Professional Documents
Culture Documents
EXECUTIVESUMMARY……………………………………………………………4
COMPANY OVERVIEW……………………………………………………………5
MISSION……………………………………………………………………………….5
MARKET
PRODUCT…………………………………………………………………….………..6
OBJECTIVE……………………………………………………………………………..6
KEY TO
SUCCESS..………………………………………………………………………………
………………………………………..6
PRODUCT AND
SERVICEDESCRIPTION………………………………………………………………
…………………..7
MARKET
COMPARISON………………………….………………………………………………
……………………………………7POSSIBLE
OBSTACLES…….………………………………….……………………………………
…………………………………..7
INDUSTRY AND MARKET PLACE
ANALYSIS………….………………………………………………………………….9
INDUSTRY
ANALYSIS……………………………………………………..…………………………
………………………………….6MARKETPLACE
ANALYSIS…………………………………………………………………….…………
…………………………..6
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CUSTOMERANALYSIS………………………………………………………………
…………………………………………….…11COMPETITORANALYSIS…………
……………………………………………………………………………………………
……12
MARKETING
STRATEGY………….…………………………………………………………………
…………………………12
PRODUCT
SERVICE STRATEGY..………………………………………………………………
…………….………………….13PRICING
STRATEGY…………………………………………..…………………………………
……………………………….…13DISTRIBUTIONSTRATEGY……………………
……………………………………………………………………………………13ADV
ERTISEMENT
AND PROMOTIONSTRATEGY………………………………………………………
……………….13SALESSTRATEGY…………………………………………………
……………………………………………………………………13SALESFORECAST
……………………………………………………………………………………………
…………………………13
DEVELOPMENT………………………………………………………………………
………………………………………….14
DEVELOPMENT
STRATEGY….……………………………………………………………………………
……………………….14
MANAGEMENT…….…………………………………………………………………
………………………………………….155 |
QuasarPlastics
OPERATIONS….………………………………………………………………………
…………………………………………..16
SCOPE
OFOPERATIONS………………………………………………………………………
……………………………..…….20SUPPLY
CHAIN………………..…………………………………………………………………
………………………………………21PROCESS
FLOWCHART………………………….…………………………………………………
……………………………….22GANTTCHART………………………………………
………………………………………………………………………………….23FACIL
ITYLAYOUT……………………………………………………………………………
………………………………………..24
FINANCIAL
STATEMENT………………………………….………………………………………
…………………………..25
STARTUPEXPENCES…………………………………………………………………
………………………………………………25INCOMESTATEMENT………………
……………………………………………………………………………………………
….26BALANCE
SHEET……………………….……………………………………………………………
……………………………….…27BREAK
EVENPOINT……………………………………………………………………………
…………………………………….28
APPENDIX………………………………………………………………………………
………………………………………….296 |
QuasarPlastics
Bibliography………………………………………………………………………………
………………………………………33
Executive summary
Plastic is the basic need of our day to day life. During recent years the
plasticindustry has grown with a substantial growth rate. This growth is driven by
threesectors viz packaging, infrastructure and agriculture. There are the v
ariousverities of plastics out of which PVC (Polyvinyl chloride) and PET
(Polyethyleneterephthylene) plastics have their considerable contribution.
PET plastics aregenerally used in the manufacturing of beverage bottles for the
packaging andPVC plastic is used in the production of household plastic materials. The
growingutilization of plastics in industrial and consumer applications and
surroundingsolid waste recycling, has led to an increased demand for recycled
plastic resinsand products.We the Quasar plastics provide a wide range of plastic
solutions for householdand raw material for packaging of various companies. As a
part of our ongoingefforts to exploit this opportunity we will recycle the
plastics and then producekitchen ware items and other related
plastic material. We will also sell
ther e c yc l e d p l a s t i c s t o t h e c o mp a n i e s i n t h e p l a s t i c b u s i n e s s . We
w i l l h a v e a recycling plant along with the production unit. The raw material will
be procuredfrom the waste collectors. The raw material will be post
consumed beveragebottles and other soft plastic materialsOur main focus is our industrial
customer whom we will sell PET bottles and PETflakes. It will contribute more than
60% of our sales. We will also focus on thehousehold plastic business
which is the part of our portfolio. The initial set upcost will be Rs 34,
40,000.Quasar plastics will be a solution proprietorship business run by the
promoter Rajnish Kumar Chaubey who is a MBA graduate with finance and
marketing asspecialization.Since plastic material does not carry any brand name so it will give
us an additionbenefit in long term to establish our brand name. To exploit the market
we
willu s e p e n e t r a t i o n p r i c i n g a s o u r ma r k e t i n g s t r a t e g y a n d u t i l i z e o
u r s t r i n g e n t distribution network and strong industrial relationship.As a future plan in
coming years we will increase the variety of plastics like LDPE(Low density polyethylene)
and HDPE (High density polyethylene). By doing thiswe will be able to produce
plastic carry bags and raw material for production for plastic chairs and tables and other
fiber based products.
