Accor - Graphic Guidelines - L050319

Accor Graphic Guidelines
MARCH 2019
How does the Graphic Guidelines
fit with the other materials that I use?
january 2019
S T R I C T LY C O N F I D E N T I A L
JANURAY 20, 2019 FEBRUARY 2019
ACCOR ACCOR GRAPHIC ACCOR EDITORIAL ACCOR ENDORSMENT

STORY BOOK GUIDELINES GUIDELINES GUIDELINES
Explains and illustrates our Guides brand expression using Guides brand expression using Guides brand architecture
brand story in an emotionally design elements, typography, words and copywriting using design principles
engaging way imagery, etc
Edito
We are Accor.
Behind the name, is our thinking, our attitude, our passion. Accor stands for more than
50 years pioneering the industry, and a wide-open future, innovating what’s to come.
It is a new perspective on hospitality, inspiring f resh experiences.
In this guide, we bring our brand to life through design.

Learn how to express our brand through, imagery, colour, and graphics.
And more importantly, how to use these effectively to create brand communications
that move people and express our strategy.
The different applications are available on the Masterbrand Communication Platform.

Table of contents
1.25 - Pictograms 38
1. Fundamentals 1.26 - Brands charts 39
5. Publishing
1.1 - Manifesto 6 1.27 - Hotel brands f rieze 41 5.1 – Principle of the f ront and back covers 83
1.2 - Brand logo 10 5.2 – Principle of a brochure cover with multiple visuals 84
1.3 - Logo options
1.4 - Logo : protected area and minimum sizes

11
12
2. Stationery 5.3 – Principle of the inside pages of a brochure
5.4 – Print advertising

85
86
1.5 - Logo don’ts 13 2.1 - Business Card 43 5.5 - Invitations & save the date 87
1.6 - Logo: uses on backgrounds 14 2.2 - Note cards 46
2.3 - Envelopes 47
1.7 - Logo don'ts: use on a background
1.8 - Horizontal logo

15
16 2.4 - Letterhead 49
6. Signage
1.9 - Logo position 17 2.5 - Press release 50 6.1 - Kakemonos 91
1.10 - Brand logo: usage guideline & examples 19 2.6 - Folder 52 6.2 - Kakemonos XXL and totem 93
1.11 - Monogram: usage guideline & examples 20 2.7 - World map 53 6.3 - Photo call 94
1.12 - Tagline logo: usage guideline & examples 21 6.4 - Flags and banners 95
1.13 - Tagline 22 3. Photography

1.14 - Tagline: protected area and minimum sizes 23
3.1 - Photography style 55
7. Merchandise
1.15 - Tagline: don'ts 24
3.2 - Creative principles 56 7.1 - Notebook 99
1.16 - Colour palette 25
3.3 - Aerial view 57 7.2 - Umbrella / Hat / Cap / Tote Bag / Shopping Bag 100
1.17 - Accessible AA digital colour palette 26
3.4 - Side by side 67 7.3 - Ipad case / Pins 101
1.18 - Fonts 27
7.4 - Pen / Computer case / Luxury notebook 102
1.19 - Gold lines: position and use 29
1.20 - Gold lines use : do’s 33 4. Digital & office applications 7.5 - Toiletry bag/Candle/Wallet
7.6 - Towel and Cufflinks

103
104
1.21 - Gold line use: don’ts 34
4.1 - Standard horizontal PowerPoint 73
1.22 - Pattern 35
4.2 - E-mail tagline 76
1.23 - Pattern: do’s 36
4.3 - Internal information e-mailing 79
1.24 - Pattern: don'ts 37
1
Fundamentals
1.FUNDAMENTALS
1.1 - Manifesto
Manifesto
Primary intended for internal
usage
The art of hospitality knows no bounds—
It extends beyond walls, unlocking inspired experiences in every day. FONT
Title : Unna Italic
We dare to reimagine hospitality not as a place or service, but connected moments,
Body : Montserrat Regular
Whether you want to live, work or play.
FONT SIZE
Title : 31 pt / letter spacing : 0pt
We are shaping a future where travel unlocks a life well lived. Body : 10 pt / letter spacing : 25 pt
Where powerful brands deliver exceptional experiences and value, and
COLOUR COMBINATIONS
Talent and passion deliver a welcoming human touch.
• Text in gold or gradient gold
Where innovation constantly expands boundaries, on dark blue background
And a commitment to sustainability gives back to • Text in gold or gradient gold
on white background
one planet, many communities. • Text in white on dark blue
background
• Text in dark blue on white
That is why we have created a holistic ecosystem around the consumer,
background
and the innovative services and solutions to power it all.
Because the future belongs to those who design it,
and we are here to bring you there—f irst.
Accor
Live Limitless
6
1.FUNDAMENTALS
1.1 - Manifesto
Short manifesto Primary intended for external

usage
The text must be centre-justif ied

and be presented in this layout
Hospitality—can it be reimagined?
bloc. No variation of line breaks
To us, it’s an art that knows no bounds— are allowed.
it sparks inf inite inspired moments,
whether you want to live, work, or play. FONT
Title : Unna Italic
Body : Montserrat Regular
To unlock life lived limitless, we’ve created
a holistic lifestyle ecosystem, FONT SIZE
Title : 31 pt / letter spacing : 0pt
and the innovative solutions to power it all.
Body : 10 pt / letter spacing : 25 pt
Because the future belongs to those who design it,
and we’re here to bring you there—f irst. COLOUR COMBINATIONS
on dark blue background
on white background
Accor • Text in white on dark blue
background
Live Limitless • Text in dark blue on white
background
7
1.FUNDAMENTALS
1.1 - Manifesto: for partners
VERTICAL VERSION (7 LINES)

PRINCIPLES
Where art meets performance The partners manifesto must be

centre-justif ied. No variation of
and tomorrow meets now, line breaks are allowed.
we bring trusted expertise to deliver BODY
your vision, your success. Font : Unna Italic, caps at the

beginning of the sentences
Chart new worlds. Master the future. Minimal size: 8pt
With us, the opportunities are as limitless COLOURS MIXES
as your dreams. • Text in gold or gradient gold

on white background
• Text in white on dark blue
HORIZONTAL VERSION (4 LINES) background
background
Where art meets performance and tomorrow meets now,
we bring trusted expertise to deliver your vision, your success.
Chart new worlds. Master the future.
With us, the opportunities are as limitless as your dreams.
8
1.FUNDAMENTALS
1.1 - Manifesto: for employees
VERTICAL VERSION (6 LINES)

PRINCIPLES
Open a world—your world. The employees manifesto must

be centre-justif ied. No variation
Join a tribe in the heart of experiences. of line breaks are allowed.
Scripting new experiences. BODY
Open hearts, to connect hearts. Font : Unna Italic, caps at the

beginning of the lines
Together, we make the world Minimal size: 8pt
More welcoming, caring, and inspiring. COLOURS MIXES

on white background
• Text in white on dark blue
HORIZONTAL VERSION (4 LINES) background
background
Open a world—your world.
Join a tribe in the heart of experiences. Scripting new experiences.
Open hearts, to connect hearts.
Together, we make the world more welcoming, caring, and inspiring.
9
1.FUNDAMENTALS
1.2 - Brand logo
Logo introduction :
The new Accor identity
consists of a monogram
and a specially designed
Bernache Font.
Agile and versatile
in the Bernache’s font ;
stable and statutory
in the “A” letter.
The universal blue and
gold palette asserts its
premiumisation.
10
1.FUNDAMENTALS
1.3 - Logo options
There are 3 versions of the logo:
The brand logo

This logo can be used on
all media. For example, on
invitations, business cards,
contracts and any stationery.
The monogram
This is the main brand’s sign.
It can be used by itself in cases
where the brand name does
not necessarily have to appear.
The tagline logo

The brand block can be used
on all media, document and
long-form content that builds
meaning into "Live Limitless."
ACCOR
tagline GRADIENT GOLD These 3 versions of our logo
RGB
cannot be altered in any way.

