Book of Abstracts

Book of Abstracts
International Conference on
Advances in
Business Management- ICABM
14th and 15th Dec 2018
Organized by
Symbiosis Institute of Business Management, Pune

under
Faculty of Management (FOM)

Emerald Group Publishing (India) Private Limited
1001-1004, 10th Floor, Hemkunt Towers, 6, Rajendra Place, New Delhi - 110008
Title: Book of Abstracts: International Conference on Advances in Business Management- ICABM
Copyright © 2018
Contact: Prof Shailesh Rastogi (shaileshrastogi@sibmpune.edu.in)
No part of the publication may be reproduced, stored in a retrieval system, transmitted in any form or by any
means electronic, mechanical, photocopying, recording or otherwise without the prior written permission of
the publisher. Any opinions expressed in the articles/chapters are those of the authors. Whilst Emerald India
makes every effort to ensure the quality and accuracy or the content, Emerald India makes no representation
implied or otherwise, as to the articles/chapters suitability and application and disclaims any warranties,
express or implied, to their use.
This edition can be exported from India by the publisher, Emerald Group Publishing (India) Private Limited.
ISBN: 978-1-78635-424-2
Contents
SI. NO. ABSTRACT NO. TITLE NAME & AUTHOR PAGE NO.
Track 1: Marketing & Strategy
1. 1. Customer Engagement Behavior for Use of Mobile TV
3
A. J. M. Reddy, R. Rani
2. 2. How are Services Advertised in India? - A Content Analysis 4
A. Naidu, P. Mokshmar, J. Bhagwat
3. 3. The Marketer’s Turing test: Use of Chatbots in Relationship 5
Marketing
A. Kovvali
4. 4. A Study of the Relationship between Corporate 6
Responsibility, Corporate Branding and Corporate
Reputation using Interpretive Structural Modelling
A. Singh, N. Panackal
5. 5. Framing as a Micro-Foundation to the Resilience-Agility 7
Capability: Setting the Cognitive-Affective Stage for
Dynamic Potential
B. De Keyser, K. Vandenbempt, A. Guiette
6. 6. Impact of Customer Satisfaction on Retail Brand Loyalty: 8
Does Fairness Matter?
B. N. Swar, R. Panda
7. 7. Employee Perspective of Factors Influencing Patient Safety 9
in Tertiary Care Hospitals of Agartala
D. Mukherjee, M. Saha, S. Mukherjee
8. 8. Collaborative Consumption: Scope and Challenges from the 10
Consumers’ Perspective
K. G. Sofi Dinesh, Rejikumar G
9. 9. Does Minimum Support Price Supporting the Farmers: A 11
Comparative Study in Andhra Pradesh and Telangana States
K. K. Yathamsetty
10. 10. Trends of Puffery in Advertising – a Bibliometric Analysis 12
K. Punjani, V. V. Ravi Kumar, S. Kadam
11. 11. SME Manager Profile & Company Performance: An 13
Exploratory Study
M. Stelate, F. Z. Alami, S. Koubaa
12. 12. Sustainable Product Design for Fashion Apparel: A 14
Preliminary Analysis of Indian and Swedish Fashion
Apparel Brands
O. Nerurkar
iii
13. 13. “Association and Correlation between the Independent 15
Variables and Buying of Consumer Goods”: Study
with reference to Rural Market of Shivamogga District,
Karnataka
P. Hs, M. Begum
14. 14. The Effect of Social Media Usage on Internal and External 16
Attributions of Small and Medium Enterprises
P. Menon, R. Raman
15. 15. Probing into Perforated Performance of RJio: A Consumer- 17
Centric Approach
Remya R., J. M. Biju
16. 16. Social Media Analysis for Maintaining Financial Stability 18
S. Saxena, S. B. Nidhiry
17. 17. Literature Review of Service Quality Concepts, Models and 19
Scales
S. Prabhu
18. 18. Online Shopping Influences: Scale Development and 20
Validation
S. Fernandes, R. Panda
19. 19. The Role of Voters’ Engagement in Shaping Voters’ Loyalty 21
in India
S. Naik, M. Srivastave, P. Tapas
20. 20. Prioritization of Factors Influencing Brand Love Using 23
Analytic Hierarchy Process
S. Pande, K. P. Gupta
21. 21. A Systematic Literature Review of Hedonic and Utilitarian 24
Benefits of Sales Promotion
S. Kumar
22. 22. Sports Analytics in Event Marketing: A Content Analysis 25
S. Sen, K. Rajagopal
23. 23. The Voltage Volte-Face: An attempt to turnaround a State- 26
Owned Enterprise
S. Karthika
24. 24. Think Before Getting Addicted to Smartphone? 27
S. Dwivedi, S. Altekar, N. Phutela
25. 25. CRM: A Study on Its Role in Indian Banking Sector 28
S. Hota
26. 26. Markov Chain Method of Forecasting Acceptance of New 29
Telecommunication Technologies
V. Chetlapalli, A. Jassal, S. Khase, S. Sharma,
Subrahmanyam Y.V.S, K. Iyer, S. Patil
iv
Track 2: Human Resource Management & Leadership
26. 1. Confrontation to Collaboration: A Paradigm Shift in
Industrial Relations? 33
J. M. Reddy, R. Rani
27. 2. A Dialectic Reframing Organizational Change 34
A. Guiette, K. Vandenbempt
28. 3. Multidimensionality of Job Performance: An Empirical 35
Assessment through Scale Development
A. Sultana, V. K. Chechi
29. 4. A Cross Sectional Study on Customer Incivility and 36
Psychological Health
A. Srivastava, Y. Joshi, M. Kumar, M. Yadav
30. 5. Gamification in Green HR: Utilizing Employees’ Playful 37
Enthusiasm Towards Environmental Sustainability
A. Ghosh, S. Haque
31. 6. An Analytical Study on Relationship between Emotional 38
Intelligence and Self-Esteem among Post Graduate
Management Students
B. J. Jiby
32. 7. Entrepreneurial Behavior among Managers: Effect of 39
Emotional Intelligence, Gender and Managerial Level
E. Sinha, K. Laghate
33. 8. Study on the Role of Kids in Parental Adoption of 40
Mobile Technologies Strategic Study from the Reverse
Socialisation Perspective
H. S. Govindaraman, V. Ramanathan
34. 9. Locus of Control: Conceptualization, Application and 41
Predictive Ability - A Literature Review
L. Murthy, P. Tapas
35. 10. Job Uncertainty after Ph.D : A Common Concern for 43
Doctoral Students of Technical Institutes of North East
India
L. A. Meetei, N. B. Singh, T. Sarma
36. 11. Determinants of Organizational Stress among Women 44
Workers in Garment Industry
M. Srivastava, L. Sharma
37. 12. Presence of HRM in Small Firms in Pune – A Reality Check 46
M. Nath, S. Bhattacharya
v
38. 13. Influence of Leadership Styles of Bankers in Decision 47
Making on Loans to Startup Entrepreneurs
M. Kumar, S. Pandey, V. Sinha, A. Srivastava
39. 14. Influence of Psychological Capital on the Link of 48
Organizational Support, Engagement and Extra-Role
Behavior
M. Shaheen
40. 15. Mid-Career Pathing Influences and Why Women May Not 49
be Reaching Leadership Positions in India- A Qualitative
Study
N. Patwardhan, S. Bhattacharya
41. 16. Perceived Intervention of Gamification in Training and 51
Performance Management
P. Kulkarni, P. Kulkarni
42. 17. Assessing the Impact of Demographic Factors and Quality 52
of Work Life on Employee’s Commitment of Large-Cap IT
Firms
R. Yadav, R. Sengar, N. S. Chaudhary,
Dr. A. Khanna
43. 18. Employer Branding of Armed Forces through the 53
Perspective of Current and Potential Employees
R. Kaur, R. Shah
44. 19. Blue Oceans Leadership Practices: Journey from 54
Disengagement to Engagement of Employees in an
Organization
S. Vedula, F. S. Noor, T. Chakraborty
45. 20. Massive Open Online Courses: Journey So Far and View on 55
Future
S. Kulkarni, S. Bhattacharya
46. 21. Gamification for Recruitment of Talent through the Lens of 56
Actor Network Theory
S. Shree, A. S. Singh
47. 22. An Analytical Study on Impact of Employee Engagement 58
on Customer Satisfaction in Indian Hotel Industry
S. Kaur
48. 23. Inclusive Leadership – New Age Leadership to Foster 59
Organizational Inclusion
S. Kuknor, S. Bhattarcharya
49. 24. Job Satisfaction & Motivation: Distinct Gender Perspective 60
in IT Sector
V. S. Sinha, S. Bhat
vi
Track 3: Financial Management
50. 25. Insurance Sector Growth and Economic Development- A
State wise Study in India 63
A. Chakraborty, A. K. Das
51. 26. Equity Market Participation: An application of Analytical 64
Hierarchical Process (AHP)
A. Sharma, S. Rastogi, C. Panse, A. Goel
52. 27. Towards a self-sustaining Pension System: Heralding better 65
Fiscal Discipline
B. Bhaskaran
53. 28. Inclusion of NTFPs in Sustainable Livelihood of Tribal 66
People of Western Ghats of Maharashtra
B. Pardeshi, P. Bisoyi, P. Burbure
54. 29. Measuring Efficiency of Indian States in Poverty Reduction 67
Using Data Envelopment Analysis
D. Ambarkahne, A. S. Singh, B. Venkataramani
55. 30. Reaction of Equity Markets to Introduction of Schemes and 68
Regulations for NPA Management in India
D. Krishnakumar, M. Sethi
56. 31. Financial Inclusion through Mobile Telephony: A 69
Qualitative Enquiry of Indian ‘Urban-Poor’
D. Sharma, M. Sinha
57. 32. A Study on Policy of Controlling Number of IPOs in 70
Primary Market to Control Volatility in Secondary Market
in India
K. Bhatt, A. Bantwa
58. 33. Efficiency Test on the Indian Index Options Market: 71
Empirical Evidence from S&P CNX Nifty Index Options
K. Mutum, A. Kr. Das
59. 34. Novel approach to estimate expected Non-Performing 72
Assets (NPA) of Indian banks using Stochastic point
process
K. Iyer, V. Chetlapalli, M. Damle
60. 35. House Buying behavior of Households: Qualitative Study in 74
the Semi-Urban Settings in India
M. Sinha, D. Sharma, N. Neelam
vii
61. 36. Mental Accounting Bias: A Study of Impact of 75
Demographic Variables
M. Dangi, B. Kohli
62. 37. The Impact of Rating Dispersion and Message Valence on 76
Shopping Cart Abandonment in Online Grocery Shopping:
Loosing Carts of Money
N. Singh
63. 38. The Impact of Socio-economic and Psychographic Factors 77
on Financial Inclusion: A case of Rajasthan
N. Aswani, V. Srivastava, L. Vijayvargy
64. 39. Trend and Pattern Analysis of Public and Private 78
Infrastructure Investmentin India: An Application of
ARIMA Model
N. Unnikrishnan, T. P. Kattookaran
65. 40. Influence of Analyst Recommendations on select sectors in 79
the Indian Stock Market
P. Gupta, Z. Jamal, R. Pathak
66. 41. Gravity Model Applications in Understanding Trade: A 80
Review and Future Research Agenda
R. Kulkarni, R. Panda, M. Sethi
67. 42. Applying Piotroski’s Investment Model to Indian Markets: 81
An Empirical Study
R. Khatwani, M. Mishra, M. Bedarkar, S. Anand
68. 43. Efficiency and Productivity of Indian Microfinance 83
Institutions
S. Kar, J. Deb
69. 44. An Empirical Evidence of Potential for Islamic Finance and 84
Banking in India
S. Khan
70. 45. Factors Influencing growing of Non Performing Assets 85
(NPAs) in selected Public and Private Sector Banks
S. Sharma, D. S. Rathore, J. Prasad
71. 46. How Does Microfinance Addresses Documentation and 86
Psychological Barriers to Financial Inclusion- An Evidence
from Mirzapur District of India
V. Singh, P. Padhi
viii
Track 4: Operation Management & Information System

72. 1. Comparing Service Offerings of Hunt Library with Indian
Academic Libraries for Enhanced User Experience 89
K. Chopra, V. Pabalkar, D. More
73. 2. Design and Development of Framework for measurement 91
of Supplier’s Satisfaction
M. Hudnurkar, S. Ambekar
74. 3. Impact of Operational Risks through Monte Carlo 93
Simulation
M. Ketkar, O. Vaidya
75. 4. Study of Lean Operational Management Practices in 94
Services: Case study in a 3rd party BPO/KPO
N. Motiani, A. Kulkarni
76. 5. Examining the Efficiency of Indian Hotel and Hospitality 96
Industry
P. Sharma, D. Sharma, A. Gandhi
77. 6. Augmentation of Effectiveness of Constraints Driven 97
Supplier Relationship Management with IoT Assisted
SMART Procurement – An Empirical Study
S. Yerpude, T. K. Singhal
78. 7. Modelling Passenger Interaction Process (PIP) Quality 99
Model Framework Using ISM and MICMAC approach
S. Kadam, P. K. Bandyopadhyay
79. 8. Moderating Effect of Breakfast on Exercising versus 100
Depression Among Adolescents: A Data Analytics
Approach
S. Panda
80. 9. Servitization of Machine Tools: Current Trends, Challenges 102
and Opportunities
Y. Brahmankar, P. Bandyopadhyay, K. Vandenbempt
ix
Track 5: Innovation and Entrepreneurship

81. 1. A Study on Implications of Goods and Service Tax in the
Retail Sector of Assam 105
A. Das, S. Baishnab, S. Kar
82. 2. Impact of Ownership and Management Control on 106
Corporate Governance of BSE 100 Companies
B. Kohli, P. Gupta
83. 3. Antecedents of Job Engagement in Start Up IT Companies. 107
Does it engage the Gen Z.?
D. Pandita, A. Kumar
84. 4. Knowledge Based Entrepreneurship: The Role of Networks 109
K. Hamdani, S. Koubaa
85. 5. The Seven Principles of Creative Thinking-An Innovation 110
Paradigm
N. Khandelwal, A. Mehta
86. 6. Articulating Business Model Innovation, Digital 112
Transformation and Managed Services: Case of Digital
Transformation as a Service
R. Venkatesh, T. K. Singhal
87. 7. Enablers and Barriers of Risk Management for Sustainable 114
Farming: A Total Interpretive Structural Modeling Approach
S. Kumari, V. Kumbhar
88. 8. A Study on Employment Generation of Micro-enterprises 116
set up under Prime Minister’s Employment Generation
Programme (PMEGP)-with special reference to Cachar
District of Assam
S. Roy, P. Goswami
89. 9. An Emphasis on the Constraints Faced by the Women SHG 117
Members for Sustainable Livelihood in Tamil Nadu, India
V. Mahajan, M. Kumari R, Rajagopal K
90. 10. Family Entrepreneurship in India’s ‘Diamond City’: A 118
Phenomenological Research
V. Babu
x
Track 1:
Marketing & Strategy
Customer Engagement Behavior for
Use of Mobile TV
Abhishek Behl, Abhinav Pal
Indian Institute of Technology, Bombay
Symbiosis Centre for Management Studies, Pune
Symbiosis International (Deemed) University
Abstract
India is currently witnessing astronomical growth in telecommunication
sector with enhanced usage of internet, smartphones and applications
for data service and entertainment. Mobile TV (m-TV) is a recent
addition promising continuous information and entertainment on the
move. This study attempts to comprehend various predictive factors
of behavioral intention of using m-TV. The research uses primary
data surveyed using a structured questionnaire administered upon
students studying in Universities co-located in Pune region. Data is
analyzed using Unified Theory of Acceptance and Use of Technology
2 (UTAUT2) to derive suitable relationships between the explored
factors. The results are synthesized and presented using a partial least
square structural equation modeling (PLS-SEM) approach. Results
indicate that perceived ease of use, facilitating conditions, hedonic
motivation, usage habits and societal influence, have significant
positive impacts the behavioral intention while perceived expectancy
of performance and valuation of service pose insignificant effect
over behavioral intention. However, moderating effects of gender
was observed only concerning the relationship that exists between
behavioral intentions to use along with facilitating conditions
m-TV. The study has far reaching implications on researchers and
practitioners for use of m-TV. The study will help vendors offering
m-TV services on smart phones to strategize their product for a wider
audience reach, and marketing managers to project their price-product
mix appropriately to Indian customers.
