The document summarizes factors across various domains that are influencing the oral care sector in India. The working age population is growing, increasing incomes and purchasing power. Rural populations are shifting from tooth powders to pastes, while lifestyle changes are increasing demand for premium products. Natural and ayurvedic toothpastes are gaining popularity. Technological advances and online access are expanding product reach, while income tax deductions and GST policies aim to further stimulate consumption. However, Pepsodent lacks herbal variants, potentially limiting its competitiveness in the evolving Indian market.
The document summarizes factors across various domains that are influencing the oral care sector in India. The working age population is growing, increasing incomes and purchasing power. Rural populations are shifting from tooth powders to pastes, while lifestyle changes are increasing demand for premium products. Natural and ayurvedic toothpastes are gaining popularity. Technological advances and online access are expanding product reach, while income tax deductions and GST policies aim to further stimulate consumption. However, Pepsodent lacks herbal variants, potentially limiting its competitiveness in the evolving Indian market.
The document summarizes factors across various domains that are influencing the oral care sector in India. The working age population is growing, increasing incomes and purchasing power. Rural populations are shifting from tooth powders to pastes, while lifestyle changes are increasing demand for premium products. Natural and ayurvedic toothpastes are gaining popularity. Technological advances and online access are expanding product reach, while income tax deductions and GST policies aim to further stimulate consumption. However, Pepsodent lacks herbal variants, potentially limiting its competitiveness in the evolving Indian market.
The working age In India, incomes have Change in lifestyle,
population is growing in risen at a fast pace and will improvement in the India which rise the per continue rising given the standard of living and capita income and GDP. country’s strong economic awareness of oral hygiene growth prospects. is driving people towards This increases the purchasing power of GDP per capita of India is products that target people and so, growth in expected to increase from different oral problems, the sector can be 1,481.56 US$ in 2012 to such as weak gums and expected. 3,273.85 US$ in 2023 teeth, surface stains, and (FMCG-Report-July-2018, teeth and bad breath. Rural people are moving 2018) from tooth powders to But, pepsodent hasn’t yet tooth pastes, but the The consequence of rising entered into that range penetration is still low incomes is growing and colgate is leading in which provides an appetite for premium that area. opportunity for big products like mouth players. washes.
NATURAL TECHNOLOGICAL POLITICAL-LEGAL
Tooth pastes made of Technology has made the The deduction of Rs
natural ingredients / availability of the products 40000/- for transport ayurvedic ingredients are more easier and allowances and growing interests among accessibility more reimbursement of medical the consumers in India. convenient. expenses will increase the disposable income of Companies such as It is expected that the count people. (FMCG-Report- Colgate-Palmolive and of online users cross 850 July-2018, 2018) Dabur India have launched million by 2025. (FMCG- their ayurvedic variants Report-July-2018, 2018) The price of goods in like Colgate Cibaca FMCG are decreased after Vedshakti and Dabur Red It is estimated that by 2020, GST. Paste. Patanjali is rapidly 40% of FMCG purchases will emerging in this space. be by online. So, there’s a With the GST, it is scope for HUL to increase expected that logistics in So pepsodent not having their accessibility through FMCG are transformed any herbal variant makes it online. (FMCG-Report-July- into an efficient and challenging to sustain 2018, 2018) modern model as they are competition. going for larger warehousing and logistics.