concept of
decentralization of authority and help to achieve objective of company and to
manage day to day activities. Kishan Cement use the following organization
structure for finance department.
Vice President
Manager
Dy. Manager Chef. A/C Dy. Manager

Manager
A/C Officer A/C Officer

Share A/C
Officer
Officer Asst. A/C

Asst. Officer Officer
Asst. Officer
Assistance
63
Financial Planning
Financial planning is the most important aspect of the finance

manager’s job. The success of an organization always depends upon the
proper planning which refers to make plan about finance that how much
money is required, how it is to be collected, utilized etc. Financial
management has to make plan for capital investment and also for working
capital of the current year.
Financial planning is the activity concerned with the maintaining and

controlling firm’s financial resolves. It is the prime factor deciding the
success or the failure of the company.
So far as the Kishan Cement Limited is concerned it has prepared two

types of financial plans. The financial year of Ambuja is from January –
December. Financial planning is organized as per annum for long time as well
as per month for short time also.
Short term planning:-
Financial planning is done for less than one year is called as short term
planning. Kishan Cement Limited does it weekly, fortnightly, monthly and
quarterly basis.
Long term planning: -
Planning done for more than one year then it is called as long term
planning. Kishan Cement Limited prepare long term plan in detail. It has
greater importance in the financial planning. The financial sources used to for
long term by company are equity share capital, reserve and surplus,unsecured
loans, deposit.
64
Capitalisation
“Capitalisation is the sum total of all kinds of long term securities issued
by a company as well as the surpluses which are not meant to be distributed. ”
• Over Capitalisation: - Over Capitalisation means book value of share

is greater than its real value. Total capital is greater in relation to
earnings. (Over-Capitalisation= High book value and low real value.)
• Under Capitalisation: - If real value of a share is greater than its book

value, then the company is said to be under capitalisation. In other
words, total capital is less in relation to earnings. (Under-
Capitalisation=low book value and high real value.)
• Proper Capitalisation: - If book value of a share is equal to its real

value, capitalization is at its proper level. (Proper Capitalization= book
valve equal to real value of a share.)
Kishan Cement Limited is under capitalisation as its real value of share

is higher, then its face value. The book value of share in Dec. 2011 is Rs.
52.38 and its real value is higher than that.
65
Capital Structure
Capital Structure is referred to as the ratio of different kinds of securities

raised by a firm as long-term finance. The capital structure involves two
decisions:-
a. Type of securities to be issued are equity shares, preference shares and

long term borrowings (Debentures).
b. Relative ratio of securities can be determined by process of capital
gearing.
From this data of last five years it is know that the Kishan Cement
Limited is low capital gearing company as it is equity capital dominates total
capitalization.
66
FINANCIAL HIGHLIGHTS OF 5 YEARS

INCOME 2015 2014 2013 2012 2011
STATEMNET
Net Sales 9,368 9,911 9,079 9,675 8,504

Operating EBITDA 1,531 1,928 1,667 2,473 1,977
Profit before tax 1,172 1,783 1,514 1,902 1,703
Profit after tax 808 1,496 1,295 1,297 1,229
Balance sheet
Net worth 10,307 10,103 9,486 8,805 8,069
Borrowings 33 29 29 35 43
Capital employed 10,946 10,763 10,121 9,414 8,778
Fixed assets-gross 12,013 11,429 10,826 10,184 9,702
block
Fixed assets-net 6,092 6,227 6,063 5,862 6,186
block
Current assets 6,549 5,995 5,537 5,276 4,264
Current liabilities 3,226 3,138 2,843 2,899 2,764
Cash flow
statement
Net cash generated 1,553 1,675 1,287 1,858 1,533
from operations
Cash and cash 5,032 4,459 3,961 3,860 2,899
equivalents
Significance
Ratios
Operating 16% 19% 18% 26% 23%
EBITDA/net sales
Return on capital 12% 18% 16% 22% 21%
employed
(EBIT/AVG.CE)
Debt equity ratio 0.00 0.00 0.00 0.00 0.01
{debt/(debt+NW)}
Price earnings ratio# 39.02 23.65 21.79 23.83 19.37
Book value per share 66.52 65.29 61.43 57.24 52.67
(rs.)
Basic earnings per 5.21 9.67 8.39 8.43 8.02
share (rs.)
Dividend per share 2.80 5.00 3.60 3.60 3.20
(rs.)
Dividend payout 65% 62% 50% 50% 46%
ratio
Current ratio 2.03 1.91 1.95 1.82 1.55
67
OPERATIONS
Cement capacity- 29.65 28.75 27.95 27.95 27.35
million tonnes
Cement production 21.54 21.43 20.96 21.62 20.97
million tonnes
68
Management of Working Capital
Working capital means short time assets and liabilities. To done thecontinuous
routine activity we need some working capital so, in simple wordworking capital is
nothing but analysis of Current Assets & Current Liability.There are mainly two concepts
of working capital.
(1) Gross Working Capital:- Gross workingcapital is the capital investment in the
term current assets i.e. cash, short term securities, debtors, bills receivable and stocks etc.
(2) Net Working Capital:- Net working capital is the difference between current
assets andcurrent liabilities.
Working capital management mainly on three bases:-
• Management of inventory:- The major portion of working capital is occupied by

inventory which includes raw material, spare parts, work is process, finished
goods etc. The management of inventory is very important from the view point of
profitability.
In year2016 Rs-937.54crore is the inventory of Kishan Cement Limited.
• Management of receivables:- In every business selling on credit is inevitable to