COMPANY OVERVIEW
Quasar Plastics provide a wide range of plastic solutions for households and rawmaterial for
packaging to the various companies. Allahabad is the place wherethe facility will be
established and other operation will commence.We will collect the plastic garbage like
consumer beverage bottles, plastic
bagsf r o m v a r i o u s g a r b a g e s t o r e s a nd t h e n o u r r e c yc l e u n i t wi l l p r o
c e s s i t wh i c h eventually be used for the production of finished goods.The plastic
garbage we are getting as raw material has two components one isPVC (Polyvinyl
chloride) and other is PET (Polyethylene terephthylene ). Firstlythe whole garbage
is melted and then PVC and PET are separated from eachother by froth flotation
technique.
We will create a plant (actual facilities to be shared with the recycling
unit) tomanufacture extruded plastic flakes (purified plastic). The extruded plastic is
thenmolded in the various products.We will produce two types of replay plastics
•
PVC( Polyvinyl chloride)
•
PET( Polyethylene terephthylene )
Mission Statement
Quasar Plastics
•
Strive to provide the excellent plastic solution
to the customers atcompetitive prices.
•
Continually expands our range of products.
•
Is poised to service both large and small customers
.
Markets and Products
T h e p l a s t i c p r o du c t s u s u a l l y d o n o t
c a r r y a b r a n d n a me s o i n t r u d i n g i n t h e business like plastic will not be too hard
with low price strategy. The population of Allahabad and the cities around it like
Varanasi, Gorakhpur, Johnpur is around3Cr. and this area is basically comprises of
low to middle income group familiesso they focus on plastic products rather than
fiber since it is a cheaper. Hence itis huge market to exploit.From Allahabad city
500 tons of solid waste is produced from that 15tons of plastic bags and
around 7 tons of plastic bottles is generated per day. So thesupply of raw
material will be continuous.Ap a r t f r o m t h i s w e wi l l s e l l r a w ma t e r i a l f o r
p a c k a g i n g t o t h e v a r i o u s s ma l l companies in this area. Around
30 small and medium scale companies areworking in this region. So a large amount
of industrial customer is also available.There are two folds of products that we are
providing one is industrial and other is household.
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QuasarPlastics
Objectives
•
Develop a business that survives on its own cash.
•
Create a company which exceeds customer satisfaction level.
•
Expand the service to whole UP in first five years and then to Delhi.
•
Extending the services to electronic component manufacturing companiesfor production of
capacitors printed circuit boards etc.
Key to success
:
The main keys to the success of the Company are:
•
Secure Supply- Contract for supply of post-consumer bottles and post-
industrial manufacturing waste for PET raw material feed stock.
•
Satisfy our customer so that we can retain them
•
Maintain low overhead and operating costs
•
Provide better prices than all our competitors
Product and services
We will provide a wide range of plastic products for households and raw
materialfor packaging.The recycled plastic is processed to Polyethylene
Terephthalate (PET). PET is athermoplastic polymer viscous of polyester family.
The biggest property of thiscompound is it transparent. This is the reason why it is used for
packaging. Apartfrom this
Compounders
These specialist companies, usually small, stock various polymers and providethe
manufacturers of plastic goods with technical advice and the most
suitablematerials or mixtures for each individual need. The compounder is
often the bestmarket for the recycler because he possesses superior technical
knowledge andhas a large volume throughput of virgin material, in which small
percentages of reclaim will reduce cost without seriously affecting the
quality required by themolder.
Stockists
These warehouses stock polymers and compounds but neither manufactur
et h e ms e l v e s , n o r p r o v i d e a c o mp o u n d i n g s e r v i c e . T h e y ma y b e a g
e n t s o r subsidiaries of the producer companies or departments of companies concernedwith
the supply of other materials such as chemical, rubber or paper. They maybe
willing to stock reclaim alongside virgin materials, especially if these are inshort
supply.
