DM20146 Internshipfinalreport

A REPORT ON
‘COMPETITION ANALYSIS , CHANNEL

PARTNER EMPANELMENT AND
INVENTORY ANALYSIS FOR KALPATARU
VISTA’
BY:
SIMRAT SINGH WALIA
DM20146
COMPANY:
KALPATARU LIMITED
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A REPORT ON
COMPETITION ANALYSIS , CHANNEL PARTNER
EMPANELMENT AND INVENTORY ANALYSIS FOR KALPATARU
VISTA
BY:SIMRAT SINGH WALIA
Roll No.DM 20146
PGDM 2018-2020
GREAT LAKES INSTITUTE OF MANAGEMENT
Company Guide
Company Name:Kalpataru Limited
Name of the Guide:Mr. Gaurav Kumar
Designation: DGM Sales
Faculty Guide
Name of the Institute: Great Lakes Institute of Management
Name of Guide: Dr. D.Sriram
Name of the Programme: PGDM
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DECLARATION
I hereby declare that the Project Report ‘Competition Analysis, Channel partner Empanelment
and Inventory Analysis for Kalpataru Vista’ is my own work to the best of my knowledge and
belief. It contains no material previously published or written by another person or material
which to substantial extent has been accepted for the award of any other degree, diploma or
programme of any other institute, except where due acknowledgement has been made in text.
Name: Simrat Singh Walia
Date: 12th July, 2019
Roll No.: Dm20146
Great Lakes Inst. of Management, Chennai
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CERTIFICATE
This is to certify that Project Work entitled ‘Competition Analysis, Channel partner
Empanelment and Inventory Analysis for Kalpataru Vista’, is a piece of work done by “Simrat
Singh Walia” under my guidance and supervision for the partial fulfilment of Post Graduate
Diploma in Management, a Programme offered by Great Lakes
To the best of my knowledge and belief the Project Report:
a. embodies the work of the candidate himself / herself

b. has duly been completed
c. fulfills the requirements of the Rules & Regulations relating to the Summer Internship of
the Institute.
d. is up to the standard both in respect to contents and language for being referred to the
examiner
Signature of the Faculty Guide
Date:12th July,2019
Name of the Faculty Guide:Dr. D.Sriram
Designation / Department: Faculty PGDM/ PGPM
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Table of Contents
Title Page No.

Acknowledgement 5
List of Figures/Tables 6
Executive Summary 8
ACKNOWLEDGEMENT
The summer internship at Kalpataru Limited will always be an invaluable experience that
gave me a lot to learn at multiple fronts, professionally and personally. I would like to
acknowledge the support I received from all the mentors during my internship process.
First and foremost, I would like to thank my department mentor Mr. Gaurav Kumar(DGM
Sales) for leading the unit into a positive and dynamic working atmosphere. Mr. Anand
Khandelwal, Sales Manager for welcoming me into the organization and connecting me to
the associates for future projects. Mr. Sushant Mehta ,Mr. Rohit Malhotra, Mr. Udit Gupta,,
Mr. Arpan Soni and Mr. Vineet for keeping faith in my potential , trusting me and giving me
the opportunity to work at Kalpataru Limited. I owe it to him, that besides this being my first
corporate exposure I was able to understand the culture and deliver effective results.
I sincerely thank the Placement Committee at Great Lakes for their efforts in getting this
opportunity to us at campus. I owe it to Great Lakes Institute of Management for designing a
curriculum that has successfully helped me in executing the tasks assigned during internship.
Mrs. Vidya Mahambare and Mrs. Durga for their informative and motivational mails at
different durations of the internship.
My thanks and appreciation to Dr. D.Sriram, Faculty Mentor at Great Lakes, for the weekly
correspondence and acknowledgment that we have his support throughout. He made us comfortable in
the very first briefing giving us the assurance only a mentor can.
Lastly, I would like to thank my batch mate from Great Lakes, Mr. Nitish Yadav whom I
interned with at Kalpataru Limited, Noida for making life fun and being motivating
companions with whom I share this testimony.
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TABLE OF CONTENTS
Sr. No. Title Page No.

1.1 Company Overview 9
1.2 Kalpataru Vista 10
2 Project 1 15
2.1 Problem scanerio 15
2.2 Objective 15
2.3 Methodology 15
2.4 Sector 143 Competitive Analysis Data 15
2.5 Sector 150 Competitive Analysis Data 21
2.6 Sector 70-79 Competitive Analysis Data 28
2.7 SWOT Analysis 52
3 Project 2 61
3.1 Problem Sacnerio 61
3.2 Objective 62
3.3 Methodology 62
4 Project 3 66
4.1 Objective 66
5 Learnings and Challenges faced 70
iii
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i
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EXECUTIVE SUMMARY
The report is titled as “Competition analysis , Channel partner empanelment and Inventory
Analysis for Kalpataru Vista and Kalpataru Paramount”. This involved collection of data through
primary and secondary research of the Noida market through qualitative approach.
To start with we had to search for the projects which were dealing in luxury segment and then
visit the compititors and get various information like the per square footage rates, brand of
interiors they were providing. This was followed by location mapping of the sector 143,150 and
sectors 70-79. Here I used to visit as an actual buyer or a person who needs the property on
rent. In all I visited around 60-65 projects which would help me learn about the market and also
understand the perception of the buyer from builders point of view.
The above knowledge was necessary for enticing the channel partners along with that also
knowing in depth about ourown project Kalpataru vista. During this period I used to travel to
big untapped channel partners in East, West and South parts of Delhi and also sector
41,50,51,61,62,63 of Noida and Indirapuram, Ghaziabad. The data about these channel
partners I got through internet by searching about the best channel partners in the above
mentioned areas.
Next I used to call the channel partners whose contact information I used to get on the UP
RERA website and used to call the Cps and talk about the project. The main objective of our
calling was to look out for prospective Channel partners who were ready to work in the Noida
region and alos make a brand image for the new entrant like Kalpataru in new market. So
basically we were trying for market development for Kalpataru in the North region.
I made a SWOT Analysis for our competitors so that we know much more about our
competitors than just their typology and also analysed their rates in past few years to ahve a
view of the same.
I helped my mentor in Analysis of the Kalpataru Paramounts’ inventory data which was mostly
about finding the best segment of the market for the project and alongwith that I had to
organize a channel partner meet with Lucknow and Delhin Channel partners at the Grand Hyatt.
1.COMPANY OVERVIEW:Kalpataru Ltd.
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Kalpataru Ltd was founded in 1969 present in more than 40 countries with the groups’ core
business being real estate. But the organization is also renowned for its widespread presence
across various sectors as Kalpataru believes in true strength lies in diversity.
1.1a JMC Projects (India) Ltd.
It is a full scale infrastructure ECP player with presence in verticals like buildings and factories ,
roads and flyovers ,Civil construction ,mechanical and electrical projects, firefighting with some
marquee projects being Supreme Court of India, The Thyagaraj Sports Complex Delhi, Indian
Institute of Management Ahmedabad, Elevated metro stations Delhi, Infosys Technologies
Bengaluru , Cadila HealthCare Ahmedabad, A State of Art Building for Coal India and Power Grid
Corporation Gurugram.
1.1b Kalpataru Power Transmission Ltd. (KPTL)
In power and transmission domain is one of the largest players in global power transmission i.e.
generation, distribution and construction, Oil and gas pipelining and asset creation with
transmission system, logistics and warehouses. It has an experience of three and a half decades
with a proven track record of execution and has footprint in 40 countries.
1.1c Shree Shubham Logistics Private Ltd. (SSL)
Established in 2007 has a business of warehousing, procurement, primary processing, trading,

