Professional Documents
Culture Documents
document on MGS.
Updated 11/08/2023
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Table of Contents
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Pre-Arrival Reservations
• Personalized
• Received by guest prior to check-in
• In brand approved template
Mark No if pre-stay communication was not received or any of above criteria is not met
HH2608
W Insider must minimally assist guest gain insider access to the city
W Insider must minimally assist guest with their experience within the destination by: engaging, listening to the
guest's needs, and recommending an experience through the lens of the W brand passion points
It is acceptable if Talent other than W Insider responds to query as long as insider information was provided
Check email response and Mark No if any of above criteria not met or response not received
HH2609
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Click to select who the email response came from: W Insider, Whatever/Whenever Talent, Concierge,
Response not received
HH2610
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External Telephone
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
RES2603
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
Page 5 | 373
RES2604
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
RES2602
HR-205
HR-021
Page 6 | 373
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABTL9905
Telephone - The overall experience met guest expectations and was free of negative
detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
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Scoring Methodology:
RES2630
Page 8 | 373
Transportation
Interact with Driver and Mark No if Driver is not present at arrival time
TR2607
OPS-FRO-175
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
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OPS-FRO-175
• W – silver
o Years of Service jewel imbedded in W is acceptable
• In brand specification
• Worn on the left hand side at all times at the lapel level
TR2610
Driver must:
• Greet the guest with professional signage (e.g., printed, iPad sign)
o Hand-lettered signage is not acceptable
o Signage must use brand approved template (in-house only)
o Signage must be in brand identity
▪ It is acceptable to have sign personalized
▪ Third party transportation companies must minimally have W logo present on
sign
It is acceptable if person other than driver greets guest and escorts to vehicle (e.g., airline staff, airport porter)
Interact with Driver and Mark No if you encounter or observe any of the following:
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TR2603
Criteria Driver greets guests and assists them into the car
Driver must:
It is acceptable if person other than driver greets guest and escorts to vehicle (e.g., airline staff, airport porter)
Interact with Driver and Mark No if you encounter or observe any of the following:
TR2604
Driver must:
• Ask if the guest wants any luggage with them rather than in the back and place the luggage
accordingly
• Mention complimentary Wi-Fi and device charging capability
• Advise guest of estimated time for the trip
Interact with Driver and Mark No if any of the above criteria are not met
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TR2606
Driver must:
• Music must be offered through the W app or other brand approved vendor
o Ask guest if prefer to listen to news or silence versus music playing
• Inquire about the temperature in the vehicle
o In extreme heat vehicle must be pre-cooled before the guest enters
Interact with Driver and Mark No if you encounter or observe any of the following:
TR2605
Review amenities and Mark No if you of the above criteria not being met
TR2602
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Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
TR2601
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
TR2613
HR-021
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• Not just say “No” but offer alternatives that may help meet the need in another way
Mark No if you encounter or observe any of the above criteria not met
TR2614
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
TR2608
HR-205
HR-021
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Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
TR2611
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
TR2615
HR-205
HR-021
Driver must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5TR7040
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABTR9905
The overall experience met guest expectations and was free of negative detractors
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OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
TR2630
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• Acknowledge cars in queue within 60 seconds and direct them as appropriate upon arrival (e.g.,
gesture to the driver, wave driver to the correct area)
• Open the vehicle doors
o If guest is arriving by taxi, allow guest to complete transaction with driver before opening
door
Mark No if you encounter or observe any of the above criteria not met
AR2603
OPS-FRO-175
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
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W pin must minimally be worn, in brand specification and meet the following:
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Worn on the left-hand side at the lapel level
• W or a W pin must be visible on wardrobe (e.g., coat)
o It is acceptable if:
▪ Wheels attendant wardrobe includes an outer coat with a W and a W pin is not
visible
▪ Engineering Talent does not wear pride pin due to safety issues, but then it must
be embroidered on uniform
AR2610
CAB5AR013
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Valet Parking/Door Attendant escorts and introduces guest to Front Desk staff
Criteria Valet Parking/Door Attendant escorts and introduces guest to Front Desk staff
CAB5FE001
OPS-FRO-282N
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AR2604
Valet Parking/Door Attendant must follow the Remix Luxury service foundation: We master modern, anticipatory
service. We read our audience and bring a warm, unscripted approach that delivers on our luxury guest's needs
every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
AR2608
HR-205
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
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• Engage in warm conversation to show genuine care and interest in the guest
Mark No if you encounter or observe any of the above criteria not met
AR2602
HR-021
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
AR2606
HR-021
Valet Parking/Door Attendant does not decline a request without offering alternatives
Criteria Valet Parking/Door Attendant does not decline a request without offering alternatives
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• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
AR2616-a
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
AR2615
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
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• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
• Asking the guest if they are interested in ordering in-room dining to the Spa if it is close to a meal time
• Offering to ship a retail item for the guest if it is large enough to be inconvenient to pack in luggage
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
AR2605
HR-205
HR-021
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5FE7040
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Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABFE9905
The overall experience met guest expectations and was free of negative detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
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Scoring Methodology:
AR2630
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Check-In
If standing in a queue, an attempt to acknowledge the guest was made in a timely manner
The associate must welcome the mobile check-in guest minimally with:
• Acknowledgement that they are a mobile guest (e.g., Thank you for using mobile check-in, What did
you think of mobile check-in?)
• Convey a sense of "We've been expecting you" (e.g., Because you used mobile check-in, we have
your keys prepared for you; We've been excepting you; Thank you for using mobile check-in e have
your room ready; We have been preparing for you)
• Recognize applicable preferences (e.g., Room type)
CABCK005
Good posture, smile, eye contact, and attentive listening maintained throughout the
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interaction
OPS-FRO-175
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
CK2620
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• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
CK2610
Evaluate your service and observe others being checked-in and Mark No if the above criteria is not met
CK2606
Evaluate if associate verbally communicated benefits of enrollment into the program. Examples include:
• Free Wi-Fi
• Mobile check-in (where available)
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• Member Rates
• Mobile Chat
• Mobile Key (where available)
CABCK007
Examples include:
CABCK001
Gold Elite, Platinum Elite, Titanium Elite, and Ambassador Elite members offered room
upgrade
Criteria Gold Elite, Platinum Elite, Titanium Elite, and Ambassador Elite members offered room upgrade
• Guest is not a Gold Elite, Platinum Elite, Titanium Elite, or Ambassador Elite member
• Hotel does not participate in Marriott Bonvoy
Complimentary room upgrades must be offered when available to the following members:
• Gold Elite
• Platinum Elite
• Titanium Elite
• Ambassador Elite
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Evaluate if the associate offered or mentioned a room upgrade during the check-in process
Mark No if:
• A room upgrade was not verbally mentioned or offered during the check-in process, even if an
upgrade was provided/discovered upon room arrival
• Member was given the option to purchase a room upgraded room/room type
CABCK004
Better Connect or Internet Enhancement plan or Net 70 Wi-Fi insert card must use W brand identity template
for internet card
CK2622
OPS-TECH-003
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CAB5CK006
The associate executed payment and key delivery components for mobile check-in
Criteria The associate executed payment and key delivery components for mobile check-in
It is not acceptable to swipe or request the credit card for any Marriott Bonvoy members, except:
• In jurisdictions where credit card swipes are required by law or when the credit card type does not
allow for manual authorization (i.e., Chip & Pin)
• Guest requests to use different credit card
• Member profile does not reflect any stay history or stay history was more than 12 months ago
CABCK006
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Evaluate your key presentation and observe others being presented their key and Mark No if any of the above
criteria not met
CK2617
• It is acceptable if brand, Bonvoy or property specific Welcome Delight insert is used (e.g., Bonvoy
Program, property promotion)
CK2624
Talent must know about current and upcoming programming. They must know what's going on in the hotel, the
fun stuff.
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• It is acceptable if Talent provides a printed sheet, in brand identity (look/feel) with programming
information
• If not offered proactively, it is acceptable to ask if anything is going on in the hotel while they are there
Mark No if Talent does not proactively offer information on programming or does not know of programming
when prompted
CK2626
Mark No if you encounter or observe any of the above criteria not met
CK2628
CAB5CK023
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• 5 minutes (City/Urban)
• 10 minutes (Escapes)
Evaluate your service and observe others being checked-in and Mark No if total check-in time exceeded the
above criteria
CK2607
Criteria Branded Collateral Used during Check-in meets brand identity standards
CK2605
OPS-FRO-300A
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CK2625
CK2603
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
Page 36 | 373
CK2603-r
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
Mark No if you encounter or observe any of the above criteria not met
CK2619
HR-021
Front Desk Agent does not decline a request without offering alternatives
Criteria Front Desk Agent does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
Page 37 | 373
CK2616
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
CK2608
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
CK2615
Page 38 | 373
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
CK2611
HR-205
HR-021
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5CK7040
Page 39 | 373
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABCK9905
The overall experience met guest expectations and was free of negative detractors
Page 40 | 373
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
CK2630
Page 41 | 373
Bell – Arrival
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
BEL2612
Page 42 | 373
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if Welcome Ambassador wardrobe includes an outer coat/jacket with a W and a W pin is not
visible
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
BEL2610
Elevator Etiquette
BEL3002
Page 43 | 373
• Deliver luggage within 10 minutes of check-in at urban hotels/15 minutes of check-in at resorts
• If hotel has guest houses or villas, it is acceptable if delivery takes 15 minutes
Interact with Bell staff and Mark No if you encounter any of the following:
BEL2617
OPS-FRO-282C
• Ask if they may enter the room if they did not escort the guest to the room
• Ask guest about luggage/personal effects placement, prior to placing luggage
• If guest has no preference, place the luggage/personal effects as follows:
o Hang the garment bag (if applicable)
o Place luggage on the rack
Interact with Bell staff and Mark No if required items above not offered/completed
BEL2618
Mark N/A if luggage escort is not provided and guest not present for luggage delivery
Bell staff must offer explanation/description of room features and products when luggage is delivered
Minimally explain/demonstrate 3 features/services in the room that might otherwise be overlooked, such as:
• Coffee machine
• In-room safe
• Lights
• Location of Emergency procedures
• Entertainment platform
• In room audio
• Thermostat controls
• Bathroom technology (e.g., in mirror TVs) (if applicable)
• Bed-side technology panel (if applicable)
• Drapery- electronic open/closing (if applicable)
• Additional feature specific to the hotel or guest (based on anticipated need or preference)
Interact with Bell staff and Mark No if you find any of the following:
BEL2604
Mark N/A if escort to room not provided and guest not present for luggage delivery
• Confirm comfort with Guestroom (e.g., Is everything ok, does everything look good)
Interact with Bell staff and Mark No if required items above not offered/completed
BEL2611
Page 45 | 373
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
BEL2602
Criteria Bell staff does not decline a request without offering alternatives
• Not just say “No” but offer alternatives that may help meet the need in another way
LA2616
Page 46 | 373
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
Mark No if you encounter or observe any of the above criteria not met
BEL2601
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
BEL2608
HR-205
HR-021
Page 47 | 373
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
BEL2615
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
BEL2622
HR-205
HR-021
Page 48 | 373
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
CAB5BEL7040
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABBEL9905
The overall experience met guest expectations and was free of negative detractors
Page 49 | 373
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
BEL2630
Page 50 | 373
Bar/Lounge
Sunset Ritual
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
Sunset Ritual is the transition from day to night and must be carried out in the Living Room and public areas
LOB2601
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
• Music must be appropriate for the time of day (e.g., volume and tempo increased during the day)
• Music plays a role in creating the Living Room experience
LNG2617
Page 51 | 373
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
LNG2614
Page 52 | 373
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Talent is third party
• Individual previously encountered during the same day
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
LNG2610
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server/Bartender must:
LNG2605
Page 53 | 373
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Mark No if you experience or observe any of the above criteria not met
CAB5LNG005
Lounge/Bar Menu
• Area is under complete renovation and not available for guest use
• Area is not evaluated
CAB5LNG008
Page 54 | 373
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
• Living Room concept is not evaluated
• If hotel offers a Woo Bar, the Woo Bar menu template or the W Living Room brand identity template
as Woo Bar must be in use
o It is acceptable if menu is in electronic format, but must still meet proper brand identity
specifications
• If hotel offers Woo Bar, the Woo Bar visual brand identity is used
Menus are customized by property and must be in brand identity look and feel
LNG2618
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server/Bartender must follow the Remix Luxury service foundation: We master modern, anticipatory service.
