MAY 2017

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“Genius is one percent inspiration,
ninety-nine percent perspiration.”

T h oma s E di son

MAXIM
 08
InsIde Ou t
26
ba rry bOnds
Be the architect of Revisiting the legacy of the
your own reality greatest slugger of all time

10
sh a rp a ngler
30
lana zakOcela
Fly-fishing never This month’s cover star is more
looked so good than just a pretty face

12
be ach re a dy
44
de s tIn atIOn: me x IcO
Sail into summer with these The 10 best things to see and do
grooming essentials south of the border

16
cr a f t wOrk
62
ca rlOs slIm
John Varvatos’ Artisan The life and times of
fragrance is an instant classic Mexico’s richest man

18
bl a zIng InfernO
A Mexican firm turns up the heat
on the world’s hypercar makers
78
s tay Ing p Ow er
The British brand Huntsman’s
impeccable suits are built to last

20
erIc ba n a
82
fIndIng b ja rk e Ingel s
The Aussie actor on King Arthur An architectural tour of
and the next act of his career Copenhagen

22
ma xim mOv Ie s
86
sOul se a rcher
P i c to r i a l P r e s s lt d /a l a m y s to c k P h oto

The best of Hollywood’s Jurij Treskow’s sensual

May releases photographic style

On the cover: Lana Zakocela

66
thIngs Of be au t y
The past and future of iconic
automaker Aston Martin
24
Older a nd w Iser
Extra añejo is the tequila
for whiskey lovers
wears Talitha mini hoop
earrings, Serenity necklace,
and Cry Me a River necklace,
all by Stone Paris; a snake
bracelet by Gas Bijoux; a top by
Mes Demoiselles; and shorts by
Pepe Jeans. Photographed by
Gilles Bensimon.

4 m ay 2 017 maxim.com
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INSIDE OUT
Be the architect of your own reality
Architect Tadao Ando is known for playing with natural light and open
spaces in his minimalist designs. Influenced by Zen philosophy and the
aesthetic of his native Japan, Ando has become renowned around
the world. His seemingly simplistic style belies a complex construction,
leaving visitors with a sense of wonder. The most comprehensive collection
of the 75-year-old self-taught draftsman’s work can be found in his updated
monograph, Ando: Complete Works 1975–today (Taschen).

House in Monterrey, Mexico

o p p o s i t e pa g e : s h i g e o o g awa / ta s C h e N . t h i s pa g e : C o u r t e s y o f t h e b r a N d s

Clockwise from top left: Briefcase, BOTTEGA VENETA. Watch, BRAUN. Jacket, BILLY REID. Glasses, MOSCOT. Fountain pen and pencil,
GRAF VON FABER-CASTELL. Couch, MODERNICA. Cuff links, TURNBULL & ASSER. Boots, GAZIANO & GIRLING (available at mrporter.com).
Ando monograph, TASCHEN. For more information, see page 94.
maxim.com m ay 2 017 9
style
SHARP ANGLER
Fly-fishing never looked so good
10 m ay 2 017 maxim.com
Sure, a Bentley is the ideal car to valet-park outside a Michelin three-star
restaurant—and the Bentley Bentayga handles this role with aplomb. But
with the British company’s new sport utility vehicle, you can now take
world-class comfort and bespoke luxury anywhere you want to go.
The package seen here, from Bentley’s Mulliner customization unit,
includes a fly-fishing kit for the car owner who loves salmon runs but also
wants to retreat to the comfort of his quilted-leather interior for the ride
home. (Be careful not to scare away the fish with the 1,800-watt stereo.)
With 600 horsepower and technology that would make an MI6 agent
jealous (including night vision and a virtual bird’s-eye view for parking),
the Bentayga rivals even the most rugged Range Rover or Mercedes-
Benz G-Wagen. —Keith Gordon
COURTESY OF THE BR ANDS
O P P O S I T E PA G E : C O U R T E S Y O F B E N T L E Y. T H I S PA G E : C O U R T E S Y O F T H E B R A N D S

Clockwise from top left: Jacket, PATAGONIA. Hat, PENDLETON. Sunglasses, GARRETT LEIGHT. Vest, FILSON. Fillet knife, FILSON.
Boots, DANNER. Flies, ORVIS. Cooler, YETI. Fly reel, TIBOR. Watch, BREITLING. For more information, see page 94.

maxim.com m ay 2 017 11
 GROOMING

BEACH READY
Sail into summer with the season’s best essentials
P h o t o g ra p h e d b y M AR K P L AT T S t y l e d b y AN D R E W P O RT ER

POLAROiDs: giLLEs bENsiMON

Clockwise from top left:

Anti-aging treatment, SISLEY-
PARIS. Shower gel, TOM FORD.
Fragrance, ESCENTRIC
MOLECULES. Soap, SISLEY-
PARIS. Moisturizer with
sunscreen, BIG CLOUD BY DSC.
Leave-in conditioner,
SACHAJUAN. Cleanser,
PERRICONE MD. Deodorant,
ACQUA DI PARMA. Lip balm,
KIEHL’S. For more information,
see page 94.
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G O TO M A X I M .C O M / N E W S L E T T E R
GroominG

CRAFT WORK
John Varvatos’ contemporary classic

P h o t o g ra p h e d b y m ar k p l at t
S t y l e d b y aN D r E W p O rt Er

Colognes come and go, but the

latest scent from John Varvatos,
Artisan, is poised to stick around.
Citrusy notes of Sicilian clemen-
tine, tangelo, and North African
orange tree blossom swirl with
ginger root, and the glass flask
is encased in handwoven rattan,
giving each bottle a one-of-a-kind
feel. The result is an instant classic.

For more information, see page 94.

16 m ay 2 017 maxim.com
AN AMERICAN CLASSIC SINCE 1934.
AUTO FOCUS

HELL ON WHEELS
A groundbreaking release from the Mexican company
Inferno may be the most extreme supercar on earth
In recent years, the world has been graced with several Mexican supercars, including the
Mastretta MXT and the Vuhl 05, but none have truly captured the imagination of the global
automotive community. But thanks to a new company called Inferno (after Dante’s Divine
Comedy), Mexico will soon lay claim to one of the most extreme cars the world has ever seen.
Possessing 1,400 horsepower and capable of going from zero to 62 mph in less than
2.7 seconds, the Inferno Exotic Car (yes, that’s its real name) represents a real challenge to
famous hypercar brands including Koenigsegg, McLaren, and Pagani. With a top speed of
245 mph and a weight of less than 2,646 pounds, Inferno is edging into “megacar” territory,
defined as a car with more than 1,341 horsepower (or a megawatt of power).
The most groundbreaking aspect, though, is the patented “Metal Foam” skin that has
never before been utilized on a car. An alloy of zinc, aluminum, and silver, the material helps
reduce weight but also features hyperplasticity, with the ability to stretch 100 times its length
without losing its inherent properties. Essentially you get armored-car strength in a Mini
Cooper–weight vehicle. Slated to begin production this year, the Inferno Exotic Car just
might be the future of world-class automotive design and continues what the Mastretta MXT
and Vuhl 05 began—putting Mexican automotive brands on the global stage. —Keith Gordon

courtesy of inferno
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LEADING MAN
Eric Bana’s Next Act
The Australian actor and King Arthur star—who got his unlikely start
in comedy—has carved out a niche in Hollywood by playing haunted
characters and never forgetting where he came from
Te x t b y m i tc h m ox l e y
In 2000, Eric Bana starred in an Australian
movie based on the life of a notorious criminal
and folk hero named Mark Brandon “Chopper”
Read, a goateed, silver-grilled biker who boasted
of murdering almost 20 people in Melbourne in
the 1970s and ’80s. Bana brought to life Read’s
unique brand of charisma and psychopathy in a
way that somehow evoked both revulsion and
sympathy. The performance was career-making,
and anyone who saw it knew Bana was put on
earth to be a movie star.
Since Chopper, Bana has spent nearly two
decades in Hollywood playing tortured
souls—think Avner in Munich, Hector
in Troy, and King Henry VIII in The
Other Boleyn Girl—all while conveying an
affability and genuineness that makes
him seem like a guy you’d want to have a
beer with. Now 48, Bana never moved
away from his hometown of Melbourne,
where he lives with his wife and two
teenage children, surrounded by friends
he grew up with. Despite a few early
miscalculations on the path to leading
man (namely, Hulk), Bana has defined
his career on his own terms. These days
you’ll find him in smaller but pivotal
parts in big-budget blockbusters—the
villain Nero in 2009’s Star Trek and as
Uther Pendragon in this month’s King Arthur:
Legend of the Sword, directed by Guy Ritchie—
and in meaty leading roles in brainy indie films,
such as the upcoming The Forgiven, opposite
Forest Whitaker.
Perhaps surprising to those only familiar
with his Hollywood work, Bana started his
career in stand-up comedy, touring from venue
to venue across Australia in a Tarago van. He
didn’t begin acting until he landed a spot on
the sketch-comedy show Full Frontal, Australia’s
version of SNL, and later on his eponymous
show, Eric, which ran for nine episodes in 1997.
Bana performed a selection of oddball charac-
ters and did celebrity impersonations of actors
like Tom Cruise and Arnold Schwarzenegger.
It was “Chopper” Read himself who recom-
mended Bana to the movie’s director, Andrew
Dominik, after seeing him perform on Full
Frontal. When he was approached for his first
dramatic role, Bana didn’t hesitate. “I’ve always
felt that if you can do sketch comedy well, then
20 m ay 2 017 maxim.com
you can act,” Bana says. “So I just never really
put up a huge barrier, and for whatever reason, I
instinctively reacted to the thought that I would
be able to become him.” Bana put on 30 pounds
for the movie and spent several days with Read
at his home in Tasmania, learning the criminal’s
mannerisms and diction. Bana’s performance,
which earned him the Australian Film Institute
Award for best actor, was lauded by the late film
critic Roger Ebert: “He has a quality no acting
school can teach you and few actors can match:
You cannot look away from him.”
After Chopper, Bana’s star rose rapidly. He
landed an agent and read scripts for Hollywood
movies. There were a few potential leads, but
Bana’s choice for his first role outside Australia
was a supporting part in Ridley Scott’s 2001
Black Hawk Down. His character, a war-hardened
Delta Force soldier named Hoot, was originally
a minor one—“Just one of the dudes,” Bana
says—but as filming went on Hoot grew into
the moral compass of the film. Toward the end,
he delivers a memorable “It’s about the man next
to you” speech with distant eyes that seemed to
suggest that the consequences of abiding that
rule never really leave you.
Bana’s shot at becoming a bona fide movie
star came in 2003, when he was cast as Bruce
Banner in Ang Lee’s ill-conceived $137 mil-
lion Hulk. Bana has spoken publicly about
the struggles he had filming the movie and
the difficulties of working with Lee. He was
forced to perform 140 versions of the same
scene, a process that left him burned out.
Bana plays Uther Pendragon in Guy Ritchie’s King Arthur:
The movie lost money domestically and was
greeted with mixed reviews.
Bana followed Hulk with another big-
budget studio blockbuster, playing the doomed
warrior Hector opposite Brad Pitt’s Achilles in
Wolfgang Petersen’s 2004 epic, Troy. But it was
in 2005’s Munich, directed by Steven Spielberg,
that Bana hit his stride as an actor; 12 years after
it was released, it’s still his defining role. He plays
the tortured assassin Avner in the film, which
received five Academy Award nominations. It
was those same haunted eyes viewers saw in
Black Hawk Down that helped Bana convey the
character’s inner anguish. “What makes Avner
memorable,” Manohla Dargis wrote in the New
York Times, “is that he is never more human than
when faced with killing another person.”
Bana went on to star as Henry VIII in
2008’s The Other Boleyn Girl and returned to
the war genre in 2013’s Lone Survivor, about a
stranded team of Navy SEALs in Afghanistan.
Despite his reputation as a dramatic actor, he
hasn’t forgotten his comedic roots, delivering a
memorable turn in Judd Apatow’s Funny
People and, last year, starring with Ricky
Gervais in Special Correspondents. Bana
and Gervais play a radio reporter and
producer, respectively, pretending to be
dispatching from a war zone while safely
ensconced in a New York apartment.
“That was kind of a pinch-yourself-every-
day kind of job,” Bana recalls. “Going to
work with Ricky and having the time of
your life every day. It kind of reminds you
that work can actually be a lot of fun.”
In Ritchie’s radically reimagined
King Arthur, Bana plays Uther Pen-
dragon, the father of Charlie Hunnam’s
titular character. Bana was drawn to the
project for the opportunity to work with
Ritchie for the first time. “I’ve known Guy for
a long time, and he just called me up and said,
‘Would you consider this part? It’s not a huge
part in the film, but I’d really like you to consider
it.’ And it was a pretty quick yes,” Bana says.
Bana’s upcoming projects are the kind
of smaller, thoughtful films that are in the
actor’s sweet spot. The Secret Scripture, directed by
Jim Sheridan (In the Name of the Father, My Left
o P P o S i t e Pa G e : r e B e c c a B a n a / t r u n k a r c h i v e
Foot), about a woman’s years in an Irish mental
hospital, recently premiered at the Dublin D a n i e l S m i t h / Wa r n e r B r o S . P i c t u r e S .
International Film Festival. In The Forgiven,
directed by Roland Joffé (The Killing Fields), Bana
plays a murderer seeking redemption, opposite
Whitaker as Archbishop Desmond Tutu.
Bana calls The Forgiven, which was filmed on
location in Pollsmoor Prison in South Africa,
“the purest definition of the kind of film I like
to do…And probably one of the most challenging
characters I’ll ever play.” Coming from a man
with a history of playing haunted characters,
that says a lot.
Legend of the Sword, which releases this month
 “I’vE AlwAys fElt
thAt If you cAN do
skEtch comEdy wEll,
thEN you cAN Act.”
SCREEN