collateral management and pest management of post-harvest value chain for Agri-
commodities. It has presence all over India with storage capacity of 7 million sq. ft. and
manages more than 100 warehousing units.
1.1d Property Solutions (India) Private Ltd. (PSIPL)
It offers a comprehensive range of smart, innovative facilities and management solutions that
target cost effective, sustainable results at clients’ facilities and workplaces. Service offerings
include technical solutions, soft services solutions, pest management solutions, security
management, business support solutions and specialised services solutions delivered across a
variety of sectors and clients.
Now coming back to its core business real estate Kalapatru Ltd. has a legacy of fifty years with
over 18 million sq. ft. sold and approximately 25 million sq. ft. under development and over 97
landmark projects and around 15000 families residing under Kalapatru flagship. Kalpataru had
its first residential address in Mumbai’s Skyline i.e. KalpaVriksha and in the years forward
Kalpataru has become a company with turnover of 86000 crores and over 15000 employees. A
recipient of several global awards in design and quality, Kalpataru has created defining
landmarks that have set new standards in real estate development for close to half a century.
From building Mumbai’s tallest residential tower in the 1975 (Kalpataru Kshitij , Napeansea
Road), a record that stood for the next quarter of a century, to introducing the concept of 1.5
bedroom homes, to building Asia’s first, and the world’s sixth Platinum LEED certified
commercial building(Kalpataru Square), to being among the earliest adopters of eco-friendly
construction methodologies. Along with all the above Kalpataru built Kalpataru Heights
central Mumbai the tallest residential tower with 45 floors in 1999, coming up with a unique
trend setting innovation with the first residential floor starting from the 14 th floor (Kalpataru
Horizon Worli) to receiving Best Architecture award at Asia pacific awards (Kalpataru Aura
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Ghatkopar,2009) , winner of safe zone-Residential award at DSK Artist in Concrete Awards
(Kalpataru towers Kandivali,2011),Project of the year award by stars of industry
group(Kalpataru Pinnacle Goregaon,2014) and Luxury project of the year at Realty Plus
Excellence award(Kalpataru Sparkle Bandra,2017).
1.2 KALPATARU VISTA , NOIDA
Now as we know in marketing the Basics say that we must start with the 4 P’s of marketing
to
know the kind of market to be tapped. So first we start with the PLACE :
Kalpataru meets the city of future “Noida”. The manner in which the city was planned an
excellent network of roads, flyovers, underpasses etc proved to be beneficial for several
developing residential areas, corporate hubs and thriving IT sectors. Noida is benchmark for
all other developing cities when it comes to future development and policy creation
proactively.
The Delhi-Mumbai industrial corridor along with State government’s technology policy for IT
companies has made city ideal for corporates. SEZ’s over here span over 310 acres.
The upcoming Jewar Airport in Greater Noida (A growing suburb in Noida) is bound to put
Noida on global Map and at the same time will improve the socio-economic status. With a
capacity to cater 30-50 million passengers a year in next 10-15 years which is more than
Heathrow terminal 5 in London this airport is set to change the face of Noida.
Internationally renowned for its effective the Delhi Metro provides excellent connectivity
Noida via Blue, Magenta and Aqua Lines. The proposed Greater Noida Metro will enhance
the connectivity between Noida and greater Noida. Also 8 Lane DND Flyway connects Delhi
to Noida ensures commuting. An Expressway connects Noida to Greater Noida.
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Home to DLF Mall of India one of India’s biggest malls with 330 brands, the Buddh
International Circuit, Greater Noida Sports Complex and WOW one of biggest amusement
parks makes it a city that buzzes with excitement.
It is an address with perfect location. It stands tall in midst of the world class golf course. Its
road, metro and transport services put it closer to neighbouring cities in the NCR.
Indira Gandhi International airport is just 35 mins away, Connaught Place 25 mins, South
Delhi 25 mins, East Delhi 20 mins, Faridabad 30 mins, Ghaziabad 20 mins and Gurugram 45
mins and with Jewar Airport coming by which is just 55 mins clear path justifies its
connectivity.
Now the second P i.e. PRODUCT
Kalpataru Vista is a lot more than a luxurious address. With Lush green surrounding and
situated in the centre of 67 PAR, 18-hole, Graham Cooke designed Golf course spread over 110
acres with pre certified gold rated green building. It offers luxury that one can only think of also
designed by internationally acclaimed artists (HB Design, Singapore being the design
Consultants with famous projects like Unixx, Pattaya under their belt) and ( Burega Furnell ,
Singapore being their Landscape consultants with Projects like Shangri-La Istanbul under his
belt). Kalpataru Vista boasts of 2 Luxury towers in sector 128 JAYPEE WISHTOWN. It is built on
2.75 acres of land and offers holiday type residential apartments with 3, 4 BHK types in an area
surrounded by lush green Golf Course.
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Figure 1
Living spaces are crafted to perfection and tower uses its architectural design to provide
ventilation and light also making it Vastu compliant enhancing residential experience. Vista is
thoughtfully planned with wide balcony decks making homes three side open that offer a life of
bliss.
Offerings include luxurious living and dining area, spacious modular kitchen with chimney and
hob, separate servant quarters which will have their own independent access, Large sundecks
with view of golf course no matter wherever you are because of beautiful facades provided,
imported Italian marble flooring in living, dining and passage areas. The expansive sundecks
form a perfect place to soak in the beauty of nature. It provides one with perfect break from
buzz of the city.
There are many avenues of leisure at Kalpataru Vista. If one wants a break one can just easily
step out. There is a lavish club facility. From swimming pool to a yoga zone there is everything
to one need for rejuvenation and can spend his/her day lazing around.
Some of the facilities include Gymnasium and fitness centre, Lounge area , Squash court, Spa
with steam and massage room ,indoor library or study area, Pool table and board games, Mini
theatre, Creche, Business centre, Shaded Cabanas, Kids Pool, Kids play area, Jogging/walking
pathway , Swimming pool with open air Jacuzzi, seating alcove and multi-purpose rooms.
Vista also has a world class community centre. It is multi-purpose party hall with expansive
sundecks which is inspired by Bella vista, Japan. It has an area of sq.ft. and an infinity edge
swimming pool.
There are two towers A&B. Both are podium based that is the residential homes start from the
3rd floor. Tower B has 34 floors while tower A has 30 floors in 2.27 acres of area making it a low-
density project. The complex has 5 elevators for each tower with Auto rescue device. Power
backup for common area and apartments, Rain water harvesting system.
Apartment features includes the Bedrooms laminated with wooden flooring, VRV system in
Living, Dining and Bedrooms, Imported marble flooring in living room, Dining and passages,
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Provision of solar water heating system in kitchen, Balconies with mild steel and glass railing,
vitrified flooring in kitchen while in master room bathroom has marble flooring while anti-skid
tiles in rest bathrooms, premium chrome plated and sanitary fittings. Security features include
firefighting systems, CCTV covering designated common areas, Video door phone with intercom
system and security access control system which gives vista 3 tier security. Tower Terrace has a
play area, Outdoor seating Lounge, BBQ space.
3rd P i.e. PRICE:
Typology Carpet Area Super Area Base Cost
3BHK 2007 3011 2.87 Cr
3BHK 2031 3047 2.90 Cr
3BHK 2603 3905 3.71 Cr
3BHK 2625 3938 3.74 Cr
4BHK 2742 4113 3.90 Cr
4BHK 2763 4145 3.93 Cr
With respect to the location and the product that Kalpataru is providing the type of customers
we are targeting is the niche or premium i.e. Middle upper segment of the market so as to
establish itself a brand as it is Mumbai area which it has established as a premium developer.
So, the Basic selling price is approximately Rs 9500/sq. ft. Plus for floors additional PLC will be
charged i.e. Rs 450/sq. ft. For floors 1-18 th and Rs 350/sq. ft. For 19-25th floor and nil for rest of
the floors. Car parking for 3 BHK 1 covered parking will be allotted while 2 covered parking will
be allotted for 4 BHK ones. An additional IFMS is charged Rs 100/sq. ft. as interest free
maintenance security.
4th P i.e. PROMOTION:
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Sale in the real estate market can be done using 3 types:
1. Direct Sale
2. Loyalty Sale
3. Sale through Channel partners
Direct sale is done when the customer search online or see promotion through medias like
newspaper, radio ads or advertisement on hoardings (OOHs).
Loyalty Sale is done when the customer knows about the brand already and when he comes to
know about the new project demands for the apartment.
Sale through channel partners is one in which the Channel partners have their clientele they
introduce the customers searching for the new apartment show them the project with which
they are connected to. For Kalpataru Vista major sales are through channel partners as other
two sales are difficult because of less awareness of the brand of Kalpataru in North and
presence of competitors like Mahagun, ATS, Godrej, Supertech, Civitech and Ambiance etc.
2.PROJECT 1 : COMPETITION ANALYSIS AND LOCATION MAPPING
The first task I was assigned was under the supervision of my mentors Mr. Anand Khandelwal,
Mr. Rohit Malhotra and Mr Sushant Mehta with supreme supervision of Mr. Gaurav Kumar,
DGM Sales Kalpataru Vista. It was done under a period of 5-6 weeks from 1 st April,2019 to 30th
April,2019 and intensive analysis was done from 16th June to 27th June.
2.1 Problem Scenario
With the increase in real estate developers in Noida region as it is one of the fastest growing
cities in India this brings a lot of competition. With a population of approximately 200 million
Uttar Pradesh is the most populous state in India. Uttar Pradesh has one of the largest
quantities of skilled labour making it an ideal destination for knowledge-based (IT) sectors. The
state also has a large pool of semi-skilled and unskilled labour which brings a large demand for
the land to live upon and it being the largest state in India brings a lot of land with it and hence
increased competition. Such is the extent of competition that big real estate players like Godrej,
Tribecca (Trump Towers), Shapoorji Pallonji have entered the market. Also, with the increasing
scepticism of people because of failure to deliver of big names like Jaypee, Supertech, Amrapali
etc has added to the problem.
2.2 Objective
My main objective was to go to each and every project and get the information regarding them
and which of the following are our direct competitors and which can be our competitors in
future. We had to search for projects which were lower middle, middle middle, upper middle,
lower upper and middle upper segment projects in Noida.
2.3 Methodology
I used to search on 99 acres, makaan.com, squareyards.com, JLL website etc and used to ask my
seniors about the projects to be visited so that I have some idea about the project I am going to
visit. I used to visit the under-construction projects as a market research personnel, almost
completed projects as a buyer and used to ask for property for rent for the projects already sold
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off. So, the sectors I visited were sector 107, Sector 143, Sector 150 and all the projects in
sector 70 to 79.
2.4 SECTOR 143
The Average rate per sq. ft. in sector 143 is Rs 4845. In 2010, it started from Rs 2252 on an
average. So, sector 143 has seen steady growth during the period. The growth during the
period of 10 years has been 115%. So, I visited projects like Akriti Shantiniketan, Logix Blossoms,
Victory Crossroads, Sikka Karnam Greens, Gulshan Ikebana, Saha Amadeus and Gulshan Botnia.
AKRITI SHANTINIKETAN
Project Area (Acres) 3.5
No. of Towers 5
Towers height 3 towers-24 2 towers-15
Ready Towers All
Under construction Towers -
Total No. of Flats 414
Ready Flats No. All
Under Construction Flats No. -
Type (2BHK/3BHK/4BHK)- 2.5,3+2 t,3+3 t,3.5,4.5, penthouses
Total Flats per floor 4
Total lifts per tower, Brand 3(Otis)
No. of Basements 2(stilt)
Podium (if Any) Yes
Club Size (Area) 20000 sq ft
Club Amenities & Facilities Gym, restrooms, changing rooms, Party hall (200 people), indoor games
Construction Contractor In house
Architect Akhilesh Srivastav
RERA Delivery Date No
Flooring Living room Bedrooms Washrooms
Kajaria ceramic Kajaria ceramic Anti-skid Kajaria
Kitchen (Modular?) No
Bathroom Fittings – Brand Roca
Windows - Brand, Type AU Plast UPVC
Electrical Fittings - Brand Havells Wiring, Panasonic Modular
VRV, Split Acs Split
Balcony Railing (SS/MS/Concrete) MS
Wardrobes (Yes/No) No
Clear ceiling Height (ft) 10 ft
Doors hardware brand Green ply panel door (Godrej Locks)
LOGIX BLOSSOMS
Project Area (Acres) 25
No. of Towers 22
Towers height G+18,20
Ready Towers ~8
Under construction Towers ~14
Ready Flats No.
Type (2BHK/3BHK/4BHK)- 2,3,4 BHK
Total Flats per floor 6,7
Total lifts per tower, Brand 3(Otis)
No. of Basements 1
Podium (if Any) -
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Club Size (Area) -
Club Amenities & Facilities -
Architect Inhouse
Vitrified Tiles Vitrified Anti-skid Ceramic
Toilets Kajaria, Somany or equivalents
Kitchen (Modular?) Granite counter top, SS sink Ceramic tiles glazed
Bathroom Fittings – Brand Jaguar fittings, Sanitary-Hind ware, Cera
Windows - Brand, Type Copper Wiring in PVC, Provision for various points of electricity like TV, Refrigerator
Electrical Fittings - Brand Copper Wiring in PVC
VRV, Split Acs No
Balcony Railing (SS/MS/Concrete) MS, Concrete
Wardrobes (Yes/No) Provision
Clear ceiling Height (ft) 9Ft
Doors hardware brand Hardwood Frames, Ext. Aluminium doors and Windows
VICTORY CROSSROADS
2.54 acres
Project Area (Acres)
5
No. of Towers
14,17
Towers height
All
Ready Towers
-
Under construction Towers
298
Total No. of Flats
All
Ready Flats No.
0
Under Construction Flats No.
3&4 BHK
Type (2BHK/3BHK/4BHK)-
A-3,B-2,C-6,D-2,E-5
Total Flats per floor
2(Including service)
Total lifts per tower, Brand
1
No. of Basements
-
Podium (if Any)
30000
Club Size (Area)
Gym, swimming pool, basket-ball, football
Club Amenities & Facilities
Inhouse
Construction Contractor
Inhouse
Architect
0
RERA Delivery Date
Living Washrooms Bedrooms
Flooring
ceramic
Vitrified wooden
tiles
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Jaguar
Bathroom Fittings – Brand
UPVC
Windows - Brand, Type
CP fittings
Electrical Fittings - Brand
Provision (Split)
VRV, Split Acs
Ms
Balcony Railing (SS/MS/Concrete)
Provision
Wardrobes (Yes/No)
9 ft
Clear ceiling Height (ft)
STANDARD
Doors hardware brand
SIKKA KARNAM GREENS

