Gemeente Amsterdam

Zuidoost Sport Offering

Big Information Architecture

Thomas van Schie - 500744201
April 1st, 2019 - Minor User Experience
Table of Contents
Debriefing………………………………………………………Page 3 Sports…………………………………………………………Page 13

Research & Insights……………………………………….Page 4 Sports Individual………………………………………..Page 14

Sitemap…………………………………………………………..Page 5 Clubs………………………………………………………….Page 15

Flowchart: Known Item User………………………….Page 6 Members & Your Profile…………………………….Page 16

Flowchart: Refindng User (Members)...............Page 7 Bookmarks………………………………………………….Page 17

Flowchart: Exploratory User (Non-Member)…Page 8 Content Inventory………………………………………Page 18

Homepage………………………………………………………Page 9 Recommendations………………………………………Page 19

Individual Events…………………………………………….Page 10 Bibliography……………………………………………….Page 20

Sport Finder…………………………………………………….Page 11

Table of Contents Page 2

Debriefing
The Sportstimulering deparment within the Zuidoost district
are lookingto increase the amount of people partaking in
sports and using their facilities. In the recent years the
amount of people joining and doing sports with clubs has
dropped dramatically. In 2014 we saw a total of 454 sport
clubs shut down (AD, 2016). Some organisations such as
the Skating Organisation saw a drop in almost 15,000
members (AD, 2016).
Motivation: In order for users to take time out of their day
to volunteer and partake in the community, they need to
have some sort of motivation backing them. Due to the
diverse ethnic backgrounds, we can use that to create a
bond between the Dutch and other cultures. This will be
done in the form of ‘Sporting for Good’, a charity incentive
where users can partake in charity and earn money for
their desired country.

Amsterdam Zuidoost is home to prominently Non-Dutch

residents. The population consists of mainly immigrants
from Africa, Suriname and Turkey. The culture of Dutch
sporting activities is something that is quite different, it
involves volunteer work and a sense of community (Alles
Over Sport, 2018). In order to motivate these people to go
out and take part in community activities, we need to fight
two things:

Accesability: The inhabitants of Zuidoost consists of mainly

low wage parents or single parents. This means that they
do not possess the means to volunteer on a daily basis, or
the means to pay expensive sporting fees or equipment.
The solution to this is to focus on looking at ‘Easy Access’,
the organization of information so that it is readily available
to the users and what they are looking for. This is done by
creating specific filters for these users, such as ‘Equipment/
No Equipment’, ‘Ready to Play’ and ‘Free of Charge’.

Debriefing Page 3
Research & Insights
From the first meeting with the client it was clear that the The culture gap also results in a lack of motivation for
biggest issue concerning sporting was the needs of the these users, as they cannot relate to the sense of
user. The culture and community around Sporting clubs in community that is threaded in the Dutch culture
the Netherlands is something unique and not common to (AllesOverSport, 2018). Therefore it is required we give
see in other sporting communities around the world. This them a sense of purpose or motivation, something that
uncertainty can be a sort of barrier to entry for new provides users with that very same sense of community
potential people who want to enter the sporting that Dutch sporting communities have. Once a common
community. goal is set, then social proofing and community will give
users the motivation they require (Cialdini, 2009)
The danger with this type of uncertainty is that the users
can get the wrong idea with what they can expect in a
sport club. The stigma associated with Sporting clubs is
that they are (usually) expensive and require a lot of time
commitment. According to AllesOversport, a sport club
could be seen as a sort of ‘school’ or ‘company’, where
users have to pay and get trained by specialists and
trainers, which costs a lot of time and money
(AllesOverSport, 2018).

Furthermore this lack of certainty widens the culture gap

between the potential user and the Dutch. For the user, it
needs to be shown that Sporting within Amsterdam doesn’t
need to expensive. There are sports available for a variety
of people and families. Whether they have the monetary
means, or they cannot afford to pay for sport.

Research & Insights Page 4

Sitemap

Only accessible when Logged in

Accessible by anyone

Sitemap Page 5
Flowchart: Known Item User
This user knows exactly what they are searching for and aren’t distracted by anything else on the website. They
know exactly what they want, they know the keywords associated with that, and know in what sort of category
they can expect to find what they need.

Flowchart: Known Item User Page 6

Flowchart: Refinding User (Member)
This user knows approximately what they are looking for. They are searching for something they have already
seen before and are trying to retrace their steps back. This is common for applications with events and sports,
since times, dates and locations are all relevant pieces of information that are required to be refound.

