CORPORATE GUIDELINES

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 Contents

Section 1
Prime Marque
Marque Protection
Corporate Marque
Primary Marque

Section 2
Corporate Colours
Corporate Marque Coloured Backgrounds
Prime typeface
Secondary Typeface
Slogan Typeface
General Typeface
Corporate Marque Incorrect Use

Section 3
A4 Letterhead
Compliment Slip
A4 Letterhead Dimensions
Compliment Slip Dimensions
Business Card
Business Card Dimensions
Section 4
Leaflet
Brochure

Section 5
Product Applications
Section 6
Environmental Applications

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 X X

Section One Section One

Prime Marque Marque Protection Zones

X X

The Edge marque for the company is the most

important feature that the company uses to set an
impression on it’s target audience.
The marque has to be used on every aspect that is
to do with the company, ranging from stationary
and leaflets all the way to aesthetic looking items
such as shop fronts and uniforms for shops and
offices.
X X
When using the corporate marque a
protection zone should always be used to
keep the design unaffected allowing for its
purpose to reach maximum effect.
This is an area around the design that text,
photos and design work and any other items
shouldn’t ever impede upon.

The shape of the marque is a rectangle made up of To achieve this protection area take the
a bespoke text logo with modications with the measurement “X” from the marque and create
E & D designed to look like a mouse. X X a border around the entire design

The colour black is used is to represent to the

viewer that the company has a very
professional look on their work leading them to
strive for excellence in their work ethic. Also the
look of the branding suggests a positive work ethic
comes across through the employees of Edge
leading to a very helpful and satisfying customer
X X
service to all customers.

t e c h n o l o g y

x x = Half of X

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 Section One

Corporate Marquee Display Size 30mm

The primary marque can be used at any size

but no smaller than 30 mm wide.

The dimensions should be kept to exactly so

the Edge identity is not obscured, keeping up
the consistancy.

75mm

30mm
110mm

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 Section One

Primary Marquee Variations

The corporate Marque has a few variations with

the choice of colours it can use in different
applications.

The main primary marque colour choice is to

be used on a white background, with the type
in black and the marquee in its main black
colour.

The main version of the primary marque is

to be used on all aspects unless something
prevents it, such as the design needing to be
printed in two colours or black and white.

The other full colour version that the design

can be used in, is with a black background and
the type in white. This can be used when the
design needs a black background and white
cannot be used.

For applications needing black and white only,

there are two variations that the marquee can
be used in. These are a white background with
the type and marque in black and then the
other version is the type and marque in white
on a black background.

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Section Two

110
0 11
 Section Two Pantone - 426 C Section Two
CMYK - 0 - 0 - 0 - 100
Corporate Marque
Corporate Colours With Coloured Backgrounds

The pantone or swatch colours given are the Pantone - 2925 C Pantone - 699 C
When just two colours are needed but not
specific colours that should be used for any CMYK - 76 - 24 - 0 - 0 CMYK - 0 - 27 - 15 - 0 with the primary corporate colours, the
application that the corporate marquee is used corporate marque can be placed on many
on. These colours are given so the same colour different colours depending on the chosen
is used across the entire identity of Edge to Pantone - 7658 C
application.
keep consistency. CMYK - 92 - 73 - 11 - 1
If the corporate marque is required in black,
This consistency throughout the identity of the these colour variations are allowed.
company represents or reflects the dedication
Pantone - 3945 C Pantone - 144 C
and the focus that Edge gives to its work. CMYK - 7 - 2 - 100 - 0 CMYK - 2 - 50 - 100 - 0 These colours have been chosen to allow
This includes helping customers when selling, the design to still be used at its full potential
supporting and improving their service. making it clear and easy to understand.

The black and grey colours should be used as These colours are bright colours which have
much as possible when applying the corporate been picked specifically to reflect the
marque on any application. Pantone - 425 C company as a vibrant and positive company
CMYK - 63 - 56 - 53 - 29
in its products and service.
This is to express the company’s image to its Pantone - 376 C Pantone - 7676 C
CMYK - 55 - 3 - 100 - 0 CMYK - 62 - 67 - 9 - 1
full potential.
The only exception to this is when a black and
white version is needed or one colour is
allowed only, which will be the dark blue or
black depending on the application.