11
11
No. of Towers
16
Towers height
3 with possession
Ready Towers

1180(80 left to be sold)
Total No. of Flats
Complete (phase 2& phase 3 going on)
Ready Flats No.

1,2,3 BHKs
Type(2BHK/3BHK/4BHK)-
1 BHKs-8 per floor, rest - 6 per floor
2
2
No. of Basements
No
Podium (if Any)
no only after phase 2
Club Size (Area)
-
BBS
In house
Architect
2021 November
RERA Delivery Date
Living room Bedrooms Washrooms
Flooring
Vitrified tiles
No
Kitchen (Modular?)
Jaguar(sanitary), Somany(Bathrooms)
-
Honeywell
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-
VRV, Split Acs
MS
No
Wardrobes (Yes/No)
10 ft
STANDARD
Gulshan Ikebana
12
17
No. of Towers
9 and 19
Towers height
All
Ready Towers
-
1438
Total No. of Flats
All
Ready Flats No.
-
3BHK
4 in most 6 in some
2(Otis)
2
No. of Basements
No
Podium (if Any)
25000 cub area+5000 pool area
Club Size (Area)
OPD, business lounge,500 people gathering party hall and most other facilities
In house
In house
Architect
No
RERA Delivery Date
Living room Bedrooms Washrooms Passage
Flooring
Vitrified tiles in rooms, anti-skid ceramic tiles in washrooms
granite platform, double bowl stainless sink, ceramic glazed tiles

Kitchen (Modular?)
Somani, Hind ware
Bathroom Fittings - Brand
-
Schneider
Split Ac only for top floor
VRV, Split Acs
MS
Yes
Wardrobes (Yes/No)
9.5 ft
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IPSS
SAHA AMADEUS
3.5 acres
3
No. of Towers
30
Towers height
Tower A-24, Tower B-21, Tower C-20
Ready Towers
All
320
Total No. of Flats
0
Ready Flats No.
320
3BHK,4BHK
A&C Tower -4 Tower B-2
6
2
No. of Basements
Yes
Podium (if Any)
2.3 acres Rooftop
Club Size (Area)
International Standard Specifications, Sky Bridge, Connected Towers so full roof as Club
Mr. Saha and Mr. Hafeez Contractor
Mr. Saha and Mr. Hafeez Contractor
Architect
Mar-21
RERA Delivery Date
Flooring
Italian Imported Marble
European Style Modular (Whirlpool Hob)

Kitchen (Modular?)
Kohler International Standard
Aluminium Built
Schindler
VRV
VRV, Split Acs
-
Yes
Wardrobes (Yes/No)
11 ft
-
GULSHAN BOTNIA
5.3
No. of Towers 12
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G+19
Towers height
-
Ready Towers
All
764
Total No. of Flats
-
Ready Flats No.
All
2,3 BHK
4 in most 6 in some
2(Otis)
stilt+ 1
No. of Basements
Yes
Podium (if Any)
16000 cub area+5000 pool area
Club Size (Area)
OPD, business lounge,500 people gathering party hall and most other facilities
In house
In house
Architect
.2023.
RERA Delivery Date
Flooring
Vitrified tiles in rooms, anti-skid ceramic tiles in washrooms and balconies
granite platform, double bowl stainless sink, ceramic glazed tiles

