A

Summer Internship Project

On

“A STUDY ON SEARCH ENGINE OPTIMIZATION

(SEO) AT SHAKYAMUNI EDUCATIONS PVT LTD”

For The Partial Fulfilment Of The Requirement For The

Award Of

Bachelor of Business Administration (BBA) Semester IV,

Class of 2018

Under the Guidance & Supervision of:

Dr. Suchitra Rani

Submitted By:

Priya Lakshmi Behl

BBA Class of 2016 – 2019

Enrollment No. A306065241063

Amity Global Business School

Hyderabad
 Certificate

This is to certify that the project work done on the study of Search Engine
Optimization (SEO) at Shakyamuni Educations is a bonafide work carried out by
Dr. Suchitra Rani under my supervision and guidance. The project report is
submitted towards the partial fulfilment of 3-year, full time Bachelor of Business
Administration.

This work has not been submitted anywhere else for any other degree/diploma.
The original work was carried during 21st May to 21st July in Shakyamuni
Educations.

Dr. Suchitra Rani

Date:

Place:
 Declaration

I, Priya Lakshmi Behl, student of Amity Global Business School, Hyderabad hereby
declare that the Project titled “A STUDY ON SEARCH ENGINE OPTIMIZATION
(SEO) AT SHAKYAMUNI EDUCATIONS” is the record of authentic work done by
me for submission of the Summer Internship Project as a partial fulfilment and has not
been submitted in any other university or Institute for the award of any other Degree.

An attempt has been made by me to provide all relevant and important details regarding
the topic to support the theoretical aspect and practical evidence related to the topic.

Priya Lakshmi Behl

A30606416063

Date

Hyderabad
 Acknowledgement

My heartfelt sincere Thanks to Dr. P. Prasada Rao, Director General, Amity Global
Business School Hyderabad for giving me this opportunity for doing my project in
Paytm.

My sincere & grateful thanks to my faculty guide Dr. Suchitra Rani for guiding me
throughout my project.

My sincere thanks to my family members who stood by me motivating me to complete

my project successfully.

Priya Lakshmi Behl

A30606416063

Date

Hyderabad
 Table of Contents

S. No. Contents Page No.

1
1. Executive Summary

2. Objectives of the study 2

Research Methodology

1. Primary Data
2. Secondary Data 3
3.
3. Sampling Design
4. Data Collection tools/instruments.
5. Limitations of the Study

4. Limitations of the study 5

6
5. Literature Review

7
Chapter I SEO Introduction

Chapter II Shakyamuni Educations Pvt Ltd - Profile

Chapter III Competitive Analysis

Chapter IV Data Analysis and Interpretation

Chapter V Findings, Recommendations and Conclusion

Annexure:

Copy of questionnaire

Bibliography