Scope and Limitation of the Study

This research entitled “The Effectiveness of Marketing Strategies

Employed by the Selected Sari-sari Store Owners of University Site Brgy, Ibabang

Dupay, Lucena City’’. Aims to answer the relevant issues on the effectiveness of

marketing strategies of selected sari-sari store owners towards the buying

behavior of their customer. It focuses only how strategies of the sari-sari store

owners will affect the buying behavior.

The study was conducted of local sari-sari store , They chose the

University Site Brgy, Ibabang Dupay Lucena City who have different types of

product sold, when sari-sari store retailing was the business nature and each of

the business owners are surveyed with a questionnaire and an unstructured

interview; must there be different observable factors affecting the sari-sari store

in different parts of University Site Brgy, Ibabang Dupay Lucena City. Those are

therefore beyond the researcher’s limit.