Here are five roles I’ve adopted as a successful entrepreneur which you can use

to build momentum and influence and ultimately reassert control of your

business.

1. Be the face of your business

It goes without saying that, in business, people – audience, investors, media

contacts – get behind a leader, not a logo.

And as the face of your business, you should be going above and beyond to
make sure people see you. YOU are the business.

It’s your job to be seen.

It’s NOT your job to organise how to go about being seen.

Some of the most time-consuming jobs many entrepreneurs fail to delegate are
dealing with cold leads, answering social media enquiries, planning and
researching audiences and venues.

For your business to grow, your attention is needed elsewhere.

If it’s your job to stand in front of the masses and win them over to your cause
– a big enough undertaking on its own. We’re talking speeches, presentations,
interviews, press conferences. The big wig meetings which drive the real
revenue through the business.

People may forget a brand name, but if you’re good, they won’t forget your
face.

The solution? Simple. All the above, time-consuming admin tasks can be passed
over, to an administrative expert. Don’t waste your valuable time, and don’t
hide your face behind your business. People want to spend money with YOU.
 2. Build strategic partnerships

The biggest job of any business is driving new leads. And it can be the most
frustrating too.

I can tell you the best thing to do. But I’ll start with what you SHOULDN’T be
doing, and if you’re still personally doing any of these you really need to stop:

Cold email
Speaking with unqualified prospects
Spending time on sales calls or follow up emails
Writing proposals and sending out marketing materials

If you’re still doing any of these, then I implore you: please STOP.

Put every one of these things on a list and let someone else do them. Why?

As an entrepreneur, think strategic. Who can I work with to put my business in

front of new audiences? Who am I best placed to partner with to grow the
business? This is where your time should be focused… not on speaking to cold
leads.

So keep only the very important numbers on speed dial and keep those sales
calls and prospect enquiries well away from your corner of the office.

3. Working on your company’s positioning and marketing strategy

The rules stay the same whatever business you’re in, whichever sector you’re
marketing in. That’s right, the big marketing decisions are in your hands.
Now, this doesn’t mean you should personally be doing your advertising and
marketing. Stick your nose around the door to make sure those you’ve given
the task are clued into your strategy but, in reality, YOU need to think bigger.

Your time needs to be spent revising and honing your marketing strategy. Use
your experience to monitor your best channels to market and to ensure your
marketing is working.

But it goes deeper than that. You’ve got the task of making sure your message
is crystal clear, and decide if it’s still the right way to communicate with your
audience.

It’s not theoretical physics, but you still need to spend enough time and space
to step back from the day-to-day hustle and bustle to take a 30,000 ft view of
your business.

4. Developing and improving your product or service

Most really great businesses have a driven entrepreneur at their centre. That
drive doesn’t die away when the business begins to bloom.

But for so many, the first sign of success drives them in the wrong direction.
When you’re in a market full of competitors nipping at your heels, your biggest
worry is they’ll make your product or service obsolete.

Competition is tough. But stagnation is worse.

Your job then is to keep creative ideas flowing. Keep feeding your mind – not by
packing your day with work, but by giving yourself the space to innovate your
products and services to meet the needs of your customers.

To dream big you’ve got to open your horizons. Only then can your business
gain the defensive resilience of a player there to stay.
 5. It’s your job to delegate

As the business grows you shouldn’t get busier.

As the business grows your roles need to evolve.

Last month you were writing emails and taking sales calls. Earning maybe £20-
40 an hour. But now you’ve started to grow your business your hours are far
more valuable.

A half hour video call with a high-value customer, or a half day strategy rethink
could be worth tens of thousands of pounds. It’s no longer about the small tasks
for you now, so why are you still doing them?

If you’re still doing jobs you’re overqualified for to stay busy, then you’re not
putting enough time into these five entrepreneurial roles.

That’s why number five is all about delegation.

Arguably one of your most important and most challenging roles is being able to
hand over responsibilities to others. To outsource and unburden yourself of jobs
you’re too valuable to be doing.

That’s a mindset though.

At Mi-PA we work with hundreds of entrepreneurs to enable them to grow their

businesses. I’ve learnt to outsource my job as an expert PA by hiring some of
Britain’s best and brightest to help even more clients.

Their knowledge of business and ability change my clients’ lives has enabled me
to steadily grow and develop Mi-PA and evolve its services to better meet the
needs of entrepreneurs like you who need to free up time to do the jobs that
really matter.
If you’re an entrepreneur struggling to let go of their trivial, time-consuming
admin, marketing, social media, call answering (the list goes on – you get it),
then a good first step is giving me a call to see how we can help you step back
into your five entrepreneurial roles.
- See more at: https://www.mi-pa.co.uk/the-5-roles-every-entrepreneur-needs-to-
play-in-their-business/#sthash.cSwpyItD.dpuf