SCHOOL  OF  MANAGEMENT  MINORS  

 
MINOR  IN  FINANCIAL  MANAGEMENT  
 
Screening  Subjects  
C+  -­‐  Fin  102  or  Fin  103  or  Fin  105  
 
Retention  Grade  
Maintain  a  Minimum  Average  of  2.0  
 
Required  Subjects    
1. Fin  124:  Equity  Investment  Analysis  
● This  subject  focuses  on  Equity  (stocks).  It  teaches  you  basic  stock  valuation  
through  fundamental  and  technical  analysis.  It  uses  the  Equity  Section  (Book  
5)  of  the  CFA  Program  Level  1.    
 
2. Fin  199:  Special  Topics  In  Finance  
● The  subject  focuses  on  Quantitative  Methods  and  Portfolio  Management.  
Again,  it’s  focused  on  the  CFA  Program  Books.  It’s  basically  like  Finance  103  
plus  QMT  11.  
 
3. Fin  129:  Derivatives  and  Alternative  Investments  
● This  subject  talks  about  the  use  of  derivatives  and  alternative  investments.  
The  main  focus  is  CFA  Program  Book  6.    
 
4. Fin  123:  Fixed  Income  Analysis  
● It  focuses  on  Fixed  Income  (Bonds,  Gov  Treasury,  Etc).  The  main  resource  
material  is  CFA  Program  Book  5.  
 
5. Acc  191:  Financial  Reporting  and  Analysis  
 
**There  are  also  other  subjects  that  you  can  take  in  replacement  of  the  subjects  above.  
(Fin121,  Fin199.1)  However,  it  is  highly  encouraged  for  you  to  take  the  suggested  subjects,  
because  the  replacement  subjects  are  usually  the  same  with  other  subject  (ex.  Fin121  and  
Fin124).  
 
 
 

 
    

What  to  Expect   Pros   Cons  

Expect  that  you’ll  be  studying   More  or  less,  the  goal  of  the   I  don’t  think  you  could  really  
like  your  sophomore  self   Financial  Management   apply  the  stuff  you  learn  in  
again.  You’ll  crunch  numbers   Course  here  today  is  that  it   the  real  world  (unless  you  
and  memorize  a  lot  of   would  prepare  students  for   really  go  to  the  finance  
concepts  and  formulas  like   the  CFA  Program  Level  1.   industry  when  you  work).  I  
there’s  no  tomorrow.  Also,   More  or  less  I  think  the  minor   think  the  only  useful  thing  
almost  all  of  the  subjects  are   helped  me  for  the  exam.   you  can  learn  is  Fin  124,  the  
connected,  so  understanding   However,  the  books  they  use   stock  valuation  course  as  it  
the  concepts  is  important  to   in  the  minor  program  are   teaches  you  how  to  valuate  
understand  the  other   outdated  (2011).   stocks  (and  buying  and  selling  
subjects.     them).    

If  you  liked  your  Finance   If  you  plan  on  taking  the  CFA   Very  theoretical.  I  wouldn’t  
class,  then  you  will  more  or   exam  then  this  minor  is  the   really  expect  much  of  a  minor  
less  like  this  minor.  Some   perfect  reviewer.  When  you   since  it  can  only  teach  us  so  
classes  will  require  long   start  studying  on  your  own,   much  with  so  few  units,  but  
exams  only,  while  others  will   you  will  be  familiar  because   do  not  expect  to  learn  how  to  
require  certain   you’ve  taken  the  subjects  up   trade  stocks,  use  trading  
projects/presentations/panel   already.  Moreover,  if  you   platforms,  use  technical  
defenses.  The  key  to   plan  on  having  a  career  in   analysis  tools,  etc  in  this  
surviving  this  minor  is   Finance,  then  this  minor  will   minor.  There  will  be  very  
studying.  90%  of  the  time  you   surely  help  because  Ateneo   little  hands-­‐on  work;  most  
will  be  doing  quantitative   does  not  really  have  a   are  just  you  studying  your  
work  so  you  really  cannot  BS   devoted,  purely  Finance   book.  You  have  to  learn  that  
your  way  out  of  them.  The   major.  Lastly,  some  subjects   on  your  own  using  the  
concepts  and  formulas  are   will  force  you  to  develop   knowledge  you  have  acquired  
not  very  difficult  to   market  awareness  and  being   in  this  minor.  There  are  also  
comprehend  as  long  as  you   updated  with  current  market   very  little  choices  in  
“understand”  finance.   events  -­‐  a  habit  which  is  very   professors;  most  subjects  will  
nifty.     have  only  one  dedicated  
instructor.  