Pantone - 219 C Pantone - 179 C

CMYK - 3 - 100 - 13 - 0 CMYK - 4 - 91 - 91 - 0

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 Section Two Section Two

ABCDEFG
Corporate Marque Primary Typeface
With Coloured Backgrounds

The main typeface that is used for the

company’s name is Code Bold.
Pantone - 280 C Pantone - 7688 C
When the corporate marque needs to be in CMYK - 100 - 93 - 28 - 23 CMYK - 70 - 31 - 0 - 0

HIJKLMN
white to stand out from a particular colour Although the marque itself is a bespoke
background, these colours have been chosen to typeface marque and should not be tampered
allow the marque’s design be used to its best. with or replicated using another font.
This allows for the design to be effective at its
purpose without obscuring its identity. This should be used for all of the applications
listed below to keep the company’s identity

OPQRST
Because the design is in white the colours clear and consistant.
chosen help to make it clear to understand to Pantone Neutral Black Pantone - 485 C
CMYK - 72 - 66 - 65 - 72 CMYK - 13 - 100 - 100 - 4
the viewer, because of this other colours should - The company name
not be used otherwise it would be endangering - Names on business cards
the corporate marquee. - Names on top of letters
- All titles on promotional work

UVWXYZ
- Shop front fronts
- Office fronts (including reception areas)
- Names of products
Pantone - 219 C Pantone - 7676 C
CMYK - 6 - 98 - 9 - 0 CMYK - 57 - 59 - 1 - 0 The company’s name should always be in
capitals on every application to keep the
identity recogniseable.

CODE BOLD
Pantone - 361 C Pantone - 349 C
CMYK - 75 - 4 - 100 - 0 CMYK - 89 - 35 - 100 - 30

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 Section Two Section Two

ABCDEFG ABCDEFG
Slogan Typeface
Secondary Typeface

The slogan that goes underneath the

HIJKLMN
The secondary typeface that the company can Edge name must be placed in
Helvetica Regular

HIJKLMN
use is Moon Light.
This typeface will be used mostly for more
general applications. This represents the simplicity that the
This type is simple and clear making it easy to company applies to its designs but mainly to
read and practical for general use. apply a typography hierarchy to its corporate

OPQRST
The design reflects the simpleness that the marque.

OPQRST
company applies to its products and designs,
so by using this type it keeps up the identity of This could be used for names such as
the company. The list below explains what the “software” or to be included under the Edge
type can be used for. name on products such as computers, phones
etc.

UVWXYZ
- All information text on promotional items

UVWXYZ
- All information text on product packaging
- Business cards (excluding names)
- Letterheads
- Addresses
- Website type

MOON LIGHT Helvetica Regular

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 Aa
Section Two Section Two

Incorrect Use
General Typfaces
ABCDEFGHIJKLMNOPQRSTVUWXYZ t e c h n o l o g y

abcdefghijklmnopqrstvuwxyz (,.:;’”!?£$&*)0123456789
Helvetica Medium Follow these examples so the corporate
For general useage these typefaces can be t e c h n o l o g y marque is not used incorrectly.
used for any purpose on applications such as
information displays, name tags and signs etc. 1. Never change the size of the symbol keep to
the dimensions given.

Aa
ABCDEFGHIJKLMNOPQRSTVUWXYZ abcdefghijklm-
2. Don’t place the symbol below the type.

3. Never stretch the logotype.

nopqrstvuwxyz (,.:;’”!?£$&*)0123456789 4. Never place a stroke around the logotype.

Moon Light

Aa
ABCDEFGHIJKLMNOPQRSTVUWXYZ abcdefghijklmnopqrstvuwxyz
(,.:;’”!?£$&*)0123456789
Helvectica Condensed Black

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 Section Two Section Two

Incorrect Use
Incorrect Use

Following on:
Following on:
9. Don’t place the corporate marque over a
5. Never change the logotype colour apart image.
from the specified colours.
10. Don’t flip the marque
6. Never place the corporate marque over a
back ground that blends with the corporate 11. Don’t place the symbol below the logotype.
symbol.
12. Don’t place any item that invades the
7. Don’t place the marque over a complex marques protection zone..
background.

8. Don’t rotate the marque t e c h n o l o g y

Magnibh et lan ullaor iriure moloreetue eu facipit aci tincipit ulput

vullaore dolortinci tet velesecte veleseq uipismo lorper iuscil iniat wisci-
duissi.Feum iliquisim zzrilla ndrerci liscipi ssiscipis alis alit.