Flowchart: Refinding User (Member) Page 7

Flowchart: Exploratory (Non-Member)
This user has some sort of idea about what they want, but do not posses the knowledge or vocabulary to
describe it. They will know when they see it if this is what they require. In the Sporting application, this type of
user can be compared to someone looking for a sport that fits their needs and requirements. They do not exactly
know which one, but have a set of criteria that they want to fulfill.

Flowchart: Exploratory (Non-Member) Page 8

1.0 Homepage
The Homepage has two different versions depending on the user being logged in
1 or not. This is because these users have different goals. A non-logged in user might
2 3 be casually browsing or looking for more information about certain sports or
organization. These would be ‘beginner’ users which are newer to the atmosphere.
A logged in user would have already committed to taking part within the
programme and community, but requires extra motivation to go out and perform
sporting activities. They require different information that will satisfy them.

1. Logo: Clicking on this will allow the user to go back to home wherever they are
within the website.
4
8
2. Account/User: This will bring a new user to the log-in screen, or a logged in user
to their profile.

3. Hamburger menu: This hides the global menu of the application, allowing the
user to take a look at other aspects.
4. Event Information: This large image and text
serves the the user who doesn’t know what their
5 goal is yet. It is a ‘hook’ to get them more interested
in relevant events around them. More exploratory
users would dive deeper in to discover exactly what
the details are of the event. (Links to individual event
page)
6
Open Hamburger Menu 5. Sport/Event Finder: With this quick step guide,
users that are searching for something more than
casual browsing are able to find sports that interests them. (Links to Sport Finder
Page)
7
6. Latest Events: Big community events are highlighted for users that are looking
for something new to do within the area.

7. Bookmark: Logged in users are able to Bookmark sports and events that interest
them so that they can look back for it later. This is specifically for refinding events
that they might want to go back to.

8. Top Earners: Logged in users will see some ‘friendly competition’ and might be
more inclined to take part in sports if they see others doing more than them (Social
Proofing).
Homepage Page 9
1.1 Individual Events
The Individual Events page can be found when a user clicks on an event
highlighted on the Homepage or when searching for one. It provides users more
1 information and context about what they can expect from that event.

1. Back: The user always has a way back to where they came from. This reduces
the number of clicks required to get back to where they were, and if they made a
mistake, then they can easily go back and find where there are.

2. Time and Place: The time, date and place of the event are highlighted for users
that are quickly searching for information about the event. This might be users that
2 3 are ready to go to that event, or users that are planning events in the future. This is
by far the most important piece of information for the user, and therefore is
highlighted and placed on top of everything else.

3. Bookmark: Logged in users can add this event to their bookmarks for later
reference.

4. Event Information: More specific information about the event can be found in
text form. This is mainly for ‘known item’ users who want to get extra information on
something they were specifically looking for.

Individual Events Page 10

1.2 Sport Finder
The Sport Finder function is designed for users who aren’t sure what they are
looking for, or have specific needs they might want to explore. It goes a step
backwards in terms of specific searching, where users have concrete guidelines of
what they want. The Sport Finder allows users quickly to determine if this
application can offer something to them in their current situation.

1. Steps: The user is always confident in knowing exactly where they are in the
4 process. By dividing the process into three steps, it gives the users the feeling that
the process is short. The user can also follow along as to where they are within the
context and how much further they have to go.
1
2. Types of Sport: The categories chosen here are on the basis of basic sporting
classifcation. Each category can provide something different for each different type
of user, ‘Family Orientated’ is clearly for users with children and families, ‘Physical’
might be more for younger users that want to get into contact sports, ‘Teamsports’
5
for those who want to find community, ‘Individual’ for those who do not want a
social experience and ‘Relaxing’ for those of which do not want to exert themselves,
6 perhaps an older generation.

2 3. Next Step: User is in control of when they can go to the next step, it allows them
to see what context they are in and to make it clear that they have made the correct
decision. This also prevents users from making errors by pressing one of the
choices by accident.

4. Back: Users can go back to the previous page (not the previous step) whenever
they want within the process.

5. Monetary: This is a question specifically aimed towards the low income

households within the Zuidoost district. Many of which probably don’t realize you
3 can do sport on a budget. This gives them the luxury of choosing sports that fit
within their own budget.

