JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD,

KUKATPALLY : HYDERABAD - 500 085, TELANGANA STATE

ADMISSION TO Ph.D./M.Phil./M.S. RESEARCH PROGRAMS – 2015

Abstract :

It is clear from the overview of internet and internet shopping development that ecommerce is
being used in many corporations due to the dramatic development of technology and competitive
advantages of web selling. Moreover, the expansions of the usage by individuals also become
main contributors to the development of internet shopping.

Relatively few studies have investigated in the internet shopping and impact on consumer
behaviour. The previous studies are more focus on the marker’s point of view, such as how to
establish a more efficient marketing channel online rather than the traditional offline channel.
Therefore, this research will combines with previous studies from literature reviews, and focus
on the impact of the internet shopping on consumer behaviors to find out a comprehensive
analytical framework which showing the essential ingredient of marketing and business to
satisfying the consumer’s needs, and a deeply understanding of online consumer behaviour as a
reference for any e-commerce company to make marketing strategies.

KEY WORDS: ONLINE SHOPPING,CONSUMER BEHAVIOR

Signature of the Candidate : Signature of the Supervisor:

H.T.No : 15117101 Name : Dr.M.SUDHEER REDDY
Faculty : MANAGEMENT SCIENCE Designation with stamp : ASSOCIATE PROFESSOR
Subject/Branch: MANAGEMENT