Kitchen (Modular?)
Somani, Hind Ware
-
Schneider
Split Ac for all
VRV, Split Acs
MS
Yes
Wardrobes (Yes/No)
9.5 ft
IPSS
The competitors or the projects which was of our direct competition in this sector was Saha
Amadeus but the problem with this project was that the construction of the project hasn’t been
completed and has stopped for Saha Groupe for most of its projects and the location of the
project wasn’t clean so the view the customer might get wasn’t apt for such an Expensive
project.
2.5 SECTOR 150
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The sector 150 is also known as the sports sector of Noida with every project having area
designated for the sports activity like Eldeco having cricket stadium, ATS project having Football
stadium. The average rate is Rs 5227 in 2019 while in 2012 it was 2635 so this sector has also
seen a steady growth but off late this area has been in demand with Godrej, Prateek, Shapoorji
Pallonji entering this market. In this area I visited Ace Golfshire, ATS Pristine, Godrej Projects,
Tata Value Homes, Eldeco Live by greens, ATS Pious Hideways, ATS Le Grandiose, and Mahagun
Meadows.
ACE GOLFSHIRE
Project Area (Acres) 5.69
No. of Towers 5
Towers height G+23
Ready Towers All
Under construction Towers -
Ready Flats No. All
Type (2BHK/3BHK/4BHK)- 2,3 BHK
Total Flats per floor 3
Total lifts per tower, Brand 2
No. of Basements 1
Podium (if Any) -
Club Amenities & Facilities Gym, restrooms, changing rooms, Party hall, Upcoming 9-hole golf course
Architect Hafeez Contractor
Vitrified Wooden Anti-skid
Bathroom Fittings - Brand Jaguar
Windows - Brand, Type UPVC, Aluminium
Electrical Fittings - Brand Anchor
Balcony Railing (SS/MS/Concrete) SS
Clear ceiling Height (ft) 10.5 ft
Doors hardware brand Aluminium/UPVC
ATS Pristine
23
17
No. of Towers
24
Towers height
13
Ready Towers
4
1075
Total No. of Flats
716
Ready Flats No.
352
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3,4 BHK
4 or 2
3 or 2
2
No. of Basements
NA
Podium (if Any)
20000sq ft
Club Size (Area)
Olympic Size Pool,2 squash courts, TT, Banquet,6 indoor badminton courts coming soon
ATS
Hafeez contractor
Architect
Phase 1 -delivered Phase 2-june 2020
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
vitrified tiles
-
Kitchen (Modular?)
Kohler
.
Philips
VRV-LG, Split-Diakin
VRV, Split Acs
MS, Concrete
Phase 1-No Phase 2-Yes
Wardrobes (Yes/No)
10.5 ft
-
GODREJ PROJECTS
18
14
No. of Towers
min-G+17 max-G+31
Towers height
-
Ready Towers
All
1090
Total No. of Flats
-
Ready Flats No.
All
2,2.5,3,4 BHK
4
2
No. of Basements 1
Page | 22
No
Podium (if Any)
25000sq ft
Club Size (Area)
Basic Modern Amenities

R corp
Architect
Phase 1 -Dec 2022 Nurture-sept 2023
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
vitrified tiles
Semi Modular
Kitchen (Modular?)
Jaguar
-
Anchor
Split
VRV, Split Acs
SS
No
Wardrobes (Yes/No)
10 ft
-
TATA VALUE HOMES

21
20
No. of Towers
7 towers-22 13 towers-28
Towers height
-
Ready Towers
All
2200
Total No. of Flats
-
Ready Flats No.
All
2,3,3.5 BHK
5,4
3
1
No. of Basements
-
Podium (if Any)
Page | 23
Movie theatre,86 people coworking office spaces party hall (150), community hall, indoor
Club Amenities & Facilities games
RBS
Singapore grp. ATCL
Architect
Mar-23
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
Vitrified Tiles
Semi Modular
Kitchen (Modular?)
STANDARD
AU Plast UPVC
Havells
Split
VRV, Split Acs
MS (powder coated)
Provision
Wardrobes (Yes/No)
10.25 ft
Teak
ELDECO LIVE BY GREENS

20
17
No. of Towers
stilt+22
Towers height
-
Ready Towers
All
1716
Total No. of Flats
-
Ready Flats No.
All
2,3BHK
5,4
2
-1
No. of Basements
No
Podium (if Any)
Page | 24
Amphitheatre, Skating, Cricket stadium, Tennis
MCC
ACPL
Architect
Phase 1 2024
RERA Delivery Date
Flooring
Vitrified Tiles
No
Kitchen (Modular?)
Jaguar Equivalent
Not Decided
Not Decided
No
VRV, Split Acs
SS
Provision
Wardrobes (Yes/No)
10 ft
Aluminium Equivalent
ATS PIOUS HIDEWAYS

8
12
No. of Towers
stilt+Base+30
Towers height
-
Ready Towers
All
700
Total No. of Flats
-
Ready Flats No.
All
3BHK
2,3
3
1
No. of Basements
Yes
Podium (if Any)
30000 sq ft
Club Size (Area)
Jogging Track, Children play area, pool, gym, spa, Restaurant
Inhouse
Spanish Architecture theme inhouse
Architect
Page | 25
March 2026, Possession Dec 2022
RERA Delivery Date
Flooring
Vitrified Wooden in Master
Ceramic
Tiles bedroom
Modular
Kitchen (Modular?)
Jaguar Equivalent
Not Decided
Not Decided
3 Ac s SPLIT
VRV, Split Ac s
MS
Yes
Wardrobes (Yes/No)
10.5 ft
Not Decided
ATS LE GRANDIOSE
20
20
No. of Towers
G+26
Towers height
-
Ready Towers
13
1172
Total No. of Flats
-
Ready Flats No.
All
3,4 BHK, penthouses
Type(2BHK/3BHK/4BHK)
6-10-->3 11-19-->2
4,5
-2
No. of Basements
No
Podium (if Any)
25000 +15000 sq ft
Club Size (Area)
Modern Facilities+ Football Ground
Inhouse
Hafeez Contractor
Architect
Phase 1- Dec 2022 Phase 2-Dec 2024
RERA Delivery Date
Flooring
Vitrified Tiles wooden Glazed tiles to height
Page | 26
Modular Cabinets
Kitchen (Modular?)
Premium Chrome plated fittings
Flush Doors
Not Decided
-
VRV, Split Acs
MS
.
Wardrobes (Yes/No)
10 ft
Not Decided
MAHAGUN MEADOWS
7
2
No. of Towers
stilt+23.5
Towers height
-
Ready Towers
All
308
Total No. of Flats
-
Ready Flats No.
All
2.5,3,3.5,4.5 BHK
2,4
3
1
No. of Basements
Stilt
Podium (if Any)
17000 sq ft
Club Size (Area)
Modern facilities, daily needs shops
Inhouse
Hafeez contractor
Architect
Mar-20
RERA Delivery Date
Flooring
Kajaria vitrified
Yes
Kitchen (Modular?)
Hind ware, Jaguar
.
RR cables, Prokon
Page | 27
Split
VRV, Split Acs
MS with Double layered toughened glass
Yes
Wardrobes (Yes/No)
11 ft
Sliders-FINISTA
In sector 150 our direct competition was from the ATS Pristine built with an amazing view and
great elevation in green environment and has its price increased since its inception also ATS as a
brand is well established in north along with DLF and Mahagun so it is great competitor as ATS
also has delivered a lot of projects on time and people are less sceptic about the completion of
the project. ATS pristine already have people residing here hence adds to its advantage. Also,
Mahagun Meadows is almost completed project with delivery in next few months. It has
advantage of being built near projects like Ace golfshire and ATS pristine and with its vicinity to
Shaheed Bhagat Singh Park has a location advantage.
2.6 SECTOR 70 to 79
This sector is a part of the central Noida region unlike sector 143 and 150 it is well developed
area and has a lot of people residing in or near this sector. This region has advantage of malls,
Shopping complexes, Schools and Metro nearby. This area has an average rate of about 2000 in
2010s and has escalated to about 5600 average in June 2019.So, this area has seen an increase
of about 230% in 10 year time. In this area I visited 26 projects there with the major one being
Mahagun Marvella, Mirabella, Mazzeria, Civitech stadia, Ajnara Belvedere, Gaur Spotswood
,Ambiance Tiverton And Elite Golf Greens etc.
MAHAGUN MAZZERIA
10
8
No. of Towers
34
Towers height
-
Ready Towers
All
682
Total No. of Flats
-
Ready Flats No.
All
3,4,5 BHK
Type (2BHK/3BHK/4BHK)
2,4
3 or 4
2
No. of Basements
-
Podium (if Any)
60000 sq ft
Club Size (Area)
Centralized Ac and Car washing bays, tennis court, jacuzzi, party hall
Page | 28
In house
Hafeez Contractor
Architect
Jun-19
RERA Delivery Date
Living room Bedrooms
Flooring
Italian wooden flooring
Yes
Kitchen (Modular?)
Jaguar, Hind ware
UPVC
Legrand
VRV
VRV, Split Acs
MS
No
Wardrobes (Yes/No)
11 ft, 23ft drawing room
Garg Locks
MAHAGUN MARVELLA
4
1
No. of Towers
28
Towers height
All
Ready Towers
-
47
Total No. of Flats
-
Ready Flats No.
All
5 BHKs
1,2
3
2(stilt)
No. of Basements
No
Podium (if Any)
Not Known
Club Size (Area)
Banquet Hall, dance studio, Library and business centre, Mini Cinema Theatre, Meditation area,
Club Amenities & Facilities Badminton and squash courts
In house
Hafeez Contractor
Architect
No
RERA Delivery Date
Page | 29
Imported
Wooden/marble Anti-Skid
Marble
Yes
Kitchen (Modular?)
Duravit, Grohe
UPVC, Wooden frames in rooms
Standard
VRV
VRV, Split Acs
MS
Yes
Wardrobes (Yes/No)
12 ft
Garg Locks
MAHAGUN MIRABELLA
5
3
No. of Towers
Stilt+27
Towers height
-
Ready Towers
All
472
Total No. of Flats
All
Ready Flats No.
-
2.5,3,4 BHK
2,4
3
2
No. of Basements
-
Podium (if Any)
35000 sq ft
Club Size (Area)
Modern facilities
In house
Inhouse
Architect
Jun-19
RERA Delivery Date
Flooring
Vitrified
Kajaria ceramic Anti-skid
Tiles
No
Kitchen (Modular?)
Page | 30
Hind ware, Jaguar
AU Plast UPVC
Prokon
Split
VRV, Split Acs
MS
No
Wardrobes (Yes/No)
10 ft
Standard
MAHAGUN MANORIAL(SECTOR 128)

