DECLARATION

I hereby declare that this Project Report titled “To determine customer- buying
behavior with a focus on market segmentation for Reliance Life Insurance” is the
outcome of my own work and it is not submitted to any other university of
Insitution for the award of any degree diploma /certificate or published any time
before.

Date: (Deepak Kumar Joshi)

 SWAMI VIVEKANANDSUBHARTI UNIVERSITY MEERUT

CERTIFICATE

This is certified DEEPAK KUMAR JOSHI has carried out the Project work
presented in the entitled “To determine customer-buying behavior with a focus
on market segmentation for Reliance Life Insurance” and merits the award of
Master of Business Administration

From Swami Vivekanand Subharti University under my supervision.

The Project embodies result of original work studies carried out by Student himself
/herself and the Project do not from the basis for the award of any other degree
to the candidate or to anyone else.

Signature of the Student Signature of the Guide

Deepak Kumar Joshi Gunjan Sharma
Date……………….
 PROJECT REPORT
ON
“To determine customer-buying behavior with a focus on market
segmentation for Reliance Life Insurance”
In Partial fulfillment of The Requirement for the Award of

Masternof Business Administration

MBA
(HR & MARKETING MANAGWMENT)
Submitted By:-

DEEPAK KUMAR JOSHI

Enrollment No. C1520606998
(Batch: Cal. 2015-16)
Under the Guidance of
Ms. Gunjan Sharma

SWAMI VIVEKANANDSUBHARTI UNIVERSITY MEERUT

DIRECTORATE OF DISTANCE EDUCATION

[CENTER CODE -015]