You  really  have  to  like  or  at   Usually,  there  are  projects   You  will  be  solving  most  of  
least  have  some  interest  with   involved  per  course.  The   your  time.  Your  learning  will  
your  Finance  class.  The  minor   projects  are  often  very   usually  depend  on  your  
is  like  an  expanded  version  of   relevant  to  the  subject   perseverance  to  study  or  with  
your  FIN102/103.  It  discusses   matter  and  it  lets  you  apply   the  capability  of  your  

 
    

the  parts  of  FIN103  in  a   the  concepts  that  you  have   professor  to  teach.  Due  to  
greater  detail.  You  will  have  a   learned  in  class.  The  whole   the  construction  of  SOM/CTC,  
course  just  about  focusing  on   minor  program  is  created  to   SOM  has  limited  its  classes,  
stocks  or  just  focusing  on   prepare  you  for  the  CFA  Level   so  you  don’t  really  have  a  
bonds.  You  will  be  doing  a  lot   1  examination.     choice  with  your  professors.  
of  quantitative  work,  so  if  you   There  are  still  some  skills  that  
are  the  kind  of  person  who   you  can’t  learn  from  the  
loves  quantitative  over   minor.  You  can’t  expect  to  
qualitative,  then  this  minor   have  a  very  in-­‐depth  
will  be  great  for  you.  Expect   knowledge  of  everything  due  
more  work  of  course.  You  are   to  the  limited  time  to  study  
not  adding  5  more  subjects   the  entire  course.  
for  nothing,  but  the  concepts  
are  pretty  straightforward.    
 

 
    

MINOR  IN  MARKETING  

 
Screening  Subjects  
B  -­‐  Mkt  101  or  Mkt  102  or  Mkt  103  
 
Retention  Grade  
Maintain  a  Minimum  Average  of  3.0  
 
Required  Subjects  
1. Mkt  111:  Marketing  Research  
2. Mkt  121:  Advertising  Management   OR  
Mkt  122:  Sales  Management  
3. Mkt  112:  Brand  Management  
 
What  to  Expect   Pros   Cons  

There  will  be  a  lot  of  projects.   Not  too  book-­‐oriented  so  not   Time  consuming,  numerous  
This  entails  having  to   much  memorization  (you   meetings  with  group  mates  
conceptualize  products,   deal  with  relatively  the  same   (get  good  group  mates!),  at  
campaigns,  marketing   concepts  over  again),  will   one  point  as  seniors  you  may  
proposals,  branding,  etc.  And   challenge  you  to  be  creative   get  demotivated  to  work  (aka  
then  you’ll  have  to  present  all   and  resourceful   senioritis)  but  fight  that!!    
of  that  to  the  
class/prof/panel.  

I’d  like  to  think  there’s  some   For  those  who  went  on  JTA   Despite  the  expected  variety,  
variety  in  the  electives  you   and  took  similar  subjects  as   it  can  sometimes  be  
have  to  take  for  this  minor.   the  electives  (this  goes  for  all   repetitive  as  all  kinds  of  
As  it  should  be  set  up  in  the   minors,  not  just  marketing),   marketing  are  governed  
first  place,  the  minors   some  (usually  just  one   under  an  umbrella  of  terms,  
develop  you  into  a  more  well-­‐ though)  will  be  credited  so   lessons,  etc.  (4Ps,  USP,  
rounded  marketeer   less  classes  to  take   insights,  etc.)  

Sometimes  (depending  on   Competitive  classes  imitate   Can  sometimes  make/break  

the  prof),  it  would  be  set  up   real  world  experiences  so   friendships,  you’ll  need  a  
like  a  competition  with  other   prepping  you  for  something   good  group  to  work  with,  
groups  in  the  class.   that  you  would  soon  be   your  grade  would  always  be  
  dealing  with  is  a  good  thing.   made  in  comparison  with  
  other  groups.  

