PROJUECT =BOXSTER PROTEIN BAR.

AIM=TO MOTIVATE INVESTORS TO INVEST .

GROUP MEMBERS=

FAHAD REHMAN

SALMAN JAVED

ABU GEUL

RAJIB AHMAD

MAMOON RASHID

DATE OF SUBMISSION=16/08/2010
CONTENTS

1)introduction

1.2)mission statement

1.3)company goals

1.4)company objectives

1.5)the industry

1.6)why is it a good industry to get into

1.7)why is it competitive

1.8)benefits and features

1.9)the product

1.9.1)what is it

1.9.2)after sales service

1.9.3)price

1.10)barriers to entry

1.10.1)production costs

1.10.2)marketing costs

1.11)what if things go wrong or circumstances change against us

1.11.1)changes in technology

1.11.2)changes in government

1.11.3)changes in the economy

1.12)promotion

1.12.1)advertising

1.12.2)image to be projected
1.13)price

1.14)distribution

1.14.1)retail

1.14.2)direct

1.14.3)own sales force

1.15)main competitors

1.16)substitute to our product

1.17)boxster compared with others

1.18)factors

1.18.1)product features

1.18.2)selection

1.18.3)sales method

1.18.4)service

1.19)key analysis

1.19.1)strengths
1)INTRODUCTION=

energy bars has become one of the most popular energy providing food
types .energy bars are supplement bars containing cereals and other high
energy food .targeted at people who require energy ,broadly anyone can have
this bar but specifically it is aimed at those doing gym who need protein during
there exercise .Boxster keeps them going for long by providing them power.

1.2)MISSION STATEMENT=

Our aim is to introduce unique ,high quality protein products ,that will provide
inspiration into the diets of fitness enthusiasts ,athletes and people
participating in a healthy life style .

1.3)COMPANY GOALS=

In the short run our goal is to provide protein bars ,mainly for those going to
gyms ,in the long run the goal is to become a market leader by competing with
our main competitors ,and winning through providing better quality for less
value.

1.4)COMPANY OBJECTIVES=

Attain maximum market share through research and development,and

becoming the best protein bar for protein gainers with a reasonable price.

1.5)THE INDUSTRY=

Broadly we are in confectionary industry and narrowly we are a company in

nutrition industry ,it’s a chocolate bar that we produce and our product name
is BOXSTER protein bar.

1.6)WHY IS IT A GOOD INDUSTRY TO GET INTO=

Protein bar has become one of the most popular food types and flavours in the
world.

Protein bars are a staple food of most athletes,fiteness enthusiasts and people
on the go who want a healthy alternative to fast food. Most of the large food
and beverage companies now make protein bars,but there is a healthy market
for independent food sellers , particularly those specializing in preservative
free, organic or speciality items.

Roger kuhn, research analyst with euromonitor indicated that the UK nutrition
bars sales have seen strong growth in 2009 with a rate of 5% , yet a slow down
when compared a growth of 7% in the years 2004-2008 .according to
euromonitor the key market trends are “back to nature” adding nutritional
value , and a further category segmentation ,by 2014 granola bars sales are
projected to be 425 million,while energy and nutritional bars is expected to
grow to euro 125 million in the UK.

1.7)Why is it competitive?

We are sure of our product is competitive as it contains natural ingredients

providing energy ,improved packaging for people who want to carry with them
for hiking ,our bar also contains less calories, and we don’t use sugar .

1.8)BENEFITS AND FEATURES=

Natural taste ,low calories ,natural flavours, sugar free.

1.9)PRODUCT=

1.9.1)WHAT IS IT?

It’s a bar providing energy and proteins for gym goers,at a competitive price
compared to our competitiors.

1.9.2)AFTER SALES SERVICE?

On the back of the packaging we will write “if you are not 100% satisfied with
our product you can return the packet and we will give you a 100% refund ,you
can also give us your comments and complaints and any suggestions about the
product and its improvement”.this will help us in finding out why someone
don’t like our product and how can we improve it .

1.9.3)PRICE=

Here are the prices for our competitors and ours.

1)ALLMAX NUTRITION WAFER PRO*12BOX(£20.79)

2)EAS MYOPLEX BARS *12BOX(£16.09)

3)CYTO SPORT MILK BARS*12(£23.88)

Our price for a box of 12(15.00)

During the product launch we will give one chocolate free In each box of
12,which will surely delight our customers.

TARGET AUDIENCE=

Our target audience are people of ages from 18-35 ,specially those going to
gym ,and weight lifters.

