Merging with musical.

ly
On 9 November 2017, TikTok's parent company, ByteDance, spent up to $1 billion to purchase musical.ly, a startup
based in Shanghai with an office in Santa Monica, California, owning a popular social media platform targeting the
US teenage market.[19][20] Looking forward to leveraging the US digital platform’s young user base, TikTok merged with
musical.ly on 2 August 2018 to create a larger video community, with existing accounts and data consolidated into
one app, keeping the title TikTok.[20][21][22]

Expansion in other markets

As of 2018, TikTok is now available in over 150 markets, and in 75 languages. [23][24] TikTok was downloaded more
than 104 million times on Apple's App store during the full first half of 2018, according to data provided to CNBC by
Sensor Tower, an app analytics platform based in San Francisco. It surpassed Facebook, YouTube and Instagram to
become the world's most downloaded iOS app for that time period. [25][26]

Douyin
As a separate app from TikTok, Douyin is available from the developer's website and has maintained the same app
title since its launch in September 2016.[27] Part of its popularity is attributable to its marketing campaigns, launching
several activities with Chinese celebrities to engage their fans' interest. For example, its marketing campaign in 2018
Spring Festival Gala alone brought an increase of 70 million daily active users. [28] In February 2018, Douyin launched
a partnership with Modern Sky to monetize music.[29]