 
    

MINOR  IN  INTERNATIONAL  BUSINESS  

 
Screening  Subjects  
B  -­‐  Mkt  101  or  Mkt  102  or  Mkt  105  or  L&S  10  
 
Retention  Grade  
Maintain  a  Minimum  Average  of  3.0  
 
Required  Subjects  
1. Mkt  171:  International  Business  
2. L&S  142:  Cross-­‐Cultural  Communications  
3. L&S  170:  Strategies  in  the  Global  Business  Environment  
 
What  to  Expect   Pros   Cons  

The  subjects  will  teach  you   I  enjoyed  it!  The  subjects  in   There  will  be  a  lot  of  paper  
about  doing  trading,  stocks   this  minor  are  interesting  and   work  and  research.  Heavy  on  
and  foreign  exchange.  You   fun.  I  suggest  for  people  to   case  analysis  and  group  
will  also  study  different   take  this  minor.     presentations.  
cultures  and  how  they  do      
business.     The  professors  for  the   The  tests  are  mostly  
  required  subjects  are  really   memorization  heavy.  
Expect  to  have  a  lot  of  group   good.  You  will  really  learn  a  
work  so  it  would  be   lot  about  doing  business  in  
advantageous  for  you  if  you   the  international  setting.  It  
know  a  lot  of  people  also   also  gave  me  a  clear  overview  
taking  this  minor  or  go  in  it   about  doing  stocks  and  
with  a  group.   trading.  We  had  multiple  
  simulations  in  class,  which  
Aside  from  the  3  required   really  helped  us  understand  
subjects,  you  will  have  to   the  lessons  better.  
take  2  more  electives  under  
this  minor.  You  can  ask  for  
the  list  of  accredited  subjects  
for  this  minor  from  the  SOM  
office.  
 
Tip:  i  would  prefer  not  to  take  
all  the  required  subjects  of  

 
    

this  minor  in  one  sem.  Mix  

them  with  the  Minor  
electives.  

Expect  to  work.   I  suggest  to  take  IB  :)   Not  as  light  as  people  say  it  
IB  is  not  as  light  as  other  say     is.    
it  is,  but  it’s  also  not  that   You  really  get  to  learn  about    
heavy.     other  cultures  and  how  to  it   Quite  a  number  of  paperwork  
  is  to  do  business  abroad  in  a   and  expect  lots  of  group  
Expect  paper  work.  (though   broad  scale.   works  and  presentations.  
not  crazy  naman  and  mostly      
reflection  papers).  You’ll  also   More  or  less  you  get  a  flavor    
know  a  thing  or  two  about   of  the  things  you  need  to  
import  export.   know  if  you  really  plan  on  
  doing  business  abroad.  
Tip:  Choose  your  electives  for    
this  wisely.  I  particularly   Fun  and  nice  professors!  
enjoyed  Doing  business  in    
Japan  and  Doing  business  in    
the  Asian  Context  because    
both  professors  taught  well    
and  bait!    
 
Expect  LOTS  of  presentations  
too,  group  works  mostly.  

Choose  your  electives   The  topics  are  somewhat   For  some  strange  reason,  all  
carefully.  If  you  want  to   cohesive  and  you  will  be   the  professors  in  the  program  
refine  the  focus  of  the  minor,   exposed  to  a  lot  of  different   like  to  ask  for  group  
the  core  subjects  in   topics,  especially  with   presentations...so  make  sure  
themselves  give  a  general   cultures.   you  go  into  the  course  with  
approach  to  International     reliable  friends/  potential  
Business.   Topics  and  requirements   group  mates.  
There’s  more  theory  than   somewhat  overlap,  so  you  
actual  application-­‐-­‐take  a   can  use  things  for  one  class  in  
class  under  Perlada,  he  gives   another.  
very  insightful  practices  if  
that’s  what  you  are  looking  
for.  

 
    

MINOR  IN  STRATEGIC  HUMAN  RESOURCES  MANAGEMENT  

 
Screening  Subjects  
B  -­‐  L&S  10  or  L&S  11  and  L&S  100  
 
Retention  Grade  
Maintain  a  Minimum  Average  of  3.0  
 
Required  Subjects  
1. L&S  129:  Work  Practicum  and  Career  Development  
2. L&S  135:  Strategic  Human  Capital  Management  
3. L&S  136:  Strategic  Human  Resources  Development  
 
What  to  Expect   Pros   Cons  

More  of  personal  growth   Very  detailed;  All  aspects  of   Regular  Saturday  classes  
because  the  focus  on  is  one'   HR  will  be  discussed     aside  from  Monday-­‐Friday  
career  development.  it  ties     work  schedule    
well  with  Th141  in  some  way.   Helpful  for  career  
  development.    

Theories  and  principles   Subject  deals  with  few  but    

learned  in  class  can  help   key  practical  aspects  of  the  
provide  an  HR  perspective  for   HR  profession  
other  classes.    
  Focused  on  group  and  
  organizational  development  
  methods    

Very  practical  and  actionable.   Helps  one  have  a  better  grasp   The  internship  and  LS129  
  of  the  dynamics  between   subject  “partnership”  did  not  
Unlike  the  other  minors,  this   team  and  how  to  improve   make  sense  to  me  because  
is  probably  one  of  the  easiest   business  performance   there  was  not  really  any  
in  terms  of  workload   through  people.   integration  or  actionable  part  
     
Professors  are  very  HR-­‐ The  required  subjects  help   LS135  was  too  theory/  book  
oriented  (friendly  and   one  become  familiar  with  the   heavy.  
accommodating)   HR  role  (beneficial  for  those    
  interested  in  pursuing  a   Some  subjects  are  not  

 
    

  career  in  HR).   offered  (i.e.  7  Habits)  

   
Lessons  learned  can  be  
applied  in  other  subjects.  
 
 

 
    

MINOR  IN  INFORMATION  TECHNOLOGY  

 
Screening  Subjects  
C+  -­‐  ITM  11  or  ITM  14  
 
Retention  Grade  
Maintain  a  Minimum  Average  of  2.5  
 
Required  Subjects  
1. ITM  100:  IT  Fundamentals  
 
2. ITM  110:  Information  Engineering  
 
3. ITM  189:  Seminar  of  Information  Technology  Trends  
 
4. ITM  124:  Information  Technology  and  Business  Strategy   OR  
 
  ITM  124.1:  Enterprise  Competitiveness  Through  ICT  
 

 
    

MINOR  IN  DECISION  SCIENCE  

 
Screening  Subjects  
C+  -­‐  QMT  11/12  or  QMT  109  or  POM  104  
 
Retention  Grade  
Maintain  a  Minimum  Average  of  2.5  
● Like  all  other  SOM  minors,  no  subjects  taken  for  the  Minor  should  be  below  C  
 
Required  Subjects  
1. Dec  100:  Decision  Analysis  
● This  subject  focuses  on  how  one  can  make  better  decisions  by  breaking  down  
the  elements  an  essentials  of  the  decision  to  be  made  in-­‐relation  to  
circumstances  present.  
● Hopefully  you  get  Sir  Bong  as  your  Prof.  
 
2. QMT  120:  Basic  Principles  of  Operations  Research  (non-­‐ME  major)  
● This  subject  is  a  crash  course  on  Operations  Research  that  would  touch  on  
linear  programming  solving,  networking  models,  and  queuing  systems.  
 
3. Mkt  111:  Marketing  Research  
● This  subject  applies  marketing  in  a  more  analytical  sense  by  focusing  more  on  
data  gathering  and  analysis  of  a  company’s  marketing  strategy  and  improving  
it.  
● “A  scientific  approach  to  decision-­‐making  in  marketing  decisions.  Topics  
include  cost  and  value  of  information,  product  testing,  consumer  files,  
research  design,  sampling  techniques,  data-­‐gathering  techniques,  creative  
data  interpretation,  simulation,  and  implementation  of  actual  research  
findings.”  (MKT  111  syllabus  14-­‐15  Lascano)  
 
 
What  to  Expect   Pros   Cons  

What  people  would  usually   Definitely  a  lot  of  fun,  you  get   Numbers-­‐heavy.  Requires  
say  about  this  minor  is  that   to  apply  what  you  learn  in   critical  thinking  
it’s  like  a  minor  in  ME.   other  areas.  
There’s  a  lot  of  numbers  
involved,  especially  in  QMT  
120.  There  will  also  be  lots  of  

 
    

group  work  (especially  in  the  

required  subjects).  This  minor  
will  give  you  lots  of  insight  on  
how  to  be  a  top-­‐level  
executive,  focusing  on  how  to  
make  the  right  decisions  
given  key  situations.  

Expect  to  scrutinize  situations   You  learn  how  to  deconstruct   You  must  like  numbers  and  
analytically,  like  seriously   situations  and  become  more   be  comfortable  with  
breaking  down  the  elements   analytical  about  decision-­‐ statistical  methods  and  tools.    
and  determining  how  they   making  ‐  forming  criteria,    
interact.  Expect  a  lot  of   formulating  and  evaluating   Electives  can  become  quite  
computing  and  statistics,   solutions  or  alternatives.     heavy,  especially  when  taken  
especially  with  QMT  120,     in  the  2nd  semester  where  
MKT  111  and  most  of  the   You  learn  to  become  more   time  will  be  shortened.  
electives.  If  you’re  not  ME,   objective-­‐based    
it’ll  be  like  a  crash  course  into     DEC  140  may  seem  fun  at  
being  one.   The  title  of  ‘Minor  in  Decision   first,  but  simultaneous  
  Science’  is  quite  unique  and   projects  make  this  elective  a  
Electives:   sounds  kinda  cool.  LOL.   heavy  load.  
DEC  140  is  quite  interesting    
as  you  get  to  see  how    
variables  affect  each  other  
and  see  how  they  would  
affect  our  overall  goal.  
 
POM  150  -­‐  the  only  real  
computation  you’d  probably  
doing  is  computing  for  
process  sigma  and  the  rest  is  
just  fixing  and  determining  
problems.  Finding  a  social  
enterprise  to  work  with  is  
also  difficult.  

With  Decision  Science  you   To  quote  POM  150,  you  learn   Mentioned  already,  know  
can  either  go  for  the   to  think  “an  inch  wide  but  a   your  math  and  review  your  
quantitative  or  qualitative   mile  deep”   QMT  11  topics.  

 
    

aspect  of  how  people  make      

decisions.  The  required   Outside  of  school,  what  you   You  won’t  always  have  
electives  have  a  particular   learn  is  immensely  practical   software  to  help  you  so  
emphasis  towards  quant   (DecSci  is  essentially  problem   polish  your  mental  math  and  
(because  it’s  under  QMIT),   solving)   how  to  work  a  calcu.  
but  don’t  let  that  scare  you.      
Decision  Science  at  its  core   Expect  your  problem  solving   Don’t  expect  Easy  A’s  (ever).  
isn’t  designed  to  me  “mini   and  abstract  reasoning  skills    
ME”  but  really  how  to   to  increase  exponentially   Your  profs  will  be  the  most  
evaluate  problems  rationally     organized,  detail-­‐oriented,  
and  to  understand  how  and   For  me,  personally,  I  received   and  efficient  people  in  
why  people  judge,  choose,   job  offers  related  to  my   JGSOM  so  come  prepared.  
and  decide  the  way  they  do.     electives  (Decision  Support    
  Systems,  OR,  and  advanced   If  you  haven’t  gotten  it  yet,  
DEC  100,  MKT  111,  and  QMT   stat  w/c  you  learn  in  the   this  minor  isn’t  for  those  who  
120  can  be  pretty  tough  for   minor  is  a  highly  popular   are  chill.  Group  projects  with  
those  who  aren’t  stellar  with   complement  to  data  analytics   client  companies  are  legit  and  
numbers,  but  it’s  not   outside  of  programming).  Not   you  need  to  budget  your  time  
impossible.  Especially  in  this   many  people  can  consider   to  gather  lots  of  data.  
field,  all  of  the  numbers  have   themselves  “Decision    
to  make  sense  (lagot  ka  kung   Scientists”  so  bank  on  your   Be  very  wary  of  the  electives  
hindi  haha).  Like  me,  you’ll   unique  expertise!   you  take  in  2nd  sem.  
get  the  hang  of  it!    
  Decision  Science  and  
DEC  140  and  POM  150  are   Organizational  Decision  
two  quantitative  courses  that   Making  is  a  relatively  new  
stretch  the  limits  of  your   field  (compared  to  others)  
attention  to  detail.  Every   and  the  scholarly  work  brings  
detail  must  have  a  value  and   together  everything  from  
each  value  must  be   behavioral  economics,  
rationalized  and  verifiable.   neuroscience,  marketing,  
  operations  research,  
I  wasn’t  able  to  take  the   leadership,  and  philosophy.  
more  qualitative  courses  like   So  you’ll  learn  to  find  an  area  
Philo  of  Logic  or  Creative   you’ll  love.  
Problem  Solving,  but  I  heard    
they  really  push  you  to  think   Making  the  right  decisions  
more  logically  and  more   and  the  right  choices  is  too  
rationally.   important  in  life  to  pass  up,  

 
    

  so  though  challenging,  this  

  minor  is  definitely  worth  it.  

