Pursuit of Technical

A Seminar Report on

________________________________

For The Degree of

MASTER OF COMPUTER APPLICATION

1.1 Submitted by
________________________
(MC22F14F0__)

1.2 Under the Guidance of

Dr. Avinash K. Gulve

1.3 Department of Master of Computer Application

Government College of Engineering, Aurangabad

(An Autonomous Institute of Government of Maharashtra)

(2022-2023)
 2 CERTIFICATE

This is to certify that the seminar report on ____________ which is being submitted by
_______________________ Enrollment No. MC20F14F0__ is a bonafide work completed
under my supervision and guidance, in partial fulfillment for award of the degree of “Master of
Computer Application” of Government Engineering College, Aurangabad (An Autonomous
Institute of Government of Maharashtra) affiliated to Dr. Babasaheb Ambedkar Marathwada
University, Aurangabad

Date - 17/06/2023
Place - Aurangabad

Dr. Avinash K. Gulve Dr. Praveen Shetiye

Seminar Guide Head
MCA Department MCA Department

Dr. A.S.Bhalchandra
Principal
Government College of Engineering,
Aurangabad.
3 ACKNOWLEDGEMENT

Submitted by:
_____________
_______
(MC20F14F0__)
 Index

Sr. No. Topic Page Number

i. Figure index
ii. Table index
1 Introduction 1
1.1
1.2
1.3
2
2.1
2.2
2.3
 Figure Index

Fig. No. Caption of the figure Page No

 INDEX:

Abstract

CHAPTER 1- Introduction of SEO

1.1-Search Engine and Its Features

1.2-Explanation of search engine optimization

4 CHAPTER 2-Keyword Research:

4.1 Importance of keyword research in SEO.
4.2 Techniques for identifying relevant keywords.
4.3 Tools and resources for keyword research.
4.4 Long-tail keywords and their significance.