GRADIENT GOLD
Brand Logo Monogram Tagline Logo N° dossier : 18J3103E RGB 255/210/128
All the RGB versions are treated

+ RGB 168/128/84
Date : 15/02/19
AC/DC validation :
Client validation : with a 42° gradient angle.
1 2 3 Any modif ication or other
design is prohibited.
The 3 logo versions will

as a priority be used in gold
on a blue background.
They can be printed with gold
foil or solid gold colour.
11
1.FUNDAMENTALS
1.4 - Logo : protected area and minimum sizes
x/2
x/2
x/2
x/2
x
PROTECTED x
AREA x/2 x/2 x/2
x
The protected area
is equal to half the size
of the monogram
x/2
/2
x/2
ACCOR RGB
tagline GRADIENT GOLD
GRADIENT GOLD
N° dossier : 18J3103E RGB 255/210/128
+ RGB 168/128/84
Date : 15/02/19
AC/DC validation :
Client validation :
MINIMUM
SIZES
13 mm 13 mm 13 mm
36 pixels 36 pixels 36 pixels
Brand logo Monogram Tagline logo
12
1.FUNDAMENTALS
1.5 - Logo don’ts
Don’t change
the gradient
in the logo
Don’t change
the colour shading
3
1 2
Don’t mix colours
in the logo
Don’t use the “Accor”

logo by itself
Don’t change
the logo proportions
3 3
4 5
13
1.FUNDAMENTALS
1.6 - Logo: uses on backgrounds

1
The logo will as a priority be used

in gold on a blue background
- With a gradient for digital use.
- With gold foil or a solid gold colour
for printing purposes.
The logo can also be used on a white

background but only in a solid gold
colour.
Example: stationery and off ice
applications, PPT, etc.
In another colour of the palette the

logo is applied in gold wherever possi-
2
1 ble (gradient or solid).
On an image background, the logo

is applied in gold wherever possible
(gradient or solid).
NB. Visuals with busy backgrounds or
strong contrasts should be avoided to
preserve the lisibility of the logo.
5
3 4
The white logo is used on solid
coloured or image backgrounds only
when the visibility of the gold version
is not ensured.
For administrative applications - such

as contracts or administrative
documents – the logo can be used in
blue on a white background.
5 6
14
1.FUNDAMENTALS
1.7 - Logo don'ts: use on a background
The Accor logo cannot be used

on a colour which is not part of
1 1
the brand colour palette.
The logo must be legible when

used on an image.
2 2
15
1.FUNDAMENTALS
1.8 - Horizontal logo : for digital media & sponsoring
Logo introduction :
The horizontal logo is used for
digital media, administrative
documents (in blue),
sponsoring and signage
For more informations

on its usage, please refer
to the Sponsoring Guidelines
and the Digital Guidelines.
ACCOR RGB
Logo horizontal
GRADIENT
RGB 255/210/128
JOB : 19J3103E RGB 168/128/84
Date : 13/02/19
Scale :
Size :
Fabrication :
16
1.FUNDAMENTALS The visuals contained
in this document are
1.9 - Logo position for internal use only.
The logo should always

be centred horizontally.
However, the position
can vary vertically.
To lend gravitas to the

composition, positioning
in the lower quarter
of the page is preferred
(see guidelines on the next
page).
17
1.FUNDAMENTALS
1.9 - Logo position
To lend gravitas to
the composition, a position
in the lower quarter
of the page is preferred.
1 Protection zone
for the logo position
18
1.10 - Brand logo: usage guideline & examples for internal use only.
BRAND LOGO
This is our default brand logo—
if in doubt, always default to
this logo. It is created to be
the primary logo for identity
purposes.
The logo should be used on:

•S tationery (business card,
letterhead, envelopes, etc)
• Off ice templates (fax, memo)
• Corporate signage
You are • Primary logo for corporate
someone unique goodies
• Kakemonos
• Photocall
The masterbrand monogram

can be cropped only if the
complete logo is displayed on
the same medium.
19J3103_ACCORkakemonosSF_4C.indd 1 21/01/2019 17:18
19
1.11 - Monogram: usage guideline & examples for internal use only.
MONOGRAM
Our monogram is our
abbreviated seal. It is a
secondary identity element,
and used as graphic
decoration.
The monogram should be

used for the following
applications:
• Following page headers
• Corporate goodies
• Internal emailings…
20
1.FUNDAMENTALS
1.12 - Tagline logo: usage guideline & examples
TAGLINE LOGO
Our tagline only appears where
there is communications and
long-form content that builds
meaning into “Live Limitless.”
This prevents our tagline f rom
being over-used and hence
ACCOR
tagline GOLD PANTONE 871 C
ACCOR
tagline GOLD PANTONE 871 C diluted.
N° dossier : 19J3103E N° dossier : 19J3103E
Date : 15/02/19 Date : 15/02/19
AC/DC validation : AC/DC validation :
Client validation : Client validation :
The tagline logo can be used

We imagine your future,
we ensure your success for the following applications:
• Trade show booth panels
• Brochure f ront covers
• Advertisements
• Websites
ACCOR
Creating emotions
is our passion
N° dossier : 19J3103E
Date : 15/02/19
AC/DC validation :
Client validation :
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam
erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim feugait nulla facilisi.
www.accor.com - facebook.com/accor - twitter.com/accornews
ACCOR RGB
BRAND FRIEZE
RGB 255/255/255
JOB : 19J3103E
MASTER :
Date : 19/02/19
ACCOR RGB Scale 1/1
BRAND FRIEZE Size :
Fabrication :
RGB 211/168/106
JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1
Size :
Fabrication :
21
1.FUNDAMENTALS
1.13 - Tagline
TAGLINE INTRODUCTION
The tagline is a succinct way
we externalise our brand idea.
It expresses our belief that
boundless hospitality brings
inspiration to life.
It is, at the same time, an
aspiration for what we bring
to consumers; a rallying cry for
personal achievement; and a
promise of nonstop potential
and performance.
TAGLINE USAGES
The tagline can be used
on its own to sign a manifesto
or an editorial.
It can also be featured as an
headline on any application.
However, the tagline must be
close to the masterbrand logo.
The tagline can be used in

gradient gold on digital media,
flat gold on print media or
in blue or white to ensure its
lisibility.
22
1.FUNDAMENTALS
1.14 - Tagline: protected area and minimum sizes
PROTECTED y
AREA
The protected area
is equal to the size y y y
of the “e”
y
MINIMUM
SIZES
13 mm
36 pixels
23
1.FUNDAMENTALS
1.15 - Tagline: don'ts
Don’t change
the gradient
in the tagline
Don’t change
the colour shading
3
1 2
Don’t mix colours
in the tagline
Don’t change
the tagline composition
Don’t change
the tagline proportions
3 3
4 5
24
1.FUNDAMENTALS
1.16 - Colour palette
Gradient angle 42°
The color references

are given in :
-CMYK for print
-Pantone for print
and hot foil stamping
PRIMARY
-RGB for digital usage
COLOURS
DARK BLUE GRADIENT GOLD GOLD

C100 M90 Y0 K60 RESERVED C10 M25 Y65 K10
PANTONE 2766C FOR RVB CONTENT ONLY PANTONE 871 C
KURZ LUXOR 429

HOT FOIL STAMPING
The grey blue

is an additional
colour that can only
be used for texts.
SECONDARY
COLOURS
PLUM BEIGE GREEN CORAL BLUE GREY BLUE

C20 M100 Y70 K50 C12 M12 Y19 K0 C76 M42 Y76 K39 C15 M74 Y73 K4 C58 M38 Y23 K6 C21 M11 Y9 K23
PANTONE 188C PANTONE 9223C PANTONE 2410C PANTONE 2436C PANTONE 2373C PANTONE 429C
The colours of the secondary palette can be used with 50% opacity in order to have a wider range
of colour options and give more depth to charts or similar applications.
25
1.FUNDAMENTALS
1.17 - Accessible AA digital colour palette
A specif ic colour palette has been developed for digital content and powerpoint.
To promote accessibility, specif ic RGB colours have been def ined to respect the minimum contrast ratio of 4,5 between 2 colours on digital media.
Below is a summary of accepted combinations between text colour and background colour.
Gradient angle 42°

On white background,
all colours EXCEPT
White text on Gold is at
for the Beige can be
least 18 point if not bold
used for text
and at least 14 point if
bold
Ensuring that a contrast DARK BLUE TEXT
ratio of at least 3:1 exists
PRIMARY between text (and images
COLOURS of text) and background
behind the text GOLD TEXT
GRADIENT GOLD TEXT
DARK BLUE GRADIENT GOLD GOLD

PLUM TEXT
R5 G0 B51 R184 G141 B91
#050033 #B88D5B
The gold cannot be used
for logotypes nor icons. PLUM TEXT
R255 G210 B128 R168 G128 B84

#FFD280 #A88054
GREEN TEXT
The grey blue
is an additional
colour that can only GREEN TEXT
be used for texts.
R76 G12 B0 R17 G43 B17

#4C0C00 #112B11 CORAL TEXT
SECONDARY
COLOURS
BLUE TEXT
PLUM BEIGE GREEN CORAL BLUE GREY BLUE WHITE

R132 G22 B47 R216 G206 B188 R39 G102 B110 R204 G76 B60 R119 G140 B165 R116 G117 B140 R255 G255 B255
#84162F #D8CEBC #27666E #CC4C3C #667892 #74758C #FFFFFF
26
1.FUNDAMENTALS
1.18 - Fonts
All fonts can be downloaded via Google fonts :