increase sales and that results into amounts to be received from customers. These
are called receivables. This includes trade debtors and bills receivable. There is a
risk of bad debts also in business as some debtors may not be able to pay the debts
that they owe to business.
In the year2016 Rs-crores is the sundry debtors of Kishan
Cement limited.
70
• Management of Cash & Bank:-The most liquid assets of

business is cash which includes bank balance also. It includes (i) Fixed deposit
with the bank (ii) Balance of current account with the bank (iii) Cash on hand.
Most of the money is lying in current account with the bank. Some companies
keep their surplus cash with banks in fixed deposit. The least amount is the cash
on hand. This is the most liquid assets as ultimately all business transaction result
into cash.
In the year 2016, Rs. 2420 crores is the cash and bank balance of
Kishan Cement Limited.
71
Profitability and Dividend Distribution
In Kishan Cement Limited, the equity dividend distribution &

profitability in earning per share is as under:-
As per graph,In Kishan Cement Limited the earning per share in year
2007 wasRs. 11.62 which states highest in last five years. In 2009, Rs. 8 was
the lowest EPS in last five years. EPS decrease from Rs. 11.62 to Rs. 9.21 in
year 2008 and it continuesto Rs. 8 in year 2009. After that it increases to Rs.
8.26 In year 2010 and again decrease to Rs. 8.01 in year 2011. So EPS of the
company is fluctuating.
73
CONCLUSION
“Kishan Cement Limited” has develop very nicely and it is doing on a

continuous bases. It provided employment to large numberof people.The unit
has provided me all valuable information related to my subject matter. I come
to know about importance and usefulness of various department of company
in day-to-day life
The company is functioning smoothly and running successfully and has

bright future prospects as all the departments are managed very well & there
is clear delegation of authority & responsibility, rights & duties.
This company has also made my theoretical concepts, clear & showed
us how theory & actual practical are combined in the real business world. The
whole credit goes to technical & non technical staff of organization.
At last I would like to conclude that the training had provided me

valuable insight into the practical of knowledge.
75
BIBLIOGRAPHY
Annual Report:-
• Annual report of Kishan Cement Limited – 2014
Books:-
• Basics of Marketing Management – Dr. R.B. Rudani – S. Chand

• Human Resource Management – Bharat & Company
• Financial Management – B.S. Shah Prakashan
Websites :-
• www.scribd.com
• www.kishancement.com
• www.moneycontrol.com
76

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Declaration

I , the under signed, ANIK SIPAI a student

I am very thankful to the management of “KISHAN CEMENT LTD”

I am thankful to PRODUCTION MANAGER who allowed me to carry out

This work has not been previously submitted to any other

Kishan Cements Ltd. has a long tradition of contributing to solutions

First cement company to receive the ISO 9002 quality certification.

Kishan Cements has always prided itself on its world class

The only cement company to be awarded the National Quality Award

Produced at Kishan Cements are:

PPC is manufactured by blending a mixture of ordinary Portland cement

GloriousHistory and development of the unit

Originally the project was planned to be located near the Mahuva in

The KISHAN CEMENT LTD. Company has been promoted by

Kishan Cement Ltd. enjoys a reputation of being one of the most

Kishan Cement Ltd. is the first Indian cement manufacturers to build a

facilitate timely, cost effective and environmentally cleaner shipments of bulk

Kishan Cement Ltd. has also pioneered the development of the

• Name of the unit: - Kishan Cement Ltd.

• Registered Office:- P. O. Kishananagar-362715.

• Corporate Office:- Elegant Business Park

MIDC Cross road-B

Off-Andheri- Kurla Road

• Form of Organization:- Public ltd. Company

• Phone Number:- (02795)221137 , 232365

Fax- 220328 , 232032

• Chairman Emeritus:- Mr. N.S. Sekhsariya

• Board of Directors: -Mr.N. S. Sekhsaria (Chairman)

Mr.JanJenisch (Vice Chairman)

Mr.Rajendra P Chitale (Independent Director)

Mr.ShaileshHaribhakti (Independent Director)

Mr.HaigreveKhaitan (Independent Director)

Mr. UshaSangwan(Director, Institutional Nominee)

Mr. Ajay Kapur (Managing Director& CEO)

• Bankers:- Bank of India

• Auditors:- M/s. S.R. Batliboi& Co.

Vision & Mission

• Small scale industry:-

If any company having investment in plant & machinery is

up to 3 crores. It’s called small scale industry.

If any company having investment in plant & machinery is up

to 10 crores. It’s called medium scale industry.

• Large scale industry:-

If any company having investment in plant & machinery is

“KISHAN CEMENT LTD.” is large scale industry at Kodinar. As

There are many types of organization. Different company

According to ownership pattern business organization divided into following:-

The Kishan Cement Limited,Kodinar is a Public Limited Company.

Products of Ambuja Cement

• 53 Grades Ordinary portland Cement

• Portland Pozzoland Cement

• Rapid Hankering Portland Cement

• Special Grade Cement

COMPANY PRODUCT & MANUFACTURING PROCESS

Every manufacturing firm should have sound Manufacturing process to

The basic raw material required to produce cement are as follows:

MANUFACTURING PROCESS CHART:

1. MINING & CRUSHING OF LIMESTONE:

2. CRUSHING OF GYPSUM & COAL:

6. STORAGE OF DRY CLINKKER:

7. CRUSHING THE CKINKER & ADDED THE CHEMICAL:

The modern industrial units cannot do without an efficient

“KISHAN CEMENT LTD” plant at Kodinar uses line and staff