We read our audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every
time. That means:
Interact and observe with Server/Bartender and Mark No if any of the above is not met
LNG2609
HR-021
Page 55 | 373
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
• Beverage did not allow for an upsell
• Hotel is located where alcohol is prohibited
Server/Bartender must:
Interact and observe with Server/Bartender and Mark No if the service standard is not properly followed
CAB5LNG002
• Area is under complete renovation and not available for guest use
• Area is not evaluated
CAB5LNG024
• Area is under complete renovation and not available for guest use
Page 56 | 373
Interact and observe with Server/Bartender and Mark No if the service standards are not properly followed
CAB5LNG027
Beverage was properly prepared and met guest expectations for taste
Criteria Beverage was properly prepared and met guest expectations for taste
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
CAB5LNG003
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
Page 57 | 373
Server/Bartender must:
Interact and observe with Server/Bartender and Mark No if the service standards are not properly followed
LNG2611
Server/Bartender confirms satisfaction and offers refill within 3 minutes of glass 2/3 empty
Criteria Server/Bartender confirms satisfaction and offers refill within 3 minutes of glass 2/3 empty
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
Server/Bartender must:
Interact and observe with Server/Bartender and Mark No if the service standards are not properly followed
LNG2607
All food was visually appealing and met guest expectations with regard to taste
Criteria All food was visually appealing and met guest expectations with regard to taste
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Page 58 | 373
CAB5LNG006
• Area is under complete renovation and not available for guest use
• Area is not evaluated
LNG2603
Criteria Talent must “Own It” – take responsibility and make it happen
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Opportunity to "Own It" did not occur
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
Page 59 | 373
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
LNG2603-r
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
LNG2613
HR-021
Page 60 | 373
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
• No request is made above and beyond normal services offered
• Server/Bartender meets request
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
LNG2616
HR-021
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
LNG2615
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Page 61 | 373
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
LNG2606
HR-205
HR-021
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server/Bartender must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5LNG7040
Page 62 | 373
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABBLNG9905
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
Page 63 | 373
LNG2630
Page 64 | 373
Bar/Lounge #2
Sunset Ritual
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
Sunset Ritual is the transition from day to night and must be carried out in the Living Room and public areas
LOB2601
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
• Music must be appropriate for the time of day (e.g., volume and tempo increased during the day)
• Music plays a role in creating the Living Room experience
LNG2617
Page 65 | 373
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
OPS-FRO-175
OPS-FRO-283
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Talent is third party
• Individual previously encountered during the same day
Page 66 | 373
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
LNG2610
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Mark No if you experience or observe any of the above criteria not met
CAB5LNG005_2
Lounge/Bar Menu
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Page 67 | 373
CAB5LNG008_2
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server/Bartender must:
LNG2605
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server/Bartender must follow the Remix Luxury service foundation: We master modern, anticipatory service.
We read our audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every
time. That means:
Page 68 | 373
Interact and observe with Server/Bartender and Mark No if any of the above is not met
LNG2609_2
HR-021
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
• Beverage did not allow for an upsell
• Hotel is located where alcohol is prohibited
Server/Bartender must:
Interact and observe with Server/Bartender and Mark No if the service standard is not properly followed
CAB5LNG002_2
• Area is under complete renovation and not available for guest use
• Area is not evaluated
CAB5LNG024
Page 69 | 373
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
Interact and observe with Server/Bartender and Mark No if the service standards are not properly followed
CAB5LNG027_2
Beverage was properly prepared and met guest expectations for taste
Criteria Beverage was properly prepared and met guest expectations for taste
• Area is under complete renovation and not available for guest use
• Area is not evaluated
CAB5LNG003_2
Page 70 | 373
OPS-FNB-055
Server/Bartender confirms satisfaction and offers refill within 3 minutes of glass 2/3 empty
Criteria Server/Bartender confirms satisfaction and offers refill within 3 minutes of glass 2/3 empty
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
Server/Bartender must:
Interact and observe with Server/Bartender and Mark No if the service standards are not properly followed
LNG2607
All food was visually appealing and met guest expectations with regard to taste
Criteria All food was visually appealing and met guest expectations with regard to taste
• Area is under complete renovation and not available for guest use
• Area is not evaluated
CAB5LNG006_2
Page 71 | 373
OPS-FNB-068
• Area is under complete renovation and not available for guest use
• Area is not evaluated
LNG2603
Criteria Talent must “Own It” – take responsibility and make it happen
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Opportunity to "Own It" did not occur
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
Page 72 | 373
LNG2603-r_2
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Bar/lounge is a licensed concept
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
LNG2613
HR-021
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• No request is made above and beyond normal services offered
• Server/Bartender meets request
Page 73 | 373
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
LNG2616_2
HR-021
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
LNG2615_2
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
Page 74 | 373
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
LNG2606_2
HR-205
HR-021
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server/Bartender must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5LNG7040_2
Page 75 | 373
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABBLNG9905_2
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
Page 76 | 373
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
LNG2630
Page 77 | 373
Bar/Lounge – Facility
Page 78 | 373
Room Service
Check In-Room Dining collateral in guestroom and Mark No any of the above are not met
IRD2601
Server/attendant must:
Page 79 | 373
CAB5RS002
Order taker must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read
our audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time. This
means being knowledgeable about:
• Menu offerings
o Be able to describe ingredients and preparation of menu items
• Local/regional specialties, if present
• Provide recommendations of menu items, if asked
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
IRD2619
HR-021
Order taker must suggest starter/side appropriate for order/attempt to upsell additional items that will
enhance the guest’s meal, e.g., side order or dessert
CAB5RS021
Page 80 | 373
Criteria In-Room Dining order taker informs guest of gratuity (CALA, EMEA, US/CAN)
• Property is located in AP
• Area is under complete renovation and not available for guest use
• The gratuity is not included on the check
Order taker must inform guest that gratuity is included on the check, if applicable
• It is acceptable if server informs guest of included gratuity when presenting the check
Place In-Room Dining order and Mark No if required procedures are not followed
CAB5RS003
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABRST9905
Telephone - The overall experience met guest expectations and was free of negative
Page 81 | 373
detractors
• Delivered on time
o Continental breakfast/coffee - within 15 minutes of placing order
o Beverage only – within 15 minutes of placing order
o All other orders -
▪ Within 30 minutes of placing order
▪ Within time quoted for resorts
• Quoted accurately:
o Within 5 minutes of actual delivery time
Check In-Room/Private Dining order and timing and Mark No if you find any of the following:
IRD2604-t
Page 82 | 373
Delivery - Good posture, smile, eye contact, and attentive listening maintained throughout
the interaction
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
IRD2612
Page 83 | 373
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
IRD2610
Server must:
Interact with Server and Mark No if server does not follow the required standards
IRD2607
If food is brought in a hot box, it is acceptable to remove covers before coming into the room
Interact with server and Mark No if server does not follow required procedures
CAB5RS022
Page 84 | 373
• As ordered
o All items requested
o Items prepared as requested, if applicable (e.g., steak medium-rare)
• With accompaniments (e.g., sugar, bread basket)
• With appropriate service items (e.g., soup spoon for soup)
Check order and Mark No if any of the above criteria are not met
CAB5RS006
CAB5RS008
Page 85 | 373
Interact with server and Mark No if server does not follow required procedures
CAB5RS023
Food and beverage is visually appealing and met guest expectations for taste
Criteria Food and beverage is visually appealing and met guest expectations for taste
CAB5RS007
Page 86 | 373
IRD2602
Interact with server and Mark No if tray pick-up procedure is not explained
CAB5RS025
Criteria Server must “Own It” – take responsibility and make it happen
Server must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
IRD2603-r
HR-021
Page 87 | 373
Criteria Server must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
Mark No if you encounter or observe any of the above criteria not met
IRD2606
HR-021
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
IRD2616
HR-021
Page 88 | 373
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
IRD2615
HR-021
Server exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Server exemplified - "Ace the Basics" and put the guest at the center of everything they did
Server must follow the Ace the Basics service foundation: We are committed to putting the guest at the center
of everything. We are present, master every detail, and make every moment and surface shine. Our luxury
guests expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
IRD2605
HR-205
HR-021
Page 89 | 373
Server must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
Mark No if you encounter or observe any of the above criteria not met
CAB5IRD7040
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABRMD9905
Page 90 | 373
Delivery - The overall experience met guest expectations and was free of negative
detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
IRD2630
Page 91 | 373
Room Service #2
Server/attendant must:
CAB5RS002_2
Order taker must suggest starter/side appropriate for order/attempt to upsell additional items that will
enhance the guest’s meal, e.g., side order or dessert
CAB5RS021_2
Criteria In-Room Dining order taker informs guest of gratuity (CALA, EMEA, US/CAN)
• Property is located in AP
• The gratuity is not included on the check
Page 92 | 373
Order taker must inform guest that gratuity is included on the check, if applicable
• It is acceptable if server informs guest of included gratuity when presenting the check
Place In-Room Dining order and Mark No if required procedures are not followed
CAB5RS003_2
If food is brought in a hot box, it is acceptable to remove covers before coming into the room
Interact with server and Mark No if server does not follow required procedures
CAB5RS022_2
• As ordered
o All items requested
o Items prepared as requested, if applicable (e.g., steak medium-rare)
• With accompaniments (e.g., sugar, bread basket)
• With appropriate service items (e.g., soup spoon for soup)
Check order and Mark No if any of the above criteria are not met
CAB5RS006_2
Page 93 | 373
CAB5RS008_2
Interact with server and Mark No if server does not follow required procedures
CAB5RS023_2
Page 94 | 373
Interact with server and Mark No if tray pick-up procedure is not explained
CAB5RS025_2
Server must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
Mark No if you encounter or observe any of the above criteria not met
CAB5IRD7040_2
Page 95 | 373
Restaurant – Reservation
CAB5RESR003
Page 96 | 373
Interact with Agent and Mark No if you find any of the following:
CAB5RESR004
Interact with Agent and Mark No if you find any of the following:
CAB5RESR005
Page 97 | 373
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
RESR2605
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
RESR2604
Page 98 | 373
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
RESR2602
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
RESR2603
HR-021
Page 99 | 373
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABRESR9905
Telephone - The overall experience met guest expectations and was free of negative
detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
RESR2630
Restaurant – Dinner
Host/Hostess - Good posture, smile, eye contact, and attentive listening maintained
throughout the interaction
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
RD2610
Host/Hostess must:
Interact with Host/Hostess and Mark No if you encounter or observe any of the following:
CAB5RD003
Host/Hostess Greeting
Mark No if you encounter or observe any of the above criteria not followed
CAB5RD004
Mark No if you encounter or observe any of the above criteria not followed
RD2601
Host/Hostess must follow the Remix Luxury service foundation: We master modern, anticipatory service. We
read our audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
RD2622
HR-205
HR-021
Criteria Host/Hostess must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
RD2609
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
RD2618
HR-021
Host/Hostess exemplified – “Ace the Basics” and put the guest at the center of everything
they did
Criteria Host/Hostess exemplified - "Ace the Basics" and put the guest at the center of everything they did
Host/Hostess must follow the Ace the Basics service foundation: We are committed to putting the guest at the
center of everything. We are present, master every detail, and make every moment and surface shine. Our
luxury guests expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
RD2620
HR-205
HR-021
Host/Hostess must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the the above criteria not met
CAB5RD7040
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABREST9905
Host/Hostess - The overall experience met guest expectations and was free of negative
detractors
Server - Good posture, smile, eye contact, and attentive listening maintained throughout
the interaction
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
RDS2610
The following sensory experiences are in place during venue hours of operation
• All physical elements must be in conformity with concept including menus, collateral, uniforms, OS&E
• Music must be played when the restaurant is open
• Music must change with every meal period
• Music must be professionally programmed
• Lighting must change with every meal period
CAB5RD017
Mark No if you experience or observe any of the above standards are not met
CAB5RD015
Restaurant Menu
RD2611
• Offer beverages
• Offers bottled, still or sparkling waters (lunch/dinner)
Interact with server and Mark No if you encounter or observe any of the above criteria not being met
RD2602
• Area is under complete renovation and not available for guest use
• Hotel does not have the facility on premise
• Restaurant is a licensed concept
• Beverage did not allow for an upsell
• Hotel is located where alcohol is prohibited
When taking a beverage order the server must suggestively upsell the beverage brand (e.g., "Certainly, would
you prefer Grey Goose?")
