Name (Optional): Age:

Gender: Designation/ Position:

Name of Travel Agency: Year of Establishment:
Ownership: Government_____ Private _____ Other _____

Kindly check and write your best answer.

1. Which promotional strategy is being used most frequently by your agency?

Advertising

A. Print Advertising (newspapers, magazines, brochures, flyers)

B. Outdoor Advertising (billboards, kiosks, trade shows and events)
C. Broadcast Advertising (television, radio and internet)
D. Covert Advertising (advertising in movies)
E. Surrogate Advertising (advertising indirectly (banned by law)
F. Public Service Advertising (advertising for social causes)
G. Celebrity Advertising
H. Journal Article (to date no clear conformity exists on scholarly refereed and non
refereed publications)
I. Contribution to weekly/daily newspaper
J. Loose leaf publications (these can only be reported the first time as a scholarly
publication.

Public Relations:

A. Media Relations (TV, newspaper, magazine, internet)

B. Newsletters (used by marketers to maintain regular communication w/ their current and
potential customers)
C. Special Events (to catch media attention for arouse public interest)
D. Speaking Engagements (speak in front of industry conventions)

Promotions

A. Personal Selling
B. Product Demonstration
C. Yellow Page Listing
D. Newsletters
E. Flyers

Publicity

A. Posters
B. Word of mouth

C. Bookmarks
D. Banners
2. Do you usually give promotional discounts to your clients?

Yes No

3. If there were no special promotions, would there still be clients coming to your agency?

Yes No

4. Does internet advertising give a lot of help to increase the sales and add more clients to your
promotion?

Yes No

5. How about other advertising agents like printing, television or radio advertisements, do they also
help increase the sales and get more clients?

Yes No

6. Would having a good PR attract more clients to come into your Travel agency?

Yes No

7. Do you compare online rates to travel agency rates?

Yes No

8. Do you remind your clients about the personal rates of your tour packages, promos and seasonal
packages?

Yes No

9. How about some other travel services, do you always accept them?

Yes No

10. Do you think that marketing strategy is important in the preferences of Travel agencies?

Yes No

11. Do you think that budgeting is important in marketing strategy?

Yes No

12. Do you identify the type of consumer you want based on your marketing strategy?

Yes No

13. Do you have more knowledge about the market of the products of your agency that you deal with
customer?

Yes No
14. Do you think that knowing your consumer is important in making strategy?

Yes No

15. Do you think that budget has an important role to play in the process of making your own
marketing strategy?

Yes No

16. Does your promos and travel packages clearly communicate in what you are about you want
them to know and understand?

Yes No

17. Are your packages and promos effectively different from other travel agencies?

Yes No

18. Do you know your most profitable customer and are you targeting prospects that look like your
best customer?

Yes No
19. Do you think that you gain more marketing advantages by offering great packages and promos in
your agencies with a greater value?

Yes No

20. Do you understand what the factors considered by potential travelers in selecting your product
and services are you focusing your marketing campaigns on those factors?

Yes No

21. The promotional activities undertaken by your agency is effective?

Yes No

22. Do you give extra products or services to your clientele?

Yes No
23. Do you think that having these promotional strategies can gain more profit?

Yes No

24. If you use these promotional strategies, do you think that your agency will be known for its
products and services?

Yes No

25. When does your agency use promotional activities?

All around year

During the tourism season.

Before the season (please specify the month or duration)

___________________________________________________________________

Others (please specify)

___________________________________________________________________
Name (Optional): Age:
Gender: Designation/ Position:
Name of Travel Agency: Year of Establishment:
Ownership: Government_____ Private _____ Other _____

Kindly check and write your best answer.

For Travel Agency

1. Which promotional strategy is being used most frequently by your agency?

Advertising

A. print advertising (newspapers, magazines, brochures, flyers)

B. outdoor advertising (billboards, kiosks, trade shows and events)
C. broadcast advertising (television, radio and internet)
D. covert advertising (advertising in movies)
E. surrogate advertising (advertising indirectly (banned by law)
F. public service advertising (advertising for social causes)
G. celebrity advertising
H. journal article (to date no clear conformity exists on scholarly refereed and non refereed
publications)
I. contribution to weekly/daily newspaper
J. loose leaf publications (these can only be reported the first time as a scholarly
publication.

Public Relations:

A. media relations (TV, newspaper, magazine, internet)

B. newsletters (used by marketers to maintain regular communication w/ their current and
potential customers)
C. special events (to catch media attention for arouse public interest)
D. speaking engagements (speak in front of industry conventions)

Promotions

A. personal selling
B. product demonstration
C. yellow page listing
D. newsletters
E. Flyers

Publicity

A. posters
B. word of mouth
C. bookmarks
D. banners
For Travel Agency

1. When does your agency use promotional activities?

All year round

During peak season.

Before the season (please specify the month or duration)

___________________________________________________________________

Others (please specify)

___________________________________________________________________
For Travel Agency

Question Yes No

1. Do you usually give promotional discounts to your clients?

2. If there were no special promotions, would there still be clients

coming to your agency?

3. Does internet advertising give a lot of help to increase the sales

and add more clients to your promotion?

4. How about other advertising agents like printing, televisions or

radio advertisements, do they also help increase the sales and
get more clients?

5. Would having good public relations attract more clients to come

into your travel agency?

6. Do you compare online rates to travel agency rates?

7. Do you remind your clients about the personal rates of your tour
packages, promos and seasonal packages?

8. How about some other travel services, do you always accept

them?

9. Do you think that marketing strategy is important in the

preferences of travel agencies?

10. Do you think that budgeting is important in marketing strategy?

11. Do you identify the type of consumer you want based on your
marketing strategy?

12. Do you have more knowledge about the market of the products of
your agency that you deal with customer?

13. Do you think that knowing your consumer is important in making

strategy?
14. Do you think that budget has an important role to play in the
process of making your own marketing strategy?

15. Does your promos and travel packages clearly communicate in

what you are about you want them to know and understand?

16. Are your packages and promos effectively different from other
travel agencies?

17. Do you know your most profitable customer and are you targeting
prospects that look like your best customer?

18. Do you think that you gain more marketing advantages by

offering great packages and promos in your agencies with a
greater value?

19. Do you understand what the factors considered by potential

travelers in selecting your product and services are you focusing
your marketing campaigns on those factors?

20. Is the promotional activities undertaken by your agency effective?

21. Do you give extra products or services to your clientele?

22. Do you think that having these promotional strategies can gain
more profit?

23. If you use these promotional strategies, do you think that your
agency will be known for its products and services?