Unna : https://fonts.google.com/specimen/Unna
Montserrat : https://fonts.google.com/specimen/Montserrat
TITLE
Use only Unna Italic

the bold italic
for the titles. ABCDEFGHIJKLMOPQRSTUVWXYZ
The Unna font can’t abcdefghijklmnopqrstuvwxyz
be used in all caps.
0123456789,;:=?./+ù-*
BODY
Montserrat Regular 400
ABCDEFGHIJKLMOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789,;:=?. /+ù-*
Montserrat Semi Bold 600

ABCDEFGHIJKLMOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789,;:=?. /+ù-*
REPLACEMENT For off ice applications such as emailings or Word documents (Word, Excel etc...), please use the replacement fonts.
FONTS
F O R O F F I C E
APPLICATIONS Times New Roman Verdana
ABCDEFGHIJKLMOPQRSTUVWXYZ ABCDEFGHIJKLMOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
0123456789,;:=?./+ù-* 0123456789,;:=?./+ù-*
27
1.FUNDAMENTALS
1.18 - Fonts
The proprietary font's usage is strictly and only used for the masterbrand logo and level 2 and 3 signposts. Please refer to the Endorsment Guidelines
for more information on its usage. Consult the corporate brand department should a distinct need arise.
BERNACHE Creation of a proprietary font.

FONT An open, f rank, steady and generous drawing asserting Accor's timeless status
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
@#&-/\“”<>.!?-+,
ACCOR
28
1.FUNDAMENTALS
1.19 - Gold lines: position and use
The gold lines create

a structure that enhances
the logo’s energy.
It is a relay structure that
highlights the message in
a sophisticated way.
Flexible and elegant, this

structure punctuates and
gives rhythm to Accor
communications. It highlights,
key messages and f igures as
well as titles.
THE DESIGN
The two parallel gold lines
are the natural extension
of the monogram. Empowered talent
They must be parallel at
all times to be consistent ACCOR SETS THE STAGE
with the logo’s angle. TO REALISE YOUR DREAMS
THE COLOUR
The gradient effect is only for
the title block while the gold
lines are always in flat gold.
29
1.FUNDAMENTALS
The text block is centred

between the two gold lines
in terms of height and width.
1 2 3 4
1/4X
2
X
Augmented X
Powering 1/4X The gap between
1/4X hospitality 1/4X future hospitality the text block and the
gold line is always the same: 1/4x.
The gold lines have a f ixed off-set

height that cannot be changed.
The stripe is no less than

1px/ 0,3mm thick.
For correct use of the gold lines, a master

is available on the Masterbrand Communication
Platform. Once downloaded :
- Replace the text with the message.
Augment Augmented hos Augmented hospitality
- Reduce or enlarge the whole block (gold lines
and text) as one to adapt to the media.
- Check that it complied with the rules
in this paragraph.
30
1.FUNDAMENTALS
The main role of the gold lines

is to enhance titles or sentences.
1/4X The text in the gold lines must
1/4X
Maximising therefore be short and high-
Performance Maximising Performance impact.

1/4X
1/4X
1/4X
1/4X
Maximising Maximising Performance

Performance 1/4X
IN HAC HABITASSE PLATEA
1/4X IMPERDIET DCTUMSTT
PLATMEA HABIASE
31
1.FUNDAMENTALS
1.19 - Gold lines: position and use (Powerpoint)
It is recommended to keep
a 2cm clear space around
the text to position the two
parallel lines.
2 cm
2 cm
Maximising Maximising Performance

For correct use of the gold lines
on a powerpoint, a template is
Performance -25°
2 cm
IN HAC HABITASSE PLATEA
-25° available on the Masterbrand
Communication Platform
2 cm IMPERDIET DCTUMST
PLATMEA HABIASE
32
1.FUNDAMENTALS
1.20 - Gold lines use : do’s
Empowered talent
PLATMEA HABIASE
Shaping the travel Performance Maximising

Accor maximizes the business of hospitality by
and lifestyle experiences combining brands with solutions, global breadth with
specialist expertise. With an industry-leading lifestyle
of tomorrow ecosystem, Accor sees further to capture opportunities

beyond now.
Empowered talent
ACCOR SETS THE STAGE
TO REALISE YOUR DREAMS
Position The gold line block on an image background

The gold line block should always be centred. The image must be light or dark enough to ensure
It can only be off-centred if the background image necessitates. the gold lines block are always legible.
The gold line block on a coloured background

As a priority on a coloured background, the gold line block should be in gold.
33
1.FUNDAMENTALS
1.21 - Gold line use: don’ts
Don’t alter the angle

and intermediate space
Powering Powering between text and and

the gold lines
future hospitality
future hospitality
2
Don’t alter the

proportion between
1 2
the text and gold lines
Don’t alter the vertical

position of the gold lines
Powering Powering 4
future hospitality future hospitality
Don’t change the weight
of the lines
Don’t mix the colours

3 4
Don’t use only

one gold line
Powering Powering
future hospitality future hospitality
5 6
34
1.22 - Pattern for internal use only.
The monogram pattern

is one of the brand’s key
design elements.
It is a code f rom the luxury
world that contributes to
the brand’s premium appeal.
It can be used on any media
and provides a touch
of sophistication.
One and only one of
the monogram can be
highlighted in gold.
Monograms
C100 M90 Y0 K60

R5 G0 B51
PANTONE 2766C
Background
C95 M90 Y20 K15

R20 G20 B58
PANTONE P2738C
Dark blue background

+ selective glossy varnish
on monogram
35
1.23 - Pattern: do’s for internal use only.
The pattern can be used by itself. The pattern with the logo in gold. The pattern can be used with one
highlighted gold monogram.
36
1.FUNDAMENTALS
1.24 - Pattern: don'ts
Don’t use several gold

monograms on a blue
patterned background
and don't cut the monogram
1 2
Don’t change the colours
Don’t combine the gold

monogram with the logo
The pattern should not be too

small
3 4
37
1.FUNDAMENTALS
1.25 - Pictograms Specif ic pictograms have been developed to aid and simplify communications.
More are available for download on the Masterbrand Communication Platform.
Chef Reception Receptionist Hotel Resort

More colours options
NEW
Bedroom/Bed Booking New Global
ACCOR
PICTO CHEF
File : 18J3103E
Date : 20/02/2019
Validation DA/DC :
Validation Client :
Clients Managers Partners
ACCOR
PICTO CHEF
File : 18J3103E
Date : 17/01/2019
Validation DA/DC :
Validation Client :
38
1.FUNDAMENTALS
1.26 - Brands charts
You can download updated version on the Masterbrand Communication Platform.
39
1.FUNDAMENTALS
1.26 - Brands charts
You can download updated

version on the Masterbrand
Communication Platform.
40
1.FUNDAMENTALS
The hotel brands f rieze exists in 3 versions and can be displayed in blue, grey and gold
1.27 - Hotel brands f rieze on a white background or in gold on a dark background.

Additional f riezes can be developed for segment or departmental needs showcasing
a limited collection of brands, but is required to follow the same principles.
2 First version on 4 lines.
Second version on 7 lines.
ACCOR RGB
3 BRAND FRIEZE
Third version on JOB

9 lines.
: 19J3103E
RGB 5 / 0 / 51
MASTER :
Date : 19/02/19
Scale 1/1
FONT : Montserrat medium

Size :
Fabrication :
FONT SIZE : 7 pt
SPACING : 15 pt
INVERSED SLASH MARK
3 3 (two spaces between each brand)
RAFFLES \ ORIENT EXPRESS \ BANYAN TREE \ DELANO
ACCOR
SOFITEL LEGEND \ FAIRMONT \ SLS \ SO \ SOFITEL
RGB
BRAND FRIEZE
T HRGBE116/117/140
ORIGINALS \ RIXOS \ MANTIS \ MGALLERY \ 21C
JOB : 19J3103E
MASTER : ART SERIES \ MONDRIAN \ PULLMAN \ SWISSÔTEL
Date : 19/02/19
Scale 1/1
Size : ANGSANA \ 25HOURS HOTELS \ HYDE \ MÖVENPICK
Fabrication :
GRAND MERCURE \ PEPPERS \ THE SEBEL \ MANTRA
N OVOT E L \ M E R C U R E \ A DAG I O \ M A M A S H E LT E R
TRIBE \ BREAKFREE \ IBIS \ IBIS STYLES \ IBIS BUDGET
JO&JOE \ HOTELF1
ACCOR RGB ACCOR RGB