CAB5RD001
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time. That
means:
RD2619
HR-021
Order Taking
RD2604
their course
RD2619-t
Server must:
• Place a beverage napkin to indicate that the guest has ordered a drink
• Serve the beverages on a tray
• Chilled
• If beer is poured at table, it is acceptable to lift the glass from the table to pour
RD2617
OPS-FNB-068
Coffee service:
• Server must ask for guest's preference of accompaniments (e.g., sugar, milk, cream) prior to delivery
RD2608
Tea:
• If served loose:
o Brewed in a pot
o Strainer provided
▪ It is acceptable if strainer is built into the pot
• If served with tea bags
o At least (1) tea bag
o Served with a pot of hot water
▪ China pot or insulated pot specifically for tea service
• Requested accompaniments must be delivered at or before time of delivery
Order a beverage and Mark No if any of the above are not followed
RD2606
Order a beverage and Mark No if any of the above are not followed
RD2613
Wine Service
• Server demonstrates label and pouring at the table with the label facing the guest
• A taste is offered prior to a complete pour
• For wine pairings, wine is poured prior to receiving food
Order a beverage and Mark No if any of the above criteria are not met
RD2607
Mark No if you encounter or observe any of the items listed above are missing
RD2605
Server must:
RD2615
Beverage was properly prepared and met guest expectations for taste
Criteria Beverage was properly prepared and met guest expectations for taste
CAB5RD043
All food was visually appealing and met guest expectations with regard to taste
Criteria All food was visually appealing and met guest expectations with regard to taste
CAB5RD034
CAB5RD035
RD2603
Management includes:
• Chef
• Any Manager
• Any Non-uniformed supervisor
• Sommelier
Dine in restaurant and Mark No if you did not encounter or observe management interacting with guests
CAB5RD018
Criteria Server must “Own It” – take responsibility and make it happen
Server must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
RD2603-r
HR-021
Criteria Server must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
RD2612
HR-021
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
RD2616
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
RD2623
HR-021
Server exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Server exemplified - "Ace the Basics" and put the guest at the center of everything they did
Server must follow the Ace the Basics service foundation: We are committed to putting the guest at the center
of everything. We are present, master every detail, and make every moment and surface shine. Our luxury
guests expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
RD2621
HR-205
HR-021
Server must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5RDS7040
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABRDS9905
Server - The overall experience met guest expectations and was free of negative detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
RD2630
Restaurant – Breakfast
Host/Hostess - Good posture, smile, eye contact, and attentive listening maintained
throughout the interaction
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
RBG2610
RB2601
Host/Hostess must follow the Remix Luxury service foundation: We master modern, anticipatory service. We
read our audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
RB2618
HR-205
HR-021
Criteria Host/Hostess must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
RB2608
HR-021
Host/Hostess exemplified – “Ace the Basics” and put the guest at the center of everything
they did
Criteria Host/Hostess exemplified - "Ace the Basics" and put the guest at the center of everything they did
Host/Hostess must follow the Ace the Basics service foundation: We are committed to putting the guest at the
center of everything. We are present, master every detail, and make every moment and surface shine. Our
luxury guests expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
RB2620
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
RBG2615
HR-021
Host/Hostess must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5RB7040
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABRBG9905
Host/Hostess - The overall experience met guest expectations and was free of negative
detractors
Server - Good posture, smile, eye contact, and attentive listening maintained throughout
the interaction
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if culinary or engineering Talent is observed without a W pin due to safety issues
RBS2610
All areas of the restaurant in view of the guest must minimally have:
Heart of house items must not be stored in visible guest areas (e.g., tables, chairs, carts)
Observe restaurant and Mark No if restaurant does not meet any of the above standards
CAB5RB016
• Playing
• Professionally programmed (e.g., not a radio station, without commercials)
• Appropriate for breakfast
• Bright
• Different level from dinner, if dining in same outlet
Observe music and lighting and Mark No if any of the above are not followed
RB2613
CAB5RB014
Restaurant Menu
RB2606
• Area is under complete renovation and not available for guest use
• Area is not evaluated
Server must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time. That
means:
Interact with server and mark No if any of the above is not met
RB2619
HR-021
Order Taking
• Area is under complete renovation and not available for guest use
• Hotel does not have the facility on premises
• Guest ate from the buffet
• React graciously and accommodatingly if the guest asks for something off menu or a special
preparation
RB2602
Mark No if you encounter or observe that pace of meal is noticeably delayed or rushed
RB2615-t
Cold beverages other than juices must be served, at time of delivery, with:
CAB5RB026
Coffee service:
• Server must ask for guest's preference of accompaniments (e.g., sugar, milk, cream) prior to delivery
o It is acceptable for the accompaniments to be preset on the table at buffet only restaurants
• Requested accompaniments must be delivered at or before time of delivery
RB2607
Tea:
• If served loose:
o Brewed in a pot
o Strainer provided
▪ It is acceptable if strainer is built into the pot
RB2604
Interact with server and Mark No if you encounter or observe any of the items listed above are missing
RB2603
Beverage was properly prepared and met guest expectations for taste
Criteria Beverage was properly prepared and met guest expectations for taste
CAB5RB037
All food was visually appealing and met guest expectations with regard to taste
Criteria All food was visually appealing and met guest expectations with regard to taste
CAB5RB030
CAB5RB031
RB2611
Criteria Server must “Own It” – take responsibility and make it happen
Server must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
RB2603-r
HR-021
Criteria Server must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
RB2609
HR-021
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
RB2616
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
RB2615
HR-021
Server exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Server exemplified - "Ace the Basics" and put the guest at the center of everything they did
Server must follow the Ace the Basics service foundation: We are committed to putting the guest at the center
of everything. We are present, master every detail, and make every moment and surface shine. Our luxury
guests expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
RB2617
HR-205
HR-021
Server must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5RS7040
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABRS9905
Server - The overall experience met guest expectations and was free of negative detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
Scoring Methodology:
RB2630
Restaurant – Facility
Disposable food and beverage containers including plates, bowls, mugs, cups, saucers, and serving trays (food
service containers), must not be made of expanded/injected molded foam, also known as polystyrene or
Styrofoam®
Note: This does not apply to coffee cup lids, forks, knives, or spoons, as there are no viable options for this
product line today. When reusable materials are not an option, products must meet one of the following criteria:
Mark No if polystyrene (i.e. Styrofoam®) disposable products are used throughout food and beverage service
and packaging (plates, bowls, cups, and to go containers)
CABBOH030
W Insider
Click to select who you interacted with: W Insider, Whatever/Whenever Talent, Concierge, Unknown
WI2605
W Insider must greet guest and offer assistance within 5 minutes of arrival to the area
• It is acceptable for others to provide assistance if the concierge is occupied by another guest or has a
queue
W Insider must call guest back within 15 minutes if contacted by guest by phone and immediate assistance is
not possible
Concierge services must be available to guests 24 hours per day, 7 days per week, regardless of Lobby
Concierge Desk hours
• It is acceptable for those other than the Lobby Concierge to handle requests after Lobby Concierge
Desk is closed
• It is acceptable for the Lobby Concierge telephone to be forwarded to another department (e.g.,
Whatever/Whenever) to handle requests
• The department handling after hours requests, whether in person or by phone, must assist the guest
o It is not acceptable for the others to take a message rather than assist the guest
WI2617
OPS-FRO-175
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
OPS-FRO-175
OPS-FRO-283
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
WI2618
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
WI2610
OPS-FRO-175
Criteria W Insider must “Own It” – take responsibility and make it happen
W Insider must follow the Own It service foundation: We take responsibility and make it happen. We find
solutions, not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
WI2603-r
HR-021
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
WI2616
HR-021
Criteria W Insider must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
WI2604-a
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
WI2615
HR-021
W Insider exemplified – “Ace the Basics” and put the guest at the center of everything they
did
Criteria W Insider exemplified - "Ace the Basics" and put the guest at the center of everything they did
W Insider must follow the Ace the Basics service foundation: We are committed to putting the guest at the
center of everything. We are present, master every detail, and make every moment and surface shine. Our
luxury guests expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
WI2612
HR-205
HR-021
W Insider must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
WI2624
W Insider enhanced the guest stay by giving insider access to the city or by being attentive to the guests needs.
W Insider enhances the guest stay by giving original, insider access to the city.
W Insider connects to as many guests as possible and is knowledgeable of local cultural destinations including
WI2602
OPS-FRO-280E
W Insider must:
• Offer to make reservations/book tickets for suggested venues (e.g., restaurants, local attractions),
if applicable
• Make reservation if service is accepted by the guest
• Offer to provide directions/transportation options to the venue
WI2622
Confirmation
Criteria Confirmation
W Insider must:
CAB5LC003
Proactive additional assistance must be offered to the guest with each interaction, examples include:
WI2608
OPS-FRO-175
OPS-FRO-175
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
LC2630
Mark N/A if W Insider position is vacant for 30 days or less (documentation of job posting required)
B2603
Guest Request
OPS-FRO-297B
Operator must:
• Question effectively to uncover the guest’s need (e.g., repair in room, towel delivery)
• Offer apology if guest is calling due to a defect
• Provide time quote for response
o It is acceptable if quote is non-specific (e.g., "Immediately", "They will be right up")
Mark No if you experience or observe any of the above criteria not met
CAB5RAP002
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
RAP2603
Telephone - The associate confirmed the caller's request by repeating back key details to
ensure correct understanding
Criteria Telephone - The associate confirmed the caller's request by repeating back key details to ensure
correct understanding
The associate must confirm the caller's request by repeating back key details to ensure correct understanding
CAB5GR002
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABGR9905
Telephone - The overall experience met guest expectations and was free of negative
detractors
• Rectify problem within 10 minutes after arriving or provide time estimate for resolution if applicable
Interact with Whatever/Whenever Talent and Mark No if you observe the following:
WPR2618
Delivery - Good posture, smile, eye contact, and attentive listening maintained throughout
the interaction
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
RAP2610
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
RS2602
RS2603
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
RAP2602
HR-021
• Not just say “No” but offer alternatives that may help meet the need in another way
Mark No if you encounter or observe any of the above criteria not met
RAP2616
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
RAP2615
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
RAP2605
HR-205
HR-021
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
GR2601
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABGRD9905
CAB5GR004
Delivery - The overall experience met guest expectations and was free of negative
detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
RAP2630
Whatever/Whenever
OPS-FRO-175
Whatever/Whenever Agent must follow the Remix Luxury service foundation: We master modern, anticipatory
service. We read our audience and bring a warm, unscripted approach that delivers on our luxury guest's needs
every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
RS2601
Criteria Whatever/Whenever Talent reacts as appropriate and sets expectation for resolution
• Question effectively to uncover the guest’s need (e.g., repair in room, towel delivery)
• Offer apology if guest is calling due to a defect
• Provide time quote for response
o It is acceptable if quote is non-specific (e.g., "Immediately", "They will be right up")
WPR2612
• Not just say “No” but offer alternatives that may help meet the need in another way
WPR2616
Talent must:
Interact with talent and Mark No if you find any of the above not met
RAP2601
OPS-FRO-175
CABWPR9905
OPS-FRO-175
Telephone - The overall experience met guest expectations and was free of negative
detractors
OPS-FRO-175
WPR2614
OPS-FRO-175
Delivery - Good posture, smile, eye contact, and attentive listening maintained throughout
the interaction
OPS-FRO-175
OPS-FRO-175
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
WPR2610
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
CAB5RAP007-r
HR-021
Whatever/Whenever Talent must “Keep It Real” and bring their personality to work
Criteria Whatever/Whenever Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
WPR2601
HR-021
OPS-FRO-175
OPS-FRO-175
Delivery - The overall experience met guest expectations and was free of negative
detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
Scoring Methodology:
WPR2630
• Hotel is an urban W Escape, or non-urban W Escape with more than 150 rooms, AND guest is not a
Platinum Elite or higher, a VIP, or staying in a suite
• All Platinum Elite, Titanium Elite, Ambassador Elite, VIP and suite guests, regardless of type and size
of hotel
• All guests at non-urban W Escapes with 150 rooms or less
• Any guest who requests the service
TD2603
(W): Mark N/A if Guest at a hotel, urban W Escape or non-urban W Escape with 151 or more rooms AND is not
a Platinum Elite, Titanium Elite, Ambassador Elite, a VIP or in a suite
CAB5TD007
Mark N/A if Guest at a hotel, urban W Escape or non-urban W Escape with 151 or more rooms AND is not
a Platinum Elite, Titanium Elite, Ambassador Elite, a VIP or in a suite
TD2601
(W): Mark N/A if Guest at a hotel, urban W Escape or non-urban W Escape with 151 or more rooms AND is not
a Platinum Elite, Titanium Elite, Ambassador Elite, a VIP or in a suite
CAB5TD006
(W): Mark N/A if Guest at a hotel, urban W Escape or non-urban W Escape with 151 or more rooms AND is not
CAB5TD004
Bed Turndown
Mark N/A if Guest at a hotel, urban W Escape or non-urban W Escape with 151 or more rooms AND is not
a Platinum Elite, Titanium Elite, Ambassador Elite, a VIP or in a suite
TD2604
(W): Mark N/A if Guest at a hotel, urban W Escape or non-urban W Escape with 151 or more rooms AND is not
a Platinum Elite, Titanium Elite, Ambassador Elite, a VIP or in a suite
CAB5TD008
Mark N/A if Guest at a hotel, urban W Escape or non-urban W Escape with 151 or more rooms AND is not
a Platinum Elite, Titanium Elite, Ambassador Elite, a VIP or in a suite
• Amenities
o Refreshed if 2/3 depleted
o Neatly arranged
o (Mainland China): Replaced when the bath amenity level reaches the replacement line.