3.84
6
No. of Towers
40
Towers height
-
Ready Towers
All
340
Total No. of Flats
-
Ready Flats No.
All
3,4,5 BHK
1
5
2
No. of Basements
No
Podium (if Any)
30000 sq ft
Club Size (Area)
All Modern Facilities
In house
Hafeez Contractor
Architect
Dec-21
RERA Delivery Date
Flooring
Italian
Wooden Flooring Anti-skid
Marble
Yes
Kitchen (Modular?)
Kohler, Duravit
AU Plast UPVC
Legrand
Page | 31
SS
No
Wardrobes (Yes/No)
11 Ft
Haffle
AMRAPALI PRICELY ESTATE

15
20
No. of Towers
G+14,15,16,17
Towers height
All
Ready Towers
-
1922
Total No. of Flats
All
Ready Flats No.
-
1,2,3, Penthouse
6,8
2
2
No. of Basements
-
Podium (if Any)
not known
Club Size (Area)
All Modern facilities
In house
Inhouse
Architect
No
RERA Delivery Date
Living Bedroom
Washrooms
Flooring room s
Vitrified and ceramic Tiles
Both
Kitchen (Modular?)
Roca, Hind ware, Cera, Jaguar
UPVC
Havells Wires, Panasonic Modular
No
VRV, Split Acs
MS
No
Wardrobes (Yes/No)
Clear ceiling Height (ft) ~10ft
Page | 32
Godrej Locks
AMBIANCE TIVERTON
3.5
7
No. of Towers
26
Towers height
-
Ready Towers
All
270
Total No. of Flats
-
Ready Flats No.
All
3, 4, penthouse and duplex
4
2+1
2
No. of Basements
No
Podium (if Any)
not known
Club Size (Area)
Bar/Chillout area, Billiards, Party Lawn, Sauna, Conference room
In house
Inhouse
Architect
Mar-20
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
Indian Italian
Marble
marble marble/wooden
Italian modular
Kitchen (Modular?)
Villeroy & Boch, Hans Grohe/Grohe
UPVC
Modular Range
VRV
VRV, Split Acs
SS
Yes
Wardrobes (Yes/No)
10.5 ft
Indian teak/Imported wood
JM ORCHID
Page | 33
5
9
No. of Towers
G+14
Towers height
All
Ready Towers
-
684
Total No. of Flats
All
Ready Flats No.
-
2,3
4,6
2 (OTIS)
2
No. of Basements
No
Podium (if Any)
3000
Club Size (Area)
Conference room, Gym, Indoor games, Pool, Event space, Amphitheatre
In house
In house
Architect
No
RERA Delivery Date
Living Bedroom
Washrooms
Flooring room s
Vitrified Wooden Anti-skid kajaria
No
Kitchen (Modular?)
CERA
UPVC
Philips
Provision
VRV, Split Acs
MS
No
Wardrobes (Yes/No)
9.5 Ft
Dorse
ELITE GOLF GREENS

6.25
8
No. of Towers
6 towers 19 floors, 2 towers 15 floors
Towers height
Ready Towers 6
Page | 34
2
616
Total No. of Flats
Not finished
Ready Flats No.
-
2,3,4,5
4
2(OTIS)
1
No. of Basements
No
Podium (if Any)
20000
Club Size (Area)
Gym, restrooms, Cricket pitch, Party hall, indoor games, Pool
In house
In house
Architect
No
RERA Delivery Date
Living Bedroom
Washrooms
Flooring room s
No
Kitchen (Modular?)
Hind ware, Jaguar
UPVC
Crabtree
Provision
VRV, Split Acs
SS
Provision
Wardrobes (Yes/No)
10.25
Godrej
SKY MATROTT
5.25
11
No. of Towers
14,16
Towers height
all ready
Ready Towers
No
700
Total No. of Flats
Ready Flats No. all ready
Page | 35
-
2,3,4
4,5
2 (OTIS)
1
No. of Basements
No
Podium (if Any)
Not known
Club Size (Area)
Gym, restrooms, Pool, Park, Indoor games
In house
In house
Architect
No
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
Yes
Kitchen (Modular?)
Jaguar
Aluminium
Polycab
Provision
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
10
Standard
GAUR SPORTS WOOD

10.5
11
No. of Towers
G+20, G+27
Towers height
9
Ready Towers
2
800
Total No. of Flats
748
Ready Flats No.
2
3,4
Total Flats per floor 9 towers 4, 2 Towers 1
Page | 36
3 (Fujitech)
2
No. of Basements
Yes
Podium (if Any)
35000
Club Size (Area)
Gym, restrooms, changing rooms, Community Hall, Indoor games, Swimming Pools, Day Care,
Club Amenities & Facilities Squash Court
In house
In house
Architect
Mar-20
RERA Delivery Date
Living Bedroom
Washrooms
Flooring room s
Vitrified Vitrified Ceramic
Semi Modular
Kitchen (Modular?)
Hind ware, Geber it
Aluminium
MK
Provision
VRV, Split Acs
SS
Provision
Wardrobes (Yes/No)
11
Godrej
EXPRESS ZENITH
5.5
6
No. of Towers
G+20
Towers height
6
Ready Towers
0
710
Total No. of Flats
710
Ready Flats No.
0
2,3
8
2
1
No. of Basements
Page | 37
No
Podium (if Any)
Not known
Club Size (Area)
Pool, Multipurpose Court, Yoga area, Amphitheatre, indoor games
In house
In house
Architect
RERA Delivery Date

Living Bedroom
Washrooms
Flooring room s
Vitrified Wooden Ceramic
Modular
Kitchen (Modular?)
Rybo, CERA
Aluminium
Honeywell
Provision
VRV, Split Acs
SS
Provision
Wardrobes (Yes/No)
9.5
Garg
CIVITECH STADIA
5
6
No. of Towers
12,20,24,25
Towers height
all ready
Ready Towers
ALL
520
Total No. of Flats
-
Ready Flats No.
ALL
2,3,4
4
2 (OTIS)
1
No. of Basements
YES
Podium (if Any)
18000
Club Size (Area)
Spa, Skating, TT, Yoga, Pool, Steam rooms, Basketball court
Page | 38
In house
Architect
Dec-19
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
Vitrified Vitrified Vitrified
Yes
Kitchen (Modular?)
Jaguar, CERA
UPVC
Schindler
Yes
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
10.5
Godrej
ANTARIKSH GOLF VIEW PHASE 1

5.5
6
No. of Towers
G+19
Towers height
5
Ready Towers
1
835
Total No. of Flats
712
Ready Flats No.
123
2,3
6,8
3
2
No. of Basements
No
Podium (if Any)
14000
Club Size (Area)
Library & business centre, Event space, Kids Club, Meditation Area
In house
In house
Architect
Dec-19
RERA Delivery Date
Page | 39
Living Bedroom
Washrooms
Flooring room s
Vitrified Wooden ceramic
No
Kitchen (Modular?)
Jaguar
UPVC
Schindler
Yes
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
10.5
Godrej
ANTARIKSH GOLF VIEW PHASE 2