Book of Abstracts
International
Conference on
Advances in Business
Management-
ICABM-2018
3
How are Services Advertised in
India? - A Content Analysis
Aditi Naidu, Priyanka Mokshmar,
Jagdish Bhagwat
Symbiosis Centre for Management and Human
Resource Development, Pune
Acropolis Faculty of Management and Research, Indore
Jaipuria Institute of Management, Indore
Abstract
The study examines how services are advertised in India via a Content
Analysis of service advertisements from two prominent magazines
of India. Specifically the study examines which service advertising
strategies are predominantly utilized in India; how service advertising
strategies vary across the type of services as well as investigates the
role of the culture in the choice of service advertising strategies in
the country. Chi square analysis demonstrates that service advertising
strategies do indeed significantly vary by service types considered in
the study: Utilitarian and Experiential studies. Cultural aspects also
seem to influence choice of service advertising in India. The study
would aid service providers and advertising agencies in the choice of
advertising strategies for services in a fast emerging economy: India.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
4
The Marketer’s Turing test: Use of Chatbots
in Relationship Marketing
Aditya Kovvali
Abstract
In the digital age, customers expect organisations to be available
for 24/7 while marketers are trying to get engage customers to
interact with the brand. With only 0.06% being the clickthrough rate,
Adblocking growing by 41% and almost 54% not trusting banner
ads, marketers are moving from capturing eyeballs to capturing the
hearts of the customer. On way is through chat bots. Chat bots are
computer programs that use A.I. (Artificial Intelligence) to simulate
human conversation. On example is Wall Street Journal’s bot which
sent news reports based on topics the user has specified. This study
will use extensive literature review to arrive at the factors influencing
use of chatbots in relationship marketing using ISM and MICMAC
analysis. This study concludes with the factors which most impact the
relationship marketing aspect of using a chatbot.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
5
A Study of the Relationship between
Corporate Responsibility, Corporate
Branding and Corporate Reputation using
Interpretive Structural Modelling
Archana Singh, Nehajoan Panackal
Abstract
Purpose - The purpose of this paper is to understand the relationship
between corporate responsibility, corporate branding and corporate
reputation and their antecedents. In the study the researchers have
tried to interpret the relationship among variables which is missing in
extant literature.
Design - Variables have been identified by extensive literature review,
interpretative structural modelling (ISM) and MICMAC analysis has
been used as a tool to understand the linkages and relation among
variables from the literature review.
Findings - The findings using ISM modeling indicate three levels.
MICMAC analysis has further divided these variables into four
clusters. The output suggests that Corporate social responsibility is a
key factor as it has the highest driving power. Brand performance and
brand awareness are dependent factors, Corporate image and customer
attitude are the linkage factors.
Research limitations/implications - The model is developed based
on expert opinion. The model can be further validated and analyzed
using statistical techniques such as structural equation modelling.
Originality/value - Many researchers have focused on corporate social
responsibility and branding, to the researchers knowledge, there has
been no model developed using ISM based on expert opinion linking
corporate responsibility, corporate reputation and corporate branding.
The model will provide a useful insight to marketers, corporates,
academicians on the linkages and relation between the different
variables identified in the study.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
6
Framing as a Micro-Foundation to the
Resilience-Agility Capability: Setting the
Cognitive-Affective Stage for Dynamic
Potential
Bart De Keyser, Koen Vandenbempt,
Alain Guiette
University of Antwerp
Abstract
As the business environment becomes progressively dynamic, the
constructs of resilience and agility are increasingly advanced as
primordial organizational capabilities. However, while extant literature
has picked up significantly in terms of the macro-level exploration
of resilience and agility, surprisingly little research appears to have
been conducted on the constructs’ micro-foundational basis: all
abstractionism aside, what processes contribute to the constitution
of organizational resilience and agility in the firm’s daily bearings?
By introducing the construct of framing to the resilience-agility
conversation, this paper addresses this literature gap from a social
constructivist perspective. Based on the findings of an explorative
reflexive case study at a B2B-company, this paper outlines the
cognitive and affective impact of four different approaches towards
the framing of organizational reality, i.e. adrift, fortified, homeless,
and colonization. Case findings reveal that, while the potential of
fortified and homeless framing approaches to constitute dynamic
capabilities fades over time, the framing approach of colonization
exhibits an organizational setting that picks up in dynamic potential
as time progresses.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
7
Impact of Customer Satisfaction on Retail
Brand Loyalty: Does Fairness Matter?
Biranchi Narayan Swar, Rajesh Panda
Symbiosis Institute of Business Management, Bangalore
Abstract
Brand loyalty and customer satisfaction have been extensively studied
in marketing. Literature suggests that customer satisfaction has a
significant and positive influence on brand loyalty. Loyalty influences
future purchase intention of consumers and drives their re-purchase
behavior. This paper analyzed customer satisfaction as a determinant
to retail brand loyalty in brick and mortar stores. Additionally, the
authors explored the role of fairness theory in retail brand loyalty
(does fairness matter?). In this study, a survey was conducted through
a questionnaire and the data was collected from 237 respondents from
India. The data was analyzed using confirmatory factor analysis (CFA)
and the hypotheses were tested using structural equation modeling or
path analysis. The outcomes of the study indicated that, in addition
to customer satisfaction, distributive fairness and procedural fairness
have positive impact on retail brand loyalty in brick and mortar stores.
However, interactional fairness was not having any significant impact
on retail brand loyalty.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
8
Employee Perspective of Factors Influencing
Patient Safety in Tertiary Care
Hospitals of Agartala
Debarshi Mukherjee, Mahasweta Saha,
Soumen Mukherjee
Department of Business Management, Tripura University
Tripura University
Abstract
Healthcare industry in India is growing at a 16.4% CAGR and
estimated to be US$370 billion by 2022. The major stakeholders
include the agencies like hospitals, diagnostic centres and
pharmaceutical companies in one hand patients on the other. Unlike
other states Tripura being a border state sharing 85% boundaries with
neighbouring Bangladesh is plagued by various geographic challenges
having a spill over effect in the healthcare sector as well. In the
realm of consumer satisfaction hospitals treat patients as customers.
Broad definition of a customer liberates a patient from the clutches
of typical code of secrecy to be maintained by the hospital and rather
imposes much emphasis on safety issues. The issue well deserves to
get wide attention since a significant population in India meets fatal
end owing to acquired diseases picked during one’s stay due to the
absence proper infection control mechanisms. Safety of the customers
is of enormous importance in many industries like in aviation, food
& beverages, hospitality and healthcare segments. However, with the
growing competition among the organized healthcare sector patients
are clamouring for more and more attention towards safety concerns
and needless to mention that there is a price tag attached to it. The
paper investigates the culture of patient safety among the hospital staff
of the tertiary care hospitals in Agartala, the capital city of Tripura. This
causal study revealed that medical record & reporting system, Hospital
Management and Work Environment are the significant contributors
towards maintaining safety protocol in the hospital. Further, the
measures taken by the hospitals to maintain safety standards will also
have a bearing on ensuring patient satisfaction in the long run.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
9
Collaborative Consumption: Scope and
Challenges from the Consumers’ Perspective
K. G. Sofi Dinesh, Rejikumar G
Amrita Vishwa Vidyapeetham
Abstract
Collaborative Consumption (CC) is slowly and steadily becoming
part and parcel of our economy. Now it is not uncommon to see
people ordering food through Swiggy from the comfort of their home
or office and returning back home from office or traveling around in
an Uber or Ola. People are becoming aware of the benefits of CC and
they are also becoming active participants in CC Research is only a
decade old in this area although sharing and collaboration are nothing
new for humanity. This study attempts to give clarity to the concept
of collaborative consumption in the light of recent studies and look
at its different types as discussed in literature. It looks into the major
motivating factors and impediments from the consumers’ end to engage
in collaborative behavior. There are a lot of areas from the consumer
behavior lens that are open to research in future which include quality
and value perception in CC, consumer expectation from CC and its
influence on overall quality perceptions, role of information sharing
through social media about CC on shaping consumer behavior, etc.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
10
Does Minimum Support Price Supporting
the Farmers: A Comparative Study in
Andhra Pradesh and Telangana States
Kishore Kumar Yathamsetty
Symbiosis Law School, Hyderabad
Abstract
When the agricultural production is more, the price of the crops may
fall drastically. To avoid such situation and to provide remunerative
prices to the farmers for their crops which cover the expenses as well
as some profit to the farmers, MSP was introduced by the government.
The minimum support price is a guaranteed price provided by the
government for the crops produced by farmers. Even after MSP
farmer’s economic conditions have not improved and deteriorating
year by year as the number of farmers suicides are increasing. Many
people are distancing themselves from farming activity as they feel
it is non-profitable and non-remunerative, which is likely to have
drastic consequences on volume/Quantum of food production raising
doubts on whether the MSP supporting or suffering the farmers.
In this scenario, this paper attempts to know the opinions of farmers
in Telangana and Andhra Pradesh regions regarding various aspects
of Minimum Support Price. Three regions of erstwhile Andhra
Pradesh ;(Andhra, Telangana and Rayalaseema) were selected for
the study purpose.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
11
Trends of Puffery in Advertising – a
Bibliometric Analysis
Krunal Punjani, V.V. Ravi Kumar,
Sanjeev Kadam
Dr. V. N. Bedekar Institute of Management Studies, Thane
Amity University, Mumbai
Abstract
The purpose of this study is to quantitatively assess the essential trends
of existing research on “puffery in advertising” through bibliometric
analysis. This study uses citation data collected through Scopus
and Google Scholar for the research area “puffery in advertising” to
investigate the most productive journals, top countries of affiliation
and prominent years with maximum citations. The study analyses the
87 articles related to “puffery in advertising”, published during 1840
to 2018. Moreover, this study also presents graphical analysis through
network maps. “Puffery in Advertising” has remained an under
researched area. However, records of past 10 years indicate marginal
growth in the number of publications. The United States dominates
this research area with most numbers of articles published till date.
Through clustering of subject areas, it is found that majority of articles
have been published under the subject area of ‘Business, Management
and Accounting’. Interestingly, the results of the network maps
slightly differ from that of citation table. This article is useful for any
reader or researcher who wants to understand the trends of “puffery
in advertising” in terms of citation analysis, authors and affiliation
countries; and prominent years with maximum citations. This is the
first ever bibliometric study on “puffery in advertising” providing bird
eye view of the essential trends.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
12
SME Manager Profile & Company
Performance: An Exploratory Study
Maha Stelate, Fatima Zahra Alami,
Salah Koubaa
Hassan II University
Abstract
In a small and medium-sized enterprises (SMEs) context, the central
role is often attributed to a single individual who is the manager.
Indeed, researchers admit that the SME’s organizational specificity
lies largely in its personalized management style in which the manager
(or entrepreneur) is the main actor. He guides the company according
to his strategic intent based on his profile, values, and aspirations,
thus determining the company’s functioning and conditioning its
performance. In his perception of performance, the manager attributes
an importance to his goals and motivations, which merge with those of
the company. The novelty of this study consists in including a typology
of entrepreneurial profiles of managers that reveal their characteristics
as strategists and reflects their relative contribution to the company’s
performance. We opted in this empirical study for a qualitative
approach with a unique case study method illustrated by a Moroccan
SME located in Casablanca; which allowed us to explore two managers
within the same specific environment. The theoretical framework
and research methodology used for this exploratory purpose made it
possible to provide very revealing results regarding the relationship
between the manager’s profile and the SME’s performance, as they
are fully associated, which is in line with the literature.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
13
Sustainable Product Design for Fashion
Apparel: A Preliminary Analysis of Indian
and Swedish Fashion Apparel Brands
Olive Nerurkar
Abstract
Although the apparel industry is considered to be among the most
polluting industries there is hope with the availability of a large
number of sustainable product design strategies for fashion apparel.
The present paper reviews the frameworks and models related to
sustainable product design of fashion apparel. Further it develops a
comprehensive checklist of sustainable product design strategies for
fashion apparel, and examines their applicability among Swedish and
Indian apparel brands. The article presents background information
on fashion apparel industry and its environmental impact and a review
of frameworks and models covering sustainable design for fashion
apparel. Based on the review, a checklist has been developed by the
present researcher. The checklist is used to conduct an exploratory
analysis of a few Swedish and Indian fashion apparel brands on
sustainability product design strategies and practices. Secondary data
on the apparel brands was used to examine their sustainable product
design strategies. It was found that the Swedish apparel brands
selected for the study use several sustainable product design strategies
as compared to the Indian brands.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
14
“Association and Correlation between
the Independent Variables and Buying of
Consumer Goods”: Study with reference
to Rural Market of Shivamogga District,
Karnataka
Prakash Hs, Mustiary Begum
SDM PG Centre for Management Studies and Research
Mangalore University
Abstract
Rural markets have played a significant role in growth of the emerging
economies. In India, the economic growth in the last two decades
and governments’ focus on rural economy boosted consumption and
production levels in the rural India. Rural markets and consumers are
a lot more heterogeneous than their urban counterparts. Keeping the
fact that the rural market is not so rural and evolving significantly and
demographic variables are significantly affecting their buying behavior
in the mind the present study had five objectives to fulfill. With the
help of four hypotheses the study has fulfilled the objectives. The
primary data was collected with the help of structured questionnaires
and SPSS 20 software was used to analyses the data. The outcome
proves that there exist a significant association and correlation
between demographic variables and buying of consumer goods in
rural market. Various demographic variables has its own role to play,
ignorance of anyone could lead to the debacle in rural market, hence
to win the lion heart of rural consumers, marketers must consider the
demographic variable and its association, segment the market based
on it and then tries to position the products accordingly then possibly
they may succeed.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
15
The Effect of Social Media Usage on
Internal and External Attributions of Small
and Medium Enterprises
Preetha Menon, Ramakrishnan Raman
Symbiosis Institute of Business Management Pune
Abstract
How entrepreneurs attribute their control on the decision to use social
media tools for marketing purposes may result in their adoption/
rejection of social media. Based on the outcome of social media,
such attributions may have positive and negative effect on the its
continued use. This study uses attribution theory to explain the
attributions behind adoption of social media tools and techniques.
Further, using field experiments, this study advances attribution
theory by demonstrating the effects of usage of social media on
entrepreneur’s shift in the locus of control from external to internal
attributes. While the use of attribution theory is validated with this
study, the contribution of this study lies in the extension of the theory
leading to a new funnel based model to explain the use of attribution
theory. This study also contributes to our understanding of Social
media usage by SMEs. At times when SMEs must resort to effective
ways of communication, this study paves the way for better use of
these tools for effective communication.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
16
Probing into Perforated Performance of
RJio: A Consumer-Centric Approach
Remya R., John M Biju
St. Thomas’ College (Autonomous), Thrissur
St. Thomas’ College (Autonomous), Thrissurm
Abstract
The recent rumble of Reliance Jio was indeed a revolutionary course
ever happened in the history of telecommunication industry of
India. The world was compelled to turn towards the country due to
the unusually high-tides of Jio welcome offer which consisted free
voice calls/ video calls, free mobile data (with speed restrictions),
free roaming and allied benefits. The present study is an attempt to
analyze the satisfaction of customers and to enquire the relationship
between usage span and the level of satisfaction of customers towards
Reliance Jio. The methodology used in the study includes descriptive
statistics, compared mean, Kruskal-Wallis H-test preceded by K-S Z
test of normality. The analysis brings into light whether the factors
affecting satisfaction share any relation with the effective period of
usage and opens up regarding the emphasis each factor demands. As
the title suggests, this study is very particular about the penetration
of the service provider among various stratas of society and the gilt-
edged factors concerned are also put for further investigation to
scrutinize hidden associations.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
17
Social Media Analysis for Maintaining
Financial Stability
Sakshi Saxena, Sebin B Nidhiry
Resource Development
Delhi School of Economics
Abstract
Risk and uncertainty are disliked but inevitable. The nature of these
has changed and new sources of risk have risen. To mitigate risk and
maintain financial stability, the firms need to adapt. The World Wide
Web and within it social media have had tremendous growth and wide
coverage lately making them determining forces in any economic
activity. This has led to generation of large amount of data on myriad
concerns. Recent developments in computing technology has thrown
open the possibility of mining useful information from the enormous
and dynamic data. The paper outlines the growth of social media and
social media analytics and its financial implications to businesses,
consumers and governments. It details how risk management and
social media, two domains earlier considered more diverged than
chalk and cheese are now inextricably linked and explains using
various cases how social media analytics is used to manage risk and
uncertainty. The authors also look at the emerging challenges with
these developments
Book of Abstracts
International
Conference on
Management-
ICABM-2018
18
Literature Review of Service Quality
Concepts, Models and Scales
Sandeep Prabhu
Symbiosis Institute of Telecom Management
Abstract
This research is a literature review of service quality concepts, models,
and their classification based on service quality measurement scales
and operationalization techniques. Services marketing literature is
reviewed from 1938 to 2018; important service quality concepts &
models are classified into major groups for better understanding of
service quality measurement scales and operationalization techniques.
The study identified five important developments in the service
quality literature as; disconfirmation theory, gaps model of service
quality, normative expectations-differential scale, ideal expectations-
differential scale, and performance-only scale. Subsequently based on
measurement scales and operationalization techniques the literature
is classified into six distinctive groups as; industry/ function specific
scales, multiple gaps scales, hierarchical scales, internal & external
scales, conceptual differentiation, and other approaches to service
quality. These six groups are recommended to be used for classifying
any research involving measurement and operationalization of service
quality. The study contributes to better understanding of service
quality conceptualization centered around measurement scales and
operationalization techniques.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
19
Online Shopping Influences: Scale
Development and Validation
Semila Fernandes, Rajesh Panda
Symbiosis Institute of Business Management, Bengaluru
Abstract
The paper attempts to create an ‘Online Susceptibility Scale’ (OSS) by
considering the influencing factors affecting shoppers’ buying decision
in an online environment. The scale would support the understanding
of the influence of online information impacting consumer decisions.
