Professional Documents
Culture Documents
Filipino Culture
Filipino Culture
The family is the center of the social structure and includes the nuclear family, aunts,
uncles, grandparents, cousins and honorary relations such as godparents, sponsors,
and close family friends often called aunts and uncles though they are not.
People get strength and stability from their family. As such, many children have
several godparents, the more the better.
Concern for the extended family is seen in the patronage provided to family
members when they seek employment.
It is common for members of the same family to work for the same company, more
likely than not. Jobs are hart to get and you can trust you relatives almost always.
In fact, many collective bargaining agreements state that preferential hiring will be
given to family members.
Meeting Etiquette
Initial greetings are formal and follow a set protocol of greeting the eldest or most
important person first.
A handshake, with a welcoming smile, is the standard greeting.
Close female friends may hug and kiss when they meet.
Use academic, professional, or honorific titles and the person's surname until you
are invited to use their first name, or even more frequently, their nickname.
If you are invited to a Filipino home for dinner bring sweets or flowers to the hosts.
If you give flowers, avoid chrysanthemums and white lilies.
You may send a fruit basket after the event as a thank you but not before or at the
event, as it could be interpreted as meaning you do not think that the host will
provide sufficient hospitality.
Wrap gifts elegantly as presentation is important. There are no color restrictions as
to wrapping paper.
Gifts are not opened when received.
Dining Etiquette
Table manners:
Wait to be asked several times before moving into the dining room or helping
yourself to food.
Wait to be told where to sit. There may be a seating plan.
Do not start eating until the host invites you to do so.
Meals are often served family- style or are buffets where you serve yourself.
A fork and spoon are the typical eating utensils.
Hold the fork in the left hand and use it to guide food to the spoon in your right
hand.
Whether you should leave some food on your plate or finish everything is a matter of
personal preference rather than culture-driven.
Business Negotiation
You may never actually meet with the decision maker or it may take several visits to
do so.
Decisions are made at the top of the company.
Filipinos avoid confrontation if at all possible. It is difficult for them to say 'no'.
Likewise, their 'yes' may merely mean 'perhaps'.
At each stage of the negotiation, try to get agreements in writing to avoid confusion
or misinterpretation.
If you raise your voice or lose your temper, you lose face.
Filipinos do business with people more than companies. If you change
representatives during negotiations, you may have to start over.
Negotiations may be relatively slow. Most processes take a long time because group
consensus is necessary.
Decisions are often reached on the basis of feelings rather than facts, which is why it
is imperative to develop a broad network of personal relationships.
Do not remove your suit jacket unless the most important Filipino does.
Dress Etiquette
Business Cards
Family
It is believed that young people should not marry before they have completed some kind
of educational preparation for a career so that they will be economically self-sufficient.
They also should be sufficiently mature to assume the responsibilities of raising a family.
The typical age for marriage is thus 20-25 years for Filipino women and 25-30 years for
men. Once married, Filipinos are expected to start their families within a year or so. The
birth of a child fixes the ties between the married couple's respective families. The bond
of marriage also is considered permanent; Catholicism and Philippine law prohibit
divorce except among Muslims and some unassimilated groups (PAPEP, 1982).
Although the father may be ostensibly perceived as the main authority figure in the
nuclear family, the mother has considerable authority and influence. She generally
controls the finances, may work full time (even with many children at home), and earns
as much as or more than half the family income. Women enjoy high status in the family
and in the society at large. Bilateral lineage attests to this higher status of Filipinas
compared with women in more patriarchal Asian countries. The long accepted
phenomenon of the "working mother" in the Philippines thus does not pose a drastic
role change as it does for other recent Asian immigrant families in the United States
(PAPEP, 1982).
Egalitarian roles and relationships between men and women are further reflected in
family decision making processes. Family authority is based on respect for age,
regardless of sex. Family decisions are made only after a consensus has been reached to
ensure that the ultimate decision will be representative of and acted on by all family
members. Family disagreements are avoided, if possible; when disagreements do occur,
they are kept strictly within the family (PAPEP, 1982). Children are the center of the
parent's concerns. They are viewed as an extension of the family and recipients of the
family's good fortune. Many adults may assume responsibility for a child within a family
but do not strictly adhere to the Confucian expectation of unquestioning child
obedience. Parents are expected to persuade a child to accept their point of view, rather
than impose their authority on the child without consideration for the child's
preferences or wishes. The child, in turn, is expected to show proper respect and
obedience, to compromise, and to maintain good relationships with all other family
members (PAPEP, 1982).
The receiver oriented and relatively indirect style of most Asian languages is
characteristic of communication patterns. These patterns are integrally related to
primary values such as family, authority, interpersonal harmony, concern for others'
well-being, and the importance of "saving face." Similar to other Asian ethnic groups,
Filipinos typically employ formality and honorific language that conveys proper respect
for authority, status, and positions by terms of address and titles. For example, a
physician or a lawyer will continue to be addressed as "Dr. Cruz" or "Attorney Ramos" by
clients, friends, and colleagues well after more personalized and informal relationships
have been established (in contrast to the American tendency to move more rapidly
toward a first name basis) (Santos, 1983).
Respect for authority and concern for "face-saving" further reinforce the frequent use of
euphemisms, third parties, and saying "yes" when the opposite is meant (Santos, 1983).
Filipinos often will go to great lengths to avoid making a direct appeal when they have
encountered a problem or wish to convey an important request. They instead prefer to
introduce a go between "to cushion the transaction and escape the embarrassment that
might result from presenting the matter face-to-face with the other person" (Gochenour,
1990, p. 50). In their wish to be accommodating,
Consistent with other high context cultures, Filipinos have a highly developed sensitivity
to the nonverbal aspects of communication (Gochenour, 1990). Filipinos are
considerably less dependent on spoken words than are European Americans; they watch
their listeners carefully and identify body language cues to assess what the person is
feeling. The essence of this more intuitive and affective sense that guides nonverbal
communication is captured in the phrase "talking with one's eyes" (PAPEP, 1982).
Pilipino sensitivity to context thus "extends from a keen awareness of appropriate
speech and behaviour in a given situation to a well developed instinct for what is implied
and not stated" (Gochenour, 1990, p. 61). This sensitivity is further complemented by a
high tolerance for ambiguity that enables Filipinos to respond calmly to uncertainty or
lack of information. Again, however, this orientation may conflict with the
characteristically Eurocentric utilitarian emphasis on forthrightness and achieving and
results in the least amount of time (Gochenour, 1990).