Class: Period: Time: Length: Teacher:

ENG4U 8 minutes M. Brewer

Date:
July 18th 2019
Unit: Lesson:
Media Studies and ESE “Canadian Ideas at Work” Ad
Copies/Materials Needed: Objectives & Expectations:
“Canadians at Work” Ad - 1. Understanding Media Texts Audience
“Advertising and the Environment” Slideshow Responses
Pens/Pencils - 1.4 explain why the same media text might
Paper prompt different responses from different
audiences
- 1.5 Identify the perspectives and/or biases
evident in media texts, including increasingly
complex or difficult texts, and comment on
any questions they may raise about beliefs,
values, identity, and power
- 2. Understanding Media Forms,
Conventions, and Techniques
- 2.2 identify conventions and/or techniques
used in a variety of media forms and explain
how they convey meaning and influence their
audience
- Critical Thinking
- Analysis
- Interpretation
Critical Question:
How does advertising play into our perception of environmentalism and sustainability?
Preparation Before Class:

Time Activity Materials

1 min Show “Canadian Ideas at Work” Ad “Canadians at Work” Ad
1 min Big Questions: What “Advertising and the
Ask students what is being advertised Environment” slideshow
Give a brief introduction to the Oil/Tar Sands
1 min Big Questions: Who “Advertising and the
Ask students who is advertising Environment” slideshow
Ask students who the intended audience is and
why they think that
Give a brief introduction to Cenovus Energy
2 min Big Question: How “Advertising and the
Ask students to identify some techniques the ad Environment” slideshow
uses to appeal to its audience
 Show them the list of techniques if they get
stuck
Show them a list of techniques you’ve picked out
3 min Think-Pair-Share “Advertising and the
Give students 1 minute to think about the Environment” slideshow
answer to the question: Pens/Pencils
“How might advertisements like this affect our Paper
perception and understanding of environmental
issues?”
They may write down their answers if they with
They will then discuss their answers in pairs
Ask for volunteers to share with the class
Notes: