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Search Engine Algorithms-Website Organic

Ranking and its Optimization

Abstract- Each Search Engine implements a different Algorithm for their search result but there are certain things
that all Search Engine Algorithms have in common. The first thing is the Relevancy, which is decided by matching
the keywords that the user entered with the website content. Second is the Page Ranking, that is where the Website
Stand in Organic Search Result. Third is the Off-Page Factors which include Backlinking and External Web Pages
which also play a major role in determining the Website Organic Ranking. The Search Engine Algorithms are
studied in Detail and are then optimized using different Tactics. The term is now coined as Search Engine
Optimization (S.E.O). Professionals Study these Algorithms and based on that create new ways to Rank the
respective Website on the Top. The concept of Search Engine Algorithm and the types of optimization is also
Described here.

Keywords—Relevancy, Search Engine optimization (S.E.O), Off-Page Factors, Organic Ranking.

Suyash Srivastava(14)
160906162
Department of Electrical and Electronics
Manipal Institute of Technology, Manipal
Suyashs79@gmail.com

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