MAXIM
War Machine
Brad Pitt stars as a fictionalized version of
General Stanley A. McChrystal in this satiri-
cal take on the war in Afghanistan. Finding

MOVIES
This month’s best of the silver screen
King Arthur: Legend of the Sword
The classic literary tale of the boy who pulled
sword from stone is radically reimagined.
Helmed by director Guy Ritchie (Snatch), who
also cowrote the script, the film stars Charlie
Hunnam (Sons of Anarchy) as Arthur, the right-
ful heir to the British throne whose birthright
is stolen by his treacherous uncle Vortigern,
played by the excellent Jude Law (The Young
Pope). The cast includes Eric Bana (Munich; see
profile, page 20), Djimon Hounsou (Blood Dia-
mond), and Annabelle Wallis (Peaky Blinders),
while relative newcomer French-Spanish
actress-model Àstrid Bergès-Frisbey turns
the role of Guinevere into a career-maker.
absurdity in the unstoppable force that is the
American military-industrial complex, the film
from acclaimed Australian director David
Michôd (Animal Kingdom) cultivates a humor-
ous, albeit dark, take on the incompetence of
military leadership, the disconnect between
politicians and the armed forces, and the frus-
tration of fighting a war against an enemy that
seamlessly blends into the civilian population.
Alien: Covenant
A follow-up to 2012’s Prometheus, this film
represents the second installment of the Alien
prequels. Michael Fassbender returns, this
time starring alongside Billy Crudup (Almost
Famous), Danny McBride (Eastbound & Down),
and Katherine Waterston (Steve Jobs). The tale
begins after the destruction of the spaceship
Prometheus and brings the crew of a new ship
to what they believe is an undiscovered utopia
on an isolated planet. But this is Alien, after
all, so rest assured there is nothing tranquil Guardians of the Galaxy Vol. 2
about this movie. The sequel to Marvel’s ensemble superhero
flick brings back Chris Pratt, Zoe Saldana,

© 2 0 t h C e n t u ry f ox ; B Ay wAtC h : f r a n k M a s i / © 2 0 1 7 Pa r a M o u n t P i C t u r e s ; wA r M AC h i n E :
Bradley Cooper, and Co. as a ragtag team of

Co u rt e sy o f n e t f l i x ; g uA r d i A n s O f t h E gA L A x y VO L . 2 : Co u rt e sy o f M a rv e l st u d i os
misfits on myriad adventures (and misadven-

K i n g A r t h u r : C o u r t e s y o f Wa r n e r B r o s . P i C t u r e s ; A L i E n : C O V E n A n t: C o u r t e s y o f
tures) throughout the galaxy. Vin Diesel
attempts to improve on his original role of
Groot with his new role as Baby Groot. Now
that is acting range.

Baywatch
The worldwide phenomenon that brought red
swimsuits and a young actress called Pamela
Anderson to a global audience returns, this
time on the big screen. The superstar cast
includes Dwayne “The Rock” Johnson as
Mitch Buchannon, the role made famous
(infamous?) by David Hasselhoff. Alexandra
Daddario (True Detective), Zac Efron (Neigh-
bors), and Priyanka Chopra (Quantico) also star.
For Anderson’s former character, C.J. Parker,
the producers tapped up-and-coming model
Kelly Rohrbach, who has appeared in
campaigns for Old Navy and Gap and in an
uncredited role in Woody Allen’s film Café Society.

22 m ay 2 017 maxim.com
 S U B S C R I B E TO

F O R A S LO W A S $ 1 . 2 5
AN ISSUE

G O TO
M A X I M .C O M
DRINK

Older
and
Wiser
Extra añejo is the tequila that
whiskey lovers have been looking for

Te x t b y s am s l au G h t er

Whiskey may move more cases than tequila in

the States, but sometimes it’s nice to switch it up.
Yet what if that spirit’s flavor profile suits you?
What if your mouth waters at the mere thought
of oak and vanilla? Well, we’ve got the perfect
thing for you—extra añejo tequilas.
Extra añejo, or “ultra-aged,” tequilas are a
relatively new category, having only been officially
recognized in 2006. In order to be considered
extra aged, they must mature for more than three
years (añejo tequilas age between one and three
years) in oak barrels that hold 600 liters or less.
The results are some of the most complex tequi-
las on the planet.
The colors can range from deep gold to bur-
nished mahogany, but the similarities between
ultra-aged and whiskies don’t stop there. On the
nose you’ll find the citrusy notes you know and
love from some Scotch whiskies, but the pal-
ate will really sing bourbon. Because of the oak
aging, you’ll get the obvious woody notes, but also
vanillas and caramels blending with spice notes
like cinnamon, clove, or nutmeg. Sound familiar?
Most EA tequilas are great on their own,
sipped slowly to take in the complexities. If
you’re of the school that tequila is best enjoyed
with lime and salt, though, we have a new pair-
ing option to suggest: cinnamon and orange.

c lo c k w i s e f r o m to p : j e s s i c a at h a n a s i o u ; m a r k to m a r a s ;
Dusting an orange slice with cinnamon and
biting into it after taking a sip of EA “enhances
the citrus notes of the highland agave without

c o u r t e s y o f t h e b r a n d s ( 4 ) ; m a r k to m a r a s ( 2 )
cutting the sweetness gained during the aging
process,” says Tania Oseguera, Cazadores’ master
tequilier and brand ambassador. “On the other
side, the cinnamon makes a great flavor alliance
with the oak-related notes.”

i Extra añejo tequila: The best of the best

Cazadores Extra Añejo Tequila ($60)
Tequila Alquimia Reserva de Don Adolfo Extra Añejo ($125)
Gran Centenario Leyenda Extra Añejo Tequila ($275)
Don Julio Real Extra Añejo Tequila ($399)

Extra añejo tequila has notes of oak, vanilla, and caramel, just like bourbon
24 m ay 2 017 maxim.com
 Jedi Master
™

MASTERPIECE LAMP

The Truth, It Is.

It is wisdom only a real master of the Force
fully understands, the knowledge that your
will can move anything in the universe if it
is only correctly applied. Now, the words
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Masterpiece Lamp, available exclusively
from The Bradford Exchange.
Now Master Yoda, brings the words of
wisdom imparted to Luke Skywalker on
Dagobah to your desktop in an all-new
sculpted desk lamp. The master appears as
a bronze sculpture with a hand-applied finish Jedi 22
that enhances subtle details in his appearance Logo, Inches
and robe. A standard light bulb controlled by Yoda’s Tall
a switch illuminates his words on the lamp’s words,
textured cloth shade, which also bears the Jedi and shade Shown smaller
than actual height
logo. A golden lining helps reflect the radiance interior all of 22 inches high.
downward. appear in UL-approved;
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 Barry Bonds’
legacy
Baseball’s greatest home run hitter inches closer to the Hall of Fame
Te x t b y B i l l s ap o r i to
B
o p p o s i t e pa g e : p o r t r a i t: n i g e l pa r r y/ c p i s y n d i c at i o n . t h i s pa g e : g e t t y i m a g e s ( 3 )
y Barry Bonds’ lofty standards, it wasn’t especially remarkable—an
opposite-field fly ball that carried about 395 feet at hitter-friendly
Coors Field in Denver. But when home run No. 762 drifted over
the fence in left center field on September 5, 2007, it closed the
books on the most prodigious power hitter of all time. The debate over
Bonds’ legacy, on the other hand, was merely warming up.
In its most recent vote, the Baseball Writers’ Association of America,
which is the Hall’s gatekeeper, granted Bonds 53.8 percent of the vote.
Although that’s short of the 75 percent needed for admission to baseball’s
Valhalla, he’s clearly on his way. “He’s unquestionably one of the greatest
players in baseball history,” says Dan Okrent, the celebrated author, baseball
historian, and fantasy league creator.
Bonds’ career stats reveal a nearly incomparable player. In 22 seasons
with the Pittsburgh Pirates and San Francisco Giants, Bonds hit for
average—his .298 matches that of Yankee great Mickey Mantle—and
he could clearly hit for power. But Bonds also possessed great vision,
giving him one of the most discerning eyes in baseball (hello, Ted Williams),
forcing pitchers to throw strikes at him. Or not. He led the league in walks
and intentional walks 12 times, his power terrifying opponents into 232 bases
on balls in 2004—120 of them IBBs.
That strike-zone discipline—the refusal to chase bad pitches—helped
Bonds to a ridiculous on-base percentage (OBP) of .609 in 2004. His
lifetime .444 OBP is the sixth best ever, just behind Lou Gehrig. And in
a stat that baseball wonks worship, wins above replacement (WAR)—a
Bonds was a multifaceted baseball player, earning
numerous Gold Glove and MVP honors
measure of a player’s value to his team—Bonds is second only to Babe Ruth.
Let’s not forget defense, either: The guy was an eight-time Gold Glove
recipient with few peers in left field.
There were two Barry Bondses—and both of them have HOF cred.
The “skinny Barry,” who played for the Pirates from 1986 to 1992 and for the
Giants from 1993 to 1999, won three Most Valuable Player (MVP) awards,
averaged 34 home runs per season, and was among the league leaders in
slugging average. By the time he entered his “bulked-up Barry” phase,
Bonds was 36 years old. Had he retired, he’d have been a shoo-in.
But in 2003, as Bonds was on his way to the third of four consecu-
tive MVP awards, an Internal Revenue Service investigator named Jeff
Novitzky made a case that would rattle the sports world. Novitzky’s target
was a San Francisco–area nutrition supplement company named BALCO,
run by a onetime rock musician named Victor Conte. The investigation
would lead to charges that Conte was supplying steroids, testosterone,
human growth hormone, and other performance-enhancing drugs (PEDs)
to Olympic and professional athletes across the globe—including the most
famous athlete in San Francisco, Bonds.
Why Novitzky started this particular investigation has never been
clearly established. Based on Novitzky’s work, however, the federal
government would win BALCO-related cases against Conte and some
of his clients, including Olympic heroes such as Marion Jones—jailed
for lying before a grand jury—and against Bonds’ personal trainer and
friend, Greg Anderson.
maxim.com m ay 2 017 27