As stated earlier nutrition bars sales have seen strong growth in2009 with a
rate of 5% yet slower compared to 2004-2008 which was 7% this year
(2010)trends are back to normal ,and sales of nutritional bars expected to
grow by 125 million euros in the UK.

1.10)BARRIERS TO ENTRY=

1.10.1)PRODUCTION COSTS

We will try to minimize production costs by making sure we produce according

to demand and not produce too much in excess,by doing so we will save labour
hours thus saving precious capital which we can invest on some other aspect of
the business I,e marketing.

1.10.2)MARKETING COSTS=

We are only focused on marketing techniques which provide best results for
instance if online advertisements don’t give us sufficient feedback compared to
t.v advertisements,then we will deduce budget for online advertisements and
add that capital to t.v advertisements.

We will also hire professional people for face to face sales through busy gyms
and fitness centres ,these people will introduce our product to prospective
customers individually explain them the benefits of the product and tell them
how BOXTER helps them in gaining energy ,and what ingredients are used in
making of it.
1.11)WHAT IF THINGS GO WRONG OR CIRCUMSTANCES CHANGES AGAINST
US=

1.11.1)CHANGES IN TECHONOLOGY;

Once there is new technology available in the market we will adopt it as soon
as possible but we have to be sure that machinery is going to be helpful and
not a waste of money.

1.11.2)CHANGES IN GOVERNMENT;

We will comply with all the rules and regulations of any government taking
charge, but we will also hire highly renowned personnel in the field of
relationships management so to keep close ties with the government.

1.11.3)CHANGES IN THE ECONOMY;

This is the most influential factor for any business ,in recession we will offer
discounted prices,promotional offer like buy one get one half price or buy one
get one free.

1.12)PROMOTION=

1.12.1)ADVERTISING;

We will advertise through T.V channels such as sky sports,espn sports,sponsor

programmes like WWF ,sports and fitness magazines,news papers with sports
news,billboards etc.in this 21st we need to focus on competitive advertising
rather then traditional advertising.

1.12.2)IMAGE TO BE PROJECTED;

We want to project image that suits with our product that is a bar that
provides energy to get u going in gym or anyother exercise that requires high
energy for example hiking.

1.13)PRICE=

We are selling our product at £15,this is the price for a box of 12 which will
contain one chocolate free ,this is only an introductory .

1.14)DISTRIUTION=
1.14.1)RETAIL;

We will do retail mainly online and through the vending machines.

1.14.2)DIRECT;

Direct sales is our main focus here we can maximise our prophet ,companies
have to share the profit when they have to get to the customer through
wholesellers.

1.14.3)OWN SALES FORCE;

We have recruited professional’s as our direct sales force who will go to

superstores like tesco’s and encourage them to put our product on there
shelves,we will also be selling directly to potential customers through busy
gyms where our sales force will introduce our product to potential
customers ,and inform them about the benefits of the product and its benefits
to them.

1.15)MAIN COMPETITORS=

Our main competitors are ALLMAX NUTRITION WAFER,EAS MYOPLEX BARS and
CYTO SPORT MILK BARS.

1.16)SUBSTITUTE TO YOUR PRODUCT?

Like many businesses there are substitutes for our product as well,these
include protein shakes,tablets,nutri-sport protein bombs.some of them we
might adopt for diversification in the future.

1.17)BOXSTER COMPARED WITH OTHERS=

We are offering better product with the help of less calories,natural

ingredients ,lower price,increased amount of fibre.

1.18)FACTORS=

1.18.1)PRODUCT FEATURES;

Better taste ,natural ingredients,low calorie competitive price.

1.18.2)SELECTION;

Diversification through different flavours and added ingredients for improved

taste.

1.18.3)SALES METHOD;

Specialised personnel in busy gyms to introduce our product and explain its
features and benefits to potential customers.

1.18.4)SERVICE;

At the back of the packaging there will be a statement “if you are 100% not
happy with our product you can have full refund back”.

1.19)KEY ANALYSIS=

1.19.1)STRENGTHS;

We have some strengths over our competitors these include natural

ingredients in our bars ,less calories ,packaging that keeps the product and its
taste for 6months.
Lu Ann Williams, Research Director with Innova Database, explained that the positioning "added fibre" in
bars can make a big difference in income. In 2009, approximately 4,500 new bars contained a claim or a
reference to "fibre", which was an increase of 1.2%. Prices of fibre enriched products ranges run from
USD 11.4/kg to USD 19.9/kg, a substantial mark-up from regular bars.