These factors motivating consumer purchase behavior has not been
adequately addressed in the past w.r.t shopper influences. The sample
size for the study was 400 consumers from Bangalore city. The study
involved qualitative and quantitative studies to develop the scale. 11
items were identified for the scale development which were borrowed
from literature and modified through focus group discussions. The
data collected was tested for reliability and subjected to Exploratory
Factor Analysis (EFA). EFA resulted in identifying 3 factors namely
Evidential online influence (five items), Confirmational online
influence (three items) and Experiential online influence (three items).
Subsequently Confirmatory Factor Analysis (CFA) was conducted to
test and confirm the three factors. The CFA output provided evidence
for the validity estimates (convergent and discriminant validity) for
the measurement model along with model fit indices of the scale were
presented. The validation of the model confirmed the factor structure.
The study brings to light that electronic retailers should consider the
‘Online Susceptibility Scale’ (OSS) to provide acumen into the online
shopping influences and there-by manage their campaigns accordingly.
Results indicated that the three factors explaining online information
sources have significant impact during his purchase decision. The
paper would discuss the managerial implications of this new scale for
both theoretical and managerial contributions.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
20
The Role of Voters’ Engagement in Shaping
Voters’ Loyalty in India
Shubhanshu Naik, Mallika Srivastave, Poornima Tapas
Abstract
Purpose - The basic purpose of the study is to investigate the relevance
of voters’ engagement in shaping voters’ intentions in India. In order to
ensure favorable voter turnout, political parties and government make
multiple efforts to engage voters. Findings of this study may act as
feedback mechanism in terms of shaping voters’ loyalty. The study is
an attempt to measure the voter engagement efforts by political parties
and government as ruling party in India.
Design/methodology/approach - The foundation of the present
research is laid on exhaustive review of available extant literature
by authors. Further, based on this review authors confirm a dearth
of studies which studies voters’ behavior with consumer centric
approach and measure the impact of voters’ engagement in India. The
government spend significant expenses on design and execution of
various health and sanitation campaigns. In order to spread awareness
among citizen, they also have to incur additional cost on advertising
of such campaigns. Keeping the purpose of the study in mind authors
employed survey technique against self-administered questionnaire.
Furthermore, to validate the questionnaire authors interviewed few
politicians. Looking at the intensity of efforts, it seems essential to
measure the effectiveness of voters’ engagement.
Findings - The stoutcome would propose the relevance of voters’
engagement activities of parties and government.
Practical Implications - The study findings will act as feedback
mechanism. They can be further used for design of effective activities
to engage voters especially from underdeveloped and less educated
segment in India. These recommendations would help professionals
(politicians) to understand the importance of such activities and also
help in designing appropriate content for turnouts of loyal voters. Book of Abstracts
International
Conference on
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ICABM-2018
21
Social Implications - The study findings will form a base to enhance
the voter engagement mechanism of the government and political
parties of India. This may help to create loyal voters and enhance
voters’ turnout.
Originality/ Value - Present study ventures in to new domain. It is one
of the initial attempts to understand the relevance voters’ engagement
on shaping voters’ loyalty in India.
22
Prioritization of Factors Influencing Brand
Love Using Analytic Hierarchy Process
Smriti Pande, Kriti Priya Gupta
Symbiosis Centre for Management Studies, Noida
Abstract
The purpose of this paper is to prioritize the factors that are considered
to be important when making the decision towards liking or loving a
particular brand, from the perspective of young consumers. The study
models the problem of identifying various factors influencing brand
love (BL) as a multiple-criteria decision making (MCDM) problem and
applies Analytic Hierarchy Process (AHP) as a tool to find the relative
weights of the factors. Then these weights are used to evaluate three
popular apparel brands amongst youngsters, namely ‘ZARA’, ‘Hennes
& Mauritz’ (H&M) and ‘Marks & Spencer’ (M&S). The data pertaining
to pairwise comparisons of various factors and sub-factors related to
the study are collected from the students studying at various colleges
in Delhi-National Capital Region (NCR) (India) using convenience
sampling. The results indicate that Brand Experience is the most important
factor amongst all twelve factors considered in the study followed by
Consistency, Brand Involvement, Competence and Price Worthiness.
With regard to the brands, H&M is identified to be the most preferred
brand amongst the youth for purchasing apparels which is followed by
ZARA and M&S. The present study has investigated selected brands
of apparel only in Delhi-NCR and has considered only the youth of
this region as respondents. Furthermore, the AHP methodology used
in the study has not considered the interrelationships among the factors
influencing BL, while calculating their relative weights. The results of
the study may help brand managers of many big brands, to evaluate
critical factors that influence the love or liking of consumers towards a
brand. This may help them in achieving cost-effective implementation
of marketing and advertising strategies by efficiently managing their
resources. Today’s youth will be the future consumer with more
purchasing power; thus it is important to understand them and their
preferences. Further, the present study is the first one to apply AHP for
prioritizing the influencing factors of BL, to the best of our knowledge. Book of Abstracts
International
Conference on
Management-
ICABM-2018
23
A Systematic Literature Review of
Hedonic and Utilitarian Benefits
of Sales Promotion
Somesh Kumar
Maulana Azad National Institute of Technology, Bhopal
Abstract
With the growing importance of sales promotion tools, it is vital to
develop more understanding of the sales promotion and their benefits.
However, existing works of literature provide evidence about sales
promotion’s impacts on consumer evaluation process through hedonic
and utilitarian benefits, though existing literature has fragmented
understandings and contradictory opinions and less theoretical
foundations. In response to these criticisms, this article systematically
investigates about hedonic and utilitarian benefits of sales promotion,
with an aim to find out what is known and what requires to be explored
further. The findings of this review provide information that a majority
of existing literature about hedonic and utilitarian benefits of sales
promotion have prioritized European and American geographical
location and sample. It is also observed that maximum studies are
conducted in the context of fast moving consumer goods. Exploration,
pleasure, enjoy are the most studied hedonic benefits while saving
and convenience is the most studied utilitarian benefits of sales
promotion. This study tries to develop a clear understanding about
sales promotion’s hedonic and utilitarian benefits. It helps to map the
landscape as well as provide future research direction by narrating
limitation of present literature.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
24
Sports Analytics in Event Marketing:
A Content Analysis
Subhasis Sen, Kannan Rajagopal
Abstract
Sports analytics is perceived as managing structured historical data
by applying predictive analytic models for the benefit of decision
makers and gaining a competitive advantage for the organizations
associated with sporting events. The focal point of the Sports event
promotion is to capture the subtle human needs craving for emotions
and experience. In India, events like Pro Kabaddi League, Premier
League for Cricket, Super League for Football has led to the promotion
of sports and creating opportunities for talented sport professionals at
the national level. Even the global sports goods industry has been
showing significant cumulative growth rate of 3.4% over the years
2015-2020.As per the Market Research report the size of the Sports
Analytics market size is expected to have a humongous growth from
a market size of just $125 Million as on 2014 to a massive figure of
$4.7 Billion as on 2021. The exploratory study here, has attempted
to identify the issues related to sports event management and how
business analytics can influence or improve performance of the
sports fraternity. The study is a content analysis of selected sports
and entertainment events happening across the world. Multiple cases
have been considered to develop the content analysis using causal
model. The validity of qualitative data has been tested using adequate
referencing method. The proposed causal model showcases the
analytics or practices to be adapted while organizing sporting events
globally in different disciplines.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
25
The Voltage Volte-Face: An attempt to
turnaround a State-Owned Enterprise
Suja Karthika
School of Management Studies
Cochin University of Science and Technology
Abstract
Organizations’ success and growth has been the focal point of
management researchers, discounting the value of understanding
failures and the process of turnarounds. In this context, studies of
organizational turnaround gain preeminent significance. A state
owned enterprise in the state of Kerala which was once a competent
player in the electric cables and wires industry lost its foothold owing
to a flagship product becoming obsolete accompanied by a string
of other reasons. The competitive business environment in the state
makes it imperative for the company to make a revival and profitably
utilize the opportunities in the market. The study aims to assess the
turnaround strategies adopted by the company using field based
empirical case study method of research. Data is collected from three
sources to ensure triangulation and enhance validity and includes
in-depth interviews with selected personnel (top management team
and senior most employees), audited and published annual reports
(documentary evidence) and quantitative data through questionnaire
(to study collective perception about the extent of implementation of
strategies). Apposite analysis techniques viz qualitative data analysis,
financial performance analysis and quantitative techniques reveal that
a combination of Retrenchment, repositioning and reorganization
strategies adopted have aided the company to turnaround for two
years, the sustainability of which is dubious.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
26
Think Before Getting Addicted to
Smartphone?
Sunita Dwivedi, Shrirang Altekar,
Nidhi Phutela
Abstract
36 percentage of world population today use smartphone, not because
it is product for them, but more like a tool which enables them to
manage and control work life activity. Smartphone are now the integral
part of our day to day work, but it has its own face also. Through this
research we tried to investigate, how much use of smartphone can
craft stress and problematic behavior in an individual. Also, we tried
to find out a relationship between heavy usages of smartphone, stress
due to usage of smartphone (technostress) and problematic behavior.
The study was conducted among the respondent of 23 to 30 years
representing various social strata. This research is quantitative in
nature and used SEM to validate the relationship between smartphone
addiction, technostress and conflict behavior. The result of research
concluded that there is significant impact of Smartphone Addiction
on Conflict behavior strongly affecting the intrapersonal issues of an
individual’s, which imbalances his/her personal and professional life.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
27
CRM: A Study on Its Role in Indian
Banking Sector
Sweta Hota
SAI International College of Commerce
Abstract
Banking today has changed from pure banking to need based
banking and focuses on customer satisfaction, as the success of every
organisation depends upon satisfied customers. Customer acquisition
has been overtaken by customer retention as customer satisfaction
has become the key element for revenue generation for every bank.
21st century has brought about a revolution through innovation and
completion has emerged as the mantra for success and Customer
Relationship Management has become predestined for survival and
growth of banks. CRM is gaining prominence with every kind of
organisation and covers in its foray people, process and technology.
Organizations have concluded that competition can be faced by
focusing on product diversification, creating satisfaction and retaining
customer through best services and safety of investments. Thus, CRM
is emerging as a powerful tool that empowers banks to expand their
customer base through customer satisfaction and thus enhancing
customer loyalty. This paper aims at studying CRM implementation
with its impact on customer base in a particular bank.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
28
Markov Chain Method of Forecasting
Acceptance of New Telecommunication
Technologies
Vijayalakshmi Chetlapalli, Aalok Jassal,
Shreyas Khase, Shubhi Sharma,
Subrahmanyam Y.V.S, Krishna Iyer, Sunil Patil
Indus Valley Technologies
Abstract
Telecommunication technologies are evolving at a fast pace and the
technology lifecycle is getting shorter, forcing Telecommunication
Service Providers (TSPs) to adopt a cautious approach during new
technology launch. However, estimation of acceptance rate of a new
technology is difficult due to non-availability of past data. In this
paper, a Markov Chain model is proposed to forecast acceptance rate
of new telecommunication technologies (4G), supported by a survey.
The forecasted rate is compared against a re-survey conducted after
a time step of 3 months. The forecast is provided for a period of one
year. The proposed method of forecasting technology acceptance can
assist TSPs in understanding the demand for 3G & 4G technologies
and plan for network expansion in time to meet this demand.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
29
Track 2:
Human Resource
Management & Leadership
Confrontation to Collaboration: A Paradigm
Shift in Industrial Relations?
Jagan Mohan Reddy, Ridhi Rani
Symbiosis Institute of Business Management, Hyderabad
Abstract
Industrial relations (IR) form the backbone of any economy and more
so for developing countries like India, which is trying to catch up
with other developing countries. The role of harmonious industrial
relations in the economic development of a country hardly needs any
emphasis. Because it’s the industry which lays the strong foundation
for the overall economic development of the country by facilitating
the growth of agriculture & service sectors.
Though the industrial relations scenario witnessed few gory incidents
in the past, winds of change seem to be blowing in the desired direction
and with both employers & employees coming to the conclusion that
need of the hour, from their and nations point of view, is to collaborate
rather than continuing with confrontationist approach.
This paper looks at the concept, importance of harmonious industrial
relations, its contemporary issues and how the paradigm shift (though
on a smaller scale) is taking place in the arena of industrial relations-
from confrontation to collaboration.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
33
A Dialectic Reframing Organizational Change
Alain Guiette, Koen Vandenbempt
Abstract
This paper aims at reframing organizational change adopting a
dialectic lens in order to transcend polarized tensions between planned
and emergent approaches to change and to direct attention to the very
becoming of organizational change processes. Being concerned that
processual thinking, in its present theoretical discourse, does not fully
reflect the lifeworld of practitioners, and hence risks at falling prey of
ontological drift, we develop a scaffolding of a ‘processual perspective’
on the becoming of change that phenomenologically aligns with the
lived reality of practitioners, and that transcends dualistic thinking
of predominant variance, process, and practice theories by injecting
a dialectic perspective. Drawing on Heideggerian phenomenology
and a refinement of phenomenological qualities of sensemaking, this
paper argues that change ‘becomes’ through a dynamic equilibrium
(dialectic) of three ‘ideal types’ of epistemological conceptualizations
of change (wayfinding logic, managerialistic logic, and reflexive
logic) with three ‘ideal types’ of praxeological meaning construction
mechanisms (absorbed sensemaking, detached sensemaking, and
mindful sensemaking) respectively. The theoretical scaffolding
hints at three important factors in the becoming and sensemaking
of organizational change from a processual perspective: the role of
middle management in broadening the phenomenal sensemaking
repertoire, the crucial contribution of reflexivity during reweaving
and accommodation processes, and eventually the development of
competence in both epistemological and praxeological repertoires.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
34
Multidimensionality of Job Performance:
An Empirical Assessment through
Scale Development
Almaas Sultana, Vijay Kumar Chechi
Lovely Professional University
Abstract
Purpose - The objective of the present study is focused in the
development and validation of job performance scale. An empirical
framework was developed to measure teacher’s performance by
adopting four dimensions of measurement viz. Task-Performance,
Contextual-Performance, Counterproductive-Work behavior and
Adaptive-Performance.
Methodology - Self-designed questionnaire has been used for the
present study. Forty-one items were generated to measure the job
performance scale. A convenience sample of 423 principals was taken.
Exploratory and confirmatory factor analyses (CFA) were used for
validation of job performance scale.
Findings - The outcomes of EFA indicated four factored structure
of job performance construct. The results of CFA confirmed job-
performance as a reliable and valid construct.
Research limitations/Implications - The present study provides
the theoretic development of a scale for the operationalization of job
performance among teachers. It will help the teachers and academic
policymaker’s to design, modify and organize the performance of
teachers which will upsurge the long-term performance of students
in academic. The performance of a teacher cannot be assessed only
from a single perspective i.e., principal or supervisor with a minimum
sample of government school principals only. Therefore, future
research should validate the performance of teachers with all the three
perspectives including principals, teachers and students considering
both private and public sectors.
Originality - The study developed and validated the job performance
construct with an updated scale developed procedure.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
35
A Cross Sectional Study on Customer
Incivility and Psychological Health
Anugamini Srivastava, Yatish Joshi,
Mukesh Kumar, Mohit Yadav
Flame University
College of Agricultural Banking, Reserve Bank of India, Pune
O P Jindal Global University
Abstract
The decision to demonetize the higher currency notes has targeted
major issues like eliminating corruption and black marketing.
However, it laid major implications on the health of bank employees.
Employees not even faced work overload but also suffered from
non-supportive crowd of people causing incivility at work place.