The federal prosecutors did not pitch a shutout. The U.S. attorney
spent 12 years and millions of taxpayer dollars pursuing Bonds like he was
Clyde Barrow. Following a sensational trial in 2011 in which witnesses
testified to his use of PEDs, Bonds was convicted on a single count of
obstruction of justice; his sentence included a month of home confinement,
two years’ probation with 250 hours of community service, and a $4,000
fine. His conviction was eventually knocked so far out of the park by an
appeals court that the U.S. attorney folded. Bonds isn’t guilty of anything.
And he’s never officially failed a drug test.
As the oldest son of Bobby Bonds, a free-swinging outfielder for the
Giants, Yankees, and other teams, Bonds was born for baseball. From an
early age, Barry was beyond gifted and beyond coaching. As described
in the Mark Fainaru-Wada and Lance Williams book Game of Shadows, he
developed an attitude before he could shave. At Arizona State, where he
played for three years, his teammates even voted to kick him off the team,
despite his obvious talent.
As a Giant, Bonds was unloved by the media and resented by some
teammates. For his part, Bonds simply put the numbers up. “Every player
who’s ever played against me knows my ability, and that’s something I will
never, ever have to explain,” he said after his exoneration. “I’m not insulted by
anything. I don’t hold grudges. I’m not going to hold a grudge. I know what I
brought to the game. I’m proud of that. That’s all. I’m proud of that.” (Bonds
was hired by the Giants organization as an advisor for the 2017 season.)
28 m ay 2 017 maxim.com
“In my heart
and soul, and God
knows, I’m a
hall of famer.”
Perhaps the best Bonds comparison—in terms of both cantanker-
ous personality and skill—is the great Bambino himself, Babe Ruth.
Baseball’s history connects the Babe with Bonds. Ruth’s uppercut home
run swing changed baseball. He popularized the long-ball game that
would become the focus of Mark McGwire and Sammy Sosa’s home run
chase in 1998.
Bonds made a market-based decision to go long: If baseball was
rewarding pure power with money and fame, Bonds was an investor. He
returned for the 2000 season with added weight and muscle and began
crashing home runs with increasing regularity, hitting 49 dingers that
season, 15 more than in the prior year and the most he’d ever hit. That is,
until 2001, when he broke the record for most home runs in a season, 73,
eclipsing the mark of 70 set by the hulking McGwire in 1998.
PEDs can’t make you a ballplayer. Whether on PEDs or not, Bonds
put in a ton of work to be great. He was naturally gifted, a fitness fanatic,
j e d jaco B s o h n /g e t t y i m ag e s
and a baseball professional who practiced all the drills needed to become a
virtuoso. To baseball’s cognoscenti, the unpopular Bonds is being held to a
different standard than other heroes, in baseball or any other sport.
And Bonds was truly great at his primary occupation, a genuine Hall of
Famer. Just ask him. “There’s not one player that ever could say I’m not one,”
he would say shortly after last year’s Hall of Fame vote. “There’s not a coach
who ever coached me who says I’m not one. In my heart and soul, and God
knows, I’m a Hall of Famer.”
Perhaps Bonds’ closest historical
comparison is the great Babe Ruth
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All IN THE
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After a breakthrough year, expect to see model and up-and-coming

actress Lana Zakocela’s transfixing gaze everywhere

Te x t b y s ar ah h o r n e G ro s e
P h o t o g ra p h e d b y G i l l e s b en s i m o n
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Mesh T-shirt,
Fashion credit,
sacai men.
brand.
Green beetle-wing
Fashion earrings,
credit,
THe sHiny
brand.squirrel.
Fash Opposite page:
credit,
Gold body
brand.
chain, cHrOme HearTs.
maxim.com m ay 2 017 31
 Metallic top, greTa cOnsTanTine.
Opposite page: Embroidered mousseline
dress, jOHn gallianO.
32 m ay 2 017 maxim.com
 A megayacht in the Mediterranean is
a long way from the small town in Latvia where Lana Zakocela was born.
But that’s just where the 5'8'' beauty found herself last spring, shooting the
campaign for Antonio Banderas Fragrances’ perfume Queen of Seduction.
Zakocela, who arrived in England by bus when she was just 16, has
been working in Europe, the U.S., and beyond ever since, modeling for
the likes of Australian Cosmopolitan, revealing her impossibly toned phy-
sique in moody editorials for French magazines including Madame Figaro,
and now, dodging sea snakes in St. Barts for her sultry cover with Maxim.
But something clicked when she stepped in front of the camera with
Banderas for the video and print campaign.
“Antonio and I worked together for four days,” she says. “At the time, I
had a boyfriend, and he didn’t want me to be an actress because they have
quite crazy lives. But Antonio said, ‘You have to do this. It doesn’t matter
about your accent.’ ”
So these days, the brunette is pursuing her dream, and stays up late in
her Battery Park apartment reading Shakespeare for her classes at New
York’s Lee Strasberg Theatre & Film Institute. She knows, of course, that
the path from model to actress has been heavily worn. “My teachers, they
hate models,” she laughs. For now, she has fully committed to her studies
there, only booking shoots in nearby locations like the Caribbean on two
days of the workweek.
It’s been a whirlwind year for Zakocela, both personally and profes- easy, she says. She was raised by her grandmother, who died when Lana
sionally. Last fall, she split with the aforementioned “boyfriend,” diplomat was only 13, leaving her in the care of her uncle. She says her childhood
and entrepreneur Justin Etzin, just over a year after the pair were married was a struggle. “Most actors have broken pasts…People don’t want to hear
in a lavish, four-day celebration in Florence (they were serenaded by Craig that; they want to hear you have a nice, fancy life. They don’t want to hear
David, and a troupe of Cirque du Soleil–caliber acrobats performed). what you went through. But I have expressive eyes—I think you can see
After the breakup, says Zakocela, “I decided for three months to there is more to me.”
disappear from the New York scene. I went to Paris. You find out who is Until she lands a role that challenges her, she will continue to model.
truly your friend. Everyone is texting ‘Let’s have dinner,’ ‘Let’s have lunch.’ She’s not afraid to push boundaries, but says that for many years, “I didn’t
Those people wouldn’t even care if something happens to me. I have to want to do all the supersexy stuff. I always felt, not shy, but it’s a funny
really stop and evaluate everything.” thing to put on high heels and underwear for a magazine. You can do that
She’s taken to painting and is learning to play the piano. And lest in a bedroom with your man.” If she’s going to be provocative, she prefers
you imagine that she’d love to be typecast as a bombshell, Zakocela that there be some mystery left. “[Magazines today] make it so open. They
insists she’s serious about the craft of acting. “I don’t want to do this leave no space for imagination. I’m more European. I’ll shoot underwear,
without getting into theater first, because everyone is going to be like, but it’s sophisticated.”
‘She’s got it so easy.’ ” She cites Charlize Theron, who has transformed Now single, she says her ideal man is “very well educated, very
her appearance for sensitive. A man who wants to take on the world. To work hard, to
several films, as a role create something, to evolve. I don’t just mean a career; it’s deeper than
“I have expressIve model. “I wouldn’t be that. I want the type of man who can make me better. And not just be
afraid to do anything like, ‘Oh, there’s another blonde model, let me go for that.’ I have to make
eyes—I thInk you can to truly live the char- sure the person appreciates me for who I am and understands where
acter. I really respect I am coming from.”
see there Is more that.” Beauty, after all, is a curious thing. “I don’t even know what beauty
In fact, Zako- is. It’s all about mathematical balance. I feel I am very lucky and I really
to me.” cela’s life has not been appreciate it. I think, ‘Why me?’ ”

34 m ay 2 017 maxim.com
tk Gutter credits

Knit miniskirt, missOni. Pink-gold and diamond mini hoop

earrings, pink-gold and diamond necklace, and yellow-gold
and diamond necklace, sTOne paris. Bakelite and 18k
gold-plated bracelets, aurÉlie bidermann. Gold body
chain with pendants, cHrOme HearTs. Opposite page:
Vintage men’s shirt, stylist’s own.
maxim.com m ay 2 017 35
Crystal and leather necklace, regina dabdab. Gold chains with pendants,
cHrOme HearTs. Opposite page: Cotton top, jen’s piraTe bOOTy.
Moonstone and bronze gold-plated necklace, regina dabdab.
Yellow-gold and diamond necklace, sTOne paris.
 feaTure
Molictor lis hilistcnos, noncem depoericae resicio, virtus fices hor poericubliceps, obultora, unuastemc.
Te x t b y t k n am e
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Opposite page: Custom latex cat mask, aTsuKO KudO.
This page:
Fashion Vintage leather jacket, david samuel
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menKes.Fashion
brand. PVC trousers, TOpsHOp unique. Vintage black
engineer boots, WHaT
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Cashmere-lined
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rumqui rempor alicto ed molenisquam, offic tenihil ilicatur, tenit omnihil
inum net aut quos alicti verfere ctusam sequatus aria quatest, nulparum
maxim.com m ay 2 017 37
 Fashion credit,
brand. Fashion
credit, brand. Fash
credit, brand.
Solange blanket, naKedcasHmere. Pink-gold and diamond
mini hoop earrings, sTOne paris. Pink-gold and diamond
necklace, sTOne paris. Gold body chain, cHrOme HearTs.
Opposite page: Sequined swimsuit, neW lOOK.
maxim.com m ay 2 017 39
Gold knit dress, melissa OdabasH.
Pink-gold and diamond mini
hoop earrings, sTOne paris.
Gold chain, cHrOme HearTs.
 Cotton scarf, HermÈs.
Opposite page: Cotton tank top and
brief, zimmerli. Pink-gold and
diamond mini hoop earrings and
yellow-gold and diamond necklace,
sTOne paris. Necklace, stylist’s own.
For more information, see page 94.
Makeup, leslie lopez at jed root.
Hair, pujol jonathan.
MEXICO
 MEXICO

THE
MEXICO
HOT LIST
We scoured our southern neighbor for the top 10 things
to do, places to see, beaches to explore, and luxury digs
for the best vacation of your life
 MEXICO

The luxurious beachside resorts of Los Cabos

You know a place has shifted away from its humble

beginnings as a bohemian stop on the North American
hippie trail when there are $25,000 tacos on the menu.
The biggest of big spenders can find the delicacy—a corn
tortilla filled with Kobe beef, shrimp, beluga caviar, and
black-truffle Brie, topped with salsa shot through with
Morita chiles and kopi luwak coffee made from partially
digested coffee berries that have been excreted by civet cats,
and sprinkled with 24-karat gold flakes—at the Grand Velas
Los Cabos resort. “People are excited and a little surprised
about how you can eat a taco for $25,000 when you can find
one on the street for 10 pesos,” chef Juan Licerio Alcala told
Agence France-Presse. “Then I explain the delicacy, the
technique, and the harmony that they will lift from the plate,
and that it’s worth it.”
Welcome to Cabo in 2017. On the southern tip of
Mexico’s Baja California Peninsula, you’ll find paradise—no
matter what your definition of that admittedly loose term
is. To the west is the party paradise Cabo San Lucas, and
to the east is the heavy-walleted beach bum paradise San
José del Cabo. In between are 20 miles of bars, world-class
restaurants, and breathtaking desert landscapes. (Not to
mention beaches.) The region has recovered nicely since
2014’s Hurricane Odile, with a new international airport
terminal and new luxury beachfront properties, which,
combined with its proximity to California, have made Cabo
one of the continent’s most attractive holiday destinations.
It’s also a golfer’s paradise: Golf Advisor lists 15 courses
in the area, with One&Only Palmilla’s Jack Nicklaus–
designed course earning the ravest reviews. Tiger Woods is
working on his second course in the region, and two new
courses have opened at Rancho San Lucas and Chileno
Bay. Nobu, Four Seasons, and Ritz-Carlton are all
working on high-end hotel and residential projects.
For those looking for a more laid-back upmarket
experience, stay at Pueblo Bonito Pacifica and Quivira
Golf Club, an adults-only all-inclusive. For an even lower-
key vibe, check out the Casa Natalia hotel, which features a
tranquil pool surrounded by palms. You’ll quickly get used
to the pool butlers and other sophisticated touches at Las
Ventanas al Paraiso, A Rosewood Resort, one of the most
lauded vacation spots in all of Mexico.
San José del Cabo features a colonial cathedral, cobble-
stone streets, and a town square. It’s also home to an art scene
that attracts collectors from around the world. Art Walk
occurs every Thursday evening from November to June.
The town features a cluster of 14 galleries—including Mata
Ortiz Pottery and Corsica Galeria de Arte—that are worth
a visit.
Rent a car and explore the nearby surf breaks,
organic farms, and surrounding desert. Flora Farm is a fully
functioning 10-acre farm nestled in the foothills of the
Sierra de la Laguna Mountains. Its Field Kitchen restaurant
is open to the public. Drive to the nearby bohemian town of
Todos Santos, 48 miles up the coast from Cabo San Lucas.
It’s home to Hotel California, rumored to be the source of
the famous Eagles song of the same name. —Mitch Moxley