Decision  Science,  teaches  you   Very  scientific,  systematic,  if   Hassle  POM  150,  lots  of  work  
how  to  scientifically  make   you’re  in  to  math  take  it   to  be  done  
decisions,  they  have  models      
and  things  that  you  did  not   Applicable  to  any  job  type,   If  you  really  want  to  learn,  
know  existed  because  you   even  if  you  want  to  be  an   don’t  take  ITM122  as  an  
think  you  can  do  it  using   entrepreneur  or  a  corporate   elective,  sayang.  
common  sense  but  they  have   employee,  both  are    
structures  and  models  for  it,   applicable,  actually  any  job   Beware!  
it  makes  your  decision-­‐ talaga   If  you  don’t  like  following  
making  a  lot  more  logical  and     systems  and  models,  don’t  
systematic   Nice,  worth  learning,  very   take  this  minor.  
  applicable  to  life   If  you  don’t  like  thinking  
Required     about  everything  you  do,  
DEC100  was  a  lot  of  help   You  can  you  use  this  to   don’t  take  this  minor.  
really,  that’s  the  meat  of  the   decide  what  to  wear  or   If  you  are  a  spontaneous  
minor,  QMT120  is  intro  to  ME   where  to  go   person,  don’t  take  this  minor.  
majors  haha!  it  is  interesting     If  you  like  gutfeel,  don’t  take  
and  you  might  need  this  in   There  is  a  science  to   this  minor.  
work,  MKT111  is  like  stat  all   everything.   If  you  feel,  and  don’t  think,  
over  again,  it  gets  you     don’t  take  this  minor.  
exposed  to  the  market     If  you  identify  yourself  with  
research  industry   any  of  the  traits  above,  don’t  
  take  this  minor  because  it  will  
Electives   go  against  your  personality  
ITM122  easy  high  grade,  chill   and  nature.  
gaming  kasi  e,  but  you  get  to    
apply  what  you’ve  learned   However,  if  you  think  that  
from  your  subjects   this  minor  will  help  you  
POM150  hassle  pero  worth  it,   balance  your  personality,  
a  semester’s  worth  of   then  go  for  it!  
process  improvement.  
 
 
 
 
 

 
    

MINOR  IN  PROJECT  MANAGEMENT  

 
Screening  Subjects  
C+  -­‐  QMT  11/12  or  QMT  109  or  POM  104  
 
Retention  Grade  
Maintain  a  Minimum  Average  of  2.5  
 
Required  Subjects  
1. POM  199.2:  Project  Management  Fundamentals  
2. POM  199.3:  Project  Management  Tools  and  Techniques  
3. POM  199.4:  Managing  Project  Teams  
4. POM  199.5:  Strategic  Project  Management  
 
What  to  Expect   Pros   Cons  

A  lot  of  group  projects.  The   Very  few  competitions,  since   Not  as  enlightening.  Some  
requirements  are  much   only  limited  number  of   people  get  this  just  to  have  a  
similar  to  operations   colleges  offer  this  minor.     minor  in  something.  
management.        
  The  core  principles  are  highly   The  group  projects  for  POM  
POM  199.2:  gives  you  a  run   useful  when  it  comes  to  work   199.2,  199.3  and  199.5  have  
through  of  all  the  concepts  in   and/or  organizational   an  intense  weight  on  your  
project  management.  The   activities.     final  grade.    
principles  here  are  much    
valued,  as  it  can  be  applied  in    
most  aspects  of  work.  
 
POM  199.3:  One  is  required  
to  propose  a  comprehensive  
project  plan  (usually  start  up  
business,  it  system,  
organizational  changes,  etc).  
This  is  done  both  individually  
and  as  a  group.  
 
POM  199.4:  Very  interesting!  
This  class  covers  the  concept  
of  communication,  

 
    

personality  types,  conflict  

management,  leadership  
style,  motivation,  power,  
persuasion  and  more.  The  
topics  may  seem  very  simple  
however  it  is  highly  
necessary.    
 
POM  199.5:  I  just  learned  one  
thing:  Design  Monitoring  
Framework.  The  whole  class  
revolved  around  this  specific  
tool  which  is  used  in  
comparability  with  the  
balanced  scorecard.  