5 CHAPTER On-Page Optimization:

5.1 Title tags, meta descriptions, and header tags optimization.
5.2 URL structure and optimization.
5.3 Keyword placement and density.
5.4 Image optimization and alt tags.
5.5 Internal linking strategies.
5.6 Content quality and optimization techniques.
5.7 Mobile optimization considerations.
6 CHAPTER Off-Page Optimization:
6.1 Importance of backlinks in SEO.
6.2 Strategies for building high-quality backlinks.
6.3 Social media signals and their impact on SEO.
6.4 Guest blogging and influencer outreach.
6.5 Online reputation management.
7 CHAPTER Technical SEO:
7.1 Website speed and performance optimization.
7.2 URL canonicalization.
7.3 XML sitemaps and robots.txt files.
7.4 Schema markup implementation.
7.5 HTTPS and security considerations.
7.6 Mobile-friendliness and responsive design.
8 CHAPTER Local SEO:
8.1 Importance of local SEO for businesses.
8.2 Google My Business optimization.
8.3 Local citation building.
8.4 Customer reviews and ratings.
8.5 Location-specific keyword targeting.
9 CHAPTER SEO Analytics and Reporting:
9.1 Setting up Google Analytics and Google Search Console.
9.2 Tracking website traffic and user behavior.
9.3 Monitoring keyword rankings and organic visibility.
9.4 Creating SEO reports and interpreting data.
9.5 Adjusting strategies based on analytics insights.
10 CHAPTER SEO Best Practices and Future Trends:
10.1Staying updated with search engine algorithm changes.
10.2Voice search and mobile-first indexing.
10.3User experience (UX) and SEO.
10.4E-commerce SEO considerations.
10.5Optimizing for featured snippets and rich results.
10.6 The role of artificial intelligence (AI) in SEO.
ABSTRACT
In today's era, with the rapid growth of information on the web, users are turning to search
engines to replace traditional media. This makes it difficult for the search engine to sort specific
information through billions of web pages and display the appropriate data. SEO (Search Engine
Optimization) is the remedy for this. Having a website optimized in such a way that it will display
the relevant webpages based on ranking.
This is the main reason that makes search engine optimization a prominent position in
online world. Search Engine Optimization (SEO) is the process used to enhance the visibility of
the search results for a website or web page on a free search engine. The optimization targets
various types of items such as images, videos, articles from academia, etc. The SEO may also be
defined as the process in search engines that affects the visibility of a website or webpage. This
paper covers the concepts, techniques and challenges of Search Engine Optimization with website
ranking.
Keywords: Search Engine, SEO, Search Engine Optimization, Website Ranking.
Introduction
Internet is a wide community including millions of users and it is also named as one of today’s
most important
communication tools. This wide community is also known as an important customer potential for
everyone who
thinks about business works based on Internet environment. Internet has become new channel
of the business area in
the modern world in which it is not possible to reach such a wide volume by using traditional
selling channels. The
working method, which has changed with the Internet, has created some changes in other areas
and it has also
enabled companies to need Internet based marketing activities(Eren. 2009). As a result of
increasing popularity of
the Internet, a crowd, which is also named as “electronic community” was appeared. Marketers,
who try to reach
customers in a fast and effective way with direct marketing method and also reduce customer
reaching – costs, aim
to reach electronic communities that have big potentials. (Eren, 2009). According to companies,
this crowd, which is
also named as electronic community, is evaluated as a customer. Because of this, they try to
introduce and market
their companies via developed web sites. On the other hand, they also know that the most
important and effective
introduction and marketing way is taking part on top lists of search engines.
Whereas Internet includes hundred thousands of web pages, it is better to use search engines
in order to reach
wanted data or information. According to Comscore World Metrix evaluation on April 2009,
Turkey has 7th biggest
Internet population in Europe and furthermore, it also has users who spend the most time on the
Internet in
Europe(Internet1,2009). According to the research study on July 2009, 81 percent of Internet
users enter to the
Internet environment via search engine web pages. For instance, 80 percent of people, who
want to buy car, search for a car by using search engines. According to the research study on
February 2009, Google is the most widely used
search engine(Internet2,2009).
It is too important for search engines to give response for lots of people, especially marketers.
Companies, which
are aware of this situation, aim to take part on the first page or first row of search engines by
using Internet
advertisement or more natural approach: search engine optimization (seo). Because of lower
costs, “seo” is preferred
rather than Internet advertisement.
Because of this, such a study has been performed in order to make “seo” more popular and
widespread. Search
engines and their working mechanism were explained in the second section of this paper. In the
third section, search
engine optimization was explained and some information and tips about how “seo” can be
performed was also
given. Finally, an evaluation for the whole study was performed in the last section.
1.1 Search Engine and Its Features

Search engine is some kind of software, which collects data about web sites. At this point, the
collected data
includes the web site URL, some keywords or keyword groups that define the content of the
web site, the code
structure that forms the web page and also links provided on the web site. The related collected
data is indexed and
stored on a database. All of these operations are performed by the search engine software
(crawler, spider,
bot).Search engines use special programs, which are named as spider or bot. These programs
move by using
hyperlink structure of the Web. They navigate through web pages periodically and capture
changes that have been
made since last navigation (Spiders / Crawlers). Data obtained by the related programs are
stored in a very wide
database system. This database is called as the index of the search engine. On the other hand,
the performed
operation is called as “indexing”. When users perform a query in order to get some data or
information, the related
querry is transferred to the search engine index and results are shown to users(querry).
Essential competition factor
among search engines is appeared during “relevant result showing, sorting” process. After
determining the related
pages with the performed querry, they must be shown to users in a sorted list structure. At this
point, search engine
algorithms take an important role and they try to show the most relevant results for users (øyiler,
2009).Briefly,
searching robots collect data about each URL and store the collected data in a database. When
a user connects to the
search engine for a search session, references in the related database are evalauted and
obtained results are returned
back to user(Atay and others, 2010).
3. Search Engine Optimization