7.92
12
No. of Towers
G+20, G+22
Towers height
12
Ready Towers
0
984
Total No. of Flats
984
Ready Flats No.
0
1,2,3,4
6,8
3
2
No. of Basements
No
Podium (if Any)
40000
Club Size (Area)
Bowling Alley, Lawn Tennis, Sauna, Community Hall, TT, restaurant
In house
In house
Architect
Dec-19
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
Vitrified Vitrified Anti-Skid,
No
Kitchen (Modular?)
Page | 40
Parry ware, jaguar
UPVC
Crabtree
Provision
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
10
Standard
AJNARA BELVEDERE
7.5
7
No. of Towers
G+21, G+23, G+25
Towers height
NO
Ready Towers
ALL
680
Total No. of Flats
0
Ready Flats No.
0
3,4
4
3
2
No. of Basements
YES
Podium (if Any)
40000
Club Size (Area)
Pool, Gardens, Exercise zone, Play equipment, Elders sitting area

MODERNE CONSTRUCTION
HAFEEZ CONTRACTOR
Architect
Dec-20
RERA Delivery Date
Living Bedroom
Washrooms
Flooring room s
VITRIFIED WOODEN VITRIFIED
DEPENDENT
Kitchen (Modular?)
HINDWARE, JAGUAR
UPVC
Page | 41
HAVELLS (NC)
Provision
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
10
Standard
SIKKA KARNAMIC
25
6
No. of Towers
16,22,20
Towers height
All
Ready Towers
0
616
Total No. of Flats
All
Ready Flats No.
0
1,2,3
8
3
2
No. of Basements
No
Podium (if Any)
Club Size (Area)

Amphitheatre, Banquet, Gazebo, Theatre, Pool
In House
In House
Architect
-
RERA Delivery Date
Living
Bedrooms Washrooms
Flooring room
VITRIFIED Vitrified Ceramic
No
Kitchen (Modular?)
Hind ware
UPVC
North west
Provision
VRV, Split Acs
MS
Page | 42
10
Standard
THE HYDE PARK

15
22
No. of Towers
G+22
Towers height
19
Ready Towers
3
1936
Total No. of Flats
Ready Flats No.

3
4
3
2
No. of Basements
No
Podium (if Any)
40000
Club Size (Area)
Basket-Ball Court, Skating Rink, Pool, Party Lawn
In House
In House
Architect
RERA Delivery Date

Living Bedroom
Washrooms
Flooring room s
VITRIFIED Vitrified VITRIFIED
No
Kitchen (Modular?)
Roca
UPVC
Woods
Provision
VRV, Split Acs
Concrete, MS
Provision
Wardrobes (Yes/No)
10
Standard
Page | 43
BURJ NOIDA
7(including DASNAC)
1
No. of Towers
G+34
Towers height
0
Ready Towers
1
Total No. of Flats
Ready Flats No.

3,4

3,4
2
No. of Basements
No
Podium (if Any)
5000
Club Size (Area)
Library, Mini Theatre, Skydeck
Ahluwalia
Inhouse
Architect
RERA Delivery Date

Flooring
Italian Italian
Tiles
Marble Marble
Yes
Kitchen (Modular?)

UPVC

Provision
VRV, Split Acs
VRV
Yes
Wardrobes (Yes/No)
23
Ipsa
ADITYA CELEBRITY HOMES

8
12
No. of Towers
Page | 44
G+14
Towers height
12
Ready Towers
0
616
Total No. of Flats
616
Ready Flats No.
0
1,2,3,4
4
2 (KONE)
1
No. of Basements
No
Podium (if Any)
3300
Club Size (Area)
Gym, Indoor games, pool
Inhouse
Inhouse
Architect
RERA Delivery Date

Living Bedroom
Washrooms
Flooring room s
Vitrified Wooden Tiles
No
Kitchen (Modular?)

UPVC

Provision
VRV, Split Acs
Concrete
No
Wardrobes (Yes/No)
10.5
Standard
JMAROMA
5
7
No. of Towers
G+17
Towers height
All
Ready Towers
0
Page | 45
602
Ready Flats No.
0
3,4
4,6
2,3
2
No. of Basements
No
Podium (if Any)
4000
Club Size (Area)
Gazebo, Pergola, Jacuzzi, Multipurpose sports
Inhouse
Inhouse
Architect
RERA Delivery Date

Living
Bedrooms Washrooms
Flooring room
Vitrified Wooden Vitrified
Yes
Kitchen (Modular?)
CERA
UPVC
Philips
Provision
VRV, Split Acs
MS
Yes
Wardrobes (Yes/No)
9.5
Garg
GRAND AJNARA
12.5
16
No. of Towers
G+22, G+26
Towers height
14
Ready Towers
2
1732
Total No. of Flats
1480
Ready Flats No.
252
Page | 46
2,3,4
4,6,8
2,3 (OTIS)
2
No. of Basements
No
Podium (if Any)
22000
Club Size (Area)
Amphitheatre, Banquet Hall, Party Lawn
Inhouse
Inhouse
Architect
Jun-20
RERA Delivery Date
Living Bedroom
Washrooms
Flooring room s
NO
Kitchen (Modular?)
Cera
UPVC
MS
Provision
VRV, Split Acs
VRV
Yes
Wardrobes (Yes/No)
10
Dorset
SUNSHINE HELIOS
5.25
6
No. of Towers
G+22
Towers height
6
Ready Towers
0
400
Total No. of Flats
All
Ready Flats No.
0
3,4 BHKs
3
2
No. of Basements 1
Page | 47
No
Podium (if Any)
Club Size (Area)

Gazebo, Banquet Hall, Community Hall
Inhouse
Inhouse
Architect
RERA Delivery Date

Living Bedroom
Washrooms
Flooring room s
NO
Kitchen (Modular?)

UPVC
MS
Provision
VRV, Split Acs

Provision
Wardrobes (Yes/No)
10
STANDARD
SETHI MAX ROYAL

5
9
No. of Towers
G+14, G+19
Towers height
9
Ready Towers
0
726
Total No. of Flats
All
Ready Flats No.
0
2,3
4
KONE
1
No. of Basements
No
Podium (if Any)
Club Size (Area)
Page | 48
TT, Snooker, Lounge, Swimming pool, Children pool
Inhouse
Inhouse
Architect
RERA Delivery Date

Living
Bedrooms Washrooms
Flooring room
No
Kitchen (Modular?)
European Standard
UPVC
Philips
Provision
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
9.5
Standard
ADITYAURBANCASA
6.5
8
No. of Towers
G+16
Towers height
8
Ready Towers
0
704
Total No. of Flats
all
Ready Flats No.
0
2,3,4
4
KONE
1
No. of Basements
No
Podium (if Any)
4000
Club Size (Area)
Indoor games, Children play area, Jogging Track
Inhouse
Inhouse
Architect
RERA Delivery Date
Page | 49
Living Bedroom
Washrooms
Flooring room s
Vitrified Wooden ceramic
Yes
Kitchen (Modular?)

UPVC

Provision
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
10
Standard
DASNAC JEWEL OF NOIDA

5
7
No. of Towers
G+28
Towers height
5
Ready Towers
2
420
Total No. of Flats
304
Ready Flats No.
116
2,3,4,5,6
3,4
3,4
2
No. of Basements
No
Podium (if Any)
17000
Club Size (Area)
Library, Mini Theatre, Skydeck
Ahluwalia
Inhouse
Architect
RERA Delivery Date

Flooring
Italian Italian
Tiles
Marble Marble
Page | 50
Yes
Kitchen (Modular?)
American Standard
UPVC
modern standard
Provision
VRV, Split Acs
MS
Provision
Wardrobes (Yes/No)
10.5
IPSA
SUPERTECH NORTHEYE
6
1
No. of Towers
66
Towers height
0
Ready Towers
1
2257
Total No. of Flats
-
Ready Flats No.
2257
1,2,3
-
-
LG, G, 1st,2nd
No. of Basements
No
Podium (if Any)
on 46,65,66 floors
Club Size (Area)
Infinity pool, helipad, observatory
Inhouse
Inhouse
Architect
RERA Delivery Date