Group  works!  Almost  all  of   If  you  are  interested  in  events   Not  that  specialized  as  
the  outputs  from  the   management/planning  and   compared  to  other  minors.    
required  subjects  involve   project/events  side  in    
group  works.  Most  of  the   marketing,  then  taking  a   It  is  essential  that  you  are  a  
subjects  depend  on  the  major   minor  in  project  management   team  worker  since  group  
projects  per  group.     will  be  useful  for  you!   works  make  up  a  bulk  of  this  
    minor  
First  two  subjects  (POM   It  helps  you  to  know  specific  
199.2  and  POM  199.3)  are   tools  or  frameworks  that  you  
similar  to  operations   can  use  in  planning  and  
management.  There’s  a  little   organizing  a  project  as  well  as  
computation  involved  and   handling  project  teams.  
students  are  also  taught  a    
little  of  finance  in  excel  (how   It  is  a  holistic  approach  as  it  
to  do  cost-­‐benefit  analysis,   concerns  marketing,  opman,  
compute  NPV,  IRR  etc.  using   and  even  a  little  of  finance.    
excel  and  not  formulas).    
Lessons  in  the  first  two    
subjects  are  similar  to  what    
people  do  in  orgs  (create    
gantt  charts/timeline  for  an  
event  or  project,  create  
budget  plan,  plan  out  details  

 
    

for  the  event  or  project  

execution,  etc.)  
 
2nd  half  of  subjects  (POM  
199.4  and  POM  199.5)  are  
projects-­‐based.  POM  199.4  
tackles  more  on  your  own  
personality  and  how  you  
work  with  a  group.  POM  
199.5  is  more  on  how  a  
particular  project  can  make  
an  impact  in  a  bigger  picture  
using  frameworks.  
 

 
    

MINOR  IN  ENTERPRISE  DEVELOPMENT  (SOMBA)  

 
Screening  Subjects  
C+  -­‐  Mkt  199  C  or  D  
 
Retention  Grade  
Average  of  at  least  2.5  on  1st  and  2nd  Semesters  is  required  to  achieve  Minor  
 
Required  Subjects  
1. Mkt  199  C  &  D:  Special  Topics  in  Marketing  
2. Mkt  199  F  &  G  
3. Mkt  199  I  &  J:  Special  Topics  in  Mkt:  Start-­‐up  
  *OR  Mkt  199  D  for  special  cases  to  be  determined  by  the  Director  
 
What  to  Expect   Pros   Cons  

Unlike  other  minors,  SOMBA   Undoubtedly  one  of  the  most   Time  consuming  if  you’re  
is  not  just  a  bunch  of  subjects   realistic  if  not  the  most   really  dedicated  to  your  
integrated  into  a  program;   realistic  business  minor  you   business.  You  might  have  to  
it’s  actually  a  lifestyle  you  will   can  do  in  college.   wake  up  early  every  morning  
have  to  sustain  for  the  rest  of    Will  teach  you  through  real   if  you’re  business  model  is  a  
the  year  and  hopefully  for  the   life  experiences  rather  than   stall  or  something  similar.  
rest  of  your  life.  Being  a   through  the  classroom.    
business  owner  will  require     Lots  of  reflection  papers,  
you  to  go  beyond  being  a   You  get  to  earn  money  if  you   financial  statements,  and  at  
student  and  it  will  push  you   do  well   least  one  long  paper  every  
to  work  for  something  more     sem.  But  trust  me  you  get  
than  just  grades.   You  have  something  to  fall  on   used  to  it.  
  if  you  don’t  want  to  go    
Putting  up  a  business  that  is   corporate  just  yet,  or  at  all   You  could  potentially  lose  
open  to  the  outside  world   for  that  matter   money  
makes  SOMBA  unique  from      
putting  up  a  stall  in  JSEC.   The  only  minor  where  you   You  might  lose  friends  
Although  both  require  a  lot  of   don’t  necessarily  have  to   especially  if  you  don’t  agree  
time  and  effort,  you  will  most   attend  an  extra  6  hours  of   on  your  business  strategy  
likely  encounter  more  people   lecture  every  sem.  Most    
from  different  socio-­‐ likely,  you  will  attend  one  1.5   You  will  end  up  having  to  
economic  backgrounds   hour  talk  every  week,  and   choose  between  your  
through  SOMBA.   one  1.5  hour  consultation   business  and  school  work  

 
    

  every  other  week.   several  times  throughout  the  

Attending  lectures,  seminars,     year.  SOMBA  could  definitely  
talks,  as  well  as  doing  papers,   You  will  definitely  feel  you   be  a  game  changer  if  you’re  
financial  reports,  business   are  learning  something  that   running  for  honors  as  it  could  
model  canvas,  and  panel   could  benefit  you  for  the  rest   give  you  an  extra  2  As  or  it  
presentation  probably   of  your  life,  even  if  you’re  not   could  also  give  you  2  extra  
account  for  80%  of  your   doing  so  well.   Ds.  
grade,  but  is  actually  just  20%    
of  the  total  effort  you  need    
to  put  into  SOMBA.  The  
remaining  80%  is  the  actual  
implementation  of  the  
theories  you  learn  and  
integrating  it  to  your  
business.  Therefore,  you  
must  be  willing  to  accept  the  
fact  that  most  of  the  
hardwork  you  put  into  your  
business  might  not  directly  
translate  into  your  grades.  
 