BRAND FRIEZE BRAND FRIEZE
RGB 211/168/106 RGB 211/168/106
JOB : 19J3103E JOB : 19J3103E 41
MASTER : MASTER :
21
Stationery
Fundamentals
2 . STATIONERY & OFFICE APPLICATIONS
2.1 - Business Card Classic
ACCOR
LOGO R=211 V=168 B=106
Nº dossier : 18J3476
Date : 9/11/18
Validation DA/DC :
Validation Client :
Name Surname
Name Surname ACCOR
LOGO R=211 V=168 B=106
Function ACCOR
LOGO R=211 V=168 B=106
Function
Nº dossier : 18J3476 Nº dossier : 18J3476
Date : 9/11/18 Date : 9/11/18
Validation DA/DC : Validation DA/DC :
Fonction
Validation Client : Validation Client :
T. +33(0)0 00 00 00 00 - M. +33(0)0 00 00 00 00 T. +33(0)0 00 00 00 00 - M. +33(0)0 00 00 00 00

name.surname@accor.com name.surname@accor.com
00, complete address - City code - Country 00, complete address - City code - Country
www.accor.com www.accor.com
Front Front (bilingual version) Back

ACCOR RGB
BRAND FRIEZE
RGB 211/168/106
JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1
Size :
Format : 90 x 55 mm Printing Printing Fabrication :
Option CMYK : Option hot foil stamping :

Paper : Munken Polar white 400g GOLD GOLD
C10 M25 Y65 K10 KURZ LUXOR 429
Font :
Surname name : Montserrat GREY GREY
Function : Unna Italic C21 M11 Y9 K23 C21 M11 Y9 K23
Informations : Montserrat medium
43
2 . STATIONERY & OFFICE APPLICATIONS The visuals contained
2.1 - Business Card Event for internal use only.
Name Surname ACCOR

LOGO R=211 V=168 B=106
Function
Date : 9/11/18
Validation DA/DC :
Validation Client :
T. +33(0)0 00 00 00 00 - M. +33(0)0 00 00 00 00
name.surname@accor.com
00, complete address - City code - Country
www.accor.com
Front
A bilingual version is also available.
Format : 90 x 55 mm Printing
hot foil stamping :
Paper : Munken Polar white 400g GOLD
KURZ LUXOR 429
Font : Montserrat & Unna
DARK BLUE
PANTONE 2766C
44
2.1 - Business Card Event
2 options are available on the Masterbrand Communication Platform
ACCOR
LOGO R=211 V=168 B=106
Date : 9/11/18
Validation DA/DC :
Validation Client :
Back, option 1: hotel brands f rieze Back, option 2: tone on tone pattern
ACCOR RGB
BRAND FRIEZE
Printing RGB 211/168/106 Printing Pantone :
hot foil stamping :
JOB : 19J3103E
BACKGROUND
MASTER :
Date : 19/02/19
Scale 1/1
GOLD Size :
Fabrication : PANTONE 2738C
KURZ LUXOR 429
MONOGRAMS
DARK BLUE PANTONE 2766C
PANTONE 2766C + selective glossy varnish
45
2.2 - Note cards
ACCOR
LOGO C=10 M=25 J=65 N=10
Date : 9/11/18
Validation DA/DC :
Validation Client :
ACCOR
LOGO C=10 M=25 J=65 N=10
Date : 9/11/18
Validation DA/DC :
Validation Client :
Full address on two or three lines - Zip code - City - Country

T. +33 (0)0 00 00 00 00 F. +33 (0)0 00 00 00 00
www.accorhotels.com - www.accor.com
Full address on two or three lines - Zip code - City - Country

T. +33 (0)0 00 00 00 00 F. +33 (0)0 00 00 00 00
Format : 210 x 105 mm Format : 105 x 210 mm
Paper : Munken Polar white 400g Paper : Munken Polar white 400g
Printing : Printing :
GOLD GOLD
C10 M25 Y65 K10 C10 M25 Y65 K 10
PANTONE 871 C PANTONE 871 C
(KURZ LUXOR 429) (KURZ LUXOR 429)
GREY GREY
C21 M11 Y9 K23 C21 M11 Y9 K23
PANTONE 429C PANTONE 429C
Font : Montserrat Font : Montserrat
46
2.3 - Envelopes (event)
Formats : 4 models available
Paper : Munken Polar white 120g
Printing :
GOLD
C10 M25 Y65 K10
PANTONE 871C
ACCOR
LOGO
Date : 9/11/18
C=10 M=25 J=65 N=10 (KURZ LUXOR 429)
Validation DA/DC :
Validation Client :
GREY
C21 M11 Y9 K23
PANTONE 429C
Font : Montserrat
Full address on two or three lines

Zip code - City - Country
T. +33 (0)0 00 00 00 00 F
envelope 220 x 110 mm exists with and without window.

ACCOR
LOGO C=10 M=25 J=65 N=10
Date : 9/11/18
Validation DA/DC :
Validation Client :

T. +33 (0)0 00 00 00 00 F
ACCOR
LOGO C=10 M=25 J=65 N=10
Date : 9/11/18
Validation DA/DC :
Validation Client :
ACCOR
LOGO C=10 M=25 J=65 N=10
Date : 9/11/18
Validation DA/DC :
Validation Client :
ACCOR
LOGO C=10 M=25 J=65 N=10
Date : 9/11/18
Validation DA/DC :
Validation Client :
Full address on two or three lines Full address on two or three lines
Zip code - City - Country Zip code - City - Country
T. +33 (0)0 00 00 00 00 F T. +33 (0)0 00 00 00 00 F T. +33 (0)0 00 00 00 00 F
www.accorhotels.com - www.accor.com www.accorhotels.com - www.accor.com www.accorhotels.com - www.accor.com
envelopes 220 x 110 mm envelope 229 x 162 mm envelope 229 x 324 mm vertical format,
with window is also available in horizontal format as well.
47
2.3 - Envelopes (administrative)
Formats : 4 models available
Paper : Munken Polar white 120g
Printing :
DARK BLUE
C100 M90 Y0 K60
ACCOR
LOGO C=100 M=90 J=0 N=60
PANTONE 2766C
Date : 4/07/18
Validation DA/DC :
Validation Client :
GREY
C21 M11 Y9 K23
PANTONE 429C
Font : Montserrat
T. +33 (0)0 00 00 00 00 F
envelope 220 x 110 mm exists with and without window.

ACCOR
LOGO C=100 M=90 J=0 N=60
Date : 4/07/18
Validation DA/DC :
Validation Client :

T. +33 (0)0 00 00 00 00 F
ACCOR
LOGO C=100 M=90 J=0 N=60
Date : 4/07/18
Validation DA/DC :
Validation Client :
ACCOR
LOGO C=100 M=90 J=0 N=60
Date : 4/07/18
Validation DA/DC :
Validation Client :
ACCOR
LOGO C=100 M=90 J=0 N=60
Date : 4/07/18
Validation DA/DC :
Validation Client :
Full address on two or three lines Full address on two or three lines
Zip code - City - Country Zip code - City - Country
T. +33 (0)0 00 00 00 00 F T. +33 (0)0 00 00 00 00 F T. +33 (0)0 00 00 00 00 F
www.accorhotels.com - www.accor.com www.accorhotels.com - www.accor.com www.accorhotels.com - www.accor.com
envelope 220 x 110 mm envelope 229 x 162 mm envelope 229 x 324 mm vertical,
with and without window is also available in horizontal format as well.
48
2.4 - Letterhead for internal use only.
First page Subsequent pages
ACCOR ACCOR
LOGO R=211 V=168 B=106 LOGO R=211 V=168 B=106
Nº dossier : 18J3476 Nº dossier : 18J3476
Date : 9/11/18 Date : 9/11/18
Validation DA/DC : Validation DA/DC :
Validation Client : Validation Client :
Société voluptate et volore quo consedi psantis et omnis ate vellor reriate nimil miliatur, et re
Mr./Mme Prénon Nom
prorrovit minvendiore minctum dem sit eatiberio derum dolo maxim volendi officiatur,
Fonction
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Code Postale - Ville dolorro conserios et quibus.
Pays
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Issy-Les-Moulineaux, le
et vendendae del earchit lacerunt verfera turiostios event molores equassit la cus mint
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etur sequam, a dolorio velibus sitiossequas eossimi ntiaeru mendam est alibuscium vo-
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Letterhead
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et qui di doloratio bersperum quibusa venis simolup tataquiae landi volora nus volum re sum volupit erum restrum et pa volore pra nihici res pel ipsa dolupis tiandigenis et por
poreiur sunde ni officiendus iur aut qui debit ant essit voluptat ullorpo rporest, quam sin aut eos moluptur, cumeniae occatiis mo inis ipsum et odipistium, quasper runtotatet vide
et vendendae del earchit lacerunt verfera turiostios event molores equassit la cus mint pelit ullatus et odignatis moluptur rem serro volorem que essecaborume conesenias de
volest doluptiunt remporest voluptu ressinihit es as as ex et adigent ad quias ut mollora nes int quistis sintotatur sequi derepernatet odipsanitio veles eos ratia nus ulparuntur
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pa idicimus es quae deraerum faccae volescium et optatem comnihi llitio. re, si ullat.
Tat quis si nistium que cum restem. Ita quias ditis quidendam as et volorum susapel es-
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dolesequi nis estotatemos nobit dignis consequam rerum inus es simus eaqui sinulluptae
volupti dolesti onseque dolupta sim sunt ea nonet lab id molupti tectibus, te corecea rci-
lita teceati bearchit, etur? Qui simossus sitatiatas as apienis andebit uta cus etur simintis
sum volupit erum restrum et pa volore pra nihici res pel ipsa dolupis tiandigenis et por
aut eos moluptur, cumeniae occatiis mo inis ipsum et odipistium, quasper runtotatet vide
pelit ullatus et odignatis moluptur rem serro volorem que essecaborume conesenias de
nes int quistis sintotatur sequi derepernatet odipsanitio veles eos ratia nus ulparuntur
aligendunte veliquam elitatium quiasin ciatet aut doluptat fugia eum liquodis de aut as
eatecatusdam qui offic tenducid mintur seque eum sincia a nonse soluptatur am.
82 rue Henri Farman, CS 20077, 92 445 Issy-les-Moulineaux Cedex – France