Thus, this study aims to analyze the effect of customer incivility on
the psychological health of bank employees through the intervening
role of job strain. Theoretically, this study is based on job strain
model which explains patterns of depression, exhaustion, and job
dissatisfaction of an employee at work. Confirmatory factor analysis
provided a good model fit. The hierarchical regression analysis was
used to examine the hypothesized constructs. The results indicated a
good fit for the hypothesized model. The result also showed positive
relationship between the customer incivility and psychological health
through the mediating role of job strain. This study adds value to the
ongoing research in the field of psychological health and wellbeing
of service sector employees. A psychologically healthy employee can
prove to be an important asset for the banking industry. The study
has major implications for banking authorities and suggests recruiting
more employees to complete the task. Adjustment to this issue can
make the banks ready for further financial alterations.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
36
Gamification in Green HR: Utilizing
Employees’ Playful Enthusiasm Towards
Environmental Sustainability
Arpita Ghosh, Shamima Haque
P. Poddar Institute of Management and Technology
School of Management Studies, Techno India
Abstract
Eco-sensitive businesses focus on wealth generation for the present
and at the same time preserving and conserving the natural resources
for the sustainable existence of the future. Preliminary investigative
interviews indicate that the probable missing link between
organizational eco-sensitive policy framework and organizational
green performance is employee engagement and commitment in
appreciating the significance of ‘believing and acting’ green. The paper
aims to develop a conceptual ‘game’ framework to boost employee
engagement and participation to achieve environmental sustainability
accentuating towards organizational green success. The authors
attempted to transform selective HR processes with ‘green elements’
into playful games; the objective is simply to engage the employees
into green HR framework of the organization by utilizing the fun and
competitive spirit of gamification to ensure their practice. This novel
approach to gamify green HRM will engage employees to ‘practice
green with pleasure’ or inspire ‘greening with fun’.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
37
An Analytical Study on Relationship
between Emotional Intelligence and
Self-Esteem among Post Graduate
Management Students
Beena John Jiby
Sai Balaji Education Society
Abstract
Emotional intelligence and self esteem is very important among
management students to attain success in their personal lives and
professional career as Personal accomplishments depends on their
ability to interpret others signals and react aptly to them. A few
Studies have opined that a lot of people with high cognitive abilities
measured by intelligence quotient tests are not very successful in their
individual and professional lives, compared to those with an average
IQ. It is because Intelligence quotient has maximum 20% role and
the remaining 80% is linked to skill related to emotional intelligence
(Goleman, 1998). Hence Emotional intelligence (EQ) is one of the
most helpful factors in an individual’s personal and professional
success along with self esteem.
This study is to understand the link between self-esteem and emotional
intelligence amongst Post graduate management students in Pune.
Study was conducted with a sample size (N=177) and collected by a
cross-sectional study. Post graduate management students’ Self-esteem
measured by Rosenberg scale and emotional intelligence by Wong
and Law scale. Data analysis done by Independent t-test, Pearson
Coefficient of correlation, ANOVA . Data analysis showed there is
an affirmative link between self-esteem and emotional intelligence
among the management students.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
38
Entrepreneurial Behavior among Managers:
Effect of Emotional Intelligence,
Gender and Managerial Level
Ekta Sinha, Kavita Laghate
G. Saraf College
University of Mumbai
Jamnalal Bajaj Institute of Management Studies
Abstract
In today’s ever dynamic environment, with a new wave of change in
societies, new technologies, etc., organizations need to be innovative,
proactive and in other words practice Entrepreneurial Behavior (EB) i.e.
set of actions that lead to opportunity identification and the creation of
a new organization(s), by value addition. There are several individual
and organizational level factors that affect individual capabilities in
order to display EB within organizations. This study focus on the
effect of individual level competency: Emotional Intelligence (EI) on
managerial EB, which remains less researched upon. While it goes
undisputed that EB, displayed by employees is influenced by work
environment and do change over time, evidence also confirms that
the rank order of individuals remains somewhat stable, the stability
being argued to be associated with certain personality dispositions
(George 1992). So it becomes imperative to further research in this
area while considering individual level capabilities, such as EI in
order to display EB. The paper intends to contribute to this field of
research by carrying out a correlational study between Trait Emotional
Intelligence (TEI) and managerial EB. Also, the study tries to examine
the effect of gender and managerial level on the relationship between
TEI and managerial EB within organizations. A sample consisting
of 104 managers was taken for the study from various sectors across
India. Multiple regression, correlation and hierarchical regression tests
were performed to check the statistical validity. The study indicates a
positive correlation between TEI & EB. However, very interestingly,
it shows very weak correlation of self-control dimension of TEI with
EB. Also, self-control didn’t emerge as a significant variance predictor
in EB. The study holds theoretical and practical implications for
Book of Abstracts
managers and leaders within in organizations in order to perform. International
Conference on
Management-
ICABM-2018
39
Study on the Role of Kids in Parental
Adoption of Mobile Technologies Strategic
Study from the Reverse Socialisation
Perspective
Hari Sundar Govindaraman,
Vanisree Ramanathan
Chinmaya Vishwavidyapeeth, Cochin
Symbiosis law School, Pune
Abstract
The study investigates the process of reverse socialization where kids
influence the knowledge, skill and attitude of parents. It explores how
kids socialize their parents by exerting a power over their parents in
the parental adoption and usage of mobile technologies. To illustrate
the concept of reverse socialization smart phone is selected as the
product category which is relatively new to the market and parents face
son1e sort of difficulty where as kids have high level of knowledge
and expertise. Product knowledge of kids and parental intention to
use mobile technologies is mediated by the expert power kids have
over their parents. Based on the dyadic perception, kids exert a lot of
influence in parental usage and adoption of new mobile applications
like mobile payments, mobile wallets etc.
Book of Abstracts
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40
Locus of Control: Conceptualization,
Application and Predictive
Ability - A Literature Review
Lakshmi Murthy, Poornima Tapas
Institute for Technology and Management, Mumbai
Abstract
Based on previous research in areas such as behavioral control, skill
determined, or chance determined behavior, reinforcements and
its impact on outcomes, Julian Rotter conceptualized the “Locus of
Control” Scale through his experiments. It became a key personality
trait measure in the coming years and was used in Psychology,
human behavior assessment, training interventions, and counselling.
Reinforcement and Rewards effect human behavior with respect to their
skill and acquisition of knowledge (Rotter, 1966) but the perception at
individual levels differs. The perception that the individual has of the
reward or reinforcement or gratification is a result of his or her own
behavior or attribute or is contingent upon the external factors or non-
behavior factors (Rotter, 1966).
Purpose - The purpose of this paper is to construct an objective
summary of available research evidence (Wallston & Wallston, 1978)
on the concept of locus of control and provide a bird’s eye view of the
accessible body of research, its application and predictive ability. The
purpose is to find if there exists research on impact of Locus of Control
on Women in their career management and growth. The reason of
finding such body of knowledge is to utilize the academic research in
enabling women to scale the career heights up to the pinnacle, which
today is being on corporate board as Independent Director. Since
most of available research in this area is based in Western world, in
the context of growing Indian economy and opportunity available to
women, understanding pathways to growth will be useful.
Design/Methodology/Approach - The paper is based on an extensive
study of available literature by authors before and after Rotter defined
the Locus of Control concept and Scale. Book of Abstracts
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Findings - Locus of Control (LoC) as a personality trait measure
has been applied widely to study various aspects like achievement,
performance, academic excellence, job satisfaction, job search etc.
With respect to women, the studies are limited especially in case of
career women and their LoC. Most of studies have conflicting and
confusing findings, some are inconclusive. Very rarely LoC studied as
single variable.
Book of Abstracts
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42
Job Uncertainty after Ph.D : A Common
Concern for Doctoral Students of Technical
Institutes of North East India
Loitongbam Athouba Meetei, N.B Singh,
Tridib Sarma
National Institute of Technology, Silchar
Abstract
A doctoral degree is the highest level of academic degree awarded
by an academic institute. The doctoral program not only prepared the
workforce to become faculties, administrator and researcher in an
academic institute but also prepared the workforce for industry
and business organization. These workforces play a very important
role to developed innovation which is the main driving force of
economic growth of a nation. Attrition of doctoral students is wastage
of resources and time of both faculties and students which could
otherwise be utilized elsewhere. High attrition rates are costly for
an academic institute. Attrition reduces research output which is an
important factor while evaluating the status of an institution.
Limited numbers of studies had been done on doctoral student’s
satisfaction and attrition in India. The present study is an attempt to
explore the experience of doctoral students and also to find the factors
influencing satisfaction of doctoral students studying in the technical
institutes of North East India. An offline survey was conducted with
300 doctoral students studying Engineering, Science, Mathematics
and Humanities & Management. Data collected were analyzed using
factor analysis and hierarchical multiple regression. It has been
found that supervisor/guide and department support, reason for doing
PhD,stress & lack of motivation, insecurity were found to contribute
41% of Doctoral students’ satisfaction with a p-value of 0.039.
Doctoral students have mentioned that if they quit the following
reasons: not sure to get a good salary job after PhD., lack of support
from the department, because of my guide and topic related issue will
be responsible for dropping out of the doctoral program. The doctoral
students studying in different departments have a common fear of not
getting a matching job after PhD. Book of Abstracts
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Determinants of Organizational Stress among
Women Workers in Garment Industry
Mallika Srivastava, Lavina Sharma
Abstract
Introduction - Stress has been a common phenomenon among the
working professionals. The stressors have been known to affect the
job satisfaction level, health outcomes, affect burnout through the
physiological, emotional, behavioural and cognitive processes. It
leads to stress amongst the working women because of which they
may not be able to perform the job efficiently and organizations may
pose challenges in retaining them. Objectives - The study aims to
identify the factors determining organizational stress among women
workers in garment industry in India.
Originality - The study is one of its kind with focus on women
workers in garment industry in India. The strategies to cope with
organizational stress in such work requirement is different and very
challenging, making it unique for practitioners.
Methods - This study consisted of women workers who were employed
at garment manufacturing companies. To control for variability in
responses due to gender, the study was limited to female workers only.
The workers chosen had worked in the garment-manufacturing unit
in various divisions for at least one year. The study was administered
through Focus Group Discussions (FGD) and self-administered
questionnaire. Structured questionnaire to identify factors leading
to stress of the women workers was directed to approximately 180
workers from garment manufacturing units in and around Bangalore,
118 responses were received which were valid for the study.
Analysis - SPSS (version 20.0) is used for statistical analysis. All tests
are two-tailed, with a statistical significance level set at a p < 0.05.
To identify the factors contributing to the stress experienced by the
working women an Exploratory factor analysis was conducted and the
model fit was tested using Confirmatory factor analysis.
Book of Abstracts Results and Discussion - The measurement scale for work stress of
International
Conference on women workers in garment industry was found to be highly reliable
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ICABM-2018
44
and validate for conducting the study in any Indian Garment industry.
The analysis identifies the factors that lead to organizational stress
among working women in garment industry as: Job related factors,
Organization related factors, social factor and personal factors.
Managerial implication - Workplace stress have been shown to have
a detrimental effect on the health and well-being of employees. It
causes a negative impact on the productivity of the employees and
affects the organisation goals and strategies. Organisation needs to
appreciate the needs of the women employees. Organizations need to
step up their effort to integrate emotional wellbeing, conducive work
environment, workloads and job responsibilities, social connectedness
and job satisfaction with their efforts to support physical health and
mental health of the workers
Book of Abstracts
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Presence of HRM in Small Firms in
Pune – A Reality Check
Mridul Nath, Shubhasheesh Bhattacharya
Symbiosis Institute of International Business
Abstract
Purpose - MSME – Micro Small and Medium Enterprises have been
the backbone of the economy. They are in the limelight as they are
perceived to play a big role in creating jobs. Researchers have had
multiple views on the existence of HRM in small firms. This study
aims to understand if a human resource function exists in small firms
and attempts to identify its determinants.
Design - Previous research highlights numerous evidences of the
presence of human resource practices in small firms. Some firms also
have an independent HR function. Multiple factors contribute to the
presence of HRM in a firm. A theoretical model proposed, links these
factors to the presence of a HR department. Using a questionnaire,
data across more than hundred small firms spanning manufacturing
and services sectors in the city of Pune was gathered. The data was
analysed to understand the impact of the antecedent factors on the
possibility of a firm investing in a HR function.
Findings - Small firms implement HR practices. In some cases, few
practices are followed according to the personality of the owner. In
others, an independent HR function has been found to operate. HR
professional recruited externally, drive and implement HR processes.
It has been observed; certain factors have a stronger co-relation to
small firms investing in HRM. The HR department mostly focussed
on people related transactions, leading to standardisation and bringing
in formality into day to day HR processes.
Value - Small firms are involved in numerous transactional tasks
leaving the owner less time to plan. As small firms scale up en-route
to becoming a medium enterprise and as the complexity of business
increases, investment in a formal human resource function gains
significance. Attracting, retaining and in some cases developing
Book of Abstracts human assets provides a competitive edge.
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Influence of Leadership Styles of Bankers
in Decision Making on Loans to Startup
Entrepreneurs
Mukesh Kumar, Suruchi Pandey,
Vinita Sinha, Anugamini Srivastava
Symbiosis International University
Symbiosis Institute of Management Studies, Pune
Symbiosis Centre for Management and Human Resource
Development, Pune
Abstract
A Startup entity in India is defined as an entity which is registered
in India not earlier than seven years and has a turnover of not more
than Rs.25 crores per annum. Startup entities forms part of Micro,
Small and Medium Enterprises (MSME) sector entities which play an
important role in growth and contribution to Indian Economy. Despite
playing an important role in the economy, these entities are not able
to avail finance through banks. Availability of bank finance has been a
matter of serious concern for startup enterprises. Various reasons for
non-availability of bank finance by these entities have been studied
in the past, however, the role of bankers’ leadership styles has not
been explored well. Although leadership in banking sector is well
researched, studies on role of leadership styles in decisions made by
bankers on providing loan to startup entrepreneurs are non-existent.
The objective of this study is therefore to find out the influence
of three leadership styles viz. transformational, transactional and
laissez-faire leadership styles of bankers in taking a decision on loan
to startup entrepreneur.
Findings: the findings of this paper indicate that out of three leadership
styles, transformational and transactional leadership styles have
a significant role on decisions made by bankers on loan to startup
entrepreneurs while, laissez-faire leadership style did not have a
significant influence.
Book of Abstracts
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47
Influence of Psychological Capital on
the Link of Organizational Support,
Engagement and Extra-Role Behavior
Musarrat Shaheen
ICFAI Business School, Hyderabad
Abstract
The two objectives of the paper are to examine the impact of perceived
organizational support (POS) on the work engagement and the extra-
role job performance of the flexible knowledge workers; and to test
the mediating role psychological capital in the relationship among
POS, work engagement, and extra-role performance. Data is collected
from 212 insurance agents working from a metropolitan city of
India and structural equation modelling (SEM) was done to analyse
the responses. The results obtained indicated a significant positive
influence of perceived organizational support on work engagement
level and the extra-role performance behaviors of the flexible workers.
Psychological capital is found mediating the influence of POS on work
engagement and extra-role performance.
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Mid-Career Pathing Influences and Why
Women May Not be Reaching Leadership
Positions in India- A Qualitative Study
Nirupama Patwardhan,
Shubhasheesh Bhattacharya
TalentAide
Abstract
Purpose – The purpose of this paper was to explore whether there
existed certain criteria which may be creating a bottleneck and/or
which may be preventing women from reaching leadership or top
management positions in India.
Design/methodology/approach – The study used comprehensive
qualitative interviews with 24 mid-career women executives working
in the private sector aged between 38 and 52 who also fell into the ‘mid-
life’ age group and who had encountered life and career adjustments
after entering their mid-career stage. Analysis of the findings was
made using content analysis.
Findings – Findings of the study point to an intricate relationship
between certain individual, work life and socio-cultural factors
in India and their influence on both work and life spheres and
ultimately career pathing. Being in both ‘mid-career’ and ‘mid-life’
stages added significantly to this complex interplay. Women made
adjustments in both work and life spheres, however, most women felt
their careers and life goals had suffered in one way or the other while
trying to balance both work and life spheres. Many a time women
felt constrained by trying to fit into the ‘ideal Indian wife/mother/
daughter-in-law image’.
Adequate support systems at home and work and certain behaviour/
personality characteristic were reported to be major factors in
ensuring work-life balance which ultimately aided in keeping
careers on track. Organisation work culture was found to both help
and hinder career pathing.
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Originality/value – Limited studies exist in India relating to working
women and their problems, this is possibly one of the first qualitative
studies which takes into consideration the mid-life and mid-career
demographic of women with a view to understanding the impact of
certain factors on career pathing at this critical stage in a woman’s
life and whether these factors influence women in reaching top
management positions.
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Perceived Intervention of Gamification in
Training and Performance Management
Praveen Kulkarni, Prasad Kulkarni
Department Of MBA
KLS Gogte Institute of Technology
Abstract
Gamification in organizations is gaining movement as an intervention
for employee development. Studies on gamification have provided
directions with regards to its application in human resource
management. This study investigated the relationship between
the perceived intervention of gamification by human resource
personnel and its perceived application of gamification. The study
examined responses of human resource managers and trainers in
software development companies at Bangalore, India, through the
structured instrument and gathered the perception of the application
of gamification. Results of the study through proposed hypotheses
indicated that there is a meaningful relationship between the perceived
intervention of gamification with that of the perceived application
of gamification for training and performance management. The
implications of results would benefit human resource managers
and trainers in framing directions both in designing and improving
employee training and performance management strategies. This
study is path-breaking indeed, given that there are very few studies
examining the relationship between the variables considered in the
present study.
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Assessing the Impact of Demographic Factors
and Quality of Work Life on Employee’s
Commitment of Large-Cap IT Firms
Radha Yadav, Ruby Sengar,
Narendra Singh Chaudhary,
Dr. Ashu Khanna
Chandigarh University, Punjab
Indian Institute of Technology, Roorkee
Abstract
The purpose of the study is to find out the critical dimensions of quality
of work life (QWL) for today’s information technology (IT) employees.