ME Cabo, a luxury all-inclusive hotel with a beach club, bar, and

international restaurant, is just over a mile from downtown Cabo
46 M AY 2 017 MAXIM.COM
MEXICO

Built some eight
centuries ago, after
the classic period
The ecstasy of Tulum of Mayan civiliza-
tion, Tulum served
as a walled port specializing in the trade of
turquoise and jade. While the nearby ruins are
a must-see (see page 58), modern Tulum is a
world-class tourist destination. Despite the plen-
tiful white-sand beaches and turquoise waters,
the real draw is the town’s health-centric and
eco-friendly ethos. That’s why so many savvy trav-
elers skip the tourist hellhole of Cancún and head
80 miles down the coast to its quieter cousin.
Many resorts and boutique hotels have
popped up in recent years, few more impressive
than Dream Tulum Resort & Spa. Graced with
44 acres of Eden-esque gardens, the property has
432 rooms, each of which offers a private patio
or balcony, marble bathrooms, and “Unlimited-
Luxury”—the property’s version of an all-inclusive
experience. On a smaller scale, El Pez offers a
boutique hotel vibe to the fortunate few who
48 M AY 2 017 MAXIM.COM
MEXICO
snag one of the 18 rooms or cabanas. Overlooking
Turtle Cove, El Pez virtually defines “seaside chic.”
Jashita, nine miles northeast of Tulum, is
a small luxury boutique hotel on Soliman Bay,
reputed to be the Riviera Maya’s most protected
bay. It offers incredible snorkeling year-round
to go with its 30 rooms and suites. Book the
Jasmine Penthouse, which offers simultaneous
views of the ocean and forest. Meanwhile, Be
Tulum, on the northern border of the Sian Ka’an
Biosphere Reserve, features 40 exclusive suites
meticulously crafted with local materials.
For an adults-only experience, try the
Azulik Resort & Maya Spa. Its 47 villas lack
televisions and even electric lighting, instead
offering a luxury experience rooted in eco-
focused practices and stunning natural beauty.
An on-site cenote (see page 60) provides “sacred
water” to all rooms, and the entire property is
designed like a self-sustaining ecosystem.
Restaurants in and around the town
emphasize cooking local and sustainably
sourced produce. Located near Tulum National
Above and right: Las Ventanas al Paraiso, A Rosewood Resort,
overlooks the Sea of Cortez, eight miles from San José del Cabo
Park, Kitchen Table, built with recycled mate-
rials and powered by solar panels, serves up
seafood from its lone wooden grill. Hartwood,
the brainchild of expat New Yorkers, prepares
a delicious open-fire-cooked meal—think slow-
braised short ribs—with a side of insight into
sustainable dining. Produce is sourced from
traditional farms throughout the region, and
the restaurant breaks down all waste for a zero
carbon footprint.
In case you need to unwind even further,
check out Yäan Wellness Energy Spa. One of
the top spas in the world, Yäan offers body-
melting rarities like the Yäan Traditional Mayan
treatment or the Thai Temple Massage. Nearby
Sian Ka’an, designated a national biosphere
in 1986 and a unesco World Heritage site a
year later, features world-class fauna, flora, and
natural mangrove channels and Mayan canals.
Eco-centric tours include outings to the Meso-
american Reef, a network of coral that’s home to
sea turtles, dolphins, and about 500 species of
fish. Madre naturaleza’s finest. —Keith Gordon
P R E V I O U S S P R E A D : C O U R T E S Y O F M E L I À H OT E L S I N T E R N AT I O N A L . T H I S S P R E A D : C O U R T E S Y O F L A S V E N TA N A S
O P E N I N G S P R E A D, F R O M L E F T: S T E V E N LYO N / T R U N K A R C H I V E ; M E L A N I E A C E V E D O / T R U N K A R C H I V E .
A L PA R A I S O / R O S E W O O D R E S O R T ( 2 )
MEXICO
 MEXICO

C O U R T E S Y O F T H E A Z U L I K R E S O R T & M AYA S PA

The Azulik Resort & Maya Spa’s 47 villas offer

an eco-friendly luxury experience in Tulum
50 M AY 2 017 MAXIM.COM
MEXICO

MAXIM.COM M AY 2 017 51
No.
3
MEXICO
The thrills of the SCORE Baja 1000

Based on a plan hatched by his brother Bud, Dave

Ekins took to the desert of Baja in March 1962. Ever
since, the peninsula has been synonymous with extreme
desert endurance racing. The brothers, veteran off-road
motorcycle racers, navigated a route through the dirt
roads and rugged terrain simply to push their Honda
motorbikes to the limit. Little did they know, their test
ride through the Mexican desert would spark one of the
world’s greatest off-road endurance races, the SCORE
Baja 1000, rivaling the Paris-Dakar rally.
More than a half century later, 2017 marks the 50th
running of the Baja 1000. (This year’s race takes place
November 14–18.) Each year’s course is different, and the
upcoming edition will feature a 1,300-plus-mile “point-to-
point” route from Ensenada to La Paz. The race features
classes ranging from motorbikes and quads to $500,000
purpose-built Trophy Trucks or VW Baja Bugs, a
crowd favorite. Drivers must overcome a laundry list of
obstacles and challenges, including fine, talc-like sand
that clogs intakes, limited visibility, and damage caused
by rocks. But few dangers rival those left by troublesome
spectators, who build booby traps like jumps, ramps,
pits, and ditches. Take that, Paris-Dakar. —KG

The 1,300-plus-mile SCORE Baja

1000 runs November 14–18, 2017
 MEXICO

mariachi legends have been performing for 92

Arts, culture,
and nightlife in
Mexico City
Known until recently as the Distrito Federal,
or D.F., Mexico City was named last year’s
number one travel destination in the world
by the New York Times. You could spend a
lifetime exploring this densely populated
metropolitan area of more than 20 million, but
O P P O S I T E PA G E : A R T E U G E N I O / G E T S O M E P H OTO. T H I S PA G E , F R O M TO P : TA I S P O L I C A N T I / G E T T Y I M A G E S ;
head to the Arena México, the 16,000-plus-seat
“Cathedral of Lucha Libre.” There are usually
combates (wrestling matches) there every Tues-
day, Friday, and Sunday. You can also catch
matches at Arena Naucalpan, a 2,400-seater
on the outskirts of the city. Take a cab to Plaza
Garibaldi, the polestar of Mexico City’s maria-
chi scene. There you’ll find scores of mariachis
playing at any hour, with a smattering of norteño
and jarocho groups mixed in, but the real action
years. Try the ponche de granada, a pomegranate
punch with red wine, tequila, and chopped nuts.
Chef Enrique Olvera’s Pujol is the city’s
original temple to haute cuisine; Máximo
Bistrot Local, opened in 2011 by a former
Pujol employee, is another local standout.
Pehüa, a newcomer located in the Roma Norte
neighborhood, offers modern takes on tradi-
tional Mexican classics; don’t shy away from
the Oaxacan-style toasted crickets with queso
fresco, guacamole, and smoky chile pasilla salsa
at Los Danzantes in the Coyoacán section of
town. Sushi Kyo offers some of the freshest fish
you’ll find anywhere.
For a taste of the country’s exceptional
street food, try Don Chuy’s tamale stand at
Calzada Camarones, near the corner of 22 de
Febrero, or Tacos Tony, a stand located at Calle
Torres Adalid 1702 that offers suadero tacos,
made from a soft cut of meat between the belly
and the leg of a cow. Live rock and jazz can be
found at El Hijo del Cuervo, in Coyoacán.
SENS, in Bosques de las Lomas, features
name DJs from across Latin America, and
M.N. Roy, a quasi-private spot in Roma, has a
notoriously exclusive door policy.
Sleep it off at Camino Real Polanco, a
hotel originally designed by Ricardo Legor-
reta for the 1968 Olympic Games. The Hotel
Carlota is a paean to high design brought to life
by the local architecture firm JSa. For a darkly
adventurous outing, check out the Museo de
la Tortura and its collection of torture devices

even on a short trip there are a few gems that starts around 11 p.m. The square is also home dating from the Middle Ages to the 19th century,
can’t be missed. to Salón Tenampa, a restaurant and bar where including skull splitters. —Justin Rohrlich
Start a cultural tour with the Museo
Nacional de Arte (MUNAL) downtown,
which features a collection that spans the sec-
ond half of the 16th century to 1954. The Museo
Frida Kahlo, located in Kahlo’s family home,
also displays works and personal belongings
of her husband, Diego Rivera. Don’t miss the
Museo del Objeto del Objeto, a massive trove of
both everyday and uncommon objects amassed
over the course of 40 years by a private collector
named Bruno Newman.
The campus of Ciudad Universitaria,
the Mexico City outpost of the country’s main
university, is a unesco World Heritage site that
features spectacular public art on its grounds.
Chapultepec park, once a retreat for Aztec
nobility, is a perfect place to while away a warm
S N A P P E R U K /A L A M Y S TO C K P H OTO

afternoon. The Museo Nacional de Antro-

pología, the Rufino Tamayo museum, and the
Museo Nacional de Historia are all within the
park boundaries. Some of the world’s best
emerging artists show their work at Mexico
City’s multitude of galleries, like Kurimanzutto,
Arredondo\Arozarena, Galería OMR, Lodos,
and Yautepec.
When you’ve had enough high culture,

Mexico City has become a world-class travel destination,

with limitless cultural, drinking, and dining options
MAXIM.COM M AY 2 017 53

Number 5
Oaxaca’s food scene
In 2010, Mexico was the first country to be added
to unesco’s Representative List of the Intangi-
ble Cultural Heritage of Humanity on the basis
of its food alone. And some of the best of it can
be found in Oaxaca. Known as the Land of the
Seven Moles (amarillo, coloradito, manchaman-
tele—”tablecloth stainer”—chichilo, rojo, negro,
and verde), Oaxacan cuisine revolves around
chiles, chocolate, and maize, the earliest dated
cob (about 3,400 BC) of which was found in
Oaxaca’s Guilá Naquitz cave. The word chocolate
comes from the Nahuatl chocolatl, which was an
ancient beverage served to Oaxacan elites.
You’ll taste chiles in Oaxaca you can’t find
anywhere else in the world, as well as any num-
ber of the roughly 500 edible herbs found in the
state’s nine microclimates. Origen, a restaurant
opened in 2011 by French-trained Top Chef Mexico
winner Rodolfo Castellanos, breathes new life
into old classics in a bright, multilevel space.
54 M AY 2 017 MAXIM.COM
MEXICO
The food turned out by chef José Manuel Baños
Rodriguez at Pitiona is known as some of the
city’s finest, and the much-lauded Casa Oaxaca
el Restaurante, run by chef Alejandro Ruiz,
is considered the catalyst for Oaxaca’s latest
culinary reemergence.
Las Quince Letras is renowned for its mole,
which is, of course, Oaxaca’s original claim to
fame. Oaxaca is also famous for its street food,
all of which you’ll want to try. Corn masa torti-
llas form the basis of memelas and tetelas, which
are topped with cheese, beans, and various other
ingredients. (Memelas are usually served open-
faced, while tetelas are folded closed.)
Tlayudas might be described as a Mexi-
can pizza of sorts, and your Oaxacan tamale
will come steamed not in a corn husk but in a
banana leaf. Chapulines, or fried grasshoppers,
are Oaxaca’s go-to street, bar, and walking-
around snack. Try them with a squeeze of lime.
“You would need many lifetimes to master the
endless nuances of mole,” Celia Florián of Las
Quince Letras once said. Get started on that with
Reyna Mendoza’s El Sabor Zapoteco cooking
class ($75, includes transportation to Teotitlan,
Oaxaca—called the Land of the Seven Moles—boasts some of Mexico’s finest cuisine
F R O M L E F T: E Y E U B I Q U I TO U S / U I G / G E T T Y I M A G E S ; KO B BY D A G A N / V W P I C S / U I G / G E T T Y I M A G E S
30 minutes away; elsaborzapoteco@gmail.com).
Whatever you do, come thirsty—Oaxaca has
some of the best mezcal you’ll ever taste. Stop by
Mezcalería Los Amantes, where you can try 300
different types. —JR
No.
6
The blissful oblivion of tequila
Francisco Alcaraz leads me to the covered back
patio overlooking a small yard and what might
be the world’s tiniest swimming pool at his
gated home in Guadalajara. He asks if I need
anything before sitting down to open an iconic
bottle of Mexican Coke. At 71, the man who
invented the recipe for America’s most popular
high-end tequila no longer drinks the stuff.
But he still commutes up to two hours to
Hacienda Patrón, still serves as the mammoth
tequila maker’s master distiller, and still trudges
humbly from the copper pots he designed to
the pine fermentation vats holding Weber’s
blue agave, past the statue in the courtyard that
depicts Alcaraz holding out a piña (a blue agave
 MEXICO