6. Volunteer: Within the Dutch culture of Sporting, there is some aspect of

volunteer work. This is especially prevalent in community events. There is an ‘i’ next
to volunteering to clarify to those unaware what this would entail. This helps clear
up confusion and introduces new users to the Dutch culture and sporting
experiences. Volunteering also allows low income households to partake in more
sports if they cannot afford to pay by monetary means.

Sport Finder Page 11

1.2 Sport Finder

1. I want to…: This question is aimed at users time schedule and what sort of
3 expectations they have with their sport. Some users want to just show up and start
exercising because they don’t know when they have free time, others have strict
schedules (such as parents) and want to find activities for their children at exact
times. When a user selects the ‘Fixed Time Schedule’ another option pops up
underneath is asking the specific time and the days per week.
4

1 2. I want a sport that…: This question goes back to expectations and monetary
situations. It can be quite confusing for users new to Sport to know what kind of
equipment is required for certain activities and sports. In order to lower the barrier
to entry, the user can choose sports with ‘No Equipment required’ so that they can
just show up and enjoy sporting.

3. Showing: This provides more context to the user and gives them expectations of
what they can find on the page. This will also let them know if there’s a lot of results,
2 which can influence their actions

4. Results: The individual Sports/Events are found as a result of the search criteria.
The logged in user has the option to save the item to their bookmarks for later
review or refinding. When there are no results, an error state is shown with the
option to go back into the search criteria to change something.

5. Go Back: If the result is unexpected or not what was desired for the user, they
5 immediately have an option to go back and change something until it fits their
preferences.

This screen is only seen when users have

a ‘Fixed Time Schedule’
When there are no results,
the users see this error state. Sport Finder Page 12
2.0 Sports
1. Featured Sport: The featured sport section allows casual browsers to find different sporting
experiences without browsing to deep within the search function. It can allow users to be inspired to try
something new and explore the Sporting environment.

2. Search: The user can specifically look for any type of sport they want through typing the name. This is
designed for users with a goal in mind and they want to find extra information. They know exactly what
they want.

3. Sort: Amsterdam Zuid provides a plethora of sporting facilities which are countless to implement into a
1 small application. The most ‘Popular’ sports is default since those are what most users would be looking
for when looking at sports they want to do. The users can also sort by Alphabetic order, Reverse
Alphabetical Order

4. Filter: Users can filter their results based upon their criteria. The sports found under ‘5’ will be removed
2 on the basis of these filtered results. The filter results are based upon the specific users in Amsterdam.
Consisting of families who have specific sporting needs for diferent age groups, filtering based upon
appropriate aged sports is important. ‘Free of Charge’ and ‘No Equipment Required’ is also fitting due to
3 the low income households. This decreases the barrier of entry for sporting and thus motivates people to
go out and join more.
4 5. Wall of Sports: These are all the sports that are offered in
the area. These are not all loaded at once since that would be
an information overload for the user. The user can decide
themselves if they want more results to show through ‘6’. The
user can find more information about the sport by pressing on
any of the sport ‘squares’. These results are filtered and sorted
5 by the two functions above.

6. Show More: User can control the amount of data shown on

5 their application. The application loads another 9 sports when
‘Show more’ is pressed, it does this infinitely.

Sports Page 13
2.1 Sports Individual

1. Next Event: For the seeking user they can find information they are looking for
more easily. This is the most important information when looking for sporting
activities, what is the next event, when and where?

1 2. Bookmark: Users can bookmark the specific event linked to the sport for future
reference.
2
3. Description: Description and key information on the sport are provided allowing
for users searching for that information to make informed choices. It also enlightens
people about different types of sports if they haven’t come across it yet.

4. Clubs that offer Football: This is the way the application links users to specific
clubs. By focusing on the sport, the user who is interested in following up further in
the sport can go directly to the clubs website and find out more information on how
to play and partake in the sport.

Sports Individual Page 14

3.0 Clubs

The Clubs page is designed for users to find clubs within their areas and link them
to the clubs own websites. It is not intended for users to find specific clubs and
their goals and specific attributes per club. The user can find which sports the clubs
offer on individual sport pages.
1
1. Featured Club: Popular clubs or clubs that require more members can be
featured in order to bring in more people. This also gives users a quick and easy
guide as to which club might be preferable to them.

2. Find a Club: Convenience is quite important to the users, as they have limited
time (Some working day and night, parents have to take care of children, students
have school.) This means club location is a vital piece of information since users do
2 not want to travel further than necessary to partake in sports. Users can input their
postcode to find clubs that may be viable for them.