Further, the study is trying to find out the association of demographic
variables with QWL and organizational commitment (OC). Firstly,
to test the reliability and validity of the questionnaire principal
components analysis, rotated component matrix and Cronbach’s
alpha are used. Subsequently, the mixed model and multi-regression
methods are applied to test the relationship between the said variables.
The sample size for the study consists of 618 employees (respondents)
from 21 large-cap (large-capital) IT companies. The findings suggest
that 13 variables of QWL play a tremendous role in the work life of
IT employees. The results show that there is a significant relationship
between the qualification and number of dependents with QWL and
OC both. Moreover, a substantial relationship between QWL and
affective commitment of IT employees is found. The results further
reveal that there exists a strong link between various dimensions of
QWL with OC.
Book of Abstracts
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Employer Branding of Armed Forces
through the Perspective of Current and
Potential Employees
Rajwinder Kaur, Reena Shah
Nirma University
Abstract
Purpose - The paper explores the perceptions of the current and the
potential employees of Indian armed forces using the instrumental and
symbolic framework of employer branding.
Methodology - The study was conducted in qualitative and quantitative
phases. Online reviews of current employees were collected from the
glassdoor.com and content analysis was conducted in the qualitative
phase. While, in the qualitative phase, data was collected from 150
potential candidates who were interested to join the armed forces.
Confirmatory Factor Analysis (CFA) and regression analysis were
used for this data.
Findings - The qualitative results indicate that perceptions of the
current employees fit to the instrumental and symbolic framework
and the additional variables such as discrimination in positions, risk,
stress, confidence and personality developed were also identified. In
quantitative analysis a good model fit was established with the use
of confirmatory factor analysis and further regression analysis gave
significant results on Instrumental dimensions - Social Activities,
Structure, Advancement, Pay and Benefits, Job Security and Task
Diversity and Symbolic dimensions - Sincerity, Cheerfulness and
Ruggedness.
Book of Abstracts
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Blue Oceans Leadership Practices: Journey
from Disengagement to Engagement of
Employees in an Organization
Sarini Vedula, Fathima Syeda Noor,
Tanusree Chakraborty
Presidency University
Abstract
Ten years back, two INSEAD educators kicked things off by displaying
“blue ocean framework,” another model for finding uncontested markets
that are prepared for improvement. In this article, they apply their
thoughts and gadgets to what is possibly the best trial of organization:
closing the straight between the potential and the recognized capacity
and imperativeness of delegates. Research demonstrates that this
narrows is gigantic: According to Gallup, 70% of workers are pulled
back from their occupations. In the event that organizations could
figure out how to change over them into connected representatives,
the outcomes could be transformative. The inconvenience is, directors
do not have an unmistakable comprehension of what changes
they could make to draw out the best in everyone. Here, Kim and
Mauborgne offer an answer for that issue: a methodical way to deal
with revealing, at each level of the association, which administration
acts and exercises will rouse representatives to give their everything,
and a procedure for getting supervisors all through the organization to
begin doing them. Blue sea administration works in light of the fact
that the administrators’ “clients”- that is, the general population chiefs
regulate and answer to-are associated with recognizing what’s viable
and what isn’t. Additionally, the approach doesn’t expect pioneers
to adjust their identity, just to attempt an alternate arrangement of
undertakings. Also, that sort of progress is considerably simpler to
actualize and track than changes to esteems and attitudes.
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Massive Open Online Courses: Journey
So Far and View on Future
Savita Kulkarni,
Shubhasheesh Bhattacharya
ITpreneur Data Systems Pvt Ltd.
Abstract
In this article, around 60 papers published between 2008 and 2017 on
Massive Open Online, and direction for future research is provided.
Courses (MOOC) are reviewed. MOOC is known to be a technological
innovation in learning. This paper has identified and highlighted
three major research themes of the published work on MOOC: 1)
Nature of MOOC courses including its pedagogy, 2) Challenges of
MOOC learning, 3) Use of MOOC in higher education and industry.
Nature of MOOC includes its nature, types, principle while pedagogy
incorporates different ways in which courses are delivered. MOOC
faces challenges in the form of technical and pedagogical aspect. Uses
of MOOCs in higher education and industry include how it is applied
in academic institutions and industry as a learning tool. Based on
above themes, relevant research work is reviewed and direction for
future research is provided.
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Gamification for Recruitment of
Talent through the Lens of
Actor Network Theory
Sonal Shree, Ardhendu Shekhar Singh
Symbiosis School of Banking and Finance, Pune
Abstract
Purpose – This paper examines the relationship between the use of
gamification and recruitment process for top talent in order to gain
competitive advantage and uses Actor Network theory in this context.
Gamification involves two main aspects i.e. interactivity and the
idea of winning. Both the aspects are critical to attracting talent and
selecting only those who are most likely to succeed in organization.
Design/methodology/approach –Research papers, articles and
reports from various research databases like Scopus, Ebsco were
explored for further clarity on the construct. Online databases were
used to explore the articles to analyse gamification in various contexts.
Findings –Analysis of research papers suggested that the actors, i.e.
applicants who apply the same principles as are employed in gaming
are able to form networked association among themselves. They work
on the dual platforms of co-operation and competition to increase their
chance of playing the game as best as they could. This ability to interact
and the desire to win can work as the underlying magnet to attract and
identify the top talent that are key drivers of business in any organization.
Actor Network Theory (ANT) throws light on these aspects.
Managerial/Theoretical/ Policy/ Practical implications – The key
distinction between this research and that carried by other gamification
scholars is that it identifies the innate capacity possessed by top talent
to harness the game mechanics of sociability and community in order to
achieve the goal co-operatively. This research provides insight into how
gamification techniques should be modified or customized to identify
innate capacity of talented candidates who have a higher probability of
Book of Abstracts succeeding in organization and driving the business growth.
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Originality/value – This paper refers to Actor Network theory and
the interaction between the human and non human elements, here, the
applicants and the gamification tools, to serve the greater organizational
purpose. Questions that interrogate between rules and practices arise,
viz. can the game be effectively customized to achieve a sophisticated
and enhanced selection outcome. By applying the gamification as
the reference point within the Actor Network theory, their associated
potential for further research and applications is achieved.
Limitations of the Study and Scope for Further Research - This
research is primarily based on literature review through secondary
sources. There is scope to conduct primary research and improvise the
recommendations for tailoring gamification techniques for improved
selection of top talent.
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An Analytical Study on Impact of Employee
Engagement on Customer Satisfaction in
Indian Hotel Industry
Sukhmeet Kaur
International Institute of Management Studies, Pune
Abstract
This study is conducted to identify the role of employee engagement
in customer satisfaction within the existing framework of hospitality
industry in India. The study primarily focusing on employee engagement
level in Indian hotels and customers’ post-purchase behaviour so that
the connection between the employee engagement and customer
satisfaction would be recognized. The subjective comparison approach
is utilized in present study because it will demonstrate decision making
process of customers. This paper summarizes the previous studied
approaches of employee engagement and customer satisfaction. A
sample of 150 employees and 150 customers were drawn from five,
four and three-star hotels of Agra city. This paper outlines descriptive
analysis, pre-requisite analysis and inferential analysis by using SPSS
software version 21.0. Majority of the customers are positively agreed
with the services they received from the hotel especially regarding
reservations and room cleanliness. It was remarkable to note that
employees seemed to have same engagement level regardless of the
hotel they are employed into (i.e. 5/4/3 star).
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Inclusive Leadership – New Age Leadership
to Foster Organizational Inclusion
Sunaina Kuknor,
Shubhasheesh Bhattarcharya
Abstract
One of the recent trends ticking in every organization today is the
function of Diversity & Inclusion. While diversity is much talked
about and well researched, the twin component of inclusion is
still under development. Although internationally organizational
inclusion has gained memento in terms of practice and research,
limited study and practice have been undertaken in Indian context.
Leaders play vital role in creating and framing various initiatives to
facilitate inclusion in workplace. Even while leaders’ role is crucial,
studies on what is inclusive leadership and what it constitutes is a
ripe area of research. The present study is an attempt to summarize
the existing literature in the area of Inclusion, giving deeper
understanding to their meaning and related concepts. Building on the
literature, this paper also studies the concept of Inclusive leadership
and proposes a theoretical model exploring the leader behaviors
essential for fostering organizational inclusion.
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Job Satisfaction & Motivation: Distinct
Gender Perspective in IT Sector
Vinita S Sinha, Shashi Bhat
Symbiosis Centre for Management and Human Resource Development, Pune
Abstract
Purpose - Organizations are social systems where human resources
are the most important factors for effectiveness and efficiency. They
have realized the need of motivated and diverse set of employees to
achieve milestones at an accelerated pace. But at the same time women
in male-dominated Information Technology industry are perceived to
face unique challenges and use distinct coping strategies affecting
their motivation and retention.
Design/Methodology/Approach - Both primary and secondary data
were collected for the research work. Secondary data were collected
from journals, newspapers, magazines on the subject and the internet
sources. Primary Data were collected from the I.T Professionals, both
Gender. The primary instrument for data collection was survey through
structured questionnaire. The method used in the study is random
sampling. Data thus collected is processed, analyzed and interpreted
to draw the valid inferences.
Findings - Gender perspective on motivating factors, change in HR
policies for IT professionals gender-wise, Strategy and tactics to address
the situation.
Practical Implications - The findings may guide IT organizations
to develop and implement policies, strategies and initiatives geared
towards attracting, integrating, retaining, supporting and motivating
gender diversity in historically male-dominated occupations.
Originality/Value - Some women who choose career in IT soon
change in favor of more traditionally female-oriented or gender-
balanced career paths. An understanding of women’s experiences may
facilitate strategies geared towards their motivation and job satisfaction
in IT Sector. This study helps to understand distinct perspectives of
workforce in I.T. Sector which employ lot of female professionals. It
differentiates itself by using MPS (Motivational Potential Score) to
Book of Abstracts corroborate the perception difference between the two genders.
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Track 3:
Financial Management
Insurance Sector Growth and Economic
Development- A State wise Study in India
Abhijit Chakraborty, Ashim Kumar Das
Department of Management Studies,
Abstract
Insurance in India is a very old industry and it has seen many phases
starting from British Raj to Monopoly and ending up with privatisation
followed by new reforms in this sector. The structural changes initiated
by IRDA has improved the working of the industry as is evidenced by
a remarkable growth in insurance density and penetration. In India,
insurance density increased from 11.5 USD in 2001 to 59.7 USD in
2016, Insurance penetration increased from 2.7% in 2001 to 3.49% in
2016. The increased role of insurance, especially in the post-reform
era, in financial intermediation has strengthened its link with bank and
capital market and as such the significance of insurance in economic
growth of India should have also grown over the years, as is evidenced
by a number of studies. The present study aims to investigate the
relationship between insurance and economic growth in all the states
of India. This will give a better insight into the role of insurance in
the states and to take appropriate steps to streamline the issues, if any.
This study was conducted on 32 states of India for a period of six
years from 2010-2015. The study used Correlation and Regression
Analysis to investigate the relationship. The study concludes that Life
Insurance Premium and Non-Life Insurance premium has a positive
and significant impact on Economic Growth in few states. Majority of
the states either have a negative impact of Life Insurance Premium on
Economic Growth or do not have any significant relationship at all.
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Equity Market Participation: An application
of Analytical Hierarchical Process (AHP)
Arpita Sharma, Shailesh Rastogi,
Chetan Panse, Akanksha Goel
Abstract
This study uses Exploratory Factor Analysis (EFA) to determine the
factors that are considered by an Indian equity investor before investing
in stock market. Also, through Analytical Hierarchical Process (AHP),
the relative importance of each factor is determined by providing rank
to them. A questionnaire survey was taken by 311 respondents who had
previously invested in equity market. Factors identified by applying
EFA were knowledge, risk, returns, cash availability, willingness to
invest, and trust. AHP was applied on identified factors in order to
determine their relative importance. The findings of AHP reveals that
willingness to invest and cash availability hold equal importance for
an investor, followed by knowledge of the equity market whereas
return, risk and trust holds relatively less important role in the decision
making for an equity investor.
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Towards a self-sustaining Pension System:
Heralding better Fiscal Discipline
Bala Bhaskaran
Shanti Business School
Abstract
This conceptual paper explores the prospects of converting the pension
liabilities of the government appearing in the budget every year into
a self-sustaining pension system by creating corpus fund under a
Pension Fund Authority [PFA]. The size of the corpus fund is quite
large and hence raising the fund poses challenges. The paper explores
examples of transition, though much smaller in size and complexity, to
build its argument. The paper examines various alternatives to provide
an action-plan for the government.
A self-sustaining pension system leads to an effective social security
system and thus becomes the hall-mark of a civilized society. The
challenges of implementation, though daunting, the paper concludes
are not insurmountable. It brings in fair amount of fiscal discipline and
reduces the prospect of inflation. It would usher in professionalism
in fund management, enhance the funds available for investment and
thus would lead to increased growth prospects in the economy.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
65
Inclusion of NTFPs in Sustainable Livelihood of
Tribal People of Western Ghats of Maharashtra
Bhushan Pardeshi, Padmalochana Bisoyi,
Pranita Burbure
S. B. Patil Institute of Management, Pune
Abstract
In India, the life of the tribe is intimately connected with the forests.
Majority of the tribal population in India lives inside the forests and
make a living out of NTFPs. Unfortunately due to deforestation and
indefensible harvesting of the rich forest resource, sustaining of the
tribal community has been threatened. It is imperative to rehabilitate
the forest resources to improve the sustainable livelihood of the tribal
people through inclusive policies. The present study intends to study
socio economic characteristics of tribal people, composition of income
and employment and dependence on NTFP for the livelihoods of
Tribal people of Western Ghats of Maharashtra. This paper also pleads
on inclusive policies to ensure the livelihood. The study is confined
to the Surgana, Navapur, Mokhada, and Shahapur taluka of Nashik,
Nandurbar, Palghar and Thane district, based on the highest tribal
population. 160 respondents were selected by random selection of
40 respondents from each Taluka, on two stages stratified sampling
techniques. The results of multiple regression analysis shows that the
wage earning opportunity, land holding and family size are the major
factors involving NTFPs collection and marketing. The Logistic
analysis shows that family type, family size and land holding have
increased the probability whereas agriculture income and wage income
reduced the probability for NTFPs collection. Through the designed
framework the NTFPs will provide stable income and employment
source as compared to the other sources. There should be an institutional
arrangement between the tribal people and the forest department or the
ministry to take the sustainable initiative to reduce the dependence on
the NTFPs collection by providing the tribal people the opportunities
through wages and agriculture by providing better crop facility and
land allotment without hampering the ecosystem. The participatory
management is the key for sustainable development of the forest
Book of Abstracts resources and tribal people, as both are crucial in the nation building.
International
Conference on
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ICABM-2018
66
Measuring Efficiency of Indian States in
Poverty Reduction Using Data
Envelopment Analysis
Dilip Ambarkahne, Ardhendu Shekhar Singh,
Bhama Venkataramani
Symbiosis School of Banking and Finance
Symbiosis Society
Abstract
Sustainable development goals adopted by the United Nations in
2015 emphasise on poverty reduction and inclusive growth. In India,
development policies focusing on poverty reduction have been
implemented since independence. However these have not been very
effective. The state governments in India have an important and larger
role to play in poverty alleviation and therefore it is necessary to
measure performance of states in respect of the same.
This paper measures efficiency with which poverty has been
alleviated in 19 states, comprising 96% India’s population using Data
Envelopment Analysis (DEA) for the years 2006, 2010 and 2014.
The analysis is made by using four input variables namely growth,
development expenditure, irrigation and government performance.
Percentage of non-poor is used as output variable.
Resource rich states are found to be inefficient whereas states with
resource scarcity use them efficiently. Moreover poor states with
lower per capita G.D.P. are found to be more efficient as compared
to those with higher per capita G.D.P. The states with high incidence
of poverty are found to be catching up with states with low incidence
of poverty. It is found that inequality and high indebtedness of the
people, adversely impacts the efficiency of states to reduce poverty.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
67
Reaction of Equity Markets to Introduction
of Schemes and Regulations for NPA
Management in India
Dipali Krishnakumar, Madhvi Sethi
National Institute of Bank Management
Symbiosis Institute of Business Management
Abstract
The Indian economy enjoyed a period of high growth from 2002 to 2008
partly fuelled by the availability of easy bank credit. Slow growth post
2008 led to a reduction in both the demand and availability of credit.
Further, a number of companies that had borrowed indiscriminately
during the high growth phase were not in a position to repay their
loans as a result of slow economic growth and other sectorial issues.
