Professional Documents
Culture Documents
I. Directions: Identify the word/s that corresponds to the following statements. (10pts)
_______________1. It is a tool that can be used by all businesses to organize successful events.
_______________2. It is a strategic planning technique used to help a person or organization identify strengths,
weaknesses , opportunities , and threats related business competition or project planning.
_______________3. It is a perfect business events to promote new products, launch marketing campaigns or to
inform the shareholders and public about financial issues.
_______________4. It is perfect to reward and to motivate employees or to increase customer loyalty and
retention.
_______________5. It is yearly and obligatory events to inform a corporation’s shareholders about company issues
and to elect the Board of Directors.
_______________6. It is a key factor that determines whether or not an event will be successful.
_______________7. It is a great way of making improvements for future events.
_______________8. It is a formal meeting of members, representatives, or delegates, as of a political party,
fraternal society, profession, or industry.
_______________9. It is an activity that seeks to understand and measure the extent to which an event has succeeded
in achieving its purpose.
_______________10. Elements in the environment that the business or project could exploit to its advantage.
2. 6. 10. 14.
3. 7. 11. 15.
4. 8. 12.
IV. Directions: Explain the following briefly but concisely.
( 15 pts)
1. Threats
2. Events Management
3. Public Relation
5. Invitation