3. Map: Using the existing https://maps.amsterdam.nl/sport/ database, maps are

loaded in on basis of postcode. When the a club is clicked on, their own external
personal website is loaded.

Clubs Page 15
4.0 Members & Your Profile
1. Your Progress: Users see an overview of how much money they have earned through partking
in sports this week. This is a way of motivating users to continue exercising and working hard to
see those numbers and bars go up. When users earn a lot of money, they are placed on the
leaderboards which can be visable on the homepage.
4 5
2. Achievements: Every week users unlock a new set of Achievements relating to sport. This is a
way of gamifying sporting and inspiring users to work hard and strive towards certain goals.
Achievements are also a fun way of comparing statistics with friends and families. By unlocking
achievements, users earn money for their desired charity.

1 3. Supported Charity: Users can choose their supported charity from a verified list provided by
the government. The money that goes to these charity are from government subsidies, charitable
donations and membership fees for certain clubs that work in tandem with the government.

4. Your Account: Users can use the arrows to switch pages from ‘Your Account’ to their
‘Bookmarks.’

5. Log-In: Non logged in users are met with a log in page and the option to sign up for
membership.

Members & Your Profile Page 16

4.3 Bookmarks
Bookmarks are designed for users that was more interested to be able to
refind and save events and sports they are interested in. Allowing users to
refind things they have already seens results in them being more interested in
it. Adding something to a bookmark also falls under Cialidnis Principe
‘Commitment and Consistency’ where users have already taken one step of
commitment by saving an event for later, meaning they are more likely to
1 partake in the event due to that prior commitment.

1. Delete Bookmarks: When booksmarks are added, the ‘Bookmark’ is filled in

with a color, as opposed to the hollow outline. When users want to remove
said Bookmark, they can remove it the way they added it, by pressing on it
again. This prompts a confirmation screen.

2. Events & Sports: The events and sports bookmarked as saved as they were
shown when the user found it. When the bookmark is clicked on, it links to the
original page where it was found so that the user can refind and regain the
same context where the found it in. This allows users to continue off where
they left off when they saved the event or sport.

Bookmarks Page 17
Content Inventory

Content Inventory Page 18

Reccomendations
For someone that has to work out this concept or continue Planning: With all things school there is a time limit and a
working on it I would ask them to focus on a few important ceiling to how much you can do within the allocated time.
things. Taking out more time to more carefully plan out steps and
processes will result in more in depth systems and a better
Focus on user goals and wishes overall concept.
My current concept is heavily focused on attributing to a
very specific group of people. That is because the I
focused on a very specific niche problem. It is easy
therefore to neglect certain aspects of searching since it
might seem that aspects of content are repetitive (Having a
search function AND filter/sort system AND Sport Finder).
However these functions are both necessary and helpful
for the different types of users that are visiting the website.
Not every user wants to go through a whole long drawn
search system to find a sport they may or may not be
interested in.

Do more intensive research

The user for this project is not one that is easily accessible.
They are not people who are readily available for
interviews or want to be interviewed or talked to about
their issues. Some sort of incentive based research might
work out better than going out onto the street asking
strangers about their opinion about sporting in Zuid
Amsterdam.

Reccomendations Page 19
Bibliography
Aantal sportclubs daalt, ledenaantal stabiel. (2016, February 4) Retrieved from https://www.ad.nl/
andere-sporten/aantal-sportclubs-daalt-ledenaantal-stabiel~aac9961c/

Amsterdam, G. (2019, April 03). Sport. Retrieved from https://www.amsterdam.nl/sport

Cialdini, R. (2009). Influence: Science and Practice, ePub (5th Edition)

De Nederlandse sportvereniging en ouders met een niet- Nederlandse achtergrond. (n.d.).

Retrieved from https://www.allesoversport.nl/artikel/de-nederlandse-sportvereniging-en-ouders-
met-een-niet-nederlandse-achtergrond/

Fitness steeds populairder, populariteit sportverenigingen neemt af. (2018, March 22). Retrieved
from https://www.blikopnieuws.nl/gezondheid/262446/fitness-steeds-populairder-populariteit-
sportverenigingen-neemt-af.html

Het einde van de sportvereniging? 20 mei 2014. (n.d.). Retrieved from http://
www.sportknowhowxl.nl/nieuws-en-achtergronden/open-podium/item/87429

Bibliography Page 20