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Section Three

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 Section Three
Section Three
Dave Nonimous
Director
Sheffield Hallam University City Road A4 Letterhead Compliment Slip
Sheffield
S23 5DB

The standard letterhead is A4 size.

The dimensions for this are W 210 mm by H
Dear Mr Someone
297 mm. The compliment slip is 210 mm x 99 mm.
Please find enclosed example of my design proposal for your new company
letterhead. When presenting letterhead designs it is always advisable to include The corporate marque is found in the top right The compliment slip is laid out the same as the
a ‘mock’ letter in place as this is a fundamental part of the structure of the
hand side of the letterhead in it’s primary A4 letterhead. The corporate marque is
design. It allows you to demonstrate how elements, such as the logo/symbol situated in the top right hand side of the slip.
address details and any company information (VAT numbers, layout.
Registered Of ce address & number etc.) inter-relate.
The address is centred and placed at the bot- With Compliments
Use a clear and legible typeface for your letter text. Remember that the letter
The design is placed here to allow the viewer
to identify the letter when searching through tom of the page. The “With Compliments” is
text will always print
in black. Typically I use 9pt for the typesize and 14pt leading. Always show a pages of work. centred in the middle of the slip.
date, clear indication of the addressee and his/her address details. It is normal in
business communication to indicate what the letter is relating to, i.e. Re: Design The logotype is 30pt with the slogan below at
and layout of a standard A4 Letterhead. Always turn off hyphenation and always The address and contact details are situated on
be careful with line endings - design always matters, even when you’re writing a the bottom of the A4 letterhead. It is situated 6.5pt. The address text at the bottom of the EDGE, Canary Wharf, London E14 5AR
Telephone: 0844 254 96 69 Email: Design.solutions@Edge.com Web: www.Edge.co.uk
standard letter. Employ visual hierarchy such as bold setting for addressee, date
here to allow more space for the text of the page is 8pt.
and ‘with reference to’ details.
letter.
Start the body of the letter approximately 5mm below the rst fold @ 99mm. Preview at 50%
Also make sure you keep a generous left margin (no less than 25mm). The right
margin can be visually judged but again be generous; your letter should not
The layout of the address and contact
extend to within mm’s of the right edge. Break your letter text into ‘chunks’ with information being on two lines enables the
line returns at the end of sections as appropriate. This aids ‘readability’. information to be broken down making it more
Finally sign off with the correct salutation: ‘Yours sincerely’ if you know the
efficient to remember.
addressee’s name (as on this letter) or ‘Yours faithfully’ if you don’t know the
addressee’s name and have started with Dear Sir/Madam. You should always The corporate marques logotype is at 30mm
leave two line spaces from the end of the letter to the salutation, then four line
spaces to the printed name, allowing a generous area for an ‘Arty’ signature!
long.

Yours sincerely The address line details are sized at 12pt.

Preview at 50%

EDGE, Canary Wharf, London E14 5AR

Telephone: 0844 254 96 69 Email: Design.solutions@Edge.com Web: www.Edge.co.uk

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 0 210
10mm 40mm 30mm 15mm 10mm
0

Dave Nonimous
Section Three Section Three
Director
Sheffield Hallam University City Road
Sheffield
S23 5DB A4 Letterhead Dimensions
Compliment Slip
15mm

0 210

Dear Mr Someone

5mm
To achieve the letterhead layout follow the To achieve in creating the compliment slip
Please find enclosed example of my design proposal for your new company

5mm
dimensions given here. follow the dimensions given here to get the
20mm

letterhead. When presenting letterhead designs it is always advisable to include

a ‘mock’ letter in place as this is a fundamental part of the structure of the exact layout.
design. It allows you to demonstrate how elements, such as the logo/symbol Example at 50%
address details and any company information (VAT numbers,
Registered Of ce address & number etc.) inter-relate.
Example at 75%
3mm

Use a clear and legible typeface for your letter text. Remember that the letter With Compliments 25
text will always print
in black. Typically I use 9pt for the typesize and 14pt leading. Always show a
date, clear indication of the addressee and his/her address details. It is normal in
business communication to indicate what the letter is relating to, i.e. Re: Design
and layout of a standard A4 Letterhead. Always turn off hyphenation and always
be careful with line endings - design always matters, even when you’re writing a

5mm
EDGE, Canary Wharf, London E14 5AR
standard letter. Employ visual hierarchy such as bold setting for addressee, date Telephone: 0844 254 96 69 Email: Design.solutions@Edge.com Web: www.Edge.co.uk
and ‘with reference to’ details.