at the restaurant Extra Fancy in Brooklyn. the tahona method, whereby a large stone
Alcaraz was born in the small Jalisco city wheel (pulled by a beast of burden before
of Tamazula de Gordiano. He began a life of automation) mashes cooked agave into a pulp
hard work at age 8 after his father died, at first before it ferments. First at Siete Leguas and
earning five pesos a week as a bicycle mes- then for Patrón, he decided to mix portions
senger. After high school, he studied chemical of two products together: tequila produced
engineering and industrial fermentation. He from the tahona method, which results in an
spent his early career teaching, and eventu- earthier, slightly sweeter flavor profile, and the
ally government officials asked him to be the remainder made with a more modern roller
world’s first tequila inspector. mill, a crusher that produces a tequila with a
Mexican officials knew by then the bit more citrus.
importance of protecting tequila’s appellation of “I liked this blend,” Alcaraz told me. “It’s a
origin to gird against imposters. Alcaraz spent nice tequila by the smell, by the taste, and most
the next two years traveling to 54 different dis- important, the next day, even if you were drunk,
tilleries, primarily across Jalisco, to take samples there’s no hangover. You feel fine.”
and check quality control before their products Crowley and his partner John Paul DeJoria
could be approved for export. Then, one of his introduced Patrón into the North American
professors came to him with an enticing offer, to market at a higher price point, with brighter
core) in one hand and a bottle of Patrón in the assist him with making a tequila of his own. “I’ll packaging and a squat bottle that helped
other. You’d think, now that he’s immortalized
at one of the most powerful tequila companies
in the world, that Alcaraz would be content to
live out his last days on a beach in Sayulita. He
certainly has that option. But retirement is the
last thing on Alcaraz’s mind.
Alcaraz is one of only a few people in Mex-
ico who can take credit for teaching the rest of
the world to rebuff the hangover-inducing mixto
tequila popularized by massive companies like
Cuervo and half-polluted with ingredients other
than 100 percent agave spirits. Tequila has been
Mexico’s most popular distillate for more than a
century, and most of its residents know to look
for the signature “100% de Agave” on the label.
But Americans were blindly throwing back
salt-rimmed shots of Cuervo mixto in the early
days of tequila’s entry into the U.S. market, its
makers capitalizing on an import freeze from
Europe during World War II.
It was Patrón that awakened Americans
F R O M TO P : C O U R T E S Y O F PAT R Ó N S P I R I T S ; B R I A N O V E R C A S T/A L A M Y S TO C K P H OTO ;

to a better brand of tequila—the company’s

products now account for 70 percent of all
sales of “ultra-premium” tequila in the U.S.—
and it was Alcaraz who developed the first and
lasting recipe for Patrón, which is respon-
sible for 43 percent of all tequila that leaves
Mexico today. “When Patrón Silver started
going around, people realized ‘Oh, this is what
tequila is supposed to taste like,’ ” says Rob
Krueger, a veteran bartender and partner
A N N A N D E R S O N / M C T/ G E T T Y I M A G E S
double your salary,” the professor said.
For the next 11 years, Alcaraz applied
everything he’d learned inspecting distilleries
to make tequila for a Jalisco company, tweaking
the process and the production capacity, cook-
ing agave piñas in brick ovens, and fermenting
them in wooden barrels.
In the late 1980s, a tall gringo dressed
Patrón stand out behind bars and on liquor
store shelves. Nearly 30 years later, Alcaraz and
his team don’t mess much with that original
recipe for Patrón’s ubiquitous silver blend, but
they do work on newer releases, from the line
of “Roca” products (they’re made only with the
tahona method, not the blend) to the Patrón en
Lalique, which retails for $7,500 a bottle.

in black with long hair and worn-out boots
approached Alcaraz on the street in Atotonilco
el Alto, where he was distilling spirits for Siete
Leguas. The American was Martin Crowley,
who would go on to create the Patrón brand—
and eventually dominate the North American
high-end tequila market.
Crowley and Alcaraz went into business.
Alcaraz had produced tequila in numerous
different ways by then, most of them applying
With his success has come some deserved,
if modest, fame in his hometown and, of course,
at Hacienda Patrón. But for a guy who walks
past a statue of himself every time he goes
to work, Alcaraz doesn’t let it go to his head.
He’s proud of Patrón more because it employs
hundreds of hardworking Mexicans, not
because it’s served at bars around the world.
He says of being the man who created its
recipe: “I consider myself lucky.” —Winston Ross

Hacienda Patrón’s master distiller, Francisco Alcaraz,

helped spark the high-end tequila revolution
MAXIM.COM M AY 2 017 55

Guadalajara’s thriving art scene
Guadalajara is arguably Mexico’s most underrated
city. Although it’s loaded with history—note
the French baroque mansions and nightmarish
José Clemente Orozco murals—this city of four
million also has a distinctly Brooklyn vibe, with
new galleries featuring the work of young art-
ists and worldly chefs serving up new takes on
regional staples.
You’ll want to focus on the adjoining neigh-
borhoods of Colonia Lafayette and Colonia
Americana. These hoods, with their colonial
buildings and blissfully quiet streets, have
attracted a flood of Mexican artists and expats
drawn to Guadalajara’s vibrancy and afford-
ability. PAOS is an art incubator cofounded
by Eduardo Sarabia, who relocated to Mexi-
co’s second city from Los Angeles. The space
hosts residencies in a building once owned by
56 M AY 2 017 MAXIM.COM
MEXICO
Orozco. Meanwhile, Spaniards Silvia Ortiz and
Inés López-Quesada opened a branch of their
Madrid gallery, Travesía Cuatro, which has
focused on building a bridge between Latin
American and European art circles since
debuting in 2003, to nurture the wealth of
local talent. The gallery is housed in Casa
Franco, which was designed by architect Luis
Barragán in 1929. Francisco “Curro” Borrego
Vergara, a Guadalajara native who spent time
in London, founded the much buzzed-about
Curro, a contemporary gallery that launched
in 2008 featuring the works of unconventional
Latin American mixed-media artists. Instituto
Cultural Cabañas, housed in a building that
dates back to 1810 and was named a unesco
World Heritage Site in 1997, is the place to go to
see Orozco murals—57 in total, some of which
are like optical illusions—including Man of Fire,
considered his masterpiece.
Make Casa Fayette your home base in
Guadalajara. Owned by the Mexican firm
Grupo Habita, this 37-room hotel opened in 2015
Casa Fayette, a 37-room hotel in a 1940s mansion, opened in 2015
in a 1940s mansion and an adjoining minimal-
ist building in art deco–rich Colonia Lafayette
(doubles from $195). Spend an afternoon in
one of the gorgeous pool cabanas and drink a
mezcal Negroni at sunset. Alcalde’s chef,
Francisco Ruano, apprenticed at Copenhagen’s
famous Noma, and he learned well. The menu
changes seasonally but Ruano has said his
favorite is the piglet with pumpkin-seed sauce.
The interior walls of Hueso, in a restored 1940s
modernist house in Colonia Lafayette, are
blanketed in more than 10,000 animal bones—
which is fitting, since hueso means bones in
Spanish. The restaurant’s chef, Alfonso Cadena,
creates organic and locally sourced Mexican
dishes with a modern flair. Palreal serves an
exhaustive list of Mexican coffees and a menu
featuring pork lonche and octopus tacos. After
dinner head to the boisterous bar and nightclub
Pare de Sufrir…Tome Mezcal—its name trans-
lates to “Stop suffering…drink mezcal”—which
offers versions of the spirit from Oaxaca, Jalisco,
and Michoacán. —MM
U N D I N E P R Ö H L / C A S A FAY E T T E . O P P O S I T E PA G E : J E S S I C A AT H A N A S I O U
 MEXICO

José Clemente Orozco’s Man of Fire is

considered the muralist’s masterpiece
 MEXICO

Number 8
Ruins to die for

The Mayans ruled the Yucatán Peninsula for centuries, and the area is
still home to dozens of pyramids, temples, and other ruins. The most
famous, Chichén Itzá, is one of the “New Seven Wonders of the World,” and
despite the crowds can still impress the most jaded traveler. Chichén
Itzá was one of the largest Mayan cities in its time, and today more than
1.4 million visitors explore its rich history each year. The centerpiece
pyramid, known as the Temple of Kukulkan or El Castillo, is world-
famous, but climbing it is off-limits to tourists.
The Cobá archaeological site, thought to be around 2,000 years
old, features the Nohoch Mul pyramid, also called Ixmoja, which, at 138
feet, is the tallest in the region and offers stunning views of the historical
surroundings. While most visitors join tour groups from Cancún or the
Riviera Maya, you can also stay at one of the nearby hotels.
Unlike many Mayan ruins, those near Tulum remain remarkably well
preserved, with a 2,572-foot-long limestone wall on three sides and a castle
atop a 39-foot sea cliff. The only Mayan city built on the coast, Tulum also
features the Temple of the Frescoes, one of its best-preserved structures,
housing original Mayan murals. —KG

The Tulum ruins are some of the

best-preserved Mayan structures
 MEXICO

No. The world’s hottest

O P P O S I T E PA G E : J O H N H U B A /A R T + C O M M E R C E . T H I S PA G E : C O U R T E S Y O F P R M A N A G E M E N T

weathergirl

Unless there’s a looming hurricane, TV weather

reports can be a bore. Not in Mexico. There, it’s
more about the weathergirl than the weather.
The most captivating among them is 26-year-old
Yanet Garcia of Televisa Monterrey. The former
model and public accountant has used her gig
to build a YouTube channel and attract more
than four million Instagram followers. Garcia is
currently dating competitive gamer and fel-
low YouTube sensation Doug “FaZe Censor”
Martin—a true couple for the social media age.
An entrepreneur who founded her own
modeling academy, Garcia says, “I have always
visualized myself as a businesswoman. I love
business, and I know that social networks will
help me a lot.” Currently learning English in
New York, Garcia has a simple philosophy for
social media stardom: “Be yourself, be origi-
nal, and be authentic.” We can’t vouch for the
accuracy of the Instagram starlet’s meteor-
ological reports, but we’re certainly paying close
attention. —KG
The hidden beauty of the cenotes

