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  • 4 Ps

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    Halimah Sheikh
    191 views2 pages
    The document compares three cooking oil brands - Dalda, Seasons, and Habib. It provides information on the products, prices, places of availability, and methods of promotion for each brand. The key details are the product lines for each brand, ranging from cooking oil to ghee/banaspati, and the various package sizes and prices. It also lists the locations where customers can purchase the products, including malls, grocery stores, and online platforms. Finally, it outlines the promotional activities used by each brand, such as advertisements, celebrity endorsements, discounts, and bulk sales.

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    The document compares three cooking oil brands - Dalda, Seasons, and Habib. It provides information on the products, prices, places of availability, and methods of promotion for each brand. The key details are the product lines for each brand, ranging from cooking oil to ghee/banaspati, and the various package sizes and prices. It also lists the locations where customers can purchase the products, including malls, grocery stores, and online platforms. Finally, it outlines the promotional activities used by each brand, such as advertisements, celebrity endorsements, discounts, and bulk sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    191 views2 pages

    4 Ps

    Uploaded by

    Halimah Sheikh
    The document compares three cooking oil brands - Dalda, Seasons, and Habib. It provides information on the products, prices, places of availability, and methods of promotion for each brand. The key details are the product lines for each brand, ranging from cooking oil to ghee/banaspati, and the various package sizes and prices. It also lists the locations where customers can purchase the products, including malls, grocery stores, and online platforms. Finally, it outlines the promotional activities used by each brand, such as advertisements, celebrity endorsements, discounts, and bulk sales.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Products Price

    Dalda cooking oil, Dalda olive oil, Dalda Pouch: Rs. 280
    canola oil, Dalda sunflower oil, Dalda 1L: Rs. 1500
    banaspati. Available in 1, 3, 5 and 10 liter Carton containing 5 1liter packs: Rs. 7500
    packages. 10kg plastic can: Rs. 2650
    Place Promotion
    Available at malls, small grocery stores, Promotion through billboards, promotions, by
    utility stores and online as well. celebrity endorsement, advertisements,
    discounts and special offers (but 2 get 1 free).
    Dalda

    Products Price
    Dalda cooking oil, Dalda olive oil, Dalda Pouch: Rs. 280
    canola oil, Dalda sunflower oil, Dalda 1L: Rs. 1500
    banaspati. Available in 1, 3, 5 and 10 liter Carton containing 5 1liter packs: Rs. 7500
    packages. 10kg plastic can: Rs. 2650
    Place Promotion
    Available at malls, small grocery stores, Promotion through billboards, promotions, by
    utility stores and online as well. celebrity endorsement, advertisements,
    discounts and special offers (but 2 get 1 free).
    Seasons

    Promotion Place
    Seasons canola oil, Seasons sunflower oil, Available at malls, grocery stores, utility
    Seasons Banaspati ghee. Seasons canola and stores, can be ordered through online grocery
    sunflower oil in bottles and pouches, applications.
    Banaspati ghee in pouches, cartons of 1kg.
    Price Promotion
    Seasons banaspati ghee 1kg Rs 210 TV advertisements, printed vouchers,
    Seasons canola oil bottle 3ltr Rs 950 billboards, bulk selling (economical),
    Seasons canola oil pouch Rs 280 celebrity endorsement.
    Habib

    Product Price
    Habib cooking oil, Habib banaspati, Super Habib cooking oil 5ltr Rs 1300
    habib ( Super Habib soybean oil, Super Habib Habib cooking oil 1ltr Rs 244
    pure canola oil and Super Habib pure cooking Habib cooking pil tin 5ltr Rs 915
    oil). Habib cooking oil in tins, pouches and Super habib cooking oil 3ltr Rs 548
    carton (5 in 1), Habib banaspati in tins and
    pouches, Super Habib category in bottles.

    Place Promotion
    Utility stores, General stores, Online grocery Tv advertisements, celebrities endorsement,
    applications, malls. billboards advertising, discounts.

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