Non-Performing Assets (NPAs) grew many fold and reached alarming
levels in 2013. Available mechanisms and acts such as Corporate
Debt Restructuring (CDR), Recovery of Debts due to Banks and
Financial Institutions Act, 1993 (RDDBFI, The Securitisation and
Reconstruction of Financial Assets and Enforcement of Security Interest
Act (SARFAESI), The Sick Industrial Companies Act (SIC), were
not adequate to address the growing concern of NPAs. Subsequently,
several regulatory changes were introduced commencing with the
early recognition of financial distress in December 2013. This study
aims to gauge the stock market reactions to various reform initiatives
by conducting event study analysis. Our findings capture the reaction
of banking stocks to various measures introduced for the resolution of
NPAs in the Indian banking system right from 2013 to the passage of
the “The Banking Regulation Amendment Ordinance (2017)” in May
2017, which gives significant powers to the Reserve Bank of India,
a measure that is quoted as being the “Brahmastra” (most powerful
weapon). The study identifies the banking stocks which reacted
positively or negatively to the reform announcements during the study
period and measures the change in systematic risk in these stocks.
The study finds banking stock have not earned significant abnormal
returns on the announcement of regulatory measures. However, the
Book of Abstracts systematic risk of the Banking index reduced significantly on the
International introduction of regulatory measures, and this risk reduction has been
Conference on
Advances in Business primarily in the stocks of private sector banks.
Management-
ICABM-2018
68
Financial Inclusion through Mobile
Telephony: A Qualitative Enquiry of Indian
‘Urban-Poor’
Dipasha Sharma, Manish Sinha
Development, Pune
Symbiosis International (Deemed University)
Abstract
The present study aims to address the issue of financial inclusion
through the development of mobile penetration in India. The study
follows qualitative research design and addresses the nexus between
financial inclusion and mobile telephony from the demand side. The
study conducted 52 in-depth interviews collected under naturalistic
observations from the ‘Urban Poor1’ segment of society across major
cities of India. Open coding method is followed to analyze the in-depth
interviews to assimilate information from various emerging themes.
Qualitative data analysis identified various themes to understand the
usage of mobile telephony for any financial transaction, financial
planning by the ‘Urban Poor’. The study explored various reasons
behind financial exclusion of ‘Urban Poor’ and level of awareness
towards mobile telephony adoption as a means of financial inclusion.
The study found reliance on cash and physical currency, financial
illiteracy, technological illiteracy, avoidance due to change reluctance,
fear of risking money, limited money supply to meet daily needs as the
major themes emerged during the analysis.
Book of Abstracts
International
Conference on
1
Tendulkar committee Government of India (2012), which defined the poverty line in Management-
urban areas is approximately INR 950 per month per capita. ICABM-2018
69
A Study on Policy of Controlling Number
of IPOs in Primary Market to Control
Volatility in Secondary Market in India
Kaushal Bhatt, Ashok Bantwa
Gujarat Technological University
GLS University Gujrat
Abstract
IPO activity in the primary market can have the considerable impact
on stock market outcomes. The country like China is following the
policy of controlling the number of public issues to manage stock
market volatility in the secondary market. This paper is aimed at
exploring the feasibility of above policy in the Indian market and
analyzing the relationship between IPO activity and stock market
volatility. Trough empirical data analysis it has been found that the
relationship between the closing value of SENSEX and the total
amount raised through public issues is weak negative implying that
primary market investment in India has a very little role to play in
controlling volatility in the secondary market. Due to a very small size
of IPO activity compared to overall market capitalization of the stock
market, the policy of allowing more number of IPOs in rising market
(Hot market) and restricting the number of IPOs in declining market
(Cold market) to control market volatility cannot work effectively in
the Indian context. Stock market volatility is inversely related with the
number of public issues and fund raised through public issues implying
that issuers prefer to stay away from the primary market during the
period of high volatility. In India average level of underpricing of 481
sampled IPOs during the study period of 10 years is 13.9%. Book built
IPOs are underpriced more than fixed price IPOs. IPOs are underpriced
more in hot market period compare to cold market periods. The level
of underpricing is positively related with market volatility implying
that higher underpricing is required to attract the investors during the
period of high volatility in stock market.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
70
Efficiency Test on the Indian Index Options
Market: Empirical Evidence from S&P
CNX Nifty Index Options
Kelvin Mutum, Ashim Kr. Das
Abstract
This article examines the pricing efficiency of the S&P CNX Nifty
index options by empirically testing the put-call spot parity (PCPS), a
model-free approach. The data are collected from the National Stock
Exchange (NSE) and it consists of the daily closing price of Nifty
index options contracts from 1st April 2012 to 31st March 2017.
In order to understand the behavior of mispriced signals (violation
of PCPS), the frequency and magnitude of mispriced signals are
examined according to specified liquidity and maturity levels. This
has been done with the view that mere mispricing of options does
not indicate the inefficiency of the market. It is the opportunity to
extract abnormal profit (arbitrage) from these mispriced signals which
give serious threat to the market efficiency. Further, in order to verify
whether the difference in the mean magnitude of mispriced signals
at different liquidity and maturity levels are statistically significant,
hypotheses have been formulated and tested. The results of the study
indicate that Indian index options market during the period of study
was efficient as there were no abnormal profit opportunities.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
71
Novel approach to estimate expected
Non-Performing Assets (NPA) of Indian
banks using Stochastic point process
Kss Iyer, Vijayalakshmi Chetlapalli,
Madhavi Damle
Abstract
The purpose of the present work is to forecast expected Non-
Performing Assets (NPA) to Indian banks due to different types of
loans. The various drivers that govern the repayment of loans are
hard to observe like genuine intention to repay the loans and willful
defaulting etc. and evolve over a period of time.
For most of the banks, loans are the largest and most obvious source
of credit risk. Defaults of different types of loan repayments occur at
random instants of time with random losses to the banks built up over
a period of time resulting in NPA. This fits in with a class of techniques
of stochastic process known as Random Point Process(RPP). In this
paper, we want to derive a stochastic model to forecast NPA at any time
t. The closed form analytic expression will enable the banks to adopt
corrective measures to decrease the NPA. This will also enable the
RBI to forewarn the banks. The banks should monitor the repayment
of the loans by observing the delaying pattern of the repayment pattern
of the customers from time to time. This is observed by the number of
customers delaying the repayment of their loans beyond certain period
of time. We observe this by using a technique of stochastic process
known as Product Density(PD). The aggregate sum of default losses
to banks due to different types of loans built up over a period of time
results in NPA. The expected NPA is a function of time, expected loss
due to different types of loans, probability of default and recovery rates
of the loans. In RPP events occur at random points of time and each of
these events trigger another random process and the interest of study
is the cumulative buildup over a period of time. We use techniques
of Stochastic point process like Product density and Random point
Book of Abstracts process to translate the NPA problem to analytical model.
International
Conference on
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ICABM-2018
72
These techniques have been successfully used in ‘50s and ‘60s to track
down the Cosmic ray particles of above certain energy levels, number
of malignant cells in a Tumors and age dependent population growth.
Default probability of the repayment is the first step in estimating
NPA. Estimation of default probability involves quantifying of hard to
observe factors like willful defaulting and genuine defaulting. These
factors are coming from hidden states. We classify the borrowers into
three groups namely low, medium and high risk and they form the
hidden states. The banks can classify them based upon them know
your customer data. Since NPA is a function of default probability,
we evaluate the probability of default using Hidden Markov Model.
HMM is also known as doubly stochastic process where the hidden
states obey Markov process. A HMM consists of a transition matrix
giving the transition probabilities among the hidden states, emission or
observable matrix consisting of probabilities of willful defaulting and
genuine defaulting and initial values of the hidden states for certain
period of time, HMM calculates the optimal sequence of states giving
maximum probability of default. Algorithms like that of Viterbi’s are
available to estimate the optimal sequence. A working methodology
for the banks to evaluate the probability of default is also given. In the
absence of real data, we have validated the model by assuming certain
values for probability of default and recovery rate and are presented
in graphs.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
73
House Buying behavior of Households:
Qualitative Study in the Semi-Urban
Settings in India
Manish Sinha, Dipasha Sharma,
Netra Neelam
Abstract
The present study aims to address the factors which affect the decision
of house buying in the semi-urban settings in India. The study
follows qualitative research design to understand the patterns which
influences the psychological aspirations of Indian households where
they consider Housing as a commodity. The study conducted 46 in-
depth interviews and focused group discussions from the households
across different age groups, gender and income groups. Preference
for home ownership was found to defy the parameters of rationality
as defined in economics. This unique preference is guided by many
attendant parameters like the age of respondents, the decision makers
in the family, involvement in the political process and many other
such factors influencing them in an augmented manner.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
74
Mental Accounting Bias: A Study of
Impact of Demographic Variables
Meghna Dangi, Bindya Kohli
Auro University
Abstract
This research paper is an attempt to study the influence of
demographic factors on mental accounting bias exhibited by retail
investors. The research is primarily descriptive in nature and
quantitative in approach. Survey technique with questionnaire was
used to collect numerical data from 389 respondents. The influence
of demographics on mental accounting bias was identified with the
help of χ2 (Chi-Square) test. An attempt was made to search for
those demographic factors that have a significant influence on mental
accounting exhibited by retail investors. The findings reveal that the
demographic variables particularly age, gender and annual income
have an association and are responsible for his showing susceptibility
to mental accounting bias and leading to irrational behavior. It was
further analyzed whether significant differences exist among groups
susceptible and not susceptible to mental accounting bias and also
to establish the accuracy of the classification. Using a Discriminant
Analysis, it was established that significant differences exist among
the two groups i.e. investors susceptible to mental accounting bias
and investors not susceptible to mental accounting bias, and the
classification was found accurate to the extent of 65%. In particular,
Age, Annual Income, Educational Qualification and Marital Status
show loading more than 0.3 which suggest these characteristics of
investors are the function that discriminates between the two groups
of investors. This awareness will lead to a conscious and cautious
action on part of the investor and help him in not falling prey to the
consequences of mental short cuts, especially mental accounting
during the investment decision making process.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
75
The Impact of Rating Dispersion and
Message Valence on Shopping Cart
Abandonment in Online Grocery
Shopping: Loosing Carts of Money
Neha Singh
Institute of Management,
Nirma University
Abstract
The current study explores the effect of online dispersed rating and
message valence on the shopping cart abandonment behavior among
online grocery shoppers. With the help of elaboration likelihood
model the study also establishes the moderating role product category
involvement in the process. A 2x2 between subject design was
conducted with dispersion and message valence being manipulated
and shopping cart abandonment being measured. The results indicate
that negative valence and high dispersion has a more profound effect
as compared to positive valence and low dispersion. Also the study
revealed that, consumers with high involvement in groceries are not
affected by external stimuli. Based on the result the study provides
managerial implication for the marketers in terms of managing
customer reviews.
Book of Abstracts
International
Conference on
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ICABM-2018
76
The Impact of Socio-economic and
Psychographic Factors on Financial
Inclusion: A case of Rajasthan
Neeraj Aswani, Vijeta Srivastava,
Lokesh Vijayvargy
Jaipuria Institute of Management, Jaipur
Abstract
Rajasthan has seen a tremendous growth in the past few years, but
still there are households who are not linked to the banking system
yet. Easy accessibility and adequate knowledge of financial services
is still a big challenge in rural and semi urban area. Financial inclusion
is an important factor to mainstream poor with the formal financial
system. It provides access to credit and makes a broad range of
financial services. However, factors like illiteracy, inadequate income
and lack of awareness limit the poor people to utilize services offered
by the bank. The study examines the financial attitude, Behavior and
Knowledge among the people of Rajasthan and interpret the effect
on financial inclusion. The research would be segregated based
on aspects leading to financial exclusion like age, gender, income,
education level, occupation, demographic, etc. The research is done
using statistical tools of hypothesis testing by ANOVA, Chi-square
and two sampling tests to know the relationship between demographic
and psychographic factors affecting financial inclusion. The paper
concludes that there is a strong relationship between various aspects
leading to financial exclusion. This study is based on the primary
research done in Rajasthan state with 1205 respondents. The research
can be used as a tool for decision making in operations of various
financial institutions and knowing the pattern of financial decisions
of people. The study tries to show the present scenario of Financial
Inclusion in the state of Rajasthan. The study is done by analyzing
the basic and advanced financial knowledge of people, their spending
pattern and interpreting the results thereof. The financial decision
pattern helps in managing, monitoring and maintaining financial
stability and to prevent economic shocks.
Book of Abstracts
International
Conference on
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ICABM-2018
77
Trend and Pattern Analysis of Public and
Private Infrastructure Investmentin India:
An Application of ARIMA Model
Nishija Unnikrishnan,
Thomas Paul Kattookaran
St. Thomas College (Autonomous) Thrissur
Abstract
The present study is an attempt to analyze the trend and pattern
of infrastructure investment in India from 1961-62 to 2015-16.
It focuses on the investment pattern of public infrastructure and
private infrastructure and their relative contribution to the total
infrastructure investment of India over these years. The study also
builds a Box-Jenkins ARIMA model for forecasting the future
values of infrastructure investment by public and private sector. The
liberalization process proved to be a major catalyst for the growth
of private infrastructure investment but not for public infrastructure
investment. However, the positive impact that liberalization had on
private infrastructure investment has gradually disappeared. In spite
of all the efforts that government puts in to boost private infrastructure
investment, the growth rate has plummeted to greater depths. The
results of ARIMA forecasting further states that private infrastructure
investment will have a stagnant growth rate without making any
commendable progress in the coming five years. If left unnoticed, this
prediction will come true and private infrastructure investment would
face major downturns in India.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
78
Influence of Analyst Recommendations on
select sectors in the Indian Stock Market
Pooja Gupta, Zahid Jamal,
Rushiraj Pathak
Abstract
Efficient Market Hypothesis (EMH) states that markets are always
efficient and all the new information about the stocks is immediately
incorporated in the stock prices. As a result of this, no individual is
able to take advantage of the new information. Critics of EMH have
contended that the information is not always immediately assimilated
in the prices of the stock. The investors try to take advantage of any
extra information to make profit in the stock market.
Analyst recommendation is one such way through which investor
get information about different stocks in the market. This study talks
about the possibility of an investor earning abnormal returns if they act
on the basis of the recommendations made by the financial research
analysts. This paper looks at recommendations made by financial
research analysts in varied sectors over a time period of 2015-2017.
The study included twenty-five companies in five sectors. Using event
study methodology, we studied and analysed stock price movements
before and after the analyst recommendations. Four time windows of
5 days (+ 2 days), 11 days (+ 5 days), 21 days (+ 10 days) and 41 days
(+ 20 days) are taken into account. Based on the analysis, we find
that there is a very small influence on the stock prices of the of the
particular stocks on which recommendations have been made by the
financial research analysts. Based on these results, there is found to be
very small amount of availability bias in our dataset.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
79
Gravity Model Applications in
Understanding Trade: A Review and Future
Research Agenda
Rishikesh Kulkarni, Rajesh Panda,
Madhvi Sethi
Abstract
The paper is an attempt to review the several applications of
gravity model and recommend future direction of research through
identification of research gaps. In this regard, the paper brings
together fragmented studies highlighting the parameters of trade in
its different forms, for different countries/regions and for different
products/services. The review provides a comprehensive collection
of research studies encompassing gravity model and also sets future
direction of research. The key theme throughout the review focuses
around the way transition of the model took place in past research in
understanding dynamics of world trade. The paper contributes to the
literature by recommending future scope of research in this field by
identifying research gaps.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
80
Applying Piotroski’s Investment Model to
Indian Markets: An Empirical Study
Ritesh Khatwani, Mahima Mishra,
Madhura Bedarkar, Shubhra Anand
Abstract
Studying portfolio performance based on book-to-market ratio has
been a long tradition in finance and security analysis. An initial study
by Graham and Dodd (1934), compared the performance of value
stock versus growth stocks and observed that value stocks (high
book to price ratio) performed better than growth stocks. Subsequent
studies (Rosenberg (1984), Fama and French (1992; 1993; 1996),
Lakonishok (1994), Piotroski (2000), and Lopes and Galdi (2007))
validated this finding, though the underlying reasons explaining the
performance gap between value and growth stocks differ and have
largely remained an area of controversy (Doukas et al., 2002). These
reasons range from overlooked risk factors being uncovered by this
ratio (Fama and French, 1993) to mispricing Lakonishok (1994).
In the year 2000, Piotroski studied US firms and found that 44%
companies with favorable book to market ratio performed well in two
years after portfolio formation (Piotroski, J. D.[2000]). Eventually,
there were certain fundamental factors which separated winners
from losers which he claimed could be uncovered by attributing
scores to accounting parameters. His findings were further studied
by Mohanram (2005) who observed that information contained in
financial statements could help differentiate between performing and
non-performing shares from the basket of high book to market ratio
firms, which may not be revealed by prices.
Piotroski puts forth following argument in favor of High book to
market value (HBM) firms:
1. Brokers and investigators by and large do not follow such stocks.
2. Informal information regarding such firms is low and as such
published financial data for such firm becomes the most reliable
source of information.