Flooring
Italian Italian
Designer Tiles
Marble Marble
Yes (Whirlpool)
Kitchen (Modular?)
Imog, Roca
UPVC
Electrical Fittings - Brand modern standard
Page | 51
Split (Samsung)
VRV, Split Acs
SS
Yes
Wardrobes (Yes/No)
10
Godrej
2.7 SWOT ANALYSIS
The direct competitors from this area were ambience tiverton, Mahagun Manorial, Burj Noida,
Civitech Stadia and Mahagun Mazzeria. This area had an advantage of greater metro
connectivity with respect to our location and also with a lot of people already residing there it
was very much developed with most of the projects being delivered. The above mentioned
products had almost similar quality of the brands of products being used. Hence, now it
required the price per foot analysis with the sector in which the project was situated in and the
reasons behind it.
Now analysing the cost trends of the major competitors i.e. Mahagun Manorial, Prateek Edifice,
Civitech Stadia, ATS Pristine, Ambiance Tiverton, Burj Noida. Some projects like ATS Knights
Bridge, ATS One Hamlet, Supertech Supernova and TGB Meghdhutam are not considered as
they are ultra-luxury segment so not our competitors.
Now to know more about each of the project I would make SWOT analysis for each of our direct
competitors.
First one being MAHAGUN MANORIAL
STRENGHTS
- Mahagun is a top brand in the north Region.
- Delivered a lot of projects already timely and have residents residing hence can have loyalty
sales.
- Situated in midst of 110 acre glof course which gives the luxury feeling to the residents
residing in.
-The cost per square foot has risen by 2% in last quarter and has increased by 26.7 % since its
inception.
-One floor One Flat so privacy mantained.
WEAKNESSES
-The project is built in the area which has nearby alocatted area for future high rise apartments.
- Same as Kalpataru Vista it faces problem of the location on map.
- It also has problem of metro connectivity.
OPPORTUNITY
Page | 52
-The land allocated for future high rise can be bought by Mahagun itself and provide
architecture to it which is not going to hinder view for any of the residents residing in the
apartment.
Threats
-Kalpataru Vista which is an established brand in the west has entered the market and has its
project just 500m from it can turn out to be a great compititor.
- Project faces more compitition from much established sectors in central noida.
Fig 2 * this graph is taken from 99acres.com with orange curve show price variation for Mahagun Manorial while green for sector 128
Since the beginning Manorial has seen dip only once which was due to the insolvency case of
Jaypee where the Mahagun Manorial is located so people were ambiguous of projects there
also it coincided with demonitisation and RERA act 2016 otherwise it has been on a rise
because of the demand for the product.
Page | 53
Prateek Edifice
STRENGHTS
- It is situated in sector 107 which is near the two major malls of Noida Great Indian Palace and
DLF Mall of India.
- Gives a special light show at night to stand out of compitition.
- Is making name for itself in Noida and hence provided living for all segments like affordable
homes, mid segment homes and luxury living at one place.
- Ready to move in project
WEAKNESS
- After learning from facebook came to know that the services in project are not up to the mark
and hence somewhat dissatisfaction.
- Still only good project until now in that area.
OPPORTUNITIES
- They can improve the facilities and services provided and hence can improve perception
among the residents and with new project like County 107 coming up this is right opportunity
to boost marketing of the project.
Threats
Although a Completed project but faces compition from county 107 and also an upcoming
project by Lotus Group.
Page | 54
Fig 3 In this figure orange is for prateek edifice and green line is for sector 107
The graph in 2019 for edifice shows it is trading at 8100/sq ft which is way above the sectors
average of around 5700 per sq ft.
CIVITECH STADIA
Page | 55
STRENGHTS
- Being Located in one of the posh belt along with projects like mazzeria, mirabella and ajnara
belvedere and elite live by greens.
- Being a project with podium and top notch finish yet it is of bit cheaper cost than its
competitors.
-It has its towers connected via sky walk.
-Ready to move in project hence no ambiguity in mind of buyer.
WEAKNESS and THREATS
- No as it is weakness but being present near the prominent projects can attract buyers towards
its compititors as well which provide cheaper and near equivalent facilities like Prateek
Wisteria, Amrapali Pricely Estate, Sethi Max Royal.
OPPORTUNITY
-Being its third project in the market it could built a good name for itself if is able to deliver the
best services.
Fig 4 green is for sector 79 while orange for civitech stadia
Civitech Stadia Although is a luxury project but the prices have been charged like that of semi
luxury that is because of they wanted to move according to the average rates of the sector as
they are new in the market with just 4 projects hence charging premium for an area near mixed
projects affordable and luxury ones is difficult so smart pricing hence they have increasedprice
10% in last quarter and 34% since beginning of the project.
Demonitisation was the only reason the price went down in 2016 duration.
Mahagun Mirabella is also an honourable mention here for the king of elevation they posses
and the rate they have sent are quite high compared to project like civitech stadia in sector 79
itself that is around 7000 rs per sq ft but this is because of the brand image that they charge a
Page | 56
premium and they provide villas also but the prices of Mahagun Mirabella has seen a lot of ups
and down hence it is a compititor but an uncertain one.
This is just because even Mahagun treats Mahagun Manorial as our Direct Compititor and when
I called to there sales office to ask for a query they told me about the project Manorial only. But
in terms of the elevation and typology of apartments it is a great compititor just Like Mahagun
Mezzaria.
MAHAGUN MEZZARIA & MAHAGUN MIRABELLA
STRENGHTS
Both the projects just like Manorial have the advantage of Brand image and in the area of
sector 70s it enjoys a luxury of being a leader with projects like Mezzaria, Mirabella, Moderne,
Marvella etc.
- Projects have been completed with Mezzaria ready to move in while Mirabella is in finishing
stages.
-Walking distance from metro station.
WEAKNESS
-Unlike projects ,like Mahagun Meadows and Mahagun Manorial which enjoy a clear view
because of area they are present in, these projects have view of
Open drain and are very crowded.
-Mirabella had its price fluctuations which has been mainly due to demonitisation but also it is
a project which provides basic facilities at a higher cost.
THREATS
Page | 57
-The Major threat is the effect of cannibalisation that people tend to go for the product of
Mahagun but with so many options of Mahagun itself available there is ambiguity.
So there is a problem of too many choices available.
Fig 5 Green Line is for sector 78 while orange for Mezzaria
We can see from the graph how the rates have increased for Mahagun Mezzaria by 89.13 %
since inception as it increased from 3910 in mid 2012 to approximately 7400 in 2019.
For Mahagun Mirabella we can see the zig zag line taht began since the demonitisation
although it has increased rate by 34 % since inception but lost 3.65% in past one year.
AMBIENCE TIVERTON
Page | 58
STRENGHTS
- It has strong brand image because of the construction they did in Gurugram and also has
delivered residential apartments alongwith Malls and commercial spaces.
-Provides luxurious brands of fittings in apartments.
-30 acres of green land next to it.
- has approximately 77 flats per acre making it low density project in central noida.
WEAKNESS
- One has to move though a very poorly constucted road to get to Ambience Tiverton.
THREATS
- Competitors like Mahagun Mezzria nearby and Kalpataru’s entry to market can make it tough
for Tiverton
The threat stated earlier shows that how competition is letting them decrease rates asthey lost
2.6% in last one year and trading at 9180 per sq ft
ATS PRISTINE
Page | 59
STRENGHTS
-ATS is a market leader in Noida and can be well said that reason behind the development of
Noida.
-First Project of Sector 150 completed
-First project when one enters the sector 150 via expressway.
-Completed project and people residing in it.
-Great marketing through Channel partners and Integrated Marketing Channels.
WEAKNESS
-Area near to it is not well developed and sector also called as last sector of Noida.
-Road near the project is not well mantained and shopping complex far off .
OPPORTNITY
-Sector 150 is made the sports sector due to which a large no. Of big players like Godrej,
Tribecca, Shapoorji Palonji has entered making it a setor to look out for in future.
Threats
-With the inreasing no. Of players entering teh market it becomes very tough for this project
with increased competition,
Page | 60
Figure shows orange coloured ATS Pristine and Green Coloured sector 150 chart which shows
the consistency in increase in prices and an overall increase of 63 % with around 11% growth in
previous year.
3. PROJECT 2 : CHANNEL PARTNER EMPANELMENT
This task I was assigned under the supervision of my mentors Mr. Anand Khandelwal, Mr. Rohit
Malhotra and Mr Sushant Mehta with supreme supervision of Mr. Gaurav Kumar, DGM Sales
Kalpataru Vista and helped by product manager Mr. Udit Gupta. It was done under a period of 5
weeks from 1st May,2019 to 7th June,2019 .
3.1 Problem Scenario
Three types of sales happen in real estate i.e. direct sales, loyalty sales and sales though
channel partners. The sales through channel partners was very important as direct sales and
loyalty sales were difficult for Kalpataru Vista as it was a luxury project and had very less
presence in the North and hence less brand image leading to negligible loyalty sales. Hence our
job was to get in touch with more number of channel partners possible.
3.2 Objective
My main objective was to get more and more number of channelpartners in touch with
Kalpataru Vista. Along with that I had to build brand image by atleast making channel partners
aware of the brand of Kalpataru to the Channel Partners working or not working.
3.3 Methodolgy
I had to visit Channel partners in the areas like Karkardooma, Green park, Defence colony, Arjun
Nagar, Karol Bagh, Tilak nagar, Janakpuri, GK1 ,GK2, hence covering East, West and South Delhi.
Then I visited Channel Partners in Indirapuram, Noida sector 41,50,51,52,61,63 hence covering
major areas of Noida and Ghaziabad.
Then I did calling and called to Channel partners in Lucknow, Agra and Kanpur where I took
there numbers from UP RERA website. The main motive was to look if they have clientels in
Noida or not and also ask about if they were willing to work for Kalpataru Vista.
Page | 61
In Delhi Area
A total of 16 out of 70 Channel partners were ready to do work with us with Jainco and Garg
Properties being among the top ones(22.87%)
In Noida and Ghaziabad Area
A total of 13 out of 26 Channel Partners were ready to work with us with major ones being
North Brick Ventures and Prop Basket.(50%)
Fig 7 Delhi Area
Interested
Not Interested
Fig 8 Noida Region
Conversion Rate in Noida was more than that in the Delhi area this is because of the somewhat
knowledge of project in noida than in Delhi.
We were able to contact 460 channel Partners in Lucknow, Kanpur and Agra region with a
conversion of 84 Channel partners on call.(18.26%)
Page | 62
Fig 9 shows conversion
in The above
mentioned three
regions
Interested
Not Interested
These areas were far off and as we were calling conversion rates were lower but I was able to
get a good number of good channel partners from this area like Sinan Realty and Sanjeev Banka
who bought clients with them during the meetings.
I organized Channel partner meet for the Cps from Lucknow area and Delhi area where I along
with My mentors got them to see the view which was our USP from the raw flat which was
made ready with Gypsum coating.
Fig 10 Pic from Channel