T. +33 (0)1 45 38 86 00 F. +33 (0)0 00 00 00 00 - www.accorhotels.com - www.accor.com
ACCOR SA, Société Anonyme au capital de 847 823 400 euros, Siège social : 82 rue Henri Farman, 92130 Issy-les-Moulineaux - France
RCS Nanterre B 602 036 444 - TVA intracommunautaire FR 93 602 036 444
Format : 210 x 297mm Printing :

GOLD GREY
Paper : Munken Polar white 100g C10 M25 Y65 K10 C21 M11 Y9 K23
PANTONE 871C PANTONE 429C
Font : Montserrat (KURZ LUXOR 429)
Following page
49
2.5 - Press release
First page option First page option First page option Last page
AỂŮȆĚ AỄỄŮẤ
Press release Press release Accor is a world-leading augmented hospitality group offering unique and meaningful
ÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖW ÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖW
experiences in more than 4,800 hotels, resorts, and residences across 100 countries. With an
unrivalled portfolio of brands from luxury to economy, Accor has been providing hospitality
We imagine your future, We imagine your future, We imagine your future,

savoir-faire for more than 50 years.
Beyond accommodations, Accor enables new ways to live, work, and play with
we ensure your success we ensure your success Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business performance,
A ẲŮẤĚṂŮṦȌŮ ŮṂ QŮẤṦȆЀỄṦAÀÀ ỂẤAṮȆÀ A ẲŮẤĚṂŮṦȌŮ ŮṂ QŮẤṦȆЀỄṦAÀÀ ỂẤAṮȆÀ

we ensure your sucess Accor’s portfolio of business accelerators amplifies hospitality distribution, operations,
and experiences. Guests have access to one of the world’s most attractive hotel loyalty
programs—Le Club AccorHotels.
Accor is deeply committed to sustainable value creation, and plays an active role in giving
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh back to planet and community. Planet 21 – Acting Here endeavours to act for “positive
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip people through professional training and access to employment.
ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404)
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue accor.com. Or become a fan and follow us on Twitter and Facebook.
duis dolore te feugait nulla facilisi.
Lorem ipsum dolor sit amet, consectetuer

adipiscing elit, sed diam nonummy nibh Maximising Performance Contact Name Contact Name Contact Name
Ȍ Ṯ Ố A Ễ Ố A Ể Ȍ ĚA À À Ğ Ẳ Ṧ AĚ Ğ A Nom du contact Nom du contact Nom du contact
euismod tincidunt ut laoreet dolore magna Maximising ȌŤẲĞẤȆȌĞĚ ȆỄĚȆŤÀĚ
Duis autem vel eum Duis autem vel eum Duis autem vel eum
aliquam erat volutpat. Ut wisi enim ad Performance T. +33 (0)0 00 00 00 00

delenit augue duis dolore te
T. +33 (0)0 00 00 00 00
T. +33 (0)0 00 00 00 00
Press release
minim veniam, quis nostrud exerci tation Ẳ Ṧ AĚ Ť Ğ A Ố A Ể Ȍ A À Ğ
ÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖW
ullamcorper suscipit lobortis nisl ut aliquip Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh Contact Name Contact Name
ex ea commodo consequat. euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
Nom du contact Nom du contact
Duis autem vel eum Duis autem vel eum
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T. +33 (0)0 00 00 00 00
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Q Ğ Ẳ Ṧ A Ṯ Ǌ Ấ Ğ AĚ Ě Ố Ȍ Ṯ Ǌ À Ṃ Ů Ấ Ě Ố Ğ Ṃ Ȇ Ě Ȇ Ấ Ğ
duis dolore te feugait nulla facilisi andit praesent.
Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
minim veniam, quis nostrud exerci tation ullamcorper. euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate
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duis dolore te feugait nulla facilisi andit praesent.
ACCOR RGB
BRAND FRIEZE
RGB 211/168/106
JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1
Size :
Fabrication :
50
2.5 - Press release (co-branding)
First page option First page option Last page
AỂŮȆĚ AỄỄŮẤ
Press release Press release

ÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖW ÀĞẲĚĞŤỂĞẤ ȖŰĚỐӬ ŪŰȖW Accor is a world-leading augmented hospitality group offering unique and meaningful
experiences in more than 4,800 hotels, resorts, and residences across 100 countries.
With an unrivalled portfolio of brands from luxury to economy, Accor has been providing
hospitality savoir-faire for more than 50 years.
Accor and SBE entertrainement Accor and SBE entertrainement Beyond accommodations, Accor enables new ways to live, work, and play with
Announce Strategic Parternship Announce Strategic Parternship

Food&Beverage, nightlife, wellbeing, and coworking brands. To drive business performance,
Accor’s portfolio of business accelerators amplifies hospitality distribution, operations,
and experiences. Guests have access to one of the world’s most attractive hotel loyalty
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh programs—Le Club AccorHotels.
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Accor is deeply committed to sustainable value creation, and plays an active role in giving
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip back to planet and community. Planet 21 – Acting Here endeavours to act for “positive
ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate hospitality”, while Accor Solidarity, the endowment fund, empowers disadvantaged
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et people through professional training and access to employment.
velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et
accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue Accor SA is publicly listed on the Euronext Paris Stock Exchange (ISIN code: FR0000120404)
duis dolore te feugait nulla facilisi. and on the OTC Market (Ticker: ACRFY) in the United States. For more information visit
accor.com. Or become a fan and follow us on Twitter and Facebook.
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ȌŤẲĞẤȆȌĞĚ ȆỄĚȆŤÀĚ
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Contact Name Contact Name Contact Name
consequat. Duis autem vel eum iriure dolor Nom du contact Nom du contact Nom du contact
Duis autem vel eum Duis autem vel eum Duis autem vel eum
in hendrerit in vulputate velit esse molestie T. +33 (0)0 00 00 00 00 T. +33 (0)0 00 00 00 00 T. +33 (0)0 00 00 00 00
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consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio Contact Name Contact Name
Nom du contact Nom du contact
dignissim qui blandit praesent luptatum zzril Duis autem vel eum Duis autem vel eum
T. +33 (0)0 00 00 00 00 T. +33 (0)0 00 00 00 00
delenit augue duis dolore te feugait nulla facilisi delenit augue duis dolore te delenit augue duis dolore te
andit praesent.
Lorem ipsum dolor sit amet, cons ectetuer
adipiscing elit, sed diam nonummy nibh euismod
tincidunt ut laoreet dolore magna aliquam erat
volutpat. Ut wisi enim ad minim veniam, quis
nostrud exerci tation ullamcorper.
ACCOR RGB
BRAND FRIEZE
RGB 211/168/106
JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1
Size :
Fabrication :
51
2.6 - Folder for internal use only.
Press kit
ACCOR
Date : 15/02/19
AC/DC validation :
Client validation :
Outside
ACCOR RGB
BRAND FRIEZE
RGB 211/168/106
JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1
Size :
Fabrication :
Inside : pattern
Format : 230 x 305