Book of Abstracts
3. Such firms tend to ailing or financially distressed. International
Conference on
Value stocks contributes more to financial statement than growth Advances in Business
stocks. The valuation of value stocks focuses on changes in firm Management-
ICABM-2018
81
fundamentals, such as liquidity, financial leverage, profitability and
cash flows. These characteristics can be assessed through analysis of
financial statements. Since these aspects are universal in nature, their
analysis should work well in any market, including emerging markets
(Coorey and Wickremsinghey 2007).
India as a strong emerging market provides a great opportunity
to apply and test the profitability of accounting based analysis.
Literature talks about a weak market efficiency of Indian market
(Gupta and Basu, 2007; Pandey, 2003). India is a part of the BRICS
nations and has attracted substantial investment from the world.
In fact, Indian markets have received one of the highest portfolio
investment in the world.
The study finds that such analysis can help investors classify between
strong performing and weak performing HBM stocks. Strong stocks
help investors gain from market both on gross as well as risk adjusted
basis. The main objective of this research project is to investigate if
Piotroski‘s F-Score analysis strategy can help investors earn higher
returns on a portfolio of HBM companies in Indian stock market.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
82
Efficiency and Productivity of Indian
Microfinance Institutions
Santa Kar, Joyeeta Deb
Assam University
Abstract
Microfinance is a powerful mechanism for combating poverty by
linking the vulnerable section of the society with formal financial
service. Microfinance is considered to be a blessing for the growth
of developing nations. Microfinance Institutions (MFIs) are the
special organizations that provide microfinance services to the
poor. Microfinance Institutions are characterised by duel aspect of
providing financial services to the poor and at the same time they need
to be sustainable. Balancing between these two aspects is the biggest
challenge faced by Microfinance Institutions. The Microfinance
crisis in India (2011) marked the affect of commercialization of
Microfinance Institutions. The present study thus attempts to gauge
the efficiency of the Indian Microfinance Institutions considering
both their financial as well as social aspects. The study further tries
to estimate the productivity growth or decline. The study considers
time period of seven years (2009 to 2015). The study is made upon
fifty-five (55) Indian MFIs. Non-parametric DEA technique is
used to gauge efficiency and Malmquist Index is used to estimate
productivity change.
Result of the study shows that on average the MFIs have Technical
Efficiency (TE) score of 74 percent, reflecting that the Indian MFIs
have cost saving potentiality to an extent of around 26 percent.
Further, Malmquist result shows that over the study period, the Indian
MFIs suffered decline in Total Factor Productivity Change to an
extent of 96.4 percent, which is mainly due to Technological Change
(95 percent).
Book of Abstracts
International
Conference on
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ICABM-2018
83
An Empirical Evidence of Potential for
Islamic Finance and Banking in India
Shahana Khan
Abeda Inamdar Senior college
Abstract
Muslims all over the world and in India try to live their lives according to
the Shariah or Islamic principles. Shariah plays an important role even
in the financial aspects of their lives and particularly the prohibition of
interest. Keeping with beliefs of the Muslim population many of the
Muslim and Non Muslim countries have introduced Islamic finance
or banking in some form or the other. But India with a population
of 13.4 % of Muslims is still debating on the introduction of Islamic
banking. This particular paper furthers investigates and explores the
mind of the Muslims community through a field survey and provides
insight about the financial inclusion of Muslims in India, their banking
and saving habits, their opinions and awareness of Islamic banking in
particular, the future potential and prospects for Islamic banking in
India. Since it is difficult to cover the vast Muslim majority a selective
sampling method was applied by the researcher. Mumbai and Pune
were selected for the urban population, whereas Khed Shivapur is
considered in the rural survey. A Logit model is also used to find out
the significant factors contributing to the potential of Islamic banks in
India. It is found but that though majority of the Muslims would like
to use Islamic banking they is a need for awareness of working of the
Islamic banks and finance among them.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
84
Factors Influencing growing of Non
Performing Assets (NPAs) in selected Public
and Private Sector Banks
Sunita Sharma, Dhoon Singh Rathore,
Jagdish Prasad
Amity University, Rajasthan
Abstract
From a couple of years banking industry is affected by the mounting
Non-Performing Assets (NPAs) and it is very necessary to control
and have proper management of these bad loans.So rising NPA
affected the whole banking industry through which banks may
loss their reputation and faith. There are several determinants due
to which NPA is increasing. So, in this paper, 32 variables were
considered and analyzed to find out the various factors which are
responsible for increase of NPA in Public and Private sector banks
by using factor analysis. The statistical tool called SPSS was used
to run the factor analysis.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
85
How Does Microfinance Addresses
Documentation and Psychological Barriers
to Financial Inclusion- An Evidence from
Mirzapur District of India
Vijeta Singh, Puja Padhi
Amity University, Noida
Indian Institute of Technology, Bombay
Abstract
In recent years microfinance has emerged as one of the most effective
financial intermediary for advancing financial inclusion goals.
Microfinance refers to the provision of financial services on a small
scale to the rural and urban poor including the self-employed to meet
their productive as well as consumption needs1. The literature in
finance has identified several barriers to financial inclusion of which
documentation; gender, cultural and cost barrier figure most. In the
light of the barriers faced in accessing financial services, the present
study attempts to highlight the role of microfinance models (SHG and
JLG) in addressing documentation and psychological barriers through
a survey conducted in the Mirzapur district of India. The paper using
logistic regression concluded that higher documentation requirements
aggravates documentation barriers while being literate/educated
reduces documentation barriers. On the other hand provision of secure
financial services, cordial and trustful relationship between clients and
MFI/banks helps in countering psychological barriers respectively.
Book of Abstracts
International
Conference on
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ICABM-2018
86
Track 4:
Operation Management &
Information System
Comparing Service Offerings of Hunt
Library with Indian Academic Libraries for
Enhanced User Experience
Komal Chopra, Vanishree Pabalkar,
Dipali More
Symbiosis Institute of Management Studies
Abstract
Purpose – The purpose of this paper is to enhance the user experience
in terms of the services offered by Hunt library and drawing comparison
of the user experience in Indian libraries.
Design/methodology/approach – The study is carried out in two
phases. First, is the collection of qualitative data from students and
visual data from Hunt library. This is followed by developing a
conceptual rubric for enhanced learning process.
Findings – The findings reveal that the user experiences in Hunt
library are different in many aspects when compared with Indian
libraries. The concerns of library users in the existing digital space
demand more facilities in the library and not a mere reading space. The
users expect a great Physical environment, Collaborative workspace,
creative ambience, recreation and other facilities in the library. The
comparison of Hunt library with that of Indian libraries leads to
application of four learning theories.
Research limitations/implications – The study is limited to developing
a rubric, which is conceptual in nature and needs to be tested in the
subsequent research.
Practical implications – This paper will be of great help for Indian
libraries to enhance the quality of services offered in the library. This
study will further help the Indian libraries to have an understanding
of the services offered in Hunt library, which is considered to be
the epitome in terms of services delivered, which are in sync with
the user expectations. Through this study, the mapping can be done
to understand the position of an Indian library in comparison with
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Originality/value – A conceptual rubrics was developed based on
four learning theories. This study contributes to the user experience in
libraries, which has not been covered much in the previous work. This
comes out as a result of review of literature.
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Design and Development of Framework for
measurement of Supplier’s Satisfaction
Manoj Hudnurkar, Suhas Ambekar
Development, Pune
Abstract
Purpose –The aim of this study was to design and develop a multi-
criteria decision model for measuring supplier satisfaction, its
Implementation and validation through case study.
Design/methodology/approach – A three stage methodology was
used to develop a framework to measure supplier satisfaction. The
framework involved factors and KPI’s from literature and exploratory
study. Further using the framework a multi-dimensional decision
model to calculate supplier satisfaction index is developed. The
proposed decision framework was implemented as a real-world case
study in an Indian manufacturing organization by using the Analytic
Hierarchy Process. A ten-step methodology was developed to quantify
supplier satisfaction towards buyer organization.
Findings – The study resulted in to two major contributions, first the
development of framework to measure supplier’s satisfaction using
factors and KPI’s suitable to the buyer organization. Second the model
developed to calculate supplier satisfaction helps in understanding
overall satisfaction of suppliers and also level of satisfaction of each
suppliers. Further the model can also be used to suggest improvements
to buyer organisation on specific factors and KPI’s under each factor.
The model was implemented and validated on real case company.
Research limitations/implications – supplier satisfaction plays an
important role in multinational companies (MNCs), so the sample of
practitioners in this study is relevant. However, it is likely that the
small sample size of only suppliers and companies selected solely
from the Indian arms of MNCs may have introduced some bias.
Practical implications – A comprehensive framework for enhancing
relationship with suppliers the SSI, SI, FPI and KPII will be
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instrumental in deciding, managing and improving the level of
satisfaction of suppliers in manufacturing companies depending on
priorities of suppliers.
Originality/value – This approach provides the purchase managers
with flexibility of selecting factors and KPI’s under each factor based
on the requirements of the organization at every level of analysis
and a single index to establish supplier’s satisfaction with a buyer
company. The higher the value of satisfaction index better would
be the relationship with suppliers. The model further can be used to
improvise the specific factors and KPI’s under each factor by the buyer
company to enhance the level of supplier satisfaction.
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Impact of Operational Risks through Monte
Carlo Simulation
Manisha Ketkar, Omkarprasad Vaidya
Symbiosis School of Banking and Finance
Indian Institute of Management, Lucknow
Abstract
Non-receipt of materials from suppliers is a common problem which
impacts the shop floor operations and production. This paper explores
the effect of important variables viz. fill rate deviation, variation
in price and defects of incoming material on the firm’s operational
performance in terms of meeting delivery deadlines, committed
quantity and price of supplies to customer. A Monte Carlo simulation
model is developed as a tool to support manufacturers to assess their
operational performance. Process industry with various situations is
considered.
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Study of Lean Operational Management
Practices in Services: Case study in a 3rd
party BPO/KPO
Naresh Motiani, Abhay Kulkarni
Directot, IICMR
Abstract
Purpose - This study is aimed to understand the applicability of
various lean operations management practices (LOM) in BPO/KPO
organizations and find a best way to implement them. LOM practices
have shown tremendous success in manufacturing sector and
gradually got implemented in services over last two decades. There
is a need to study LOM practices and implementation in a services
BPO/KPO organization.
Methodology/Approach - A case study approach of a large 3rd
party BPO/KPO organization providing IT support services. is taken
to show relevance of overall lean practices and various specific
LOM practices during an implementation cycle. Using within case
analysis, implementation success helps to understand applicability of
various practices, challenges faced and benefits from implementing
the practices.
Findings - The case study concludes with a strong need for
applicability of LOM practices in BPO/KPO organizations. The
need is due to high competitive environment and dynamic nature of
BPO/KPO industry, cost and hence efficiency being one of the major
drivers. Some of the LOM practices such as Value stream mapping,
Waste reduction, problem solving, continuous improvement, quality
circles, 5S, standard work, visual management and cross functional
teams seem quite easy to apply, while others such as work cell design,
level production, Kanban, inventory reduction, TPM, focussed
factory need expert guidance and a structured approach to apply.
Implementation sequence suggests strong need to focus on human
aspect of change management and some quick wins to decide on best
way to implement.
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Research limitations/implications - Limitation of the study primarily
stem from the method of study i.e. cast study method. This limits the
generalization that can be done.
Practical implications - The research has very high implication in
the big part of services i.e. BPO/KPO organizations. It will act as very
useful guide to practitioners as they try and improve high failures of
LOM implementation. Academicians will benefit from a theory build-
up of case study of numerous factors and validation of an existing
theoretical model and its strengths and limitations.
The Originality/value of paper - This case study attempts to address
the gap of very little research done in LOM practices within of BPO/
KPO organizations. With the case study of large size and complexity
it will serve as useful guide for managers and can provide a way to
address highly competitive and dynamic nature of BPO/KPO industry.
To the best of knowledge of researchers there are very few similar case
studies. Hence this adds to the knowledge base of literature on LOM
practices in BPO/KPO organizations.
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Examining the Efficiency of Indian Hotel
and Hospitality Industry
Pooja Sharma, Dipasha Sharma,
Aradhana Gandhi
Resource Development
Abstract
The aim of this study is to evaluate the efficiency of hotels and hospitality
sector in India by following a nonparametric Data Envelopment
Analysis (DEA) method. This study assesses performance in terms of
efficiency of Indian hospitality Industry. Using unbalanced panel data
from 75 to 84 hotels and hospitality business units operating in India
during 2007-2017, the study applies DEA to benchmark performance
of industry. One output variable (i.e. Total revenue) and four input
variables (i.e. Capital employed, cost of labour, gross fixed assets,
and other operating expenses) are selected for analysis. DEA scores
based on variable return to scale observed efficiency range of Indian
hospitality industry between 78.7% and 89.2% over the study period.
The results show performance disparity and gap among peers as most
of the units were in-efficient and only 7-15 firms were found to be
efficient during the study period. Constant returns to scales estimations
also observed similar results and the efficiency range was observed
between75.6% and 83.2% over the study period with the similar trends
of downfall and fluctuations in the performance. The performance
regress were largely due to the scale of operations of firms as most of
the firms were not operating on the optimum scale of operations which
resulted into gap in the performance parameters. The findings of the
study is limited to the financial data on input-output parameters due to
unavailability of data points on occupancy rates and other parameters
of hotel and hospitality industry. There are few studies in India to apply
efficiency analysis using DEA for the Pan-Indian hospitality sector.
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Augmentation of Effectiveness of
Constraints Driven Supplier Relationship
Management with IoT Assisted SMART
Procurement – An Empirical Study
Sameer Yerpude, Tarun Kumar Singhal
Abstract
Purpose – The aim of this study is to discuss the amalgamation
between Internet of Things and procurement function transforming
it into a SMART procurement function, and determine the important
parameters impacting procurement efficiency that enhance the
effectiveness of supply chain management
Design/methodology/approach – Focused group discussions with 28
practicing managers were conducted initially in 5 batches followed by
statistical analysis of primary data collected vide survey. Questionnaire
was formulated citing statements from previous researchers and sent
to respondents.
Findings – The study revealed that communication on single platform,
supplier partner relationships, and purchase function integration can
represent the processes through which Internet of Things transforms
procurement function into SMART Procurement with real time
information and contribute towards supply chain performance.
Research limitations/implications – Future studies could more
experimentally analyze the amalgamation between procurement
function of services and Internet of Things assessing the impact of the
same on supply chain integration.
Practical implications – Apart from partner relationships and
information sharing, IoT based SMART procurement has more
influences on supply chain performance too. Therefore, this study
suggests to take the learning forward, by applying it to different
industries and evaluate procurement of services in similar fashion.
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Originality/value – This article contributes to the literature by
recommending the amalgamation of IoT and procurement function
and indicates the bearing on supply chain management. The study puts
forth the strategic point too while implementing the IoT solution for
procurement transforming it into a SMART procurement improving
the overall supply chain effectiveness and improving supply chain
performance.
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Modelling Passenger Interaction Process
(PIP) Quality Model Framework Using ISM
and MICMAC approach
Sanjeev Kadam, Prabir Kumar Bandyopadhyay
Abstract
This research paper seeks to build theoretical framework considering
contextual relationship between outcome/enabler(s) that encompasses
during passenger interaction process (PIP) while using Mumbai
suburban train services. On site observations, self-travelling
experience and opinions of daily travelling passengers have been
used to form structural self-interaction matrix (SSIM). Interpretive
structural modelling (ISM) have been adopted to develop PIP quality
model framework and subsequently MICMAC approach is used to
investigate driving and dependence power of the outcome/enabler(s).
The PIP quality model framework portrays that passenger satisfaction
is top level consequential outcome perceived through passenger safety,
comfort and security which is derived from smooth PIP. However,
smooth PIP is reliant on combination of enablers. The understanding
of outcome /enabler(s) and their hierarchical relationship, driving
and dependence power should instigate authorities to reengineer PIP
especially for overcrowded suburban stations in Mumbai.
This topic is researched keeping in mind daily apprehensions of
millions of passengers those who travel by Mumbai suburban trains.
The amount of passenger views and opinions provided by passengers
considering their own time and environment of travelling, lack of
application of technology and lack of real-time experimentation in this
study may limit the robustness of research. Undoubtedly, findings of
this research may lay down foundation for authorities to reengineer
PIP so as to enhance passenger satisfaction. In future, this study can be
extended and validated by undertaking simulation and experimentation
in real environment.
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Moderating Effect of Breakfast on
Exercising versus Depression Among
Adolescents: A Data Analytics Approach
Subhashree Panda
Abstract
Data analysis tools are much more than just tools when used with
huge volumes of data from variety of sources. These are capable of
generating high net worth information that can drive decision making
in a vast range of industries. Health and Wellness industry is still at
a nascent stage in the widespread use of data analytics for decision
making. This analysis uses data analytics tools (Annova, Chi-Square,
Pearson Correlation, Moderation) in Python Programming Language
for inferential analysis along with exploratory analysis of large volumes
of data collected from the National Longitudinal Study of Adolescent
Health (AddHealth) with specific study in the area of mental well-
being of adolescents. AddHealth is a representative school-based
survey of adolescents in grades 7-12 in the United States. The Wave-1
survey focuses on factors that influence adolescents’ health and risk
behaviors, including personal traits, families, friendships, romantic
relationships, peer groups, schools, neighborhoods, and communities.