Mexico’s geography is best known for beaches,

mountains, and deserts, but perhaps the most
stunning feature of the country’s landscapes
cannot be seen: They’re hidden underground.
The Yucatán Peninsula is home to one of the
world’s largest networks of underwater caverns,
lakes, and rivers. As porous limestone bedrock
collapses, natural pools form belowground.
The Mayans considered these formations spiri-
tual portals and called them dzono’ot, which was
roughly translated to cenotes. The word means
“sacred well” or “water-filled cavity,” depending
on your Mayan translation. The water is filtered
by the surrounding rocks, resulting in perfectly
clear water that’s ideal for snorkeling. While
some caverns are enclosed, many feature sky-
lights to the world above and can be entered via
stairs or vines that dangle in through openings.
Some of the peninsula’s many cenotes are
swarming with tourists, while others remain
completely unexplored or undiscovered. A
few are must-sees. Cenote Dos Ojos, or Two
Eyes, located just outside of Tulum, offers two
separate caves: The first is flooded with sunlight
while the other is almost pitch-black, requiring
snorkelers to rent flashlights to explore the pool.
Not far from the acclaimed Mayan ruins,
near Chichén Itzá, Cenote Yokdzonot offers
a chance to escape the crowds of the more
popular cenotes. There you can float peacefully
in the clear blue water, surrounded by trees and
hanging vines.
At Grutas de Loltún, the largest caves in
the Yucatán Peninsula, you don’t have to swim,
snorkel, or navigate claustrophobia-inducing
tunnels. Instead, take a guided tour of the
stalagmite- and stalactite-studded rooms and
sun-drenched caverns punctured by the roots
of trees. But for the ultimate in Instagram-ready
destinations, head to Cenote Samulá, also not
far from Chichén Itzá. This sun-pierced pool is
as surreal as they come, with dangling vines, fish-
filled waters, and bats fluttering above. —KG
 F R O M L E F T: L U I S J AV I E R S A N D O VA L / G E T T Y I M A G E S ; T E T R A I M A G E S / G E T T Y I M A G E S

unexplored or undiscovered.
spiritual portals. Many remain
The Mayans considered the cenotes
MEXICO
 The Life and Times of
CarLos sLim
How the Mexican billionaire built an empire by seeing value where others saw none
Te x t b y J U S T I N RO H R L I C H
C
arlos Slim Helú’s net worth—currently listed by Forbes at
$55.4 billion—is equal to just under 5 percent of Mexico’s gross
domestic product. In 2009, when the figure was 6.6 percent
of the country’s GDP, author and Latin America policy analyst
Brian Winter provided some context for the Mexican magnate’s immense
wealth and vast corporate holdings: If Bill Gates were to control as large a
portion of the U.S. economy, Winter explained in Foreign Policy magazine,
“he would probably also have to own Alcoa, Philip Morris, Sears, Best
Buy, TGIFriday’s, Dunkin’ Donuts, Marriott, Citibank, and JetBlue.”
Unlike certain billionaires, the 77-year-old Slim does not go out
of his way to flaunt his fortune. He has lived in the same home for the
past four decades, in Mexico City’s Lomas de Chapultepec neighbor-
hood. His office is a mile away; his childhood home, three miles. Slim’s
social life isn’t actually much of one, a friend once told a reporter. He
wears suits from Sears, which he owns in Mexico; he buys his food
from Sanborns, a chain he also owns. As is widely known, Slim is the
largest shareholder of the New York Times, the so-called “newspaper of
record” of the United States. He drives himself, even though his cousin
was kidnapped in 1994; Slim’s car is always tailed by bodyguards. And
although he no longer lives in either of his New York mansions, Slim is
said to be a steadfast Yankees fan.
Slim’s father, a Maronite Christian named Khalil Slim (adapted from
“Salim”), emigrated from Jezzine, Lebanon, to Veracruz, Mexico, in 1902.
He later changed his name to Julián, marrying Linda Helú, whose parents
were also Lebanese immigrants, in 1926. Carlos, the fifth of six kids, was
born on January 28, 1940. When Carlos was 10, he opened his first savings
account and kept track of it using a book that his father bought for each
of the children to teach them financial responsibility. However, Carlos
eventually found himself disappointed by the paltry interest the bank was
paying on his money. He emptied out his funds and parked it all in bonds.
By 1955, Slim was worth 5,500 pesos, or roughly $458 ($4,160 adjusted
for inflation). Two years later, he was worth 32,000 pesos, or about $2,560
($22,200 in 2017 dollars). Slim attended the National Autonomous Uni-
versity of Mexico, where he majored in civil engineering. After graduation,
62 m ay 2 017 maxim.com
he accepted a job in Mexico City. His nickname, which sticks to this day,
was El Ingeniero—The Engineer. But in 1964, El Ingeniero decided he’d
had enough of engineering. He quit and spent a month in New York City,
where he studied the machinations of the New York Stock Exchange.
Inspired by the writings of J. Paul Getty, Slim went back to Mexico
and opened his own brokerage house. He bought a bottling company and
established a real estate business, Inmobiliaria Carso—a portmanteau
of “Carlos” and “Soumaya”—for Soumaya Domit Gemayel, another first-
generation Mexican of Lebanese extraction whom Slim married in 1966.
Instead of a house, which Linda offered to purchase for the newlyweds as
a wedding present, Carlos asked for the cash. He got one million pesos, or
$80,000 ($601,500 in 2017 dollars), which he promptly invested in the con-
struction of a 12-story condominium building in Mexico City. Carlos and
Soumaya lived in an apartment on the ninth floor, renting out the others.
Slim, who was now generating fairly substantial amounts of income,
bought Empresas Frisco, a mining concern; a printing company; and a
tobacco company, Cigatam, which held the contract to produce Marlboro
cigarettes in Mexico. Things proceeded apace until 1982, when the Mexi-
can government defaulted on its debts to other countries and the nation
slipped into economic free fall. Yet Slim didn’t see the crisis as a cue to
shift his holdings abroad. Instead, he went on a buying spree. Taking the
long-term approach, Slim paid bargain prices for the Mexican opera-
tions of Reynolds Aluminum, General Tire, Sanborns, Firestone tires,
Hershey’s chocolate, and Denny’s, the iconic American diner chain. In
1984, Slim acquired a portion of the assets of Bancomer, one of Mexico’s
most powerful financial institutions. He paid $55 million for the bundle,
which was worth many multiples of the purchase price in short order.
The spree continued, and once again Slim’s foresight was prescient.
In 1989, when the Mexican government announced it would privatize
Telmex, the state telecom concern, it was worth just over $3 billion. When
the sale occurred in 1992, it was valued at $8 billion. Slim and his team
of investors paid $1.76 billion for 20 percent of the voting stock. Slim put
$30 billion toward infrastructure and reduced the prices of Telmex
handsets, opting to make the bulk of his profit from the prepaid calling
Bill Clinton called Slim, who is worth $55.4 billion,
“one of the world’s most important philanthropists”
maxim.com m ay 2 017 64
 “the biggest things
in life are not
materials.”
p R e v I O U S S p R e a d : p O R T R a I T: k e I T H d a N N e m I L L e R /a L a m y S TO C k p H OTO. O p p O S I T e pa g e : b R I a N O v e R C a S T/
a L a m y S TO C k p H OTO. T H I S pa g e , f R O m TO p : R e U T e R S /a L a m y S TO C k p H OTO ; b LO O m b e R g / g e T T y I m a g e S

cards the company sold in stores all across the country. In 2010, Telmex in fact, has current plans to expand further into new sectors.
was taken over by Slim’s América Móvil, which he had created in 2000 as Slim’s next move will be to manufacture a fully made-in-Mexico electric
a spin-off of Telmex and which is now among the most profitable phone car. Giant Motors, which is controlled by Slim’s financial services company,
companies in the world. Inbursa, plans to produce a prototype this year and expects to launch the
“There are two views in the country about Slim,” a well-known vehicle in 2018, according to Forbes Mexico. The venture will be a partner-
Mexican banker told writer Lawrence Wright of the New Yorker in 2009. ship between Giant and Moldex, a subsidiary of Grupo Bimbo, the world’s
“The view I hold is that he has taken advantage of our system, but he is biggest bread baker. While Slim would surely appreciate a commercial
also a brilliant businessman. He runs his companies very well, with very success, the electric car, which is set to be introduced first as a taxicab in
little excess. The other view is that he’s a bully and he’s done enormous the Mexican capital, is really a response to the increasingly toxic air pollu-
damage to Mexico.” tion that Mexico City is known for.
“He’s ruthless, yes,” Roberto Newell García, general director of the After all, “You want to have a toy and another toy, and that’s not
Instituto Mexicano para la Competitividad, told Wright. “Totally amoral, maturity,” Slim once said. “The biggest things in life are not materials.”
perhaps. Immoral, no. I don’t know whether to love him or hate him. I’m
just fascinated by his competence.”
Whatever side of the argument one happens to be on, there’s no denying
the impact of Slim’s charity work. Former president Bill Clinton has called
Slim “one of the world’s most important philanthropists...He owns stock
in more than 200 companies that employ more than 200,000 people in
Latin America and beyond. He has used his resources to help develop the
communities where his businesses are located. In his own country,
Mexico, he has personally supported more than 165,000 young people in
attending university, paid for numerous surgeries, provided equipment
for rural schools, and covered surety bonds for 50,000 people who were
entitled to their freedom but could not afford it.”
After a close call with his own mortality in 1997, when Slim nearly died
during an operation to repair a faulty heart valve, he took a step back from
his businesses and began transferring control of his empire to his sons,
Carlos, Marco Antonio, and Everétt Patrick. But Slim still remains
intimately involved with the day-to-day operations of his companies and,

Opposite page: The Soumaya Museum in Mexico City houses Slim’s

collection of more than 65,000 pieces of art
maxim.com m ay 2 017 65
 An Aston Martin Vanquish Coupe poses in front of its maker’s
gorgeous modern headquarters in Gaydon, England
66 m ay 2 017 maxim.com
 THINGS of BEAUTY
How Aston Martin’s design legacy is defining its future

Te x t b y c H r i s n el s o n
a l l i m a g e s c o u r t e s y o f a s to n m a r t i n
A
ston Martin is nothing if not ambitious. To put it bluntly: “We
aspire to make the most beautiful cars in the world,” says the
automaker’s CEO, Andy Palmer. “That’s what differentiates us.
That’s what makes us special.”
While beauty has been a common thread through Aston Martin’s 104
years, it didn’t always drive the conversation the way it does now. When
Robert Bamford and Lionel Martin founded the company in 1913, they
focused on racing, going bankrupt a couple of times as road car produc-
tion ramped up in the ’20s. By the ’30s the company began getting noticed
for cleverly engineered cars like the Atom, an aluminum-bodied four-door
concept that impressed industrialist David Brown, who bought Aston
Martin in 1947 after seeing a “for sale” ad in a newspaper.
By the end of the decade an all-new DB series of road cars had
launched, each wearing the not-so-humble owner’s initials. The DB2 sold
well, gave way to the DB MK III, and was followed by the DB4, which
wore a gorgeous aluminum body from the coachbuilding experts of Milan’s
Carrozzeria Touring. After an overall victory at the grueling 1959 24 Hours
of Le Mans, Aston Martin kicked off the ’60s by debuting a DB4 that
had stunning bodywork from yet another Italian coachbuilder, Zagato,
spawning a half-century partnership that would see a dozen collaborations.
The newest Aston Martin for sale, the DB11 has a 600-horsepower V-12
engine and a striking body silhouette with a “floating” roof
 “Me occus, velestio
duntet, qui vera debist,
aut aut alit lab il ast
ataetaseexpliteM”
 Aston Martin’s love of beauty became clearer in 1963, when the
jaw-dropping DB5 entered production. The DB5’s infamous cameo in
the third James Bond film, Goldfinger, turned the car into poster porn—
everyone wanted 007’s Aston Martin. The company stayed strong through
the ’60s, but momentum slowed in the ’70s, starting with its sale to a holding
group in 1972, then to a pair of American businessmen three years later.
“There was a lot of boom and bust in our product cycles,” says Marek
Reichman, Aston Martin’s chief creative officer. The company stabilized
somewhat but at the cost of creating compelling cars. Aston Martins
were no longer objects of beauty or desire, but boxy sedans that didn’t feel
sexy. “Various investors who came into the company, often on an ego trip,
invested in one car, built the car, and then went away,” Palmer says. “They
either didn’t have the money to do another car or they sold the company.”
Aston Martin languished through the ’70s and into the early ’80s
until, in 1987, Ford Motor Company bought a three-quarter stake in Aston
Martin. The ’90s saw the release of Aston’s swoopy and stylish DB7, which
repurposed an unused project from another Ford property, Jaguar. The
unbelievably gorgeous replacement for the DB7, the DB9, debuted in 2004,
a year after Aston Martin established a new headquarters and design studio
in the rural town of Gaydon, England. (Ford sold its controlling stake in
the company in 2007.) At the studio’s opening, then CEO Ulrich Bez said it
showed “a commitment from the shareholders of how important the design
of new models is to the company’s future.”
Aston Martin had mojo again, creating evocative cars that captured
the imagination of a whole new generation, like the One-77, a dramatic
carbon-fiber hypercar that topped out at 220 mph and claimed the title of
CEO Andy Palmer does an inspection on a DB11.
Aston Martin produced just 10 examples of the
DB10 for the most recent James Bond film, Spectre.
the world’s most powerful naturally aspirated car, or the V-12 Zagato that
stunned the crowd at Italy’s 2011 Concorso d’Eleganza Villa d’Este. To mark
the automaker’s centenary in 2013, Reichman designed the lusty CC100
speedster concept, a nod to the DBR1 racecar that Carroll Shelby codrove
with Roy Salvadori to victory at Le Mans in 1959. But Aston Martin still
lacked saliency and made missteps, like the short-lived Virage and Cygnet
city car, so in 2014 the company brought in Palmer, who went straight to
work on a plan to sustain Aston Martin through its second century of life.
The plan Palmer came up with is simple: Aston Martin will have
a lineup of seven cars, each with a seven-year lifespan. The first to debut
is the lovely new DB11, which can be optioned with a brogue interior.
Reichman says the company will launch the second product this year
and, by the third quarter, have a derivative of the DB11, referring no doubt
to a drop-top version dubbed DB11 Volante. In 2018 comes an all-electric
Aston Martin, followed by a low-slung SUV late in 2019. The car that
has everyone talking is the Valkyrie, the ridiculous hybrid hypercar tandem-
built by Aston Martin and Red Bull Advanced Technologies. “It’s the
creator of the line of DNA that will make up our range of midengine cars,”
says Palmer. “It’s really important from that perspective. It will be one of
those halo cars of the brand. It’s a defining car of the company and a defining
car of my career.”
Aston Martin also has a technical partnership, via shareholder Daimler,
with Mercedes-AMG, which Palmer says provides key technologies, “mainly
its V-8 engine and its electronic architecture.” He says having AMG as a
partner allows Aston Martin to be contemporary in advanced technologies
like autonomous driving, which will be essential to Aston Martin’s Lagonda
maxim.com m ay 2 017 71
 sub-brand that typically attracts buyers with chauffeurs. Another of
Aston’s sub-brands, AMR, offers edgier variants, and there’s Q by Aston
Martin, which customizes about 10 percent of all Aston Martins sold.
“Q is bringing to front of mind that the entire car is handmade,” Palmer
says. “A luxury-car customer wants a narrative, a story. They want to tell the
story that they worked with Aston Martin to develop something. You get
something you made, you love, and it’s yours.”
In Palmer’s plan, the supposed tie that binds these branches together
is beauty, Aston Martin’s raison d’être. “We had to pick something to lead
at. You have to decide what you are, because that defines what you can’t
do. Clearly, Ferrari owns passion and the 0.001-second improvements

