Owner (list name

Landing Page Name of DRI for test Status Test

here)

How to Create Visuals

John Smith Completed LP Header swapped with subheader
for Marketing

Demo Landing Page Amanda Morgan Not Started Different image on B version

Call Sales Landing Different Headline. A is the title, B is

John Smith Not Started
Page descriptive

Holiday Discount New vs. Old landing page layout

Rodrigo Souto In Progress
Landing Page template

New Year Sale Landing

Amanda Morgan Completed Different CTA placement
Page

2018 Predictions
Amanda Morgan In Progress Copy bullets vs long form paragraphs
Landing Page
 Start End Prediction Result

Version B will perform better

5/17/2017 5/20/2017 because the original subheader Success
is more actionable

Version B (image with

5/27/2017 6/20/2017 Inconclusive
background) will perform better

Version A will perform better

6/23/2017 7/6/2017 Inconclusive
because it matches promo copy

Version A (new template) will

perform better because the
7/12/2017 7/18/2017 Failure
layout is cleaner and more
modern

6/17/2017 7/12/2017 Version b will perform better Success

6/17/2017 7/12/2017 version B will perform better Success

Statistically
Notes Next Steps
Significant?
Chose
Variation B performed 8% better Variation B as
than the original version and was winner, setting
✓ statistically significant at 95% up a/b on CTA
confidence. Declared version B placement
the winner next
Chose
Variation B.
Variation B performed 4% better setting up a/b
X than A - not statistically significant test testing
but declared B as winner. two different
types of
images next
Chose
Version A performed 3% better, Variation A as
X not statistically significant. Test winner,
ran for 3 weeks. running
template-level
A/BChose
test next
Variation B as
winner, setting
Verion B (the old LP template)
✓ up a/b on CTA
performed 6% better than A
placement
next
Variation B performed 21% better Chose
than the original version, 100% Variation B as
✓ sure version be will improve winner, setting
conversions. Statistically up a/b on copy
significant. next
Chose
Variation A as
Test "A" converted 33%better than
winner, setting
Test "B." We are100% certain that
✓ up a/b on CTA
the changes in Test "A" will
placement
improve your conversion rate.
next
Hubspot Marketing Acqusition