Price: Sundrop Heart is available in the following pack sizes:

1 litre pouch (M.R.P Rs. 70/-)

1 ltr jar (M.R.P Rs. 74)
2 ltr jar (M.R.P Rs. 146)
5 litre jar (M.R.P Rs. 363/-)

Availability: Sundrop Heart is available in all leading grocery and provision stores.

Guinea Lite Refined Sunflower Oil

Available in

Pet Bottle: 1 ltr

Jar: 5 ltr
Jar with box packing: 10 ltr, 15 ltr
Tap Jar: 15 Ltr
Tin: 15 Ltr
Pouch: 1 ltr

Guinea Product Info: Made under stringent quality control processes, Guinea Lite refined Sunflower oil is
processed using the most advanced technology that helps retain its natural vitamins. It is absorbed less by the food
cooked in it, which helps make your dishes light and easy to digest. The Guinea Lite Sunflower brand offers you the
goodness of sunflower oil with the assurance of quality, which makes all the difference.

Sunflower Product Info: Sundrop Superlite is a 100% Sunflower oil and is synonymous with the brand
Sundrop. It is the market leader in the premium category of Refined Oils. Sundrop Superlite enjoys a
wide base of loyal customers. Sundrop Superlite is fortified with sufficient quantity of Vitamins A & D to
provide upto 25% of daily requirements. So when you cook with Sundrop Superlite your family eats well
& stays active and healthy throughout the day.

Brands: Engine, Fortune, Dhara, Nature Fresh and Saffola big competitor in edible oil.

Price: Sundrop Superlite- 5lt –Rs. 508/-, 2lt – Rs. 222/-, 1ltr- Rs. 99/-
 Players Brands Price
Agrotech foods Ltd Sundrop - 5lt –Rs. 508/-,
2lt – Rs. 222/-,
1ltr- Rs. 99/-

Panak Foods Gemini 1ltr- 95/-, 5ltr-600

Marico Indus Saffola 1ltr-120,
Geepee Ceval Chambal
Aravali Aravali
Adani Wilmar ltd Fortune 1ltr- 90, 5ltr –
515/-
Hindustan Lever Ltd Flora
Ruchisoya Soyum
Kaneria Oils Rani
NK Proteins Ltd Tirupati
National Dairy Development Dhara 1ltr-72/-, 5ltr
Board 415/-

Competitive Scan:

 Most brands positioned on taste

 Shots of “Happy family enjoying food” used across advertising
 New oil such as Saffola, Flora positioned on health
 Saffola had strong franchise of customers with heart problems: seen as an oil for the unhealthy
 Flora offering a promise of “Light” food

Sundrop Sales & Distribution: It has a network of + 1000 distributors spread across the country and reaches,
130000 odd outlets to sell their products. The company has a strong presence and a proactive stance with respect
to modern trade. There are direct selling agreements in place with key accounts like ,Reliance Retail, Subhiksha
Spencers Food World Big Bazaar etc.

Brand extension: Sundrop Superlite , Sundrop Superlite Advance, Sundrop Heart.

Fortune Oil
 Fortune reaches 20 million households or some 100 million Indians
 1 million outlets in 2500 town and cities across India stock Fortune
 Fortune had become the single largest selling brand of edible oil in India within 20 months of launch –
and has remained so ever since
 It would require 1200 trains comprising 70 wagons each to evacuate all the oil that Fortune produces
in a year