Expect  to  lose  some  money.  
Not  all  groups  are  able  to  
earn  back  their  capital.  
 
Expect  to  have  fun  and  have  
the  most  fulfilling  experience  
in  your  college  life,  but  only  if  
you  are  willing  to  work  hard  
for  it.  
 
Basically  SOMBA  is  an  
opportunity  given  to  students  
to  set  up  their  own  business,  
with  the  help  of  professors  
who  serve  as  their  mentors.  It  
is  a  business  incubator  that  
helps  students  to  grow  and  
mature  their  business  before  

 
    

letting  it  out  to  experience  

the  outside  world.  

Expect  very  flexible  schedules   It’s  a  good  learning   You  could  lose  a  lot  of  money  
because  there  will  only  be   experience  because  you’re   from  investments  and  other  
one  1.5-­‐3-­‐hour  regular   immersed  in  the  actual  steps   expenses.  
session  per  week  which  will   in  starting  up  your  own    
be  for  plenary.   business  and  it’s  basically   The  grading  for  sales  is  by  
  application  of  learnings  from   rank.  So  if  you  don’t  really  
Depending  on  your  mentor,   the  get  go.   earn  much,  you  won’t  get  a  
you  will  meet  with  them  once     high  grade.  
a  week  for  an  hour  of   You  get  to  meet  experts    
consultation  to  help  you  build   through  the  plenary  sessions   The  success  of  your  business  
your  business  model.   who  are  inspiring  as  well  as   is  highly  dependent  on  your  
  insightful.   chemistry  as  a  group.  You  
It  is  marketing  heavy  but  it     need  to  be  able  to  distribute  
allows  you  to  get  creative   You  have  the  entire  year   the  workload  evenly  because  
with  your  ideas.   (including  summer)  to   otherwise,  even  your  
  develop  and  build  your   presentations  could  fail  (and  
It  is  a  legitimate  business  that   business  versus  just  one   you’re  together  for  an  entire  
the  SOMBA  program  helps  to   semester  (LS127)   year!)  
incubate  -­‐complete  with      
government  documents  and   Your  thesis  serves  as  your   There  are  some  mentors  in  
the  like.   minor  as  well  -­‐  if  you’re  a  part   the  SOMBA  team  who  are  
  of  SOMBA,  you  will  only  have   not  as  good  as  the  others  so  
You  will  be  graded  based  on   to  take  the  MKT199  subjects   it  really  depends  on  how  well  
your  business  concept   and  they  will  be  credited  as   you  do  on  your  own  as  a  
(product/service),  your   both  your  SOM  electives  and   group  and  as  a  company  and  
acquisition  of  permits,  your   thesis  subjects  (LS126/127)   how  bad  you  want  to  succeed  
marketing  strategies,  and   because  sometimes  the  
most  especially  your   mentors  don’t  really  help  and  
financials.  But  the  most   you’re  going  to  have  to  do  
important  thing  is  the   things  on  your  own.  
potential  for  growth  for  the    
business.  

SOMBA  will  put  you  out  there   It  sets  you  apart  from   It  entails  a  lot  of  work  
whether  you  like  it  or  not.   students  who  learn  only  from   (especially  leg  work).  Your  
Dealing  with  other  people   books  and  classes.  You  will   product  will  eventually  be  

 
    

will  be  a  challenge  if  you  are   learn  a  lot  from  application   either  a  hit  or  a  miss.  There  is  
not  comfortable  talking  to   and  you  will  remember  them   no  in-­‐between.    
strangers  over  the  phone  or   even  after  the  course  has    
personally.  This  will  also  test   finished.    
your  ability  to  handle  a  group    
of  people  (no  one  is  the  boss  
of  the  other).  It  will  apply  
some  of  the  major  courses  
but  it  will  be  on  a  totally  
different  field  and  
background.  Your  decisions  
will  create  an  impact  and  this  
impact  is  immediately  felt.