Type of paper : Glossy coated paper
with matte f inish, 300gr
Font : Unna
52
2.7 - World map for internal use only.
1,275 HOTELS
179,800 ROOMS
1,605 HOTELS
145,700 ROOMS
85 HOTELS
30,100 ROOMS
1,005 HOTELS
196,600 ROOMS
220 HOTELS
47,700 ROOMS
340 HOTELS
53,000 ROOMS
1,275 HOTELS
179,800 ROOMS
1,605 HOTELS
145,700 ROOMS
85 HOTELS
30,100 ROOMS
1,005 HOTELS
196,600 ROOMS
220 HOTELS
47,700 ROOMS
340 HOTELS
53,000 ROOMS
A gold version is available for download on the masterbrand platform.
53
31
Photography
Fundamentals
3 . PHOTOGRAPHY
1
Photography style
Visualising and bringing our personality to life
Brand character Field of photographic expression
Our brand powers future hospitality; It must be incarnated by strong, inspiring and modern
it is visionary and daring. visuals which express the pioneering and leading position of the brand.
Our brand is heartfelt and shows a sincere passion for service. It must be incarnated by visuals which highlight the continued attention
to others. Visuals which illustrate true, authentic and trusting relationships.
It must be incarnated by beautiful, high quality, luxury

Our brand is ref ined while remaining accessible. inspired visuals while not being cold nor being pretentious.
The subjects must always be in line with the brand’s

Finally, our brand is steadfastly commited. commitment and its respect for people and for the Planet.
55
3 . PHOTOGRAPHY
2
Creative principles
O u r p h oto g r a p h y sty l e i s b a s e d o n two c r e at i v e p r i n c i p l e s :
the Aerial view and the Side by Side.
56
3 . PHOTOGRAPHY
Aerial view
Accor powers future hospitality, by seeing further and creating what's

next. To reinforce this message of leadership, key visuals are aerial views
showing farsighted vision and an expansive perspective.
Whenever appropriate, this should be the default type of photography

used as it is our brand signature.
57
3 . PHOTOGRAPHY
3.3 - Aerial view
HOTELS / BUILDINGS / EXTERIOR VIEW
58
3 . PHOTOGRAPHY
3.3 - Aerial view
HOTELS / BUILDINGS / INTERIOR VIEW
59
3 . PHOTOGRAPHY
3.3 - Aerial view
DESTINATIONS
60
3 . PHOTOGRAPHY
3.3 - Aerial view
SALES & PARTNERS
61
3 . PHOTOGRAPHY
3.3 - Aerial view
CLIENTS
62
3 . PHOTOGRAPHY
3.3 - Aerial view
EMPLOYEES
63
3 . PHOTOGRAPHY
3.3 - Aerial view
CSR
64
3 . PHOTOGRAPHY
3.3 - Aerial view
F & B
65
3 . PHOTOGRAPHY
3.3 - Aerial view
DETAILS
66
3 . PHOTOGRAPHY
Side by side
To balance "future vision" with a "human touch," aerial view photos can be complemented
with secondary images placed side-by-side. This complementary layout gives more depth to
the visual story, and reveals a moment, an experience, an ambience,
with more detail and emotion.
The two side-by-side photos can also appear one after the other: for instance animated
on digital media or on two different pages that follow each other in a brochure.
67
3 . PHOTOGRAPHY
3.4 - Side by side
The two images should work together to tell a coherent story with a thematic or
visual link. The visual language must be harmonious and cohesive. The relationship
between the two images should be complementary.
> Theme 1: Two moments of the same scene
We communicate temporality and life in action by showing two moments

of one scene or story.
68
3 . PHOTOGRAPHY
3.4 - Side by side
> Theme 2: Two different perspectives of the same scene
We communicate an atmosphere and ambience with surprising combinations of

perspective, gesture, detail, or object.
69
3 . PHOTOGRAPHY
3.4 - Side by side
> Theme 3: Aesthetic, color and graphical harmony
We associate images that are visually harmonious, whether by line,

color, or texture. No meaning is needed; the association can be
abstract.
70
3 . PHOTOGRAPHY
3.4 - Side by side
PORTRAITS
More images are available for download on the Masterbrand Communication Platform.
71
4
Digital
4 . DIGITAL
4.1 - Standard horizontal PowerPoint® presentation 1/3
We diligently leveraged the balance-sheet to grow the business… Record half-year for added rooms
( IN % OF ROOMS )
I N €bn BY SEGMENT BY REGION
0,5 24%
bn left LUXURY
15%
& UPSCALE EUROPE
0,5
5%
NCAC
1,35 51%
4,6 MIDSCALE 4%
0,2 4,1 MEA
0,3
0,2 3%
0,1
0,5 SOUTH
AFRICA
25%
0,9 ECONOMY
72%
A S PA C
O RGANIC M OVENPICK A TTON G EKKO SBE M ARKETING S HARE C ASHTO SECURE T OTAL B OOSTER
R ESDIARY I NVESTMENT BUY BACK RATING C OMMITMENTS P ROCEEDS
M ANTIS O RGANIC M ANTRA M ANTIS T OTAL
135 hotels 138 hotels 28 hotels 301 hotels

20K rooms 25K rooms 1K rooms 45K rooms
A C CO R H OT E L S / H 1 2 018 R E S U LT S 6 A C CO R H OT E L S / H 1 2 0 1 8 R E S U LT S 6
Fees di�ferentiated by market & region specificities

( 2016 PRO - FORMA )
M&F SMDL
1
5,7% 5,8% 3,7%
5,3%
4,9% 3,0% 3,0% 3,0%
4,1% 2,3%
R EGIONS
437 44 287
85 138 23
126 77 37
186
Post hoc impie EUROPE ASPAC NCAC MEA SOUTH

AMERICA
EUROPE ASPAC NCAC MEA SOUTH
AMERICA
perpetratum quod
5,8% 5,7% 3,9% 3,6%
4,3% 2,7%
S EGMENT
329 217 224 135
331 209
LUXE MIDSCALE ECO LUXE MIDSCALE ECO
A C CO R H OT E L S / H 1 2 0 1 8 R E S U LT S 6
73
4 . DIGITAL
Cuius salute velut filo pendere

STATUM ORBIS TERRARUM FICTIS VOCIBUS EXCLAMABANT.
2
Post hoc impie
perpetratum quod
Titre de la présentation 4
We diligently leveraged the balance-sheet to grow the business… Cuius salute velut filo pendere
I N €bn
0,5 orem ipsum dolor sit amet, consectetuer
bn left
adipiscing elit, sed diam nonummy nibh euismod

0,5
tincidunt ut laoreet dolore magna aliquam erat
1,35
volutpat. Ut wisi enim ad minim veniam, quis
4,6
0,2 4,1
0,2
0,3 nostrud exerci tation ullamcorper suscipit lobortis
0,1
0,5
nisl ut aliquip ex ea commodo consequat.
0,9
O RGANIC M OVENPICK A TTON G EKKO SBE M ARKETING S HARE C ASH T OTAL B OOSTER
Duis autem vel eum iriure dolor in hendrerit in
TO SECURE
R ESDIARY I NVESTMENT BUY BACK RATING C OMMITMENTS P ROCEEDS
M ANTIS
vulputate velit esse molestie consequat.
A CCO R H OT E L S / H 1 2 0 1 8 R E S U LT S 6 Titre de la présentation 4
ACCOR RGB
BRAND FRIEZE
RGB 211/168/106
JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1
Size :
Fabrication :
74
4 . DIGITAL
We imagine your future,

WE ENSURE YOUR SUCCESS
1
Post hoc impie
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation
ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.
Title of the presentation perpetratum quod Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu
feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros
et accumsan et iusto odio dignissim.
Titre de la présentation 4
A radical transformation of AccorHotels’ profile Cuius salute velut filo pendere Record half-year for added rooms
( IN % OF ROOMS )
ASSET-LIGHT UPSCALE & LUXURY INTERNATIONAL FOOTPRINT

BY SEGMENT BY REGION

Rooms % Fees % Business Volume % 24%
15%
adipiscing elit, sed diam nonummy nibh euismod LUXURY
& UPSCALE EUROPE
6%
O&L tincidunt ut laoreet dolore magna aliquam erat
42% 22% 26% 5%
O&L LUXE
41%
ROW
44% volutpat. Ut wisi enim ad minim veniam, quis NCAC
LUXE
ROW
51%
4%
nostrud exerci tation ullamcorper suscipit lobortis
MIDSCALE
MEA
61%
3%
MAN.
43%
44%
EUROPE nisl ut aliquip ex ea commodo consequat. SOUTH
32% MID. AFRICA
MAN.
34% 25%
32% EUROPE ECONOMY
MID
72%
Duis autem vel eum iriure dolor in hendrerit in A S PAC
33%
26% FRAN. 35%
ECO
27%
30%
FRANCE
22%
vulputate velit esse molestie consequat.
FRAN. ECO
FRANCE ORGANIC MANTRA MANTIS TOTAL
135 hotels 138 hotels 28 hotels 301 hotels