From top: The CC100 concept; the Le Mans–winning DBR1 racecar alongside the CC100, whose
design it inspired; the Valkyrie, which gives a glimpse into the future of Aston Martin supercars
72 m ay 2 017 maxim.com
RaRe biRd
In 2015 Aston Martin released the Vulcan, a stunning
carbon-fiber, track-only toy for well-heeled driving enthusi-
asts. The low-slung Vulcan weighs less than 3,000 pounds
and has aerodynamic aids like an adjustable rear wing,
front splitter, and rear diffuser. Behind its front wheels is an
820-horsepower, 7.0-liter V-12 engine that feeds power to
a sequential six-speed gearbox. Only 24 examples of the
Vulcan exist worldwide, and the sharp-edged model will
be displaced by the forthcoming Valkyrie and the line of
midengine supercars it spawns. Here you see the brash
Vulcan beneath its namesake, the Vulcan XH558 long-range
bomber. CEO Palmer said, “Clearly the Avro Vulcan provid-
ed the inspiration for the naming of our most extreme sports
car, and I’m delighted that we have been able to unite the ‘two
Vulcans’ and deliver our own tribute to this world-renowned
aeronautical phenomenon.”

[in acceleration], and clearly Rolls-Royce owns luxury. We
are also sport and luxury, but what we think we’ve come to
work for is the love of beautiful,” says Palmer.
In Reichman’s opinion, beautiful cars cause positive
reactions, and those reactions can sustain a company
through any period, however trying. With Aston Martin’s
unfortunate history around bankruptcy, perhaps building a
business around the idea of beauty isn’t a bad idea. Then
again, beauty can’t be captured or defined, as its standards
evolve with our own, so is Aston Martin chasing a rabbit it
might only see the tail of?
Maybe, and maybe that’s not a bad thing. Beauty is a
muse that stirs desires, drives innovation, and tickles with
delight, and a sharper focus on beauty seems to have engen-
dered a stronger, more self-assured Aston Martin. “Just tell
the world what you do, what you stand for,” Reichman says.
“Why we have seamstresses that sew the left and right seats
together, because the line that they use is slightly different
from someone else’s, so you always get a matched pair. I’ve
described each of our cars as having a fingerprint. They’re all
individual, they’re all unique. We’re explaining who we are
and why we’re different.”

Chief creative officer Marek Reichman stares out from

the backseat of the Aston Martin Rapide S sports sedan
maxim.com m ay 2 017 73
74
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i n s e t p H oto g r a p H s , f r o m to p : c o u r t e s y o f e o n p r o d u c t i o n s a n d s o n y p i c t u r e s ( 4 ) ;
p i c to r i a l p r e s s lt d /a l a m y s to c k p H oto
bond’s bond
The fictional spy’s long history with Aston
Martin, from Goldfinger to Spectre

The handsome, brooding James Bond

hasn’t always driven an Aston Martin. In
author Ian Fleming’s first 007 book, Bond
drove a Bentley. On the silver screen the
spy has driven everything from a BMW
to a Lotus to a Toyota. But none of that
matters because of the deep-seated
attachment between Aston Martin and
James Bond. The relationship really started
with the 1964 film release of Goldfinger,
in which Bond—played by a young Sean
Connery—slipped behind the wood-grain
wheel of the now legendary Aston Martin
DB5. Connery and the drop-dead DB5
returned the following year for Thunderball.
In the late ’60s both Connery and the DB5
disappeared temporarily, replaced by
George Lazenby and an Aston Martin DBS
in On Her Majesty’s Secret Service.
An Aston Martin V8 Vantage Volante
appeared in the franchise’s 1987 install-
ment of The Living Daylights, driven by yet
another Bond, Timothy Dalton. Almost a
decade later, Pierce Brosnan played Bond
in GoldenEye and drove a DB5, which
made another cameo a couple years later in
Tomorrow Never Dies. In the early ’00s, Bond,
still played by Brosnan, traded his DB5
for an Aston Martin V12 Vanquish in Die
Another Day. When the series relaunched
in 2006 with Casino Royale, Daniel Craig
took over the lead role and drove an Aston
Martin DBS. (A DB5 made a quick cameo
too.) Two years later Craig and the DBS re-
turned in Quantum of Solace, but while Craig
came back for the 2012 film Skyfall, the DBS
didn’t. It had been replaced by the DB5.
In the latest Bond installment,
Spectre, Craig drove an Aston Martin
DB10, a stunningly gorgeous, completely
custom coupe built from the ground up,
just for the film. Aston Martin made only
10; eight were used for filming and none
of them were for sale. It’s the first time
Aston Martin has tailored a car just for
Bond, which only serves to strengthen
the already inextricable link between the
fictional spy and his favorite automaker.

Chris Nelson is executive editor at Iron & Air

Magazine, a high-quality motorcycle quarterly, as
well as an automotive journalist. If he’s not riding
motorcycles or working on cars, he’s getting lost in
an art museum or wandering further down the
rabbit hole that is Los Angeles.
sea KinG
Aston Martin unveils its one-of-a-kind collaboration
with Mulder Design and Quintessence Yachts
Created by the same masters who molded Aston Martin’s Vulcan,
One-77, and DB11, the AM37 powerboat brings the British auto-
maker’s performance and craftsmanship to the water. A collaboration
between Aston Martin, naval architect Mulder Design, and Quintes-
sence Yachts, the boat comes in two versions: The standard AM37 is
equipped with either two 370-horsepower Mercury diesel engines or two
430-horsepower Mercury gas engines and can reach a speed of 45
knots; the AM37S edition can reach speeds of 50 knots with its twin
520-horsepower Mercury gas engines.
The 37-foot day-cruiser can comfortably seat at least eight passen-
gers, while its cabin can be transformed into a bedroom. As with Aston
Martin’s cars, only the finest materials are used, including a carbon-fiber
dashboard, premium leather upholstery, and a wraparound windscreen
formed from a single piece of sculpted glass. Sliding deck technology
means the cockpit can be covered at the push of a button and a swim
platform can be extended from the aft deck.
As Marek Reichman, Aston Martin’s chief creative officer, explains
his vision, “AM37 is a pure translation of the Aston Martin DNA into an
entirely new maritime concept. The powerboat reflects our values in terms
of power, beauty, and soul…It was important to us when considering this
project to make sure that the boat design was as beautiful and timeless as
our cars.” —Keith Gordon
 c o u r t e s y o f a s to n m a r t i n

maxim.com
m ay 2 017
77
 STaying
Power
As trends come and go, British custom clothier Huntsman
sticks to what it does best: making impeccable suits

Te x t b y P R I YA R AO

T
hanks to celebrity style setters like Kanye West and Justin Bieber, that nobody else has got—it’s made for you.” Lagrange admits that
it might seem like men’s fashion today is only about athleisure and even he used to buy his suits off the rack before he joined the brand,
A L L I M AG E S CO U RT E SY O F H U N TS M A N

streetwear. But look beyond the Yeezys and you’ll see that a few
classic brands are standing firm. Consider the British clothier
Huntsman, which specializes in handcrafted Savile Row suiting and
counts Clark Gable, Gregory Peck, Paul Newman, and Steve McQueen
among its historic clientele. The brand is thriving by doing what it’s
always done: making men look great.
Pierre Lagrange, who bought the company in 2013 after a career
in finance, stresses the importance of understated style—and a great
suit—amid the streetwear revolution. “You can’t really tell why,
but you feel that a hand-tailored suit just fits right. It’s something
but now he’s Huntsman to the bone. “Buying bespoke is a gift to
yourself,” he says.
Among the most expensive establishments on the Row (prices for
bespoke suiting start at $7,500; made-to-measure, which is rarely offered,
begins at $4,500), Huntsman’s storied history begins at 126 New Bond
Street, where founder Henry Huntsman paired elements of tailoring
with equestrian workwear. Hunting, riding, and sporting pieces became
a hallmark of the house in the 19th century, so much so that aristocrats
like Prince Albert, King Edward VIII, and Winston Churchill donned
its pieces. The classic Hollywood set followed suit, with Peck leading

The legendary Savile Row tailor provided clothing

for the spy film Kingsman: The Secret Service
78 m ay 2 017 maxim.com
the pack—between 1953 and his death, the actor commissioned nearly 200
suits from Huntsman.
Though the firm has certainly had a presence in the U.S., Hunts-
man is now preparing for a great American invasion. Earlier this year,
the brand opened up shop on New York City’s famous 57th Street (mega-
retailer Bergdorf Goodman happens to be just around the corner), where
creative director and co–head cutter Campbell Carey, previously head
tailor of competitor Kilgour, can now be found working. “What is fantastic
is that our American clients have been the guardians of British tradition,”
Lagrange says. “They share, based on values in terms of oneself, what an
elegant man is; what a powerful and sexy man is.”
Carey agrees: “Our American customer wants to stand out on
Park Avenue or Madison Avenue, and they do that in our
British house cut.” Carey explains that the house-cut suit, a Huntsman
speciality, is a bespoke,
one-button, high-armhole,
long-waisted, two-piece
“AmericAn clients offering. There are differ-

love thAt they cAn ences in pattern, as Ameri-

can men prefer a bolder

buy things thAt lAst check in their suits. (There

are 38 standard custom-

forever.” izations to choose from.)