• Bathmat - placed on floor in front of tub/shower
o It is acceptable if mat is placed during day service
• Glasses - replenished, spot free and placed on coaster
• Paper products - replenished
• Toilet paper – tipped
• Towels
o Replenished to par
o Folded or hung on towel rack
TD2602
HSK2608
Review cleaned room and Mark No if items have not been straightened
CAB5HSK031
Review cleaned room and Mark No if furnishings have not been straightened
CAB5HSK004
• Laundry bag
• Laundry order form
• Coffee set up and amenities (e.g., coffee, sweetener) - clean, replenished
• Glassware
• Stationery and envelopes, if applicable
• Notepads/cards and pens
• Collateral and brochures
• Products must be returned to original position
o If guest has obviously arranged items to their liking (e.g., cleared the desk for their
computer, moved the magazine to the bedside table to read) items should be straightened
in the new location
Review cleaned room and Mark No if 2 or more items have not been straightened, replenished or returned
CAB5HSK030
OPS-HKP-088
OPS-HKP-088
• To check pillows:
o Check outside of all pillow cases
• To check bedding:
o Check both sides of bed scarf or bedspread/comforter/duvet, if applicable
o Check top side of decorative top sheet (US/CAN, CALA, EMEA) (when present) (W, LC)
o Fold down each layer to the bottom quarter of the bed and check each layer
o Stop after you have evaluated the bottom/fitted sheet
CAB5HSK010
Style talent must add a personalized touch during the day service based on in-room cues (e.g., replace near
empty toothpaste, add glass cleaning cloth next to glasses, provide bookmark)
HSK2601
Carpet/floor is clean
CAB5HSK011
Check balcony, ceiling, furniture, lights, patio, railings and walls and Mark No if you find any cleanliness issues
CAB5HSK012
HSK2602
W Scent is present
HSK2607
All trash cans must be emptied and left with clean liners during housekeeping service
Check all trash cans and Mark No if you find any of the following:
CAB5HSK006
Review cleaned room and Mark No if items have not been straightened
HSK2606
OPS-HKP-088
Check cabinets, caulking, doors, drawers, hardware, mirrors, shelf, sink, tissue box/cover and vanity
CAB5HSK007
Rub the inside of the shower curtain and/or liner together to check for buildup
Check both sides of liner and curtain and pay particular attention to the bottom seam
Check bathtub, bidet, caps, caulking, grout, hinges, hooks, lid, liner, seat, shower curtain, shower doors,
shower walls/surround, soap dishes, tank and toilet and Mark No if you find any cleanliness issues
CAB5HSK008
Check base, corners, edges, floor, grout, threshold and transition strip and Mark No if you find any cleanliness
issues
CAB5HSK009
OPS-FRO-175
OPS-FRO-175
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
If Talent wardrobe does not match wardrobe guide, ask at announce if Talent is 3rd party
HSK2604
OPS-FRO-175
OPS-FRO-175
Fitness Center
OPS-FRO-175
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
OPS-FRO-175
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
FC2610
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
FC2615
HR-205
HR-021
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
FC2603-r
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
Mark No if you encounter or observe any of the above criteria not met
FC2611
HR-021
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
FC2616
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
FC2617
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
FC2607
HR-205
HR-021
Attendant must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
CAB5FC004
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABFC9905
OPS-FRO-175
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
FC2630
CABFC002
FC2601
FC2602
FC2603
• (1) Present
• 42 in (106.6 cm)
• Flat panel (e.g., LCD/LED/Plasma)
• HD capable
FC2605
FIT Amenities
• Headphones
• Hand Towels
• Bottled water or water cooler with cup dispenser
• Disinfectant wipes
• Newspaper
• (2) Magazine selections
• Fresh, whole seasonal fruit (e.g., green apples)
FC2604
• Waste basket
• Towel receptacle
• Wall Clock
• (1) Clearly marked emergency telephone or "call box"
• Fitness Center rules must be prominently posted in English (at a minimum)
FC2612
If FIT is located near guestrooms, it is acceptable if boxing bag and/or speed bag are not present due to noise
issues
FC2606
• Strength
o Medicine ball
• Stretching
o Inflated stability ball
o Yoga mat
FC2613
FC2608
Pool
OPS-FRO-175
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
OPS-FRO-175
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
PL2610
• Offer or provide:
o Towels to each guest
o It is acceptable if towels and umbrellas/canopies are provided at the facility and not offered
by an associate (JW)
• Clear and straighten vacated chairs
It is acceptable if you are not greeted immediately upon arrival to the pool
Evaluate your service and observe others and Mark No if you find any of the above criteria is not met
CAB5PL002
• WET Deck must be open 24/7 but the pool does not need to be open 24/7 if it requires a lifeguard or
Talent on duty
PL2604
Music is audible
Music is audible
PL2605
PL2606
• Area is under complete renovation and not available for guest use
• Area is not evaluated
PL2607
PL2608
PL2602
PL2601
PL2603
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
PL2611
HR-021
• Not just say “No” but offer alternatives that may help meet the need in another way
PL2616
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
PL2609
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
PL2618
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
PL2625
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
PL2615
HR-205
HR-021
Attendant must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5PL7040
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABPL9905
OPS-FRO-175
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
PL2630
Select (1) pool and (1) whirlpool to evaluate if multiple pools or whirlpools present
Check all that apply to the hotel's pool/whirlpool area, select (1) of each:
• Pool
• Restroom/locker rooms
• Sauna or steam room
Check area rugs, carpet, coping, deck, drains, floor, grout, marble, mats, steps/stairs, thresholds, tile, transition
strips and vinyl
CAB5PL012
Beach
OPS-FRO-175
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
OPS-FRO-175
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Hotel does not have a beach
• Talent is not present
• Beach is operated by a third party
• Individual previously encountered during the same day
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
BCH2610
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Property does not have a beach
• Auditor did not experience or observe attendant interaction
• Offer or provide:
o Towels to each guest
o Umbrella or canopy (SR)
▪ It is acceptable if attendant directs you to shaded seating
▪ If seated in shaded area, observe other guests' experience
o Clear and straighten vacated chairs
Evaluate your service and observe others and Mark No if any of the above criteria is not met
CAB5BCH002
Beach Amenities
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Property does not have a beach
BCH2602
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Property does not have a beach
• Auditor did not experience or observe attendant interaction
Guest must be able to place an order with a server without waiting more than 5 minutes
Evaluate your service and observe others and Mark No if any of the above is not met
CAB5BCH003
Beach Dining
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Property does not have a beach
• Auditor did not experience or observe attendant interaction
• Available
BCH2603
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Property does not have a beach
Evaluate your service and observe others and Mark No if any of the above is not met
BCH2605
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Property does not have a beach
BCH2604
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
BCH2606
HR-021
Criteria Beach Attendant does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
BCH2607
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
Mark No if you encounter or observe any of the above criteria not met
BCH2601
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
BCH2629
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
BCH2625
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
BCH2640
HR-205
HR-021
• Area is under complete renovation and not available for guest use
• Area is not evaluated
• Property does not have a beach
• Attendant not present
Attendant must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5BCH7040
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABBCH9905
OPS-FRO-175
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
BCH2630
Laundry
OPS-FRO-175
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABBPS9905
OPS-FRO-175
• 5 days a week
• Clothing must be delivered by 6:00pm if picked up before 9:00am
• 1 hour - hotel
• 2 hour - resort
It is acceptable if laundry hours are listed in Guest Service Directory or on laundry ticket
Check Guest Service Directory and laundry ticket and Mark No if any required standard not met
LV2602
Attendant must:
Interact with Attendant and Mark No if Attendant does not follow the pick-up procedures
LV2603
Pickup/Delivery - Announcement
OPS-HKP-091
OPS-FRO-175
Pickup/Delivery - Good posture, smile, eye contact, and attentive listening maintained
throughout the interaction
OPS-FRO-175
OPS-FRO-175
Attendant must:
LV2604
Review returned items and Mark No if any of the above standards are not met
LV2601
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABBPS9905-a
OPS-FRO-175
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
LV2605
HR-021
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
LV2630
Wake-Up Call
Mark No if Whatever/Whenever did not take the call or transfers the call
WC2601
OPS-FRO-297L
Operator must:
• Confirm request and include last name, wake-up time, and room number
CAB5WC003
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABWAKE9905
Telephone - The overall experience met guest expectations and was free of negative
detractors
WC2602
Operator must provide on-brand messaging (appropriate weather-related item, quote or information about
Happenings/programming)
• Examples include: "Birds are chirping today, remember your headphones", "Don't miss out on XYZ
Happenings in the Living Room", "Sun is shining don't forget your shades"
WC2603
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
WC2604
Spa – Reservation
OPS-FRO-175
CAB5SR002
Agent must ask for guest preferences (e.g., types of services or preferences)
• Guest name
• Date and time of treatment
• Services booked and preferences
Interact with Agent and Mark No if you encounter or observe any of the following:
CAB5SR004
Reservation Agent is knowledgeable about the services and offered to book reservation
Criteria Reservation Agent is knowledgeable about the services offered to book reservation
• You must reserve a single service treatment (e.g., facial not a facial/massage combination)
Interact with Agent and Mark No if the agent did not attempt to book reservation and meet minimum standards
CAB5SR003-k
Interact with Agent and Mark No if the Agent did not explain cancellation policy
CAB5SR005
Written confirmation is given to the guest prior to the service in one of the following manners:
• E-mail
• Hard copy delivered to Guestroom
• Hard copy given to guest prior to leaving Spa, when booking in person
• Text
Interact with the Agent and Mark No if you find the following:
SR2601
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
SR2603
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
SR2604
HR-205
HR-021
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
SR2630
Telephone - The overall experience met guest expectations and was free of negative
detractors
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABSR9905
Spa – Arrival
SPAF2602
Spa Front Desk Agent: If standing in a queue, an attempt to acknowledge the guest was
made in a timely manner
OPS-FRO-175
OPS-FRO-175
Spa Front Desk Agent - Good posture, smile, eye contact, and attentive listening maintained
throughout the interaction
OPS-FRO-175
OPS-FRO-175
W pin is Worn
• W – silver
o Years of Service jewel imbedded in W is acceptable
• In brand specification
• Worn on the left hand side at all times at the lapel level
SPA2610
Evaluate your service and observe others being checked-in and Mark No if you find any of the following:
CAB5SPA002
• Date
• Time
• Type of service
Evaluate your service and observe others being checked-in and Mark No if any of the above criteria are not
met
CAB5SPA020
Check-in is timely
CAB5SPA021
For RC Fitness & Massage Center and RCC, it is acceptable if another provides these services if no dedicated
Spa Valet available
Interact with Spa Attendant and Mark No if you find any of the following:
CAB5SPA023
Spa Front Desk Agent - Must “Own It” – take responsibility and make it happen
Criteria Spa Front Desk Agent - Must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
SPAA2604
HR-021
Spa Front Desk Agent does not decline a request without offering alternatives
Criteria Spa Front Desk Agent does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
SPA2617
HR-021
Spa Front Desk Agent - Must “Keep It Real” and bring their personality to work
Criteria Spa Front Desk Agent - Must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
SPAA2601
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
SPAV2601
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
SPAV2602
HR-021
Interact with Attendant and Mark No if you find any of the following:
CAB5SPA011
Spa Front Desk Agent – Exemplified – “Ace the Basics” and put the guest at the center of
everything they did
Criteria Spa Front Desk Agent - Exemplified - "Ace the Basics" and put the guest at the center of everything
they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
SPA2622
HR-205
HR-021
Agent must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
CAB5SPA7040
Spa Front Desk Agent - Guest name used during the experience, when known
OPS-FRO-175
Spa Front Desk Agent - Proactive additional assistance offered to the guest
Criteria Spa Front Desk Agent - Proactive additional assistance offered to the guest
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABSPAZ9905
Spa Front Desk Agent - Warm and sincere closing offered and appreciation demonstrated
Spa Front Desk Agent - The overall experience met guest expectations and was free of
negative detractors
OPS-FRO-175
OPS-FRO-175
Spa Attendant - Good posture, smile, eye contact, and attentive listening maintained
throughout the interaction
OPS-FRO-175
W pin is Worn
• W – silver
o Years of Service jewel imbedded in W is acceptable
• In brand specification
• Worn on the left hand side at all times at the lapel level
SPAV2610
OPS-FRO-283
Spa Attendant - Must “Own It” – take responsibility and make it happen
Criteria Spa Attendant - Must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
SPAA2604-r
HR-021
Criteria Spa Attendant - Does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
SPA2626
HR-021
Spa Attendant - Must “Keep It Real” and bring their personality to work
Criteria Spa Attendant - Must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
SPA2603
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
SPA2620
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
SPA2621
HR-021
Spa Attendant – Exemplified – “Ace the Basics” and put the guest at the center of
everything they did
Criteria Spa Attendant – Exemplified –"Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
SPAV2603
HR-205
HR-021
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
CAB5SPAV7040
Spa Attendant - Guest name used during the experience, when known
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
• Is there anything else I can get for you to help enjoy your meal?