20K rooms 25K rooms 1K rooms 45K rooms
2014 2017 2014 2017 2014 2017
ACCOR H O TE L S / H1 201 8 RE SU L TS 6 4 / H 1 2018 R ES ULTS 6

Titre de la présentation 4 ACCOR HOTELS
75
4 . DIGITAL
4.2 - E-mail tagline
Dear Steven,
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie
1
1 Name Surname consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
2 Function odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
Surname Name nulla facilisi.
Verdana bold 9pt 3 T.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00 Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
Colour : R5 G0 B51
Complete adress on one line - City zip code - Country nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit
2
4 www.accor.com in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis
at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril
Function
delenit augue duis.
Times New Roman 10pt 5
Colour : R5 G0 B51 Kind regards,
IT department's team
3
T. / M. / Complete adress
Name Surname
Verdana Regular 8pt Function
Colour : R5 G0 B51 T.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00

Complete adress on one line - City zip code - Country
www.accor.com
Website
Verdana Regular 8pt
Colour : R211 G168 B106
Format
480px
Font : Verdana Regular Colour : R5 G0 B51 Size : Normal / 9pt
76
4 . DIGITAL
4.2 - E-mail tagline (with brands f rieze)
Dear Steven,
Name Surname consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
Function odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi.
T.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00 Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
Complete adress on one line - City zip code - Country nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit
www.accor.com in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis
delenit augue duis.
Kind regards,
Name Surname
Function
T.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00
www.accor.com
ACCOR RGB
BRAND FRIEZE
RGB 211/168/106
JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1 ACCOR RGB
BRAND FRIEZE
Font : Verdana Colour : R5 G0 B51 Size : Normal / 9pt

Size :
RGB 211/168/106
Fabrication : JOB : 19J3103E
MASTER :
Date : 19/02/19
Scale 1/1
Size :
Fabrication :
77
4 . DIGITAL
4.2 - E-mail tagline (with event banner)
Dear Steven,
Surname Name ex ea commodo consequat.

Function
Name Surname consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto
Function odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi.
T.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00
T.+33(0)0
Complete00adress
00 00on
- M.
one+33(0)0 00zip
line - CIty 00code
00 00
- Country Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis
www.accor.com nisl ut aliquip ex ea commodo consequat.Duis autem vel eum iriure dolor in hendrerit
www.accor.com in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis
delenit augue duis.
Kind regards,
120px Surname Name

Function
Name Surname
Function
T.+33(0)0 00 00 00 - M. +33(0)0 00 00 00 00
T.+33(0)0
Complete00adress
00 00on
- M.
one+33(0)0 00zip
line - CIty 00code
00 00
- Country
www.accor.com
www.accor.com
480px
Font : Verdana Regular Colour : R5 G0 B51 Size : Normal / 9pt
78
4 . DIGITAL
4.3 - Internal information e-mailing
Date & place

Colour : R5 G0 B51
200 px
Font : Verdana Regular 11pt

(Cap)
300 px
Body
25
Colour : R116 G117 B140

50

Space letter 18pt
25
3 1
Text "Gold CTA"

Colour : R5 G0 B51 2

(Cap)
Signature
Colour : R116 G117 B140
Font :Times bold Italic
11 pt
3
All the elements

are centered 4
640 px
79
4 . DIGITAL
Date & place

Colour : R5 G0 B51
(Cap)
Align : Center
2
200 px
Title
Colour : R5 G0 B51
300 px
Font : Times Bold Italic 30pt

size to be adapted
Align : Center
25
Margin-top : 8pt
50
3
25
1
Body
Colour : R116 G117 B140 2
Text "Dark Blue button"

Colour : R255 G255 B255
Font : Verdana Regular 11pt 3
(Cap)
Align : Center
Signature
Colour : R116 G117 B140 4
Font : Times bold Italic

11pt
5
All the elements

are centered 0,5 0,5
640 px
80
4 . DIGITAL
81
5
Publishing
5 . PUBLISHING
5.1 – Principle of the f ront and back covers
You are
someone unique
ACCOR
Date : 15/02/19
AC/DC validation :
Client validation :
ACCOR RGB
BRAND FRIEZE
RGB 211/168/106
JOB : 19J3103E
MASTER :
example of f ront cover with a visual example of back cover with logo
Date : 19/02/19
Scale 1/1
Size :
Fabrication :
and brand f rieze
83
5 . PUBLISHING
5.2 – Principle of a brochure cover with multiple visuals
ACCOR
Date : 15/02/19
AC/DC validation :
Client validation :
We imagine your future, We imagine your future,

we ensure your success we ensure your success
84
5 . PUBLISHING
5.3 – Principle of the inside pages of a brochure
Sharing our Story 1.6 - Brand pillars
4
Our world: Acting for Good
Accor believes ethical, social and environmental
engagement leave the world a better place and deliver
more value to our stakeholders. We strive to make
positive impact both locally and globally, to ensure
hospitality benefits not only the few, but all.
New age
New challenges Acting for integrity
New thinking We go beyond legislation baselines to apply our

ethical values in the country we operate in. We protect
human rights, f ight against corruption, and protect
guest privacy. These standards are applied not only
to our business in its entirety, but also extended to
partners and suppliers.
Acting for sustainability
We create holistically sustainable experiences, f rom

sourcing to consumption, and f rom the inside out.
Our offers boast low environmental footprints;
emphasise well-being, promote healthy, local food;
and encourage active participation f rom guest and
employees.
Acting for communities
We ensure the benef its of our activity are shared

with communities we’re in. We act to empower those
disadvantaged, protect ecosystems, support local
initiatives, and grow community roots that enhance
both guest experiences and partnerships.
10 THE STORY BOOK - ACCOR

11

55
HEADER S e g m e n t Va lu e P r o p o s i t i o n s
2
Sharing our Story 1.3 - A new brand essence 4.2 - Segment Manifestos
Example
1
Employee
Text Manifesto
Colour: R184 G141 B91
At Accor, we power future hospitality with
Font: Montserrat Medium 7pt one clear purpose in mind:
(Small Caps) Open a world—your world.

Join a tribe in the heart of experiences,
Space letter 200pt Transform
Scripting new experiences.
Open hearts, to connect hearts.
Together, we make the world
everyday moments More welcoming, caring, and inspiring.
2 into heartfelt connections
Filet
Colour: R184 G141 B91
Width: 180mm
Thickness: 0,5pt
All the elements

are centered
31 94 THE STORY BOOK - ACCOR
95
85
5 . PUBLISHING The visuals contained
5.3 – Principle of the inside pages of a brochure for internal use only.
86
5 . PUBLISHING
5.4 - Print advertising
Photograhy :
Use a visual according
to the brand's photography style
Fonts : ACCOR
LOGO
Date : 9/11/18
C=10 M=25 J=65 N=10
Validation DA/DC :
Validation Client :
Title : Unna Italic Raffles Maldives
Text : Montserrat Regular

Meradhoo
ACCOR ACCOR
tagline GOLD PANTONE 871 C tagline GOLD PANTONE 871 C
N° dossier : 19J3103E N° dossier : 19J3103E

Date : 15/02/19 Date : 15/02/19
The logo and the website are

AC/DC validation : AC/DC validation :
Client validation : Client validation :
centered.
Headline, body text, and the hotel
brand frieze are left aligned.
Live Limitless
Shaping lifestyle
1 1 1
1
Headline Tagline with
experiences Full Service Hospitality—can it be reimagined? To us, it’s an art that knows
golden lines
IN THE NETWORK IN THE PIPELINE
2 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh no bounds—it sparks infinite inspired moments, whether you want Almost Over
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet
to Live, Work, or Play. To unlock life lived limitless, we’ve created
2 2 3
Body copy dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper a holistic lifestyle ecosystem, and the innovative solutions to power it 4,800 704,000 1,100 198,000
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex
suscipit lobortis nisl ut aliquip ex ea commodo consequat.i. all. Because the future belongs to those who design it, and we’re here Hotels + Rooms Hotels + Rooms
2
ea commodo consequat.i.
to bring you there—first.
3
Body copy
3 4
4 www.accor.com - facebook.com/accor - twitter.com/accornews www.accor.com - facebook.com/accor - twitter.com/accornews
Brand frieze 3
(optional) Key figures

