Asian Institute of Science and Technology

Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 1

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 Asian Institute of Science and Technology
Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 2
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Chapter 1

BACKGROUND OF THE STUDY

Introduction

Filipinos loves to eat every single time in life. It might sounds funny, but for

Filipinos “There will be no time that will pass by without eating”. In fact, Filipinos had

their own version of MATH which means “Merienda, Agahan, Tanghalan, Hapunan”. In

connection with this researchers had brainstorming; and as a cookery student the

researchers come up with the idea of something or a food that will be very in demand for

Filipinos, once the researchers market it and the chosen food is Puto.

Puto is the most popular kakanin, this steamed rice cake is traditionally in white

color, although it can be tinged green or purple to indicate that it’s been flavored with

Pandan or Ube, respectively. Just like the baguette from the country of France, it is

sometimes eaten alongside savory viands, most notably the Dinuguan. Choice toppings for

Puto, range from a single strip of cheese to a slice of salted egg.

The word “Puto” is derived from the Malay word “Puttu”, which means

“portioned”. The regional variants of the steamed cake take their names from either their

appearance or their most notable feature. Puto Bumbong for example, is named after the

chimney-like contraction that used to cook it, Puto Seco translates to “Dry Puto” in Spanish

(a nod to this variants biscuit like texture.)

It is the most common delicacy here in the Philippines. It has many variations of

taste, looks and shape, and it depends on its class, some Puto or small, one that Puto have
 Asian Institute of Science and Technology
Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 3
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in common is that they are all made of rice that is grinded in many different ways, that is

why Puto has a lot of variation.

Puto has many kinds, including Puto Pao, Puto Binan, Puto Pulo and Puto Popo.

Puto Pao is made of Rice of course, and it is like a Siopao. It is the only Puto that has sweet

meat and feeling inside. This is a tribute for Chinese. According in some research or article,

Puto originates in Binan. Another kind of Puto, is the Puto Binan. It is composed of grinded

rice, lots of eggs, mixed with water and after that it is pampered with cheese, with melted

butter and top it with grinded eggs.

Another kind of that we shouldn’t miss out is the Puto Pulo. Puto Pulo is made with

grinded rice, mix with water and some sugar, and condensed milk .These has two types the

original and assorted ones. These two types has the same taste, the only difference between

the two is the color.

Lastly, is the Puto Popo. It is just like Puto Pao on its looks, but when it comes to

the taste, it is the same with Puto Binan.

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Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 4
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Statement of the Problems

Generally, the main problem of this study is to create a new taste for the target

people.

Specifically, it attempts to answer the following research question:

1. What are the target people?

a. Age

b. Gender

2. Where are the target place?

3. What is the product to introduce?

4. What is the promotion to take place?

Objectives of the Study

Generally, this study is to conduct an analysis to help Asian Institute of Science and

Technology to be aware on the possibility of innovating products.

The specific objectives of the study are:

1. to identify the target people.

2. to identify the target place

3. to identify the product to produce.

4. to determine the promotion to take place.

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Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 5
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Hypothesis

Based on the identified research questions, the researchers formulated the following

null hypothesis:

1. The taste, quality and appearance of Choco Swirl Puto are not acceptable to the

target market.

2. The target market of Choco Swirl Puto are not aware of the vitamins and

nutrients they will get from Chocolate.

3. There is no significant relationship between the age and gender of the target

market in the acceptability of Choco Swirl Puto.

4. There is no significant difference between the taste of classic Puto and the Puto

with a twist of chocolate.

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Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 6
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Conceptual Framework
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Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 7
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INPUT PROCESS OUTPUT

ehcjifjg

Egg Prepare ingredients

Sugar “Choco Swirl Puto”
Rice flour Mix ingredients A healthy and
Baking Powder delicious delicacy
Margarine Put ingredients into
Chocolate a molder
Cheese
Steam the puto
mixture
Packaging

Figure 1. The process of creating Choco Swirl Puto

Figure 1. This system approach (Input-Process-Output system) which is used in

describing the conceptual framework of this study. As shown in Figure 1. The input

consists the ingredients in making the product (Choco Swirl Puto) which are egg,

sugar, rice flour, baking powder, margarine, chocolate and cheese. This ingredients

has a lot of benefits for our consumers’ health. First, the egg is known to have high

protein content which can strengthen the muscles, and it also helps to make body more

built and fit.

Second, is the sugar which can boost our energy. Third, is the rice flour which has

gluten (also a protein found in grains) its avoidance is essential in managing celiac disease,

which is a digestive disease that triggers an immune system responses to gluten.

Next, is the Margarine it contains no saturated fats which is good for our health. Then

Chocolate, which is known to be a brain food. Chocolates are proven to activate our brain
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cells, which can help us to be more intellectually active, especially dark chocolates.

Chocolates are made out of Cocoa beans, which also have antioxidants that can make skin

glow and radiant. It can also lower the risk of heart diseases.

Lastly, is the cheese. Cheese is made of milk, specifically cow’s milk. Cheese

contains high level of calcium to make bones stronger, and a lot more.

The process discusses the procedure and preparations in making the product.

Finally the output states the final product which is the deliciously sweet Choco Swirl Puto.
 Asian Institute of Science and Technology
Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 9
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 Asian Institute of Science and Technology
Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 10
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Significance of the study

This study of “Choco Swirl Puto” will provide importance to proponents, future

researchers, parents and students.

To Proponents. This will be a learning tool for the proponents of this study to

enhance their knowledge in making a research study. This will help college students to

have a broad understanding and knowledge about thesis writing.

To Future Researchers. The proposed study will benefit and helps them as their

guide. This study can also open in development of this study.

To Parents. It is essential for the parents to be able to educate themselves as well as

their children to the nutrients of the foods they eat. Specifically with our product Choco

Swirl Puto.

To Students. This will help the students be informed on what nutrients they can get

on Puto, especially with our product Choco Swirl Puto.

To School Administrator. This will benefit to know the importance of the Cookery

Department as a healthy conscious minded students for giving a long live to ones life.
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Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 11
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Scope and Limitations of the Study

The study will include 50 respondents from Asian Institute of Science and

Technology – Dasmariñas Branch. It will include 30 male respondents and 20 female

respondents of grade 12 Senior high.

This study will focus only on how to help Asian Institute of Science and

Technology students in Dasmariñas Branch to be aware on vitamins and nutrients of Puto

with a twist of Chocolate.

 Asian Institute of Science and Technology
Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 12
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Definition of Key Terms

Puttu. Malay word for Puto, which means “Portioned”

Puto. Steamed rice cake usually in white color, It can also be in tinged green or

ube.

Variation. A change in the form, position, condition, or amount of something.

Steaming. Process where hot gas is created when water is boiled.

Chocolate. A food that is made from cacao beans and that is eaten as candy or used

as a flavoring ingredient in other sweet foods.

Calcium. Substance that is found in most plants and animal and that is especially

important for people for strong healthy bones.

Gluten. A substance in wheat and flour that holds dough together.

Protein. A substance found in foods (such as meat, milk, eggs, and beans) that is an

important part of the human diet.

Celiac Disease. A chronic hereditary intestinal disorder in which an inability to

absorb the Gliadin portion of gluten results in the gliadin triggering an immune response

that damages the intestinal mucosa- called also Celiac sprue.

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Emilio Aguinaldo Highway, Dasmariñas City, Cavite 4110 13
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Chapter 2

REVIEW OF RELATED LITERATURE

Foreign Literature
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Foreign Study
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Local Literature
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Local Study
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