CABSPAV9905
Spa Attendant - Warm and sincere closing offered and appreciation demonstrated
Spa Attendant - The overall experience met guest expectations and was free of negative
detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
CK2630
Spa – Treatment
CAB5SPAT002
OPS-FRO-175
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
OPS-FRO-175
W Pin is Worn
• W – silver
o Years of Service jewel imbedded in W is acceptable
• In brand specification
• Worn on the left hand side at all times at the lapel level
SPAT2610
SPA2619
Criteria Therapist provides you with privacy during the disrobing process
Therapist must leave the room to provide privacy during disrobing and knock before coming back into the
room
Mark NO if therapist does not leave room and privacy was not provided
CAB5SPAT005
• At beginning of treatment ask a minimum of one question about comfort, for example:
o Degree of pressure (e.g., hard, soft) (treatment specific)
o Type and volume of music (private room)
o Room lighting level (private room)
o Temperature (private room)
SPAT2617
Treatment
Criteria Treatment
Interact with Therapist and Mark No if you encounter or observe any of the following:
CAB5SPAT006
Interact with Therapist and Mark No if any of the above criteria are not met
CAB5SPAT016
• Begin and end within 5 minutes of the scheduled start and end time
o Treatment time begins when picked up in relaxation lounge/locker room
o Treatment time ends when therapist leaves the treatment room
o It is acceptable if treatment ends marginally after scheduled time
Interact with Therapist and Mark No if you encounter or observe any of the following:
CAB5SPAT007-t
Criteria Spa Attendant - Does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
SPAT2616
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
SPAT2602
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
SPAT2601
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
SPAT2652
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
SPAT2603
HR-205
HR-021
Therapist must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
CAB5SPAT7040
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABSPAT9905
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
CK2630
Spa – Departure
OPS-FRO-175
Spa Attendant - Good posture, smile, eye contact, and attentive listening maintained
throughout the interaction
OPS-FRO-175
W Pin is Worn
• W – silver
SPAVD2610
Spa Attendant - Must “Own It” – take responsibility and make it happen
Criteria Spa Attendant - Must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
SPAD2604-r
HR-021
Criteria Spa Attendant - Does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
SPAD2616
HR-021
Spa Attendant - Must “Keep It Real” and bring their personality to work
Criteria Spa Attendant - Must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
SPAD2601
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
SPAD2661
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
SPAD2662
HR-021
Spa Attendant – Exemplified – “Ace the Basics” and put the guest at the center of
everything they did
Criteria Spa Attendant – Exemplified – "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
SPAD2654
HR-205
HR-021
Attendant must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
CAB5SPAD7040
Spa Attendant - Guest name used during the experience, when known
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABSPAVD9905
Spa Attendant - Warm and sincere closing offered and appreciation demonstrated
Spa Attendant - The overall experience met guest expectations and was free of negative
detractors
OPS-FRO-175
OPS-FRO-175
Spa Front Desk Agent - Good posture, smile, eye contact, and attentive listening maintained
throughout the interaction
OPS-FRO-175
OPS-FRO-175
W Pin is Worn
• W – silver
o Years of Service jewel imbedded in W is acceptable
• In brand specification
• Worn on the left hand side at all times at the lapel level
SPAD2610
For Fitness & Massage Center and RCC, it is acceptable if another Agent provides these services
Evaluate your service and observe others being checked-in and Mark No if Agent does not verify satisfaction
CAB5SPAD007
Agent must minimally inform you of the Spa service charge (gratuity)
• If hotel does not charge service charge or gratuity automatically, guest should be informed that no
gratuity has been charged
• Aggressive gratuity solicitation is not acceptable
Evaluate your service and observe others being checked-in and Mark No if any of the above criteria are not
met
CAB5SPAD030
Mark No if you find any of the above criteria are not met
SPAD2603
HR-205
HR-021
OPS-SPA-010
Evaluate your service and Mark No if your check out took more than 5 minutes
CAB5SPAD008-t
Spa Front Desk Agent - Must “Own It” – take responsibility and make it happen
Criteria Spa Front Desk Agent - Must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
SPAD2604
HR-021
Spa Front Desk Agent - Does not decline a request without offering alternatives
Criteria Spa Front Desk Agent - Does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
SPAD2626
HR-021
Spa Front Desk Agent - Must “Keep It Real” and bring their personality to work
Criteria Spa Front Desk Agent - Must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
SPAD2602
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
SPAD2651
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
SPAD2652
HR-021
Spa Front Desk Agent – Exemplified – “Ace the Basics” and put the guest at the center of
everything they did
Criteria Spa Front Desk Agent – Exemplified – “Ace the Basics” and put the guest at the center of everything
they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
HR-205
HR-021
Attendant must:
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
CAB5SPAD7040
Spa Front Desk Agent - Guest name used during the experience, when known
OPS-FRO-175
Spa Front Desk Agent - Proactive additional assistance offered to the guest
Criteria Spa Front Desk Agent - Proactive additional assistance offered to the guest
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABSPAD9905
Spa Front Desk Agent - Warm and sincere closing offered and appreciation demonstrated
Spa Front Desk Agent - The overall experience met guest expectations and was free of
negative detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
CK2630
Spa – Facility
CAB5SPAF2603
CAB5SPAF2607
OPS-SPA-010J
• Music playing
• Bath towels
• Spa robe
o Must be branded (hotel or spa)
• Spa slippers with non-slip soles
o It is acceptable if slippers are not placed in locker and are provided by attendant
o It is acceptable to have slippers or sandals
Check the guest locker and locker areas and Mark No if any item missing
CAB5SPAF2608
OPS-SPA-030E
OPS-SPA-030F
OPS-SPA-010J
• Deodorant
• Hair dryers
• Hair products
• Moisturizer
• Towel hamper
• Trash container
• Shaving kit
• Ladies hygiene products (available in female locker room only)
Check the guest locker and locker areas and Mark No if any item missing
CAB5SPAF2609
• Hand soap
• Hand towels
• Tissues in tissue box cover
• All personal grooming products in the locker room (e.g., soap, shampoo, conditioner) from a single
product line (e.g., Aromatherapy, ESPA)
o It is acceptable if hairspray and deodorant are not from the same product line if the product
line does not carry these products
It is acceptable if the provision of items is prohibited by local code (documentation required). If selected items
are prohibited, check only those that apply
CAB5SPAF022
• Bath towel(s)
• Amenity presentation
o Body wash/shower gel
o Shampoo
o Conditioner
CAB5SPAF2610
Water-based Amenity
Spa must minimally have (1) water-based amenity (e.g., sauna, plunge pool, steam shower, steam room,
whirlpool)
SPAF2604
• Area is under complete renovation and not available for guest use
• AWAY Spa is not present
• Area is fully booked and does not have availability for any treatments or services
AWAY Spa must minimally include an additional water-based amenity (e.g., sauna, steam)
SPAF2605
Check the locker room shower area and wet areas and Mark No if any item missing
CAB5SPAF2606
Criteria
Bell – Departure
OPS-FRO-175
Call and Mark No if any of the required standards are not met
CAB5LD002
It is acceptable if someone other than the bell staff provides luggage assistance
LD2619
OPS-FRO-175
Criteria Bell staff greets guest by name and requests permission to enter
It is acceptable if someone other than the bell staff provides luggage assistance
CAB5LD004
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
OPS-FRO-175
OPS-FRO-175
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
LD2618
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if Welcome Ambassador wardrobe includes an outer coat/jacket with a W and a W pin is not
visible
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
LD2610
It is acceptable if someone other than the bell staff provides luggage assistance
CAB5LD005
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
LD2612
Criteria Bell Staff does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
LD2616
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
LD2602
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
LD2601
HR-205
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
LD2603
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
LD2605
HR-205
HR-021
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5LD7040
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABLD9905
OPS-FRO-175
OPS-FRO-175
The overall experience met guest expectations and was free of negative detractors
OPS-FRO-175
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
CK2630
Check-Out
Good posture, smile, eye contact, and attentive listening maintained throughout the
interaction
• W – silver
o Years of Service jewel imbedded in W is acceptable
• Correct brand specification
• Worn on the left-hand side at all times at the lapel level
It is acceptable if engineering Talent does not wear pride pin due to safety issues but then it must be
embroidered on uniform
CKD2610
Check-out Experience
Verify bill is accurate, neat and legible, and all package inclusions were properly handled
Evaluate your service and observe others and Mark No if any of the above is not met
CKD2601
CAB5CKD015
Front Desk Agent must offer transportation assistance, e.g., call for their car, arrange a taxi
CAB5CKD012
Entire check-out transaction excluding time in queue must take less than:
• 5 minutes
If guest requests a printed folio, it is acceptable for the above time to be extended by 1 minute
CAB5CKD003-t
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
Ask Talent a general, position/interaction-appropriate question during the interaction and Mark No if they are
unable to answer
CKD2608
HR-205
HR-021
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
CKD2603-r
HR-021
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
Mark No if you encounter or observe any of the above criteria not met
CKD2602
HR-021
Front Desk Agent does not decline a request without offering alternatives
Criteria Front Desk Agent does not decline a request without offering alternatives
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
CKD2616
HR-021
Mark N/A if opportunity for delivery of personalized service during interaction not available
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
CKD2615
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above criteria not being followed
CKD2605
HR-205
HR-021
• Only engage in work-related conversation with other associates when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5CKD7040
HR-205
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABCKO9905
The overall experience met guest expectations and was free of negative detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
CKD2630
Service General
B2602
Wardrobe must match one of the looks from the W Wardrobe guide or be a mix/match of elements from guide
• It is acceptable if jackets, coats, jewelry and other additions are added to W Wardrobe look
SG2604
SG2600
Criteria Style carts are well-maintained and tidy when visible to guests
Style carts, during all periods of the day (e.g., day service, turndown) must be:
• Clean
• Well maintained
• Organized
• Not overstocked
• No personal items visible (e.g., sweater, personal beverage)
Observe all style carts you encounter during your stay and Mark No if any of the above is not met
SG2601
Elevator Etiquette:
CAB5GEN009
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
SG2630
AEXP3002
Criteria Talent must “Keep It Real” and bring their personality to work
Talent must follow the Keep It Real service foundation: We are true to ourselves and bring our personality to
work. We are authentic and form meaningful connections with our guests. First impressions count, and we
make them last.