partner meet with Lucknow Cps
Page | 63
Fig11 Getting everyone ready for the visit
Fig 12 View from raw Flat
Fig 13 Channel Partner meet

with Noida and Delhi Cps
Page | 64
Fig 14. This is the one pager I used to send to the channel partner I was in contact with so that
they can get a brief of the project
4. PROJECT 3 :INVENTORY ANALYSIS FOR KALPATARU PARAMOUNT,ANOTHER PROJECT

UNDER KALPATARU IN THANE
This task I was assigned under the supervision of my mentor Mr. Udit Gupta, Mr. Arpan Soni
with supreme supervision of Mr. Gaurav Kumar, DGM Sales Kalpataru Vista . It was done under
a period of 1 week from 7th June,2019 to 15th June,2019 .
Page | 65
4.1 Objective
My main objective was to get to know which all segment of the population should be targetted
by Kalpataru and make a report for the same. So I was given data of the walkins in Kalpataru
Paramount and had to analyze demographics of the data given.
AGEWISE
Chart Title
11.49%
1.15% 2.30% 2.30%

13.79%
11.49% 27.59%
29.89%
21-30 31-35 36-40 41-45 46-50 51-55 56-60 61-65 66-70
The target market should be 21 to 50. So it is quite a young population
range hence the advertisments which are made should be colourful and strategically placed in
places where this age range visit more often like office areas and restaurants.
GEOGRAPHY WISE
C orre s p on d e n c e C ity C ou n t - C orre s p on d e n c e C ity

Ah m ad n a g ar 1
Mu m b a i 34
N a v i Mu m b a i 4
O u ts id e In d ia 4
Pa tn a 1
Thane 62
Page | 66
Because of the ongoing development of the Thane area it is creating a lot of opportunities for
the people working over there and also real estate developers to go for development in this
area and also the project being in Thane attracts peopleresiding or working nearby.
70
60
50
40
30
20 Total
10
WALKIN THROUGH
60 54
50
40 28
30
20
10 2 4 3 4 5 6 2
1 1 1 1 1 1 1
0
Total
As the maximum number of walkins have been generated through Channel partners and
hoardings.
So the incentives given to the Channel partners are good as they were able to get more number
of walkins than any other source.
The ones getting more number of walkins should be given priviledge of having their names on
one pagers and it would also give them motivation as they would be able to get higher
commission rate if the client comes through their contact.
Page | 67
OCCUPATION
90
80
80
70
60
50
40
30 23
20
Total
10 4 4
1 1
0
s al er al ed d
es ion ak i on t ir ar
ie
in s s e l
s
es em es R Sa
Bu of m of
P r Ho P r
/
s
es
s in
Bu
Fig 15
Kalpataru Paramount has 2 towers 35 floors each in an overall area of 5 acres and has 2 BHK
apartments with aroun 370 units in Thane area
Fig 16 shows green line for thane west and orange for Kalpataru Paramount
This shows its a luxury apartment as it is trading at around 13000 per sq ft.
The fig 15 shows that around 70% walkins were from the salaried class people.
Page | 68
60
50
50
40
34
31
30
Total
20
10
0
Both Loan Self Funding
4.2 Conclusion
From the data above I analyzed that Kalpataru Paramount have market of the age group of 21-
50 age group ,service people who are mostly from Thane and Mumbai.
It is a project traded at a higher than region rate hence customers must be inticed through by
good services and being colourful in their services like having advertisements which are catchy
for youth and display great family living experience.
5. LEARNINGS AND CHALLENGES FACED
1. No prior knowledge of the Real estate market.
2. Came to know about terms like RERA Act 2016, FAR,IFMS and Mivan Shuttering.
3. Learned about the process of sale.
4. How to pitch the product which requiresknowledge of product fully.
5. Came to the importance of channel partners in the process of sale.
6. The idea of salesmanship.
7. Concept of calling which is necessary for B2B marketing as when I called and went to meet
Channel partners then my conversion percentage was higher than when I straight away visited
some channel partners.
8. Know why competition Analysis is important as one needs to know more of them when
talking to the prospective client as they have also done there research on their part.
Page | 69
9. Biggest challenge I faced was that we were not provided with data for our own project
because of the data leakage policy of the company but was given to analyze data for other
project in Thane.
Page | 70

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A REPORT ON

‘COMPETITION ANALYSIS , CHANNEL

Name: Simrat Singh Walia

Date: 12th July, 2019

Roll No.: Dm20146

Great Lakes Inst. of Management, Chennai

To the best of my knowledge and belief the Project Report:

a. embodies the work of the candidate himself / herself

Signature of the Faculty Guide

Name of the Faculty Guide:Dr. D.Sriram

Designation / Department: Faculty PGDM/ PGPM

Title Page No.

Sr. No. Title Page No.

1.COMPANY OVERVIEW:Kalpataru Ltd.

1.1a JMC Projects (India) Ltd.

1.1b Kalpataru Power Transmission Ltd. (KPTL)

1.1c Shree Shubham Logistics Private Ltd. (SSL)

Established in 2007 has a business of warehousing, procurement, primary processing, trading,

1.1d Property Solutions (India) Private Ltd. (PSIPL)

1.2 KALPATARU VISTA , NOIDA

Now the second P i.e. PRODUCT

3rd P i.e. PRICE:

Typology Carpet Area Super Area Base Cost

3BHK 2007 3011 2.87 Cr

3BHK 2031 3047 2.90 Cr

3BHK 2603 3905 3.71 Cr

3BHK 2625 3938 3.74 Cr

4BHK 2742 4113 3.90 Cr

4BHK 2763 4145 3.93 Cr

4th P i.e. PROMOTION:

2.PROJECT 1 : COMPETITION ANALYSIS AND LOCATION MAPPING

2.1 Problem Scenario

2.4 SECTOR 143

SIKKA KARNAM GREENS

Under construction Towers

Under Construction Flats No.

granite platform, double bowl stainless sink, ceramic glazed tiles

European Style Modular (Whirlpool Hob)

granite platform, double bowl stainless sink, ceramic glazed tiles

2.5 SECTOR 150

Basic Modern Amenities

TATA VALUE HOMES

ELDECO LIVE BY GREENS

ATS PIOUS HIDEWAYS

MAHAGUN MANORIAL(SECTOR 128)

AMRAPALI PRICELY ESTATE

Vitrified and ceramic Tiles

Vitrified Wooden Anti-skid kajaria

ELITE GOLF GREENS

Vitrified Wooden Anti-skid kajaria

Vitrified Wooden Anti-skid kajaria

GAUR SPORTS WOOD

Vitrified Vitrified Ceramic

RERA Delivery Date

Vitrified Wooden Ceramic

Vitrified Vitrified Vitrified

ANTARIKSH GOLF VIEW PHASE 1

Vitrified Wooden ceramic

ANTARIKSH GOLF VIEW PHASE 2

Vitrified Vitrified Anti-Skid,

Pool, Gardens, Exercise zone, Play equipment, Elders sitting area

VITRIFIED WOODEN VITRIFIED

Club Size (Area)