But generally, American
clients come to Huntsman
for the same reasons as the brand’s British base: “Why go to Ferrari and
ask for a Porsche? Our men know what they are getting when they
come to us.”
Huntsman has also launched short-term trunk shows across the coun-
try in places like Dallas, Houston, and Palo Alto (Atlanta will be part of
the circuit next summer). Lagrange credits the uptick in American busi-
ness—20 percent of the brand’s clientele base comes from the U.S.—to
men’s shopping habits. “American clients especially don’t like to shop too
often, so it’s very good to make a product that you are going to have for
10, 20, 30, or 40 years. They love that they can buy things that last forever.”

C LO C K W I S E F R O M TO P R I G H T: C O U R T E S Y O F H U N T S M A N ( 2 ) ; J A S O N B E L L ;
C O U R T E S Y O F H U N T S M A N ( 2 ) . O P P O S I T E PA G E : J A S O N B E L L

One of the more expensive tailors on the Row,

Huntsman offers bespoke suits starting at $7,500
80 m ay 2 017 maxim.com
FINDING
BJARKE
INGELS
An architectural tour of Copenhagen
on the back of a motorcycle

Te x t b y N I CO L A S S T EC H ER

F E dj A S A L I b A S I C / @ F E L E C O O L
Y
ou likely won’t forget the first time you lay eyes on a Bjarke Ingels
Group (BIG) building. The architecture studio founded by Dane
Bjarke Ingels doesn’t build boxes so much as manifest esoteric
concepts in glass and steel. Take VIA 57 West—a stunning pyra-
mid-like structure rising from the moors of New York City’s Hell’s Kitchen.
Just last year, when floating on a boat down the Hudson, this particular
“courtscraper” (a skyscraper-courtyard hybrid) caught my eye: a vast gleam-
ing tetrahedron reaching up 450 feet into the sky overlooking the river. It
was brilliant, both in the summer sun’s reflection and in concept—like the
sail-shaped Burj Al Arab Jumeirah hotel in Dubai, or a building plucked
from the skyline of a utopian sci-fi flick.
The last time a building struck me with that sort of open-palm wonder
Opposite page: The VM Houses, which maximize space
through innovative Tetris-like construction. This page:
Taking a moment to appreciate the street-level view.
was when I first saw Frank Gehry’s Guggenheim Museum in Bilbao, Spain.
You question your eyeballs. It’s not just the crazy forms that startle you, but
rather the details, which sink in and beg for further reflection.
So just like I did almost two decades ago, when I altered a business trip
to lay over in Spain’s Basque region so I could witness Gehry’s blobitecture
masterpiece firsthand, this winter I resolved to see more of Ingels’ work in
his homeland. Denmark is, after all, where he got his start—not only where
his first buildings took form but where his unique approach to architecture
began taking shape.
After booking flights I started deliberating on the perfect ride with
which to see the starchitect’s early work as quickly as possible. Since
I only had 24 hours for this mission, mobility was key: I would need
maxim.com m ay 2 017 83
something that could nimbly dart across Copenhagen with speed and
traffic-conquering agility. But it had to look good. If I was going to spend
the day crisscrossing one of Europe’s most elegant cities while discovering
works of epic visual proportion, I would need a ride that matched the
mission. A motorcycle seemed the perfect solution: swift, stylish, and a
shockingly easy-to-ride steed to carry me across the Danish capital.
MARITIME MUSEUM OF DENMARK
While the morning is still black I swing my leg over the bike and ride
it up the Strandvejen. Denmark’s equivalent of the Pacific Coast
Highway proves a stunning ride, saturated in dazzling light as dawn
colors the Øresund strait all the way north to the Maritime Museum of
Denmark (MMD). Located next to the Kronborg—the castle immortalized
in Shakespeare’s Hamlet—the Maritime Museum of Denmark is the ideal
place to start the search for Bjarke. BIG won the contract to design the
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MMD when it outgrew its placement inside the Kronborg and had to be
relocated just outside its fortress walls. But since the castle has been a
unesco-protected site since 2000, BIG was informed that the new
museum could not in any way block the view of the medieval keep.
So how does one build a marquee destination museum in such a way
that no one can see it? BIG came up with the solution of building the
museum inside the dry dock next door. A series of bridges cross the empty
F E dj A S A L I b A S I C / @ F E L E C O O L
underground void, not only connecting different sides of the museum
(dug into the sides of the dock) but also becoming galleries—and a large
auditorium—themselves.
THE MOUNTAIN/VM HOUSES
Another long jaunt back down the Strandvejen takes me to Ørestad,
a booming development near the airport where two of BIG’s first major
commissions sit side by side: the VM Houses and the Mountain, designed
Taking in the sights from the back of the bike

with Julien De Smedt when he and Ingels were partners in a firm called
PLOT. The two projects initiated the Danish architect’s global trajectory,
as they introduced Bjarke’s habit of conquering obstacles with ingenious
solutions. The first complex, the VM Houses—two buildings, respectively
shaped like a V and an M—maximizes space by building corridors every
three floors instead of on each floor, and designing apartments around these
hallways like Tetris pieces, so each had access to one. While the buildings
further innovate in their unique use of cantilevered balconies, it is difficult
to see from the outside what makes them special.
The second commission, however, is much more salient. “The
Mountain” lives up to its majestic namesake. Ingels and De Smedt adapted
the brief by incorporating the requisite parking structure into the base of
the building, rising up like a slope, and then building the housing portion
on top of it. This allowed the apartments to be stacked at an angle as if
they were cubes rolling downhill. The result is the first example of what
Ingels calls “BIGamy,” or the conflation of two disparate concepts into one.
In this case, why choose between living in a high-rise building or in a house
with its own garden? Why not build a high-rise building where the apart-
ments each feature a coveted elevated view, while still having their own
spacious roof garden? The Mountain is the first hint that you’re dealing
with one of those rare minds that can transform frustrating challenges into
eye-opening opportunities.
8 HOUSE
If the Mountain introduced BIG’s habit of ingenious solutions, the
8 House—located just a stone’s throw away—cemented it. While not
F E dj A S A L I b A S I C / @ F E L E C O O L ; I N S E T: T R Av E L p I x /A L A m y S TO C k p H OTO
as clever as the Mountain, the seemingly self-folding 8 House just might
be the most visually arresting. Resembling a 3-D version of the infinity
symbol, the 8 House was designed so one could continuously walk (or bike)
around the building in a loop, creating a self-contained ecosystem of living
spaces and shops. Its dipping and rising sides grant each apartment unique
sunlight streams and views into the dual courtyards.
AMAGER BAKKE POWER PLANT
A 20-minute ride back into the heart of Copenhagen—dodging 10 times the
number of bicycles as cars—takes us to the Amager Bakke waste-to-energy
plant. Situated on Amager Island across the bay from the quaint, brightly
painted buildings of Nyhavn, the Amager Bakke will become the cleanest-
burning power plant in the world when it opens in 2020. It will literally
convert garbage into clean energy. To emphasize the purity of the plant’s
“fresh, like mountain air” emissions—and addressing the Danes’ love of
skiing in a pancake-flat country—BIG proposed turning the building into
a functioning ski slope. Citizens will be able to take an elevator up the side
of the building—Copenhagen’s tallest—and ski down its piste, which will
be twice as long as an Olympic half-pipe. In the summer they can ascend
From top: Taking a loop around the 8 House;
VIA 57 West on Manhattan’s waterfront.
its 278-foot climbing wall, the tallest in the world, and hike down its trail,
replete with real trees and grass.
On the outside, the building is sheathed in a beautiful scale-like
aluminum latticework that will be filled with vibrant plant life. As a
last testament to playfulness, the stack is designed to expel its fresh-air
emissions in the form of giant “smoke” rings of clean steam. Remarkably,
Ingels, together with German artist studio Realities: United, has
transformed one of the most ungainly eyesores in the advanced world, the
power plant, into a whimsical totem of beauty—and, at the same time, a
functional center of urban recreation.
SUPERKILEN PARK
As the sun dips toward the horizon, I aim the bike toward Nørrebro,
enjoying the sounds of the powerful engine as we work our way to one
of BIG’s most egalitarian efforts: Superkilen Park. Located in one of
Denmark’s most ethnically diverse neighborhoods, the half-mile-long
park acts as an urban hub for the community. But it goes one step further,
adopting ingredients from the 60 cultures of its inhabitants and integrating
them into the park itself. There are love seats from Mexico; swings plucked
from the sandy beaches of Santa Monica; a tiled Moroccan fountain; palm
trees from China that can handle the Danish chill; English trash bins; and
neon signs from Russia and Qatar. And if you sit on one of the Belgian
benches and look out onto Superkilen, you see that it is much more: It is a
nexus of activity for the neighborhood. Kids sled down the man-made hill
at its center. Couples sit adoringly in the facing love seats, exchanging doe-
eyed glances. Children squeal, climbing the metal octopus sculpture and
the jungle gym. And here you can see clearly what BIG did: outsource the
creativity and puzzle pieces of the park to the actual community.
As I gaze over the studio’s work, eventually getting up to ride through
the crowded Copenhagen streets back to my hotel, I contemplate
Ingels’ next phase. He’s got megaprojects like Google’s Silicon Valley
headquarters, a design collaboration with British designer Thomas
Heatherwick; 2 World Trade Center; the New York “Dryline” seawall park,
protecting against future flooding; and the Hudson Yards Spiral tower
in the works—projects that could elevate the young architect from over-
achieving pioneer to household name. And we’ll all be lucky to see what his
truly disruptive mind will come up with next.
But as his star rises on the global stage, Copenhagen will always be
home. And the projects that I’ve been lucky enough to see in the flesh will
always be his foundation.
m a x i m . c o m f e b r u a r y 2 017 85
i Building beyond borders
Eager to expand his body of work beyond Denmark, Bjarke Ingels opened a
New York branch of his company, BIG, in 2012. His first U.S. project, VIA 57
West in Manhattan (above), served as a statement of intent with its unique,
modern-pyramid shape. His current projects in the States range from police
precincts and museums to art installations and office buildings, and stretch
from 2 World Trade Center in New York to the new Google North Bayshore
complex in California. For more information, check out big.dk.
maxim.com m ay 2 017 85
 Soul Searcher
Photographer Jurij Treskow’s striking images dive
deep into a fantasy world of his own making

86 m ay 2 017 maxim.com maxim.com m ay 2 017 86

87 m ay 2 017 maxim.com
B
elarusian artist Jurij Treskow was
drawn to the world of photography
not by a fascination with cameras but
by the intoxicating lifestyle of high-
end fashion. It happened when he was still a
student, when a friend’s cousin, a model, visited
from Lithuania. “She would tell us stories of her
travels, the world of fashion, and photo shoots,”
Treskow says.
Needless to say, he was intrigued. Treskow
and the woman sparked a brief romance, and
when it ended he was determined to live in the
world of fashion, photography, and, of course,
glamorous women. “I started taking pictures
of models in Brest, Moscow, Berlin, Paris,
New York—everywhere I went. Soon enough,
I quit my studies in economics and started
circling the globe, photographing beautiful
women for a living.”
Treskow soon developed a style all his own.
“I always look for a woman, a femme fatale, who
is reckless, confident, sexy, and strong. And she
has to be having a lot of fun. She must enjoy
herself,” he says.
Although he doesn’t work exclusively in
black and white, it’s a style that holds a special
allure for him. Indeed, his most striking images
are monochromatic. “Black-and-white photo-
graphs are all about the soul. We don’t see the
world in black and white, which makes black-
and-white photography even more exciting. It’s
a fantasy world. It’s an escape.”
Treskow prepares meticulously for his
shoots. “I try to train my imagination like a
muscle,” he says. “I dream a lot. I’m very curious
and I love to be surprised. I do my homework
and prepare a mood board, but I rarely use any
of it during the actual shoot. Once on set, my
eyes are open. I am in the moment; it’s all hands
on deck and the adventure begins.” —Keith Gordon

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maxim.com m ay 2 017 93
CREDITS

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f e dj a s a l i b a s i c / @ f e l e c o o l

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 DON’T BE ANTISOCIAL
F O L LO W M A X I M E V E RY W H E R E
 “There is always some madness in love.
But there is also always some reason in madness.”

Fri edri c h N ie tz s ch e

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