SG2602
HR-021
• Follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can.
• Not just say “No” but offer alternatives that may help meet the need in another way
SG2606
HR-021
Criteria Talent must “Own It” – take responsibility and make it happen
Talent must follow the Own It service foundation: We take responsibility and make it happen. We find solutions,
not excuses. We take pride in creating bold, unforgettable experiences like only W Hotels can. To effectively
Own It, Talent must:
• Listen actively
• Empathize - Express empathy
• Apologize and assume ownership
• Resolve/Solve the problem within 10 minutes and also provide an extra touch that goes beyond mere
resolution
• Notify/Thank the guest to confirm their satisfaction
GEN2603-r
HR-021
Talent must follow the Remix Luxury service foundation: We master modern, anticipatory service. We read our
audience and bring a warm, unscripted approach that delivers on our luxury guest's needs every time.
This means delivering personalized service during the interaction and using something the Talent learned about
the guest.
GEN2615
HR-021
Talent exemplified – “Ace the Basics” and put the guest at the center of everything they did
Criteria Talent exemplified - "Ace the Basics" and put the guest at the center of everything they did
Talent must follow the Ace the Basics service foundation: We are committed to putting the guest at the center of
everything. We are present, master every detail, and make every moment and surface shine. Our luxury guests
expect us to ace the basics, and we deliver. This includes being:
• Thoughtful
• Intuitive
• Demonstrate anticipatory service when appropriate and helpful
• Informing a group guest of the location of their meeting room for the next day
• Informing the guest that the restaurant is closing soon if they arrive late and may want dinner
• Offering to schedule a wake-up call for the next morning
It is acceptable if Talent does not anticipate the "set-up" need or provide any of the examples above, as long as
any need is anticipated during interaction
Mark No if you encounter or observe any of the above not being followed
SG2603
HR-021
OPS-FRO-175B
Attendant must:
• Only engage in work-related conversation with other employees when guests present
o Includes cell phone and radio conversations
o Earpiece must be used for all radio conversations
• Offer an escort as well as directions if a location that the guest asked about is not in visible sight
Mark No if you encounter or observe any of the above criteria not met
CAB5GEN001
OPS-FRO-175
Proactive additional assistance must be offered to the guest with each interaction, examples include:
CABGEN9905
OPS-FRO-175
The overall experience met guest expectations and was free of negative detractors
• Positively engaged: positive emotional experience - Individual, Blown Away, Loved, Great, Excited,
Fab. The interaction encompassed ALL W Service Foundations: Show Heart; Ace the Basics; Keep it
Real; Remix Luxury; Own It; All In.
• Neutral engagement: OK, Fine, Good, Not swayed positively or negatively. The interaction
encompassed SOME W Service Foundations: Show Heart; Ace the Basics; Keep it Real; Remix
Luxury; Own It; All In.
• Negative emotional engagement: Disinterested, Bummed, Annoyed, Stressed, Angry, Meh…,
Shocked, Rushed, Ignored. The interaction encompassed NONE of the W Service Foundations:
Show Heart; Ace the Basics; Keep it Real; Remix Luxury; Own It; All In.
Scoring Methodology:
GEN2630
Bedroom
For Practice Audits only Marriott will check the following criteria in addition to the above:
It is acceptable for view port to not have an operational cover if the viewport cannot be easily removed from the
corridor side of the door.
CABFLS049
• No mechanism to test
• Smoke detector will activate the total hotel alarm system if tested
Ask if testing the smoke detector will activate the hotel alarm system:
NOTE: Testing may cause the hotel alarm/pre-alarm/fire panel system to activate
CABFLS048
Hangers
Criteria Hangers
• Hangers
o (5) Male/clip – wooden
o (5) Female/regular – wooden
o If shopping bag is hung from a hanger, hanger may count in required number of hangers
BD2617
BD2618
Valet/Laundry Amenities
Closet area must minimally have the following in brand identity look and feel, either current or most recent
specification (gray or black lettering is acceptable):
BD2620
• Shopping bag
• Price tag, unless complimentary suite offering
BD2623
OPS-HKP-094X
Bathrobes
Criteria Bathrobes
It is acceptable if both bathrobes are hung in closet if closet is physically in bathroom (e.g., open concept
bathroom)
BD2615
Luggage Rack
BD2621
In-room Safe
• In-room safe
o Permanently fixed to floor, wall, or furniture
o Large enough to fit lap top computer
• Liability clause card/sticker
CAB5BD054
BD2628
Bottled Water
BD2614
• Coffee/tea maker
o (US/CAN): Nespresso coffee maker
BD2601
It is acceptable if packets are used when sticks not available in local market
US/CAN:
• (Suites):
o (2) Porcelain 6oz Cups
o (2) Porcelain Saucers
BD2602
BD2629
W MixBar Elements
BD2606
• Present
o It is acceptable if MixBar is built into FF&E (e.g., box not required)
• Clean and in good condition
• Neat and organized
• Bottle labels facing out
o W MixBar with clear front can have labels facing into the Guestroom as long as all bottles
face the same way
• No opened, used, or expired items
• Menu is available and clean
o It is acceptable for no menu to be in place if all items are complimentary
• Randomly select 2 items and verify they are unopened, unused and/or not expired
BD2626
Television
Criteria Television
• Flat panel
o Upon replacement LED/LCD or LED backlit television
• Screen size:
o 37 inches (93 cm)
o Upon replacement January 1, 2017 or later
▪ 40” – 55” (101.6 cm – 139.7 cm) renovation (US/CAN, CALA, EMEA, AP)
▪ 40” – 55” (101.6 cm – 139.7 cm) television replacement only (US/CAN, CALA,
EMEA, AP)
• 46 inches (116 cm) suites
o 48 inches (121.9 cm) upon replacement January 1, 2017 or later
• Remote control
BD2608
• Present
o Brand-approved Electronic Guest Services Directories in Brand Voice are acceptable
• In brand identity
BD2603
BD2619
Desk Accessories
• No Smoking wedge
BD2607
Telephones
Criteria Telephones
BD2616
OPS-HKP-094Q
BD2613
Privacy Sign
• DND/Privacy Please
o Electronic version is acceptable
BD2605
• Hotel brand is PH
• Hotel brand is TRB and recycling bin not present
• Use the Resources & Tools (marriott.com) in the Compliance tab of the Serve 360 Resources &
Tools on MGS, enter/search for the hotel's MARSHA code
• If property has an approved exemption/exception, please follow instructions in Excel spreadsheet
Mark No if property:
• Is on Excel spreadsheet and does not meet instructed criteria in the spreadsheet
• Is not on Excel spreadsheet and does not meet the question criteria
CABBD051
• Hotel brand is ED or PH
• Hotel brand is TRB and recycling bin not present
• Recycling bin/portion is labeled with the appropriate image(s) depicting what should be recycled (e.g.,
paper, glass)
• Using the Resources & Tools (marriott.com) in the Compliance tab of the Serve 360 Resources &
Tools page on MGS, enter/search for the hotel's MARSHA code
• If property has an approved exemption/exception, please follow instructions in Excel spreadsheet
Mark No if property:
• Is on Excel spreadsheet and does not meet instructed criteria in the spreadsheet
• Is not on Excel spreadsheet and does not meet the question criteria
CABBD052
Audio System
BD2604
Easy to access plugs for guests’ personal devices must be available for the guest’s use:
o It is acceptable for the USB charger to be supplied by a music playing device, e.g., radio
o It is acceptable if A/C and USB plugs to be built into the FF&E (e.g., lamps, nightstand)
BD2622
BD2609
Pillows
Criteria Pillows
Bag pillowcases must not be mixed with envelope pillowcases in the same guestroom
BD2611
W Scent is present
BD2625
To dampen cloth:
Ensure all the drapes/blackouts are opened and all lights are turned on
• Position yourself in a high traffic area away from the main entry
• Place your back towards the window/sliding glass door
• Kneel and with medium pressure take 5 swipes 12 inches long in same area with a back and forth
motion
• While kneeling, hold washcloth at arm's length to evaluate washcloth
It is acceptable for carpet dyes/colors transfer on washcloth if it is the only item clearly visible (e.g., dirt is not
present)
You must use a separate clean, white, dry washcloth for each room/suite
Check carpet, carpet base, hard surface floor and transition strip
CABBD019
In rooms with multiple PTAC/HVAC units, select (1) PTAC/HVAC unit to evaluate
CABBD037
Turn on the PTAC or adjust the HVAC unit thermostat and check that the following settings are operational and
quiet:
Ask an associate to remove the cover of the PTAC unit or gain access to the HVAC (if accessible) and check
the following:
It is acceptable for:
CABBD038
Bathroom
Residential bath amenities (RBA) must be present in the shower and minimally meet the following:
BTH2615
OPS-HKP-093B
• MOMO/skin regimen/
BTH2616
OPS-HKP-093B
• Hotels that have not implemented RBA: Larger suite amenity size (Shampoo, conditioner, face wash,
shower gel, body lotion)
• In brand approved silver packaging or MILUX accessories packaging visual identity:
o Less Rough More Buff (Loofah brush or pad)
▪ (CALA, EMEA): It is acceptable if provided upon request
o Shine Your Shoes (Shoeshine mitt or shoeshine sponge)
▪ (CALA, EMEA): It is acceptable if provided upon request
o Fresh Mouth (Dental Kit)
o Bare All (Shaving kit)
o Quick Fix (Mending Kit)
▪ (APEC) It is acceptable if Quick Fix is available upon request
o So Vain (Cotton balls, cotton tips, shower cap)
▪ (EMEA): It is acceptable if provided upon request
o (APEC, CALA, EMEA, US): Take it Off or Only Skin Deep (Make-up Remover)
BTH2601
Bath/Vanity Furnishings
• Mirror - make-up/shaving
• Waste basket
o No plastic bag liners
o It is acceptable for waste basket to be dual recycling bin
BTH2604
Hair Dryer
• Sufficient wattage:
o 1800 watts
o It is acceptable if a 1600-watt Dyson hairdryer is present
o It is acceptable to have 1200 watts or higher in Japan and Taiwan
• Presented in dryer bag
o W designed hair dryer bag
o Either grey or black lettering is acceptable
o Either current or most recent spec is acceptable
BTH2606
BTH2608
Bath/Vanity Glasses
• (2) Glasses
o On branded coasters
o Plastic glasses are not acceptable
o Not bagged or wrapped
▪ It is acceptable for glasses to be bagged/wrapped in California and where
required by local law
BTH2609
Bath Terry
BTH2605
Bath Rug
BTH2610
Exterior
AR2601
• Present at exterior
• The branded W (pointed ends of W)
W signage may be any type of sign including, but not limited to, a monument sign, building sign, or standalone
W
EXT2601
• Hotel uses shared/common Porte Cochere or arrival area not operated/owned by hotel
• Music is not present
• Area is under complete renovation and not available for guest use
• Audible
• From the W playlist
Ask during announced/walk through if music playing at entrance is from the W playlist
EXT2602
Elevator
Good Morning floor mats in place and in line with correct time of day
Criteria Good Morning floor mats in place and in line with correct time of day
• Present
o Digital signage inside the lift is acceptable
• Correct brand specification
o It is acceptable to have verbiage in English, local language or English & local language
• In line with correct time of day
E2601
Good Evening/Night floor mats in place and in line with correct time of day
Criteria Good Evening/Night floor mats in place and in line with correct time of day
• Present
o Digital signage inside the lift is acceptable
• Correct brand specification
o It is acceptable to have verbiage in English, local language or English & local Language
• In line with the correct time of day
E2602
• Audible
• From the W playlist
Ask during announced/walk through if music playing in lifts is from the W playlist
E2603
Corridors
House Telephones
B2605
Style Carts
C2601
Lobby
• Brand specification
• Located in the lobby, the designated check-in area or the business center
• Include the following components:
o Select Brands
▪ Desk Sign
▪ Brochure Holder
▪ (All brands except AC, MX): Wall Sign
o Premium Brands
▪ (All brands except MEA): Desk Sign
▪ (All brands except AUTO, TRB): Brochure Holder
▪ (All brands except AUTO, MEA, TRB): Wall Sign
o Luxury Brands
▪ Desk Sign
o (US): Premium (excluding AUTO & TRB) & Select hotels:
▪ 'Co-brand credit card take ones' must be placed in the Marriott Bonvoy brochure
holder
CABCK008
OPS-FRO-294A
o Welcome Desk
Evaluate upon arrival and Mark No if scent is not W scent or noticeable in the above areas
LOB2602
• Living Room is under complete renovation and not available for guest use
• Florals/botanicals are not present
• In fresh condition
• Fresh/live and not artificial, including silk
LOB2606
Whatever/Whenever Signage
LOB2608
• Living Room is under complete renovation and not available for guest use
LOB2605
• Living Room is under complete renovation and not available for guest use
All accessories are neatly arranged according to Brand approved property style guide.