Start the body of the letter approximately 5mm below the rst fold @ 99mm.
Also make sure you keep a generous left margin (no less than 25mm). The right
margin can be visually judged but again be generous; your letter should not
extend to within mm’s of the right edge. Break your letter text into ‘chunks’ with
line returns at the end of sections as appropriate. This aids ‘readability’.

Finally sign off with the correct salutation: ‘Yours sincerely’ if you know the
addressee’s name (as on this letter) or ‘Yours faithfully’ if you don’t know the
addressee’s name and have started with Dear Sir/Madam. You should always
leave two line spaces from the end of the letter to the salutation, then four line
spaces to the printed name, allowing a generous area for an ‘Arty’ signature!

Yours sincerely
10mm

EDGE, Canary Wharf, London E14 5AR

Telephone: 0844 254 96 69 Email: Design.solutions@Edge.com Web: www.Edge.co.uk

297

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 0 30 60 85
----30----

0
Section Three Section Three

20
Business Cards
Business Card Dimensions

30
The business cards are standard size
85mm x 55mm. To create the business card layout follow the
dimensions given on these two pages to
The front of the business card is made up of recreate the design.
just the corporate symbol in white on top of a
black background. Scaled to 100%

55
The back of the business card consists of the
corporate marque at the top of the card and is 0 20 60 85
centred. Then the employees name and

0
contact information are centred and situated in
the space underneath the corporate marque.

10
These design aspects are placed on a white
background and no other colour should be
used to allow the information to be clear.

30
The corporate logotype is set at 40mm with
the slogan at 7 pt. The employees name is set Rob nonimous
Rob nonimous at 6 pt and the job title at 7pt. Director
Director The rest of the type is set at 6pt.

3
t > 0844 254 96 69
t > 0844 254 96 69 e > Design.solutions@Edge.com
Scaled at 100% for visual purposes. w > www.Edge.co.uk
e > Design.solutions@Edge.com
w > www.Edge.co.uk Oracle Facilities
Oracle Facilities Baker Street London S20 4XA
Baker Street London S20 4XA

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Section Four

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 Section Four Section Four

Leaflets
Leaflets

The leaflets should be sized A5 landscape. Follow instructions from previous.

The layout of the leaflet should be kept with

only the title and imagery being changed to
allow for the different aspects such as products
and support etc.

The colours should be kept to to keep the

identity of the company unless black and
white version is required. The imagery should
be clear and focused making it clear what the
book is about.

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 Section Four Section Four

EDGE Shop
Brochure

A look at the outside of the Edge shop, with a

sleek, clean design giving nothing away to the
viewer, making you want to explore more and
The brochure is sized A4. go into the store.

The layout should be kept the same keeping The marque clearly visible on the outside of
up the identity and the consistency of the of all the store, clearly visible to the viewer
Edge promotional outcomes.
A consistency as well with the colour scheme
The colours should be kept the same also and design.
keeping up the identity. The imagery should
be clear and focused making it clear what the
book is about.

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Section Five

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 Section Five

Section Five Product Applications

Product Applications

The Edge symbol here is used on the front of

the Edge graphics tablet.

The next set of images shows how the

corporate symbol should be used on Edge
products.

The symbol on its own is very effective to show

the viewer what brand the product is.

On products the symbol should only be used in

black or white.

Here is the Edge Phone with the symbol on the

front.

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 Section Five Section Five

Product Applications
Product Applications

For all screen based products the corporate The Edge is applied to the top of the phone for
symbol should appear white on a dark it to be the main marque on the device and is
background when the product is starting. in an ideal place to be recognised.

The back of all phones should have the

corporate symbol in a colour that stands out to
the product colour.

The symbol should also be recognisable when

being used in this application.

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 Section Five Section Five

Stationary Applications
Stationary Applications

An example of a standard A4 size letterhead. An example of business cards stacked.

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Section Six

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 Section Six
Section Five

Environmental Applications Stationary Applications

For all Edge shop fronts only the corporate

Edge shop employees should wear uniforms
symbol should used for the signage.
with the corporate symbol in the centre of their
tops.
The symbol should stand out of the wall so it is
3D and not flat.
The symbols colour should contrast with the
colour of the top to be clear to customers.

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 Section Six

Environmental Applications

The Edge reception should have a clear wall

behind the recption desk to allow for the
corporate marque to be placed in a large size.

This is to make it clear to people entering the

building where they are.

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