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  • Lecture Slides On Growth - Schultz

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    donmd98
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    Growth strategies and retention rates are important factors for companies to consider. After acquiring new users, companies should focus on retaining at least 30% of active monthly users after 30 days. There are various tactics that can be used to drive growth, such as internationalization, virality, search engine optimization, partnerships, and referral programs. Data and testing are also important to understand what matters most for individual companies.

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    Slides on lecture on growth

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    Lecture Slides on Growth - Schultz

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    Growth strategies and retention rates are important factors for companies to consider. After acquiring new users, companies should focus on retaining at least 30% of active monthly users after 30 days. There are various tactics that can be used to drive growth, such as internationalization, virality, search engine optimization, partnerships, and referral programs. Data and testing are also important to understand what matters most for individual companies.

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    © All Rights Reserved
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    2 views13 pages

    Lecture Slides On Growth - Schultz

    Uploaded by

    donmd98
    Growth strategies and retention rates are important factors for companies to consider. After acquiring new users, companies should focus on retaining at least 30% of active monthly users after 30 days. There are various tactics that can be used to drive growth, such as internationalization, virality, search engine optimization, partnerships, and referral programs. Data and testing are also important to understand what matters most for individual companies.

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    of 13

    Growth

    alex  schultz  
    WHAT  MATTERS  MOST?  
    Reten2on  
    %  ac2ve  (monthly)  

    #  of  users  
    30   days  from  acquisi2on  
    Figure  it  out  

    hBp://www.tableausoHware.com/blog/visual-­‐analysis-­‐zeroth-­‐kind-­‐geoffrey-­‐taylor-­‐and-­‐bomb    
    OPERATING  FOR  GROWTH  
    Focus  

    •  hBp://apod.nasa.gov/apod/ap991006.html    
    Marginal  user/Magic  Moment  
    TACTICS  
    i18n  

    Source:  hBp://www.internetworldstats.com/stats7.htm    
    More  tac2cs  
    •  Virality  
    •  SEO  
    •  ESPN  
    •  SEM  
    •  Affiliates/referral  programs  
    •  …  
    Reading  list  
    aschultz@\.com  

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