LOB2609
Wired/Connected Equipment/Services
• Area is under complete renovation and not available for guest use
• Property does not have the facility on premises
BC2603
OPS-FRO-301B
Impact
Public Restrooms
• Area is under complete renovation and not available for guest use
PR2601
Back/Heart of House
Was there clear indication of a compromise in anonymity and attempt to stage any of the
encounters or facilities?
Auditor Identity Disclosing or sharing information about an auditor, including any information or photographs that
Criteria may help identify the auditor or auditors with other associates at the property or with other properties, is
considered an attempt to compromise the integrity of the Global Quality audit program and is prohibited. If, for
any reason, property leadership, Franchisee, or Management company representatives share information that
would identify an auditor, then the audit in progress or upcoming audits will be considered compromised and the
audit scores will not be used for the property’s accountable audit. The results will be considered Non-
Accountable and a second (unannounced) audit will be conducted at the property’s expense.
Hotel has been owned or managed by the same owner or management company for the last
13 months
Criteria Hotel has been owned or managed by the same owner or management company for the last 13 months
Ask if hotel has had same owner or management company for the last 13 months
If a change in owner or management company has taken place, ask for documentation showing the following
minimum information:
Documentation may be in any form, the most common used examples are:
NOTE: If hotel presents proper documentation, you must mark N/A for training and documentation items as
listed in the criteria of the individual items
• Timing of N/A option is from 30 days to 13 months, please review the individual criteria
If hotel has been opened for less than 13 months and has not had an owner/management change, MARK YES
to this item
If hotel has been opened for less than 13 months and had an owner/management change, Mark No to this item
CABBOH001
Does the hotel have any form of gambling or betting on property where currency or money
is being wagered (e.g., slot machine(s), lottery ticket(s) or lottery game(s), dice game(s),
Page 340 | 373
Criteria Does the hotel have any form of gambling or betting on property where currency or money is being
exchanged (e.g., slot machine(s), lottery ticket(s) or lottery game(s), dice game(s), keno, animal or
sports betting)?
During the mystery and announce portions, observe hotel offerings to determine if any form of gaming or betting
is on property
Mark Yes if any form of gambling or betting is seen on property and indicate in findings what type of
gaming/betting is observed
This is a 0-point question and will not impact the Operations section score
CABBOH024
Criteria Make a Green Choice (MAGC) Program Not Referenced (EMEA, US/CAN)
MAGC Program must not be referenced in pre-arrival communication, upon check in, or in hotel or in-room
collateral
CABBOH201
All F&B areas including but not limited to events/banquets, restaurants, bars, in-room dining, club/executive
lounge, lobby lounge, spa, fitness etc. are required to only provide straws upon request in accordance with the
standard. Approved alternatives to plastic straws must be used.
Aligning global environmental concerns on the use of single use plastics with Marriott International’s Serve 360
2025 goals, properties must only offer straws upon request
It is acceptable for straws (e.g., paper, stainless steel etc.) to be used in frozen drinks, blended
drinks, children’s cups with lids, liquid yogurt and atypical vessels (e.g., coconut, heavily garnished glass) used
(ED): Plastic straws are not permitted under any circumstances (including licensed concepts)
CABGEN003
Any retail and F&B outlet that is operated by the hotel/property will be evaluated
There are several requirements hotels/properties must follow to be in compliance with the Pepsi Standard:
• Coca-Cola products must not be seen within the hotel/property in guest view, including: Coke, Diet
Coke, Sprite, Powerade, Minute Maid bottled juices, Dasani and Smart waters
o It is acceptable to have tonic water, club soda, ginger ale & Dr Pepper
o Coke products must not be listed on restaurant menus or offered by associates
o If Coke is present on a meeting break it must be specifically listed on the BEO as a client
request. Auditor may ask to see the BEO
o Does not include banquet storage areas
o Hotel may provide products upon specific guest request (must not be listed on the menu)
•
• (AP, CALA, EMEA): Private label water, if present, cannot come from a Coke bottler
• (US/CAN - AH, FP, GH, LM, SHER, WSTN, W): Complimentary water, if present in guestroom, must
be Aquafina
Retail outlets (e.g., The Market/In A Pinch/Pantry/Gift Shop) must minimally carry required beverages as listed
below:
AP
• Pepsi
• Diet Pepsi or equivalent (i.e. Diet Pepsi, Pepsi Light, Pepsi Max, Pepsi Black, Pepsi Zero)
• 7-Up, Schweppes Lemonade, Sierra Mist, or Trevi products
CALA
• Pepsi
• Diet Pepsi or equivalent (i.e. Diet Pepsi, Pepsi Light, Pepsi Max, Pepsi Black, Pepsi Zero)
CAN
• Pepsi
• Diet Pepsi
• Mountain Dew
• 7-Up
• Lipton Pure Leaf Tea
• Aquafina (retail only)
EUR
• Pepsi
• Diet Pepsi or equivalent (i.e. Diet Pepsi, Pepsi Light, Pepsi Max, Pepsi Black, Pepsi Zero)
• 7-Up
• (United Kingdom): Britivic Mixers
MEA
• Pepsi
• Diet Pepsi or equivalent (i.e. Diet Pepsi, Pepsi Light, Pepsi Max, Pepsi Black, Pepsi Zero)
• 7-Up
US
• Pepsi
• Diet Pepsi
• Mist Twst/Sierra Mist/Starry
• Diet Mountain Dew
• Mountain Dew
• Aquafina (retail only)
CABGEN002
• Charge mandatory fees for standard hotel offerings and services (e.g., housekeeping services)
As applicable, property may charge fees (such as a destination/resort fee) for offerings and/or services that are
not complimentary (e.g., golf, spa treatments, parking)
Observe if signage, collateral, etc. is present that states that the property charges mandatory fees for standard
housekeeping services
Mark No if signage is observed indicating that housekeeping or other standard hotel services/offerings incur a
fee or if an associate verbally communicates fee(s)
CABBOH100
CABBOH200
Associate may only use hotel specific or Marriott Bonvoy training/promotional references for the following
questions.
Ask associate to name (2) benefits Silver Elite members receive at the Brand Hotel you are at:
Ask associate to name (2) benefits Gold Elite members receive in addition to Silver Elite tier at the Brand Hotel
you are at:
Ask associate to name (2) benefits Platinum Elite members receive in addition to Gold Elite tier at the Brand
Hotel you are at:
Ask associate to name (2) benefits Titanium Elite members receive in addition to Platinum Elite tier at the Brand
Hotel you are at:
Ask associate to name (2) benefits Ambassador Elite members receive in addition to Titanium Elite tier at the
Brand Hotel you are at:
• Ambassador Service
• Your24
CABBOH019
Elite Welcome Gift for Platinum Elite, Titanium Elite, and Ambassador Elite members
Criteria Elite Welcome Gift for Platinum Elite, Titanium Elite, and Ambassador Elite members
Mark N/A if hotel does not participate in Marriott Bonvoy (Refer to Loyalty Program Terms & Conditions)
During the walkthrough portion of the audit, ask a front desk associate about Elite Welcome Gift for Platinum
Elite, Titanium Elite, and Ambassador Elite members
CABBOH020
All Talent are required to attend the daily What’s Up meeting held in their department and the What’s Up is
posted in the heart of house area
Ask Talent if their department conducted its daily What’s Up meeting today?
• If yes:
o Ask Talent to tell you where the What’s Up Sheet is located
o Ask: tell me at least 3 topics that were discussed today
• If no, randomly select another Talent
HH2616
Ask associate:
Review card and depository and Mark No if any of above elements not met
HH2611
All Talent are required to carry a Guest Likes post-it pad in brand identity
Select 1 Talent
• Talent must:
o Know that Guest Likes pad is designed to report/document guests preference, what the
guests like (e.g., allergic to peanuts, loves the local vintage clothing shop next door,
smokes 1 cigar every night at 8 pm, happiest with room near FIT, wants room to be super
cold)
o Carry a Guest Likes pad on their person as part of their wardrobe
▪ If wardrobe doesn’t have pockets, it is acceptable if Talent knows where a Guest
Likes pad is quickly located (e.g., desk drawer, work station)
• Electronic or telephone options are not acceptable
B2607
Signature Music
• Musicstyling
B2608
Graffiti Wall
Visit Talent area and Mark No if you find any of the above criteria is not met
B2606
• (3) Brand
o Brand Mission
o Connector
o Luxury Liberated
• (5) Passion
o STANCE
o SOUND
o SCENE
o TASTE
o BODY
• (4) Personality
o Passionate
o Playful
o Audacious
o Polished
• (6) Service Foundations
o Ace the basics
o All In
o own it
o Show Heart
o Keep it real
o Remix Luxury
• (4) Values
o Originality
o Curiosity
o Momentum
o Daring
B2611
Back/Heart of House areas may include associate breakroom/cafeteria, property laundry, or associate restroom
or locker room.
Properties are required to clean and disinfect Back/Heart of House areas based on volume of use with
recommended disinfectants. Areas and items to be cleaned include, but are not limited to: associate
breakroom/cafeteria, property laundry, restrooms, locker/changing rooms, handrails, tables, chairs, counters,
buttons, entrances, water fountains, hand sanitizing stations
CABBOH031
• Marriott Environmental Sustainability HUB (MESH) site is unavailable due to technical issues
• Ownership change occurred 1 month prior to visit
• Newly opened property within the last 16 months
• Hotel brand is PH
MESH is Marriott's consolidated utility platform. Properties are required to track consumption through submitting
invoices to MESH (or to enter data manually where invoice submission is not available) to have metrics
populate within the tool. They are also required to provide various property attributes (e.g., total conditioned
space in sq. ft or sq. m). The information housed in MESH is used in various sales channels to drive business
for a hotel.
