Summary:

By Chloe Sorvino from Forbes magazine this article is mainly based on how Daniel Schwartz 32 the new
chief executive of Burger King took on a challenge of turning a 60 year old ham burger chain into
something cool. Schwartz at 27 had became a partner of 3G Capital he use to go hunting for deals and
Burger King looked intriguing. 3G Capital had acquired the entire food chain for $4 billion including
debts. Schwartz wanted to be a part of this he was innovative and ambitious and came up with new
ideas to increase revenues and increase BK’s value. When given the authority he took actions like
streamlining the food preparation process, sold stores to franchise , dished out stocks to middle
managers, focused on advertisement, came up with the BK’s app better deals and work off time doing
things not included in his job.

At the time BK’s revenues were half of McDonalds average revenues but after Schwartz hard work and
strategies BK started to catch up to McDonalds ,with BK adding up multiple other brands to its chain and
increased revenues and opening 1000s of stores globally whereas only 600 for McDonalds. Though the
volume of BK and McDonalds are incomparable but BK are catching up to that.

What promoted us to select this article:

This article was simply interesting in many ways firstly getting to know about the character of Daniel
Schwartz, how determined focused and optimistic he was , his unique strategies encourages the reader
to be more innovative and be determined knowing that his hard work in the end paid off quite well is
really inspiring. Besides that getting to know the struggles of a food chain is something we never knew
so in that case this article enlightened us. Schwatz’s strategy to cell the iconic whopper for just 1 cent to
promote the downloading of their mobile phone app was one brilliant idea that made us curious about
the other interesting strategies in the article. Also this article reflects many of the topics discussed in
class and gave us an idea bout how practical those topics were and how they were implemented in
solving real life problems.

Topic discussed in class that reflect in the article:

Schwartz came up with new ways of planning and got more engaged in leading and the controlling
process .Schwartz focused more communication and HR management(Effective management). He had
not only great Emotional Intelligence(EI) but also intellectual abilities ,he used his Inductive reasoning
and came up with new strategies to increase the revenues. He used his mindfulness to aid his decision
making. He had a good sense of business (conceptual skills) he cut short acquisitions ,sold franchises ,
hired people with good dexterity(physical ability) to streamline the food preparation process. He worked
on the menu later on added more variety to their brand to increase customer satisfaction(customer
service) and all his strategies and hard work really paid off .

He focused more on communication and HR management to motivate the middle line managers gave
them authority so they felt their valued and worked to their full potential. Having most of the middle
line managers own some of the shares of BK they became more concerned about the firm as a whole
rather than just their monthly pay checks(decisional role). He would ask his family or relative what they
though about BK how much they though it was worth and various sources to know what people though
about BK (informational role) At the work place he had a very positive attitude. He knew what job
satisfaction meant to employees , what sort of incentives would get them more engaged in
work(employee involvement) . Schwartz was one determined fellow he never allowed his different
moods to interfere with his work and was always committed to getting the best results by manning the
drive thru, cleaning toilets and working off time, sacrificing most of his leisure time for BK. As Schwartz
was one jolly and kind fellow according to Affective Event Theory his positive attitude was also a cause of
the productive work environment.

Beneficial Information from the article its use as a manager:

The interesting thing it that Schwartz combined a certain amount of luck at the right place at the right
time combined with lots of energy. He believed in investing in new and young people and giving them
opportunities. Schwartz did activities that were not a part of his job description like making ham burgers
manning the drive thru and cleaning the toilets as a manger he engaged in all these activities with out
any shame or fear of being judged.

As a manager one should know when is the right place and the right time to do something when to
persist , when to hold on and when to let go. Investing in the young will help us get new ideas new point
of views, and new perspective on the same thing and getting to learn new things. Just like Schwartz we
also shouldn’t be afraid of being judged and work hard.