Specialist Manufacturers or Molders
These buy their raw materials from compounders. If they do
t h e i r o w n c o mp o u n d i n g , o r i f t h e ma t e r i a l i s u s e d a s p r o d u c e d a n
d d o e s n o t n e e d c o mp o u n d i n g , t h e y ma y b u y d i r e c t f r o m s t o c k i s t s
o r p r o d u c e r s . The y a r e specialists in plastics and do not perform other types of
manufacturing. They maybe an attractive market to the recycler because they operate
at high volume, butrarely have as much flexibility to vary product quality
as molders who know,accurately, the final market for the product.
Other Manufacturers
Many companies are not plastics specialists but employ molding operations inthe
manufacture of some other product. For example shoe and boot makers useplastics
extensively and may carry out the various plastics molding operations inthe same
production sequence as the work in leather, canvas, rubber etc. Many
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QuasarPlastics
is
penetration pricing. The price of all household plastic goods we will sell will
be lower than the market price. Also for the PET flakes and bottles the price willbe
lower than the competitors. A lower price enables me to get contracts of PETbottles
and sheets from various companies.In case of kitchenware and other household
products we will provide combooffers and discounts which a common customer
expects.
Distribution strategy
As I described before that firstly we will target Allahabad city and villages close toit. We
will have a distribution center in the Allahabad city which
continuouslymaintains the supply of goods. So the household plastics will be sold
throughsmall local grocery shops from which the customers can get them easily.
Apartfrom this we will hire street hawkers who will roam around the city and sell
thegoods door to door.PET bottles will be stored in warehouse which is close to the
facility itself. Thesales people will directly contact to the companies which require these
bottles for packaging and look for the contracts. In city as stated above that we will
have adistribution center, from that center we will distribute to whole sellers.
Advertising & promotion strategy
As I described we are in both B2C and B2B so for this we will use two
differentpromotional strategies. For B2C business we will use flyers which will
have fulldetail of our product range, price, combo offers and discounts. These
flyers willcirculate through the newspapers across whole city. For B2B business
we
willp r o mo t e t h r o ug h o n l i n e s o c i a l me d i a a n d we wi l l a l s o d e v e l o p
o u r w e b s i t e through which enable us to widely spread our contact among various
companies.the site will have full details of product which are available for
companies as wellas end user.
Sales strategy
The strategy of sales effort will be to convert potential and first time customersinto
long term customers. Our sales strategy is totally based upon the distributionchannel and the
pricing strategies. We will have a distribution centre in the
cityt h a t w i l l t a k e c a r e o f s a l e s o f h o u s e h o l d a n d a l s o s u p p l y
p r o d u c t s t o t h e wholesalers. We will also give the industrial customers
a facility to order theproducts through our website which will help them in reducing the
delivery time.To
market the products, the Company will use a number of sales
agents/brokers.T h e y h a v e a c u s t o m e r b a s e o f t h e i r o w n , h a v i n g d
e v e l o p e d s u c c e s s f u l relationships with their client over the years.
Their customer base is currentlydemanding product so they can expand upon
their current base. Of course, theywill expand that to new customers when product is
available.If the Company grows faster than its prime customer base, additional
capacitymay be developed. We will identify additional prospective customers who
can beattracted for our products
.
Operations
The operations is defined as the process used to deliver your products
ands e r v i c e t o t h e c u s t o me r ma r k e t p l a c e a n d a l s o i n c l u d e ma n u f a c
t u r i n g transportation logistics travel and after sales services.The facility is located at outside
the city. Facility is divided in two parts
•
Recycling and Production unit
•
WarehouseThe facility is located in an area of 3000 sqft..Apart from these two units
therewill be an office which will look for the perpetual supply of required raw
materialand also take care about the outbound logistics. The production
capacity is80kg/hr.The operations will be based upon JIT i.e. just in time. We will
have contractedwith the suppliers who can supply the raw material as quickly as
we want.
Ther a w m a t e r i a l c o n t a i n s p o s t c o n s u m e r b e v e r a g e b o t t l e s a n
d o t h e r p l a s t i c materials. The bottles and other plastic material that
can be recycled have aspecific sign from which it can be identified that it can be recycled
or not.The plastic is then transferred to respective unit to be recycled because PET andPVC
cannot be recycled simultaneously due to their different properties. Therewill be
two units running parallel to each other. On unit will recycle and producePVC
plastic and other will perform the same for the PET plastic.The recycled PVC
is then moved for the plastic injection molding unit in thevarious shapes.
Since there are a variety of product is being produced so thepreference will
be given to that product whose demand is high. All the productswill not be
produced each and every day. There will be different products whichwill be
produced on different day according to the demand in market.After the recycling process is
completed one part of PET flake is moved to thewarehouse according to the
demand of raw material which different companiesneed and other part will move for the
molding in bottles.