With the rise in the number of suicides among these young age
population, it is not at all surprising to have personally seen and heard
about numerous cases of suicidal tendencies after minor setbacks in
the smallest fraction of years of life they have lived. External factors
getting complicated each day, it calls for an understanding of internal
factors that could be modified for a stronger and confident personality
development among adolescents. Therefore, the variables associated
with suicidal behavior among the adolescents have been identified
and included in this research. Therapists and professionals treating
depression often recommend various therapeutic leisure activities
based on experiential knowledge. This research is an attempt to
understand and measure the proportion of effects of such activities
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factors that could strengthen this relationship for a better impact. Thus,
among the various internal factors that could be related to suicidal
tendencies, the variables associated with leisure activities have been
chosen. In the later part of the study another possible lurking factor in
this relationship, choice of breakfast, has been included to understand
how this changes the effect of leisure activities on depression and
suicidal behavior among adolescents. This research summarizes:
• The use of data analysis tools (Annova, Chi-Square, Pearson
Correlation, Moderation) to understand the relationship between
seemingly unrelated factors by retrieval, cleaning and analysis of
large volumes of data
• The analysis of data pertaining to leisure activities and its
association with depression, and suicidal tendencies among
adolescents to understand their relationships
• The findings regarding the strength and direction of relationships
and graphical representations for a clearer picture
• The leisure activities used in this study include active sports,
exercising, household chores and hobbies
• In the later part of the study ten choices of breakfast have
been comparatively tested to have any moderating effect on this
association
The findings from this research highlight:
• Clear associations of active sports and exercising on suicidal
tendencies
• Clear stronger association of exercising throughout the year on
depression when coupled with consumption of tea/coffee and not
having breakfast at all.
These findings based on analysis of data collected from a representative
population of American adolescents (sample size: 6504) would help
health and fitness industries and emerging startups not only take
directed impactful business decisions but also create a mentally and
physically fit young population.
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Servitization of Machine Tools: Current
Trends, Challenges and Opportunities
Yogesh Brahmankar, Prabir Bandyopadhyay,
Koen Vandenbempt
Abstract
Servitization is being practiced in various industries and technology
has been a greatest enabler for it. This research work focuses on
significance and spread of servitization within Machine tools industry
in India. The study highlights different modes of servitization across
industries and also depicts the nature of servitization in machine
tools industry. Further, it also emphasizes on recent advancements
and current challenges faced by machines tools industry. In-depth
interviews of machine tool manufacturers were conducted for primary
data collection and then the findings are articulated through content
analysis. The findings indicate that there is substantial increase in
service offerings of this industry. As an outcome of secondary and
primary research, this research article has proposed a framework on
the spectrum of servitization being practiced in machine tools industry.
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Track 5:
Innovation and
Entrepreneurship
A Study on Implications of Goods
and Service Tax in the Retail
Sector of Assam
Arijeet Das, Satyajit Baishnab,
Santa Kar
Assam University
Abstract
GST is one of the most important tax reforms in India which is
likely to change the whole structure of present indirect tax system.
Its implementation is delayed on account of political problems.
Implication of GST is likely to affect all the sectors of the economy
vis-à-vis all income-groups. Owing to the fact that retail sector
in India is experiencing great changes since globalization and it is
such a sector that has to deal directly with ultimate consumers.
The present study aims to analyze the perception of the retailers
on some essential aspects of GST influencing their business. The
study further strives to dig down the experience of the retailers
on various counts of problems and prospects of implementation
GST which makes significant impact on their business.
The study is conducted through primary survey conducted on 50
retailers of Silchar, Assam. A five-point likert scale has been adopted
for recording the responses of the retailers. Findings of the study
figured out that around 31 percent of the respondents expressed
moderate view about the various aspects of GST influencing their
business. However Anova result highlighted that there is significant
difference between the responses of the various groups of respondents
pertaining to their demographic variables.
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Impact of Ownership and Management
Control on Corporate Governance of
BSE 100 Companies
Bindya Kohli, Pooja Gupta
Symbiosis Institute of Business Management, Bangalore
Abstract
The present study investigates the impact of ownership and
management control on corporate governance of Indian companies
listed on the S&P BSE 100 index. The companies were analyzed over
a four year period from 2014 to 2017. The annual data on ownership
of the companies, promoter shareholding pattern, financial parameters
and corporate governance was obtained from CMIE PROWESS
database and Bloomberg Terminal respectively. By using univariate
tests and regression analysis, the researchers find that promoter’s
shareholding in the bracket of 0-25% has a significant impact on
corporate governance of companies. In these cases, the promoter
holds fewer voting rights, the interference or influence of promoter on
the policies to be followed by the company is lot less when compared
to cases where promoter shareholding is significantly higher.
The other results indicate that neither family nor professionally run
businesses have any significant impact on corporate governance of
listed companies in India. Finally, the implications and limitations of
the research are discussed.
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Antecedents of Job Engagement
in Start Up IT Companies.
Does it engage the Gen Z.?
Deepika Pandita, Amresh Kumar
Abstract
Rationale - The rationale of the paper is to develop the understanding
of the readers to the understanding of drivers of job engagement,
specifically for Gen Z in some Start Up IT Companies across India. This
paper focusses to measure the association of employee engagement
and perceived organizational support, perceived supervisor support
and co-worker relationship with a very special reference to the Gen Z.
Design/Methodology/Approach - A total of 302 survey based
responses were collected. To test the conceptualized model Structural
Equation Modeling (SEM) was used and derive findings. Confirmatory
Factor Analysis (CFA) was conducted using AMOS platform towards
determining reliability and validity of the individual constructs and the
overall model. Finally, the maximum likelihood estimate regression
based path analysis was undertaken towards testing the causal
relationships proposed within the model. Simple random sampling is
used for sample designing. Maximum respondents were from the age
group of 21-24 and 55% are male. 76% of the respondents had no
prior work experience.
Findings - Understanding the key drivers of engagement is one of
the most operational implements in making sure that employees stay
committed and engaged to their work. All the three dimensions namely
perceived organizational support, perceived supervisor support and
co-worker relationship are positively related to job engagement. Out
of the three the most contributing dimension in engaging Gen Z is
perceived supervisor support.Research implications - Engaging and
developing Generation Z employees may seem like an arduous task.
The paper shows that it is not about pandering to them but about
eliminating blocks so that Gen Z can deliver the business of the future.
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Practical implications – Consequential from a wide-ranging study
of present and looming job engagement tactics, the outcomes may
aid establishments and policy makers to advance and improve human
resources policies in engaging Gen Z who have started entering the
organizations.
Originality/value – Engagement of their employees with their jobs
is significant in numerous companies. The authors have tried to look
at how job engagement practices can add to the determinations of the
human resources processes in organizations in dealing with Gen Z.
This research reconnoiters the drivers of engagement strategies which
has a direct impact on job engagement for the Gen Z.
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Knowledge Based Entrepreneurship: The
Role of Networks
Khadija Hamdani, Salah Koubaa
Faculty of Law, Economic and Social Sciences of
Casablanca, Morocco
Abstract
Knowledge based entrepreneurship is an effective mechanism to
transform knowledge into innovation. This kind of entrepreneurship
is characterized by an intense use of knowledge and creation of
new ideas. For them, new knowledge is an important asset, and
as knowledge has many sources, having access to it need to build
contacts. In this context, this paper examines empirically the role
of networks by focusing on two key features; knowledge and
opportunity. It explores how networks support Knowledge Based
Firms by investigating two case studies. The evidence of this
research points towards the role of networks within knowledge
and opportunity. The research shows that networks put closer the
opportunity to entrepreneurs by influencing their perception and
decision making. They also provide information and new ideas
which help the KBF to receive and have access to knowledge.
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The Seven Principles of Creative
Thinking-An Innovation Paradigm
Nishant Khandelwal, Anil Mehta
Manipal University, Jaipur
Abstract
There seems to be a general agreement in the business and academic
fraternity that 21st century is dominated by knowledge based economies
and is being led by knowledge workers who thrive on their capability
to generate, develop and disseminate such applied knowledge for
the business and social use. There is thus both a need of and demand
for innovations in each sector from these knowledge workers. As
businesses vie for innovative solutions to their business problems and
customer requirements, there is a higher pressure and continuously
increasing demand on the millennial workforce to think creatively and
innovate at a faster rate while still ensuring that the benefits outweigh
the costs involved. This paper conceptually proposes an enabling
mechanism for those individuals and organizations who would like
to meet this performance need by coming up with such innovative
solutions which are cost effective and quick to implement. It attempts
to propose seven principles as a package which leads to one generating
novel solution ideas to a given entrepreneurial problem or a social
need. While we may have encountered one or more similar sounding
thumb rule(s) or principle(s) in one or more places for success and
problem solving, this paper attempts to propose a judicious, novel ‘set
of seven principles coupled with leading questions and checkpoints’*
which are fundamental ways one can adopt and practice in a
sequential or simultaneous manner to specifically generate creative
ideas or solutions which when taken up dedicatedly may lead to
innovative process, product, services and problem solving including
the complex ones. This set of seven fundamental principles wherein
each principle is coined with a beginning letter ’P’ and is derived &
described by the author* exclusively for application as a collective
set to creative thinking from his various personal learning efforts and
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belonging to various organizations and occupations. While the concept
is still at its basic level, it has been reinforced over many years of
training to hundreds of participants by the author* and it seems apt
now to put this concept forward for the benefit of society and business
community.
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Articulating Business Model Innovation,
Digital Transformation and Managed
Services: Case of Digital Transformation
as a Service
Ramamurthy Venkatesh, Tarun Kumar Singhal
Symbiosis Institute of Telecom Management, Pune
Abstract
Objective - Innovation and transformation challenges in business
model context are very highly debated and discussed by academia
and business practitioners, especially with digital transformation
becoming the core of business growth. Business model innovation
in service business context is also in the mainstream, yet the digital
services and customer centric managed services business models are
not well articulated by the current literature. This study is an attempt
to articulate the relations between business model innovation, digital
transformation and managed services approaches with practical
perspectives. Key focus this study is to present a model for better
comprehension and clarity to practitioners and researchers about
digital centric business transformation frameworks to further come out
with benchmark attributes that can be practiced in different industries
and business scenarios.
Methodology/approach - The study is based on literature based
investigation and exploratory reviews of current academic insights
related to the three themes of business model innovation, digital
transformation and managed service and articulate them as an extended
model with key dimensions and elements for service business models
and digital services.
Findings - Outcome of this study and the extended model presented
will enhance the underlying linkages between business innovation and
digital transformation as it related to as-a-service business models. We
summarize the five propositions as an overlay of integrated business
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model components which will serve as a helpful guidance for future
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Applications/Improvements - For practitioners, presented articulated
model shall be very useful as a tactical tool to understand and manage
critical business innovation and transformation challenges. Salient
contribution of this study lies in the articulation of three themes of
innovation, transformation and digitalization in an integrated manner.
However, being descriptive and exploratory in nature, our analysis
could not have included complete literature and publications of
relevance and hence needs further validation by case studies and
empirical quantification.
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Enablers and Barriers of Risk Manage-
ment for Sustainable Farming:
A Total Interpretive Structural
Modeling Approach
Sneha Kumari, Vidya Kumbhar
Marathwada Mitra Mandal’s College of Engineering
Symbiosis Institute of Computer Studies and Research, Pune
Abstract
Purpose - The purpose of the paper is to focus on agriculture growth.
The key to agriculture growth are the farmers and the growth is
dependent upon risk management. Agriculture sector is always
evolved with several types of risks. We have made an attempt to build a
theoretical framework of the enablers and barriers of risk management
for sustainable farming.
Methodology - Ten enablers and ten barriers of production risk, price
risk and institutional risk management are identified through extensive
literature review. In order to further understand the interactions among
the enablers and barriers we have conducted an expert survey. Twenty
experts included farmers and agriculture scientists were approached
for further verification of the enablers and barriers. Experts interview
were conducted to further build network and transition links among
the enablers and barriers. After developing network, we have designed
a theoretical framework for risk management.
Findings - The study has proposed separate frameworks for
the enablers and barriers of risk management. Finally, we have
discussed the findings from the total interpretive structural modeling
approach (TISM). The findings give an important strategic tool for
risk management in agriculture. The enablers and barriers obtained
through literature and validated by experts play an important role in
farming sector. These enablers and barriers framework resulted into
two models. The models pertain to their relationship with each other
for risk management
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Limitation - The study is based on developing a model using TISM
approach with a small sample size. The relative weightage of the
enablers and barriers are missing in the model which is also the
limitation of TISM approach. However we feel that the study can
be further extended by developing a quantitative study with a large
sample size.
Implications - This study will help to clearly understand the real
cause of decline in agriculture. The study has implications at academic
and managerial level. For academicians it will be a knowledge asset
for risk management and can lead to further researches. Farmers,
Government and private players can get important insights to improve
the agriculture growth.
Originality - This study meets the need of present time, as it clearly
illustrates both the enablers and barriers for managing the different
types of risk in farming.
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A Study on Employment Generation of
Micro-enterprises set up under Prime
Minister’s Employment Generation
Programme (PMEGP)-with special
reference to Cachar District of Assam
Swagata Roy, Pranay Goswami
Assam University, Silchar
Abstract
Micro enterprises play an important role in the growth and development
of the economy. It is a tiny business entity & is undertaken by the
poor people. These are in-fact unorganized enterprises conducted
mostly in the rural areas. In developing country like India; Micro
enterprises play a vital role in the growth and development of the
economy. The Government of India launched Prime Minister’s
Employment Generation Programme (PMEGP) on 15th August 2008,
by merging the earlier two schemes namely Prime Ministers Rojgar
Yojana (PMRY) and Rural Employment Generation Programme
(REGP) for employment generation through the establishment of
microenterprises of the country. In the present study an attempt has
been made to analyse the employment generation of micro enterprises
of Assam in comparison with NER, which were set up under the Prime
Minister’s Employment Generation Programme (PMEGP) and also
the employment generation of the sample micro enterprises in Cachar
district of Assam.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
116
An Emphasis on the Constraints Faced by
the Women SHG Members for Sustainable
Livelihood in Tamil Nadu, India
Vaishali Mahajan, Meena Kumari R,
Rajagopal K
Development, Pune
Sathyabama University, Chennai
Abstract
The present study was conducted among four coastal districts of
Tamil Nadu to understand the problems faced by women SHG (Self
Help Group) members who indulged in aquaculture and aqua product
activities. The data was collected from the women SHG members
through interview technique with the aid of structured questionnaire
schedule during 2016. The study was conducted among 124 women
SHG members selected by deploying by random sampling method.
The data is analyzed through correlation and regression to draw a
meaningful conclusion. It is evident from the analysis that most of
the women SHG members are facing marketing, financial, group and
production oriented problems. To overcome these problems, SHG
members should be given appropriate training on skills, awareness on
market and bank linkage.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
117
Family Entrepreneurship in India’s
‘Diamond City’: A Phenomenological
Research
Vimal Babu
Abstract
The paper aims to explore the experiences of family-run enterprise
owners in their attempt to grow their businesses in Surat, India. Family-
run businesses in Surat (a port city in India; an economic center) have
been in existence over the last 350 years. Essentially, the business class
has been successful as traders from the beginning. As early starters,
many family-run business owners in Surat have not been able to
grow their businesses across India and test international markets. The
researcher is intrigued to study the experiences of these family-run
enterprise owners. It is of much interest to explore the experiences of
such enterprises given their stagnant growth trajectory, less expansion,
and minimal diversification over the last several decades. Since the
investigating area is new, less explored and lacks the understanding of
how family-business enterprise owners experience their businesses;
thus the researcher used phenomenology as methodology to explore the
experiences of family-run enterprises while running their businesses.
Such knowledge is useful in formulating hypotheses that are subjected
to experimental investigation. As part of findings, the study identifies
existing challenges and strengths making the whole experience of
family-run enterprise owners unique, diverse and different from the
conventional businesses operating in varied industry. The findings
indicate that the potential of family-run enterprises have not been
harnessed to its fullest due to prevailing mediocrities, sub-standard
practice, sophisticated and disoriented business procedures and
system. As part of remedial measures, Organization Development
(OD) interventions would be useful to unearth the deeper issues and
problems amongst these family-run enterprises in Surat.
Book of Abstracts
International
Conference on
Management-
ICABM-2018
118

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Symbiosis Institute of Business Management, Pune

Faculty of Management (FOM)

Title: Book of Abstracts: International Conference on Advances in Business Management- ICABM

Contact: Prof Shailesh Rastogi (shaileshrastogi@sibmpune.edu.in)

Track 4: Operation Management & Information System

Track 5: Innovation and Entrepreneurship

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