The document analyzes various factors impacting the oral care industry in India using the PESTEL framework. It discusses how the growing and younger population is increasing incomes and purchasing power. Improved standards of living are driving demand for products targeting oral issues. While toothpastes are gaining popularity over powders, penetration remains low in rural areas. Natural and herbal products are growing in popularity. Technological advances and online access provide opportunities for increased accessibility and sales. Government policies like GST and medical deductions are raising disposable incomes and reducing goods prices, fueling further demand.
The document analyzes various factors impacting the oral care industry in India using the PESTEL framework. It discusses how the growing and younger population is increasing incomes and purchasing power. Improved standards of living are driving demand for products targeting oral issues. While toothpastes are gaining popularity over powders, penetration remains low in rural areas. Natural and herbal products are growing in popularity. Technological advances and online access provide opportunities for increased accessibility and sales. Government policies like GST and medical deductions are raising disposable incomes and reducing goods prices, fueling further demand.
The document analyzes various factors impacting the oral care industry in India using the PESTEL framework. It discusses how the growing and younger population is increasing incomes and purchasing power. Improved standards of living are driving demand for products targeting oral issues. While toothpastes are gaining popularity over powders, penetration remains low in rural areas. Natural and herbal products are growing in popularity. Technological advances and online access provide opportunities for increased accessibility and sales. Government policies like GST and medical deductions are raising disposable incomes and reducing goods prices, fueling further demand.
The working age In India, incomes have Change in lifestyle,
population is growing in risen at a fast pace and will improvement in the India which rise the per continue rising given the standard of living and capita income and GDP. country’s strong economic awareness of oral hygiene growth prospects. is driving people towards This increases the purchasing power of GDP per capita of India is products that target people and so, growth in expected to increase from different oral problems, the sector can be 1,481.56 US$ in 2012 to such as weak gums and expected. 3,273.85 US$ in 2023 teeth, surface stains, and (FMCG-Report-July-2018, teeth and bad breath. Rural people are moving 2018) from tooth powders to But, pepsodent hasn’t yet tooth pastes, but the The consequence of rising entered into that range penetration is still low incomes is growing and colgate is leading in which provides an appetite for premium that area. opportunity for big products like mouth players. washes.
NATURAL TECHNOLOGICAL POLITICAL-LEGAL
Tooth pastes made of Technology has made the The deduction of Rs
natural ingredients / availability of the products 40000/- for transport ayurvedic ingredients are more easier and allowances and growing interests among accessibility more reimbursement of medical the consumers in India. convenient. expenses will increase the disposable income of Companies such as It is expected that the count people. (FMCG-Report- Colgate-Palmolive and of online users cross 850 July-2018, 2018) Dabur India have launched million by 2025. (FMCG- their ayurvedic variants Report-July-2018, 2018) The price of goods in like Colgate Cibaca FMCG are decreased after Vedshakti and Dabur Red It is estimated that by 2020, GST. Paste. Patanjali is rapidly 40% of FMCG purchases will emerging in this space. be by online. So, there’s a With the GST, it is scope for HUL to increase expected that logistics in So pepsodent not having their accessibility through FMCG are transformed any herbal variant makes it online. (FMCG-Report-July- into an efficient and challenging to sustain 2018, 2018) modern model as they are competition. going for larger warehousing and logistics.