The recycled PET flake is then heated and made the viscous solution of it. ThePET
resin is then feeded to the molder and molder will give it various
shapeb o t t l e s . An d t h e n i t l e f t f o r d r yi n g . Th o s e p r od u c t s wh i c h f u
r t h e r n e e d f o r processing like buckets, the handle will be inserted after the bucket is dried.
Stages of Recycling and Production
The process of recycling of waste plastics into products of varying
usefulnessinvolves the following essential steps:
•
Sizing / Chipping
•
Cleaning
•
Segregation.
•
Agglomerating / Colouring
•
Extrusion / Palletisation
•
Fabrication into end Product.
Chipping:
The plastics waste is then required to be properly sized so that those may befed
into the extruders for processing and palletizing. The sizing
operationdepends on the type and shape of the waste plastics.During this process,
attention is required to separate any powdery materialfrom the sized / chipped plastics.
Segregation:
Certain polymeric materials are compatible with each other at all proportions.For
example LDPE and Lldpe are generally compatible to each other at
allproportions.The advanced technology of separating / segregating different
types of wasteplastics involves ‘Floatation Process’. In this
process the property of thevarying densities of different plastics is made use of
for segregating differenttypes of plastics.However in the Indian Context, this
separation or segregation process, inmany cases, are done by manual process
utilizing the availability of cheapand expert labor force. In case the
waste is contaminated with
embeddedme t a l s , p r o p e r me t h o d o f s e p a r a t i n g t h e me t a l s / o t h e r c o
n t a mi n a n t s i s required.
Cleaning:
The scale of cleaning depends on the type of waste. Whenever
a cleaningoperation is involved, it is to be ensured that the water or any other
cleaning
material used, should be discharged after ascertaining that the
dischargedoes not contain any objectionable substance. A proper Treatment
Devicemay have to be deployed – like a water treatment plant / effluent
treatmentplant. For drying, a suitably designed drier is used.Many industries situated outside
the metropolises, use open space for naturaldrying of the cleaned waste.
Agglomerating / Colouring
In the next operation the sized plastics waste is mixed with colour
master b a t c h i n h i g h -
s p e e d mi x e r s / a g g l o me r a t o r s a n d t h e o u t p u t i s r e a d y f o r extrusion
into pellets.
Extrusion / Palletisation
This is the most important part of the process wherein the sized /
chippedplastics are plasticized and granulated to make the plastics material ready
for fabrication next.The type and size of the Extruder depend on the type and
volume of theplastics waste.
Fabrication into end Product
F i n a l l y t h e r e p r o c e s s e d p l a s t i c s g r a n u l e s a r e u s e d a s r a w ma t e r i a l
f o r producing end products using similar fabrication machines like Injec
tionMolding / Extrusion etc., depending upon specific requirement
.
Scope of operations
Now presently our production capacity is 200kg/day from which in initial
stageswe a r e u t i l i z i n g a r o u n d 5 0 % o f i t . As t h e b u si n e s s
e x p a n d s w e wi l l r e a c h t o optimum capacity utilization. We are expecting that
we will start producing moreadvance plastics in the fourth year of our operations
and accordingly the saleswill increase and the facility will have to be expanded.
Supply chain
In the city there are various small post consumer plastic bottle collectors.
Tomake a continuous supply of raw material we will have four suppliers
with us.There will be one permanent supplier which will continuously
supply the
rawm a t e r i a l . I n c a s e o f e x c e s s d e m a n d o t h e r s u p p l i e r s
w i l l b e t a k e n i n t o consideration. The transportation cost will
be covered by supplier only. Thefinished product will be stored in the
warehouse and according to the demand itwill be send to city distribution centre.
The distribution center will directly sell thefinished household plastics as well as to the
small shops.
Our average daily demand of raw material is 300kg and the lead time we
willkeep lead time of 6hrs. We keep a safety stock of 50 kg. So the reorder point
isgiven byReorder point= average daily uses x lead time + safety stock
Reorder point = 300 X .25day + 50= 125 kg.So at each and every day we will have
minimum of 125kg (safety stock+ reorder point) of raw material in our inventory.
This means that when the raw material level reaches to 125kg we will
place the nextorder. The difference time in which we will place the order and
receive the order is thelead time which is 6hrs.
As it is an assembly line the output of one stage is feeded to the input of next stage.
Thewhole process will run in series format. That is the reason why
no parallel process ismentioned in the gantt chart.
Financials