Mahindra Two Wheelers inaugurates 393rd 

Dealership

Synergy Auto Inc. is located at Saki Naka, Andheri (East)

   

Mr Anoop Mathur, President Two Wheeler Sector, Member Group Executive Board, Mahindra &
Mahindra cuts the ribbon at the inauguration of Synergy Auto Inc., the newest addition to the company’s
dealer network

Mumbai, November 4, 2010: Mahindra Two Wheelers, a part of the US $7.1 billion Mahindra Group,
opened a new dealership, Synergy Auto Inc, in Saki Naka, Andheri (East) in Mumbai on the auspicious
occasion of the eve of Dhanteras. With this inauguration, the company now has a total of 393 dealerships
across India with nine of these in Mumbai.
The dealership was inaugurated by Mr Anoop Mathur, President Two Wheeler Sector and Member Group
Executive Board, Mahindra & Mahindra Ltd.

“Increasing customer demand for our new products has led us to expand our dealer footprint across the
country. The western suburbs of Mumbai have a high two wheeler density and Synergy Auto Inc,
Mumbai, will bring our brand closer to potential consumers residing in Andheri, Ghatkopar, Jogeshwari,
Santacruz, SEEPZ, Chandivili, etc. The prime location of this dealership, coupled with its knowledgeable
and customer centric dealer team will help drive business in this area,” said Mr. Sanjay Mittal, Vice
President Sales & Customer Care, Mahindra Two Wheelers.

Synergy Auto Inc. is located on the Andheri-Ghatkopar Link road, which is very easily accessible for
consumers from the western suburbs. The showroom is about 1500 sq ft and there is a similar sized
workshop close to the dealership where consumers can get their scooters and bikes serviced. 

The strength of the Mahindra Two Wheeler distribution network is now comparable with key competition.
There are about 10% of the dealerships which come from the Mahindra Auto and Tractor businesses.
More than half the dealers are newly appointed by the company.

Mahindra Two Wheelers is experiencing rapid growth and has recently achieved double digit market
share in scooters and a sales volume of 21,204 two wheelers in October 2010.

Mahindra 2 Wheelers’ Power Scooters cater to a range of consumer segments. The Mahindra Rodeo with
its very innovative, contemporary features is popular amongst the Indian youth, while the Mahindra Duro
is positioned as a family scooter. The Flyte is the Indian woman’s two-wheeler of choice. The stylish
Stallio creates a niche for itself in the motorcycles category.

About The Mahindra Group

Mahindra embarked on its journey in 1945 by assembling the Willys Jeep in India and is now a US $7.1
billion Indian multinational. It employs over 1,00,000 people across the globe and enjoys a leadership
position in utility vehicles, tractors and information technology, with a significant and growing presence in
financial services, tourism, infrastructure development, trade and logistics. The Mahindra Group today is
an embodiment of global excellence and enjoys a strong corporate brand image.

Mahindra is the only Indian company among the top tractor brands in the world. It is today a full-range
player with a presence in almost every segment of the automobile industry, from two-wheelers to CVs,
UVs, SUVs and sedan. Mahindra recently acquired a majority stake in REVA Electric Car Co Ltd. (now
called Mahindra REVA), strengthening its position in the Electric Vehicles domain.

The Mahindra Group expanded its IT portfolio when Tech Mahindra acquired the leading global business
and information technology services company, Satyam Computer Services. The company is now known
as Mahindra Satyam.

Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first
Sustainability Report for the year 2007-08 and has also received the A+ GRI rating for the year 2008- 09.