ACCOR RGB
ACCOR RGB
BRAND FRIEZE BRAND FRIEZE
RGB 255/255/255 RGB 255/255/255
ACCOR
JOB : 19J3103E JOB : 19J3103E BRAND FRIEZE
MASTER : MASTER :
Date : 19/02/19 Date : 19/02/19 C10 M25 J65 N10
Scale 1/1 Scale 1/1 JOB : 19J3103E KURZ LUXOR 429
Version 1 Version 2
Size : Size : MASTER : OU PMS 871
Fabrication : Fabrication : Date : 14/02/19
Scale 1/1
Size :
Fabrication :
4 4
Website Brand frieze

(optional)
87
5 . PUBLISHING
5.5 - Invitations & save the date / Print
Pellentesque molestie pharetra lacus at Pellentesque molestie pharetra lacus at

tincidunt. Vestibulum id est tempus, molestie tincidunt. Vestibulum id est tempus, molestie
arcu eget, pretium lacus. In eget commodo arcu eget, pretium lacus. In eget commodo
tortor. Sed ac pharetra sapien. tortor. Sed ac pharetra sapien.
Invitation Invitation Invitation

18.05.19 18.05.19 18.05.19
HAC HABITASSE PLATEA
HAC HABITASSE PLATEA HAC HABITASSE PLATEA
IMPERDIET
IMPERDIET IMPERDIET
Lorem ipsum dolor sit amet,

consectetuer adipiscing elit, sed
diam nonummy nibh euismod
Pellentesque molestie pharetra lacus at Pellentesque molestie pharetra lacus at
T. +33(0)0 00 00 00
tincidunt. Vestibulum id est tempus, molestie tincidunt. Vestibulum id est tempus, molestie
M. +33(0)0 00 00 00 00
arcu eget, pretium arcu eget, pretium
Otas dem si aspit et eos aut quiatur mo

consequi a et facerat es sunt
cover back interior option 1 interior option 2 Luxury invitation
You are invited to celebrate You are invited to celebrate

our first opening Lorem ipsum dolor sit amet,
our first opening Lorem ipsum dolor sit amet,
HAC HABITASSE PLATEA consectetuer adipiscing elit, sed HAC HABITASSE PLATEA consectetuer adipiscing elit, sed
diam nonummy nibh euismod diam nonummy nibh euismod
T. +33(0)0 00 00 00 T. +33(0)0 00 00 00
M. +33(0)0 00 00 00 00 M. +33(0)0 00 00 00 00
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consequi a et facerat es sunt consequi a et facerat es sunt
cover back cover back
Donec pharetra ex faucibus vestibulum Donec pharetra ex faucibus vestibulum

euismod risus gravida in ac magna. ghggCras euismod risus gravida in ac magna. ghggCras
porttitor.ddddd Morbi maximus lorem nisl, vel porttitor.ddddd Morbi maximus lorem nisl, vel
faucibus mi at laoreet ullamcorper est cursus faucibus mi at laoreet ullamcorper est cursus
laoreet. Praesent id varius. Aliquam sed velit laoreet. Praesent id varius. Aliquam sed velit
suscipit urna. ddMorbi
rutrum vehicula dolor
scelerisque, porttitor gy
tellus vel, viverra xjseu
Invitation suscipit urna. ddMorbi
rutrum vehicula dolor
scelerisque, porttitor gy
tellus vel, viverra xjseu
Invitation
et ddrdrddcommodo. drjtellus.. 18.05.19 et ddrdrddcommodo. drjtellus. 18.05.19
Pellentesque habitant HAC HABITASSE PLATEA Pellentesque habitant HAC HABITASSE PLATEA
morbiftigjfftristique IMPERDIET morbiftigjfftristique IMPERDIET
senectus et netus et senectus et netus et

Lorem ipsum dolor sit amet, Lorem ipsum dolor sit amet,
malesuada fames consectetuer adipiscing elit, sed malesuada fames consectetuer adipiscing elit, sed
diam nonummy nibh euismod diam nonummy nibh euismod
ac turpis egestas. In ac turpis egestas. In
T. +33(0)0 00 00 00 T. +33(0)0 00 00 00
vitae dolor eu turpis M. +33(0)0 00 00 00 00 vitae dolor eu turpis M. +33(0)0 00 00 00 00
Interior Interior
88
5 . PUBLISHING
5.5 - Invitations & save the date / Digital
89
6
Signage
6 . SIGNAGE
6.1 - Kakemonos
Powering
future
hospitality
WWW.ACCOR.COM
Logo : Iconographic style :

Centered Aerial views or side by side
Respecting the protection zone when the format allows it.
Title and golden lines :

Centered
91
6 . SIGNAGE
6.1 - Kakemonos
Other examples
Empowered
uniqueness
Hosting
beyond
our hotels
WWW. ACCOR.COM
FORMAT : 850x2000 mm
The masterbrand monogram can be cropped only if the complete logo is displayed on the same medium.
92
6 . SIGNAGE The visuals contained
6.2 - Kakemonos XXL and totem for internal use only.
Powering
future
hospitality
WWW.ACCOR.COM
FORMAT :
Kakémono XXL 3020x2340 mm
Totem : 1800x4500 mm
93
6 . SIGNAGE
6.3 - Photo call
FORMAT : Photo call 3020x2340 mm
94
6.4 - Flags and banners (horizontal and vertical) for internal use only.
PRINT : Fabric polyester - polyprop 110g M1 PRINT : Fabric polyester - polyprop 110g M1
FORMAT : 150x100 cm FORMAT : 100x150 cm
95
6.4 - Flags and banners (event) for internal use only.
PRINT : Fabric polyester - polyprop 250g or 270g M1

FORMAT : 60x200 cm
The masterbrand monogram can be cropped only if the complete logo
is displayed on the same medium.
96
7
Merchandise
Merchandise illustrated here are examples for inspiration,
and not exhaustive.
98
7 . MERCHANDISES The visuals contained
7.1 - Notebook for internal use only.
99
7.2 - Umbrella / Hat / Cap / Tote Bag / Shopping Bag for internal use only.
100
7.3 - Ipad case / Pins for internal use only.
101
7.4 - Pen / Computer case / Luxury notebook for internal use only.
REGULAR PREMIUM
102
7.5 - Toiletry bag/Candle/Wallet for internal use only.
103
7.6 - Towel and Cufflinks for internal use only.
104

Accor - Graphic Guidelines - L050319

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Accor - Graphic Guidelines - L050319

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Accor Graphic Guidelines

ACCOR ACCOR GRAPHIC ACCOR EDITORIAL ACCOR ENDORSMENT

In this guide, we bring our brand to life through design.

The different applications are available on the Masterbrand Communication Platform.

1.3 - Logo options

1.4 - Logo : protected area and minimum sizes

5.4 – Print advertising

1.6 - Logo: uses on backgrounds 14 2.2 - Note cards 46

1.8 - Horizontal logo

1.13 - Tagline 22 3. Photography

7.6 - Towel and Cufflinks

Short manifesto Primary intended for external

The text must be centre-justif ied

1.1 - Manifesto: for partners

VERTICAL VERSION (7 LINES)

Where art meets performance The partners manifesto must be

we bring trusted expertise to deliver BODY

your vision, your success. Font : Unna Italic, caps at the

With us, the opportunities are as limitless COLOURS MIXES

as your dreams. • Text in gold or gradient gold

1.1 - Manifesto: for employees

VERTICAL VERSION (6 LINES)

Open a world—your world. The employees manifesto must

Scripting new experiences. BODY

Open hearts, to connect hearts. Font : Unna Italic, caps at the

More welcoming, caring, and inspiring. COLOURS MIXES

1.2 - Brand logo

1.3 - Logo options

There are 3 versions of the logo:

The brand logo

The tagline logo

cannot be altered in any way.

All the RGB versions are treated

The 3 logo versions will

1.4 - Logo : protected area and minimum sizes

Brand logo Monogram Tagline logo

1.5 - Logo don’ts

Don’t use the “Accor”

1.6 - Logo: uses on backgrounds

The logo will as a priority be used

The logo can also be used on a white

In another colour of the palette the

On an image background, the logo

For administrative applications - such

1.7 - Logo don'ts: use on a background

The Accor logo cannot be used

The logo must be legible when

1.8 - Horizontal logo : for digital media & sponsoring

For more informations

The logo should always

To lend gravitas to the

1.9 - Logo position

The logo should be used on:

The masterbrand monogram

19J3103_ACCORkakemonosSF_4C.indd 1 21/01/2019 17:18

The monogram should be

1.12 - Tagline logo: usage guideline & examples

The tagline logo can be used

www.accor.com - facebook.com/accor - twitter.com/accornews

The tagline can be used in

1.14 - Tagline: protected area and minimum sizes

1.15 - Tagline: don'ts

1.16 - Colour palette