Marriott Environmental Sustainability HUB (MESH) must meet the requirements below. Additional information
on compliance can be found on the MESH landing page and MGS:
• Be in use
• Include hotel's name
• Include data from the following metrics:
o Carbon Intensity must show a numeric value and the background color must not be gray
▪ If the attribute “Reportable - Energy” is False skip this check
o Water Intensity must show a numeric value and the background color must not be gray
▪ If the attribute “Reportable - Water” is False skip this check
▪ It is acceptable for properties in Quebec to not have a reading for Water Intensity
o Energy Intensity must show a numeric value and the background color must not be gray
▪ If the attribute “Reportable - Energy” is False skip this check
o 90%+ Complete Sustain Responsible Operations (SRO) tracker
If a property feels they should be classified as non-reportable for Energy or Water, please contact
GOSEngineering@Marriott.com. This only applies to sites who have no means of obtaining or estimating
usages. If a property does not contact GOSEngineering prior to their audit, they will be responsible for all MESH
metrics being evaluated within this question.
CABBOH023
• Marriott-Hosted Simphony
o Versions 2.9, 18.2, or higher
o CAL connection Url must match
• (AP, CALA, EMEA): Hosted Infrasys
If hosted systems are not permitted or available regionally, property must utilize one of the following on-premise
solutions:
Any of the following options can be used to confirm Simphony Version & Hosting Location:
Option #1: Using the GPOS BSA Hotel List, mark Yes if property is listed as compliant. If property is not listed
on the GPOS BSA Hotel List, try Option #2 or #3.
Option #2: Ask property to show an invoice from the last 90 days indicating the system and version, and mark
Yes if system and version match one of the on-premises solutions listed above.
• It is acceptable in the UK to provide a yearly invoice that shows the billing cycle period
CABBOH026
Guestrooms must be free of defects, well-maintained, functional; kept in like-new condition, including all guest
offerings. The Rooms Preventative Maintenance (RPM) Program includes three components: General Clean
(GC), Preventative Maintenance (PM) and Carpet Cleaning.
General Clean (GC), Preventative Maintenance (PM) and Carpet Cleaning must be executed in each
Guestroom and tracked a minimum of three (3) times within the last 12 months
OR
Both GC and PM have been performed at least 3 times within the past 12 months, and at a minimum once
every 4 months (17 weeks)
• It is acceptable for the GC and/or RPM/PM process to be completed within 2 weeks of each other for
the same room
The carpet has been cleaned at least 3 times within the past 12 months
• If only rugs are present, evaluate the rugs as if they are carpets
• If no carpets or rugs are present, only evaluate GC and PM
Marriott Managed properties must use Transcendent to schedule, track and document activities. The
Transcendent Job Aid will assist properties with providing the required reports.
Franchise properties may use any form of documentation but documentation presented must show each of the
following tasks were completed:
If a room was unavailable for any period of time (e.g., renovation), no RPM program documentation is needed
during that time period. However, all 3 components of the RPM program must still be documented during the
time when room is available to be occupied by guests (e.g., room renovation May-Jun, all components of the
CABBOH022
• Hotel does not meet the guestVoice Alert Response Rate standard
• Hotel provided documentation that an owner or management company change has occurred within
the last 3 months
• Hotel opened within the last 90 days
• guestVoice is unavailable due to technical issues
• Property does not participate in guestVoice program
• (AUTO): Hotel has 2000 rooms or more
Hotel WILL RECEIVE 4 points if the guestVoice Alert Response standard detailed below IS met
Hotel WILL NOT LOSE any points if the guestVoice Alert Response standard detailed below IS NOT met
Hotel must respond to guestVoice Alerts within 72 hours by an approved response method for GSS, TripAdvisor
and Marriott Verified Reviews (MVR)
• Hotel must maintain a minimum 90% response rate for all GSS, TripAdvisor, and MVR
• Compliance will be measured on total rolling 3-month performance at or above 90%
• An alert is a negative survey/review from a guest.
o Guest Satisfaction Survey (GSS); triggered by scores < 6
o Marriott Verified Reviews (MVR); triggered by scores < 3
o TripAdvisor; triggered by scores < 3
Note: Rolling 3-month performance only includes information since opening date or since participating in the
guestVoice standard. In addition, only hotels where the standard has been active at least 3 months will be
audited.
Hotel must respond to guestVoice Alerts using ONE of the following approved response methods:
• Email to the guest using a rapid response template within the guestVoice platform for GSS
• Response posted to a MVR through guestVoice
• TripAdvisor review response posted online
• Log-on to guestVoice
• From guestVoice home page, access the Property Dashboard
• Scroll down to the Guest Alert Response Standard Compliance (3 Month Rolling) box
CABBOH005
Criteria Quarterly Global Food Safety Audit (GFSA) is completed and documented
Hotel must complete a Global Food Safety Audit (GFSA) self-inspection each calendar quarter
• Verify quarterly GFSA was completed and uploaded for the most recently completed quarter
• Documentation must only be in one of the specific electronic forms listed below:
o Global Food Safety Audit - Summary Results (electronic)
o Global Food Safety Audit - Detail Results (electronic)
CABFS108_2
• Hotel did not complete the June BSA Property Prework Form
• Hotel opened in the same month that the BSA Property Prework form was due
Properties must have completed the BSA Property Prework for Wave 2 2023 by 5:00 PM Eastern on June 30,
2023 in order to receive 4 bonus points on their Wave 2 2023 BSA. This will display on the Debrief Report as 4
points earned out of 0 points possible if completed on time. If not completed by the deadline, the score will show
as 0 points earned out of 0 points possible.
Mark Yes if hotel completed their prework by the June 30 5pm EST deadline
CABBOH003
• Hotel has provided documentation that an owner or management company change has occurred
within the last 90 days
• Hotel is located in Venezuela
• Hotel does not participate in GXP
• Hotel is listed as N/A on the GXP Performance Report
Property must meet continent and tier thresholds, as listed on the GXP Performance Report on MGS, for the
Chats Responded to in Goal Time % metric in the last reporting period (13 week rolling).
Locate the Performance Reporting page of the Digital Guest Experience MGS page and access the
performance report:
Mark No if the Chats Responded to in Goal Time % metric is not green on the performance report
CABBOH017
• Manage response time for guest requests and issues and improve efficiency for property associates
• Track guest issues, problem resolution, and follow-up with guest to ensure satisfaction
• Manage minimum property GXP setup to ensure proper GXP adoption
In addition to the above, property must meet continent and tier thresholds, as listed on the GXP Performance
Report on MGS, for the Cases Closed within Guest Expectations % metric in the last reporting period (13
week rolling) and meet GXP Setup Health Check Dashboard requirements listed within GXP.
Ask to see the closed case that the property should have created in GXP for the request or defect previously
reported during the mystery portion of the audit.
Locate the Performance Reporting page of the Digital Guest Experience MGS page and access the
performance report:
• Select drop down menu and select GXP Setup Health Check
o Ensure dashboard is refreshed displaying most recent results.
• Verify the below metrics are “GREEN” on the Dashboard.
o Property Admin (min 2 users)
o Access to CEC Sensitive Cases (min of 2 users)
o Active Escalation rules (min of Chat, CEC, sensitive CEC, Feedback)
CABBOH230
Property must:
• Meet continent and tier thresholds, as listed on the DGE GXP Performance Report on MGS, for the
Mobile Keys Delivered % in the last reporting period (13 week rolling)
• Maintain Mobile Key capability for all guest-accessible locked doors (e.g., guest room, public space)
• Guest room
• Public space (e.g., exterior entrance, elevator, fitness center)
Locate the Performance Reporting page of the Digital Guest Experience MGS page and access the
performance report:
CABBOH029
• Run the GPS daily to evaluate upgrade strategy and identify high actionable insights guests (e.g.,
Elite members, guests with preferences, historic defects and requests, celebrating special occasions)
prior to arrival
• Ensure all high actionable insight arrivals are reviewed and planned for prior to arrival
Property must meet continent and tier thresholds, as listed on the GXP Performance Report on MGS, for the
above component metrics in the last reporting period (13 week rolling).
Locate the Performance Reporting page of the Digital Guest Experience MGS page and access the
performance report:
CABBOH032
• Hotel has signed contract or order to install GPNS, and the installation has not been completed yet
• Hotel provided documentation that an owner or management company change has occurred within
the last 90 days
• Hotel opened within the last 90 days
• Hotel brand is PH
• (AP, EMEA, US/CAN): Hotel is non-branded
• (CALA, US/CAN): Hotel brand is AUTO or TRB
MR/RC Brand hotels must have the Global Property Network Standard (GPNS) technical solution installed
If property is:
• Property Name
• MARSHA Code
• Property Address
• Vendor Signature, Name, Title, Date
• GPNS Installation/Certification Date with correct version date (e.g., "GPNS Version 20##", or "20##
GPNS Standard"):
o (AP, CALA, US/CAN): Version must be on/after 2018
o (EMEA): Version must be on/after 2019
It is acceptable if:
Audit is a point in time audit. Documentation must be provided during the audit to be compliant. Documentation
will not be accepted after the audit is complete.
CABBOH004_2A
Hotel has the minimum required internet bandwidth for guestroom internet access
Criteria Hotel has the minimum required internet bandwidth for guestroom internet access
• Hotel has provided documentation that an owner or management company change has occurred
within the last 90 days
• Hotel opened within the last 90 days
• Hotel brand is GH or PH
Hotels must follow minimum internet bandwidth requirements as communicated by both the standard and the
continent teams, as per the standard
If property is:
• Preferred documentation: A recent (less than 3 months) invoice, from the internet bandwidth provider,
that shows the bandwidth size
o It is acceptable in the UK to provide a yearly invoice that shows the billing cycle period
• Acceptable alternative documentation: A recent (less than 3 months) internet bandwidth utilization
report, from the internet bandwidth provider, that shows the bandwidth size
• (Greater China): Alternative documentation: Internet Bandwidth subscription contract with the internet
service provider that shows internet bandwidth size.
It is acceptable if the bandwidth is written as a number, a number with “M”, a number with “K”, a number with
“Mbps”, or a number with “Kbps” (e.g., 10; 10M; 10,000K; 10Mbps; or 10,000Kbps)
IMPORTANT: Documentation is clear and valid when provided by the Internet Bandwidth Provider (the Internet
Service Provider or ISP). The preferred method to prove internet bandwidth size is the invoice from the ISP. The
second documentation option, an internet bandwidth utilization report, is typically provided by a different
company, which is the LAN Service Provider (LSP). In some cases the LSP can only see a portion of the
internet bandwidth size, which is reported in the internet bandwidth utilization report. If the reported internet
bandwidth size is above the required amount then this report is an acceptable form of documentation. If the
reported amount is not above the required amount then the invoice from the ISP (not the LSP) is required to
prove that the internet bandwidth size meets the required amount.
AP, EMEA
• All brands to meet 500 kbps/room; Multiply the number of rooms by 500 Kbps and then divide by
1024 (1024 Kbps = 1 Mb) (Example: 250 rooms x 500 Kbps = 125,000; 125,000/1024 = 122 Mbps is
the minimum required)
CALA
• 250kbps/room (e.g., 25 Mbps per 100 rooms); Multiply the number of rooms by 25Mbps and then
divide by 100 rooms (Example: 250 rooms x 25 Mbps = 6,250; 6,250/100 rooms = 62.5 Mbps is the
minimum required)
o It is acceptable for hotels to have less than 250 kbps/room if circuit utilization report shows
less than 60% per month (documentation required)
▪ Check last completed month circuit utilization report and verify report shows less
than 60%
It is acceptable if a hotel has a stable bandwidth or a flexible bandwidth with bursting capacity to meet the
guestroom bandwidth minimums
Burstable circuits are circuits with defined bandwidth that may be lower than the maximum expected bandwidth
needs but have the capability to “burst” up to a larger bandwidth level to meet additional bandwidth demand
US/CAN
It is acceptable if a hotel has a stable bandwidth or a flexible bandwidth with bursting capacity to meet the
guestroom bandwidth minimums
• Burstable circuits are circuits with defined bandwidth that may be lower than the maximum expected
bandwidth needs but have the capability to “burst” up to a larger bandwidth level to meet additional
bandwidth demand
ALL REGIONS
Audit is a point in time audit. Documentation must be provided during the audit to be compliant. Documentation
will not be accepted after the audit is complete
CABBOH002_2
Guestroom entertainment system is commonly referred to as: Netflix system, Enseo system, Set Top Box
product
Verify all elements listed below are present on the guestroom television:
CABBOH011
Training
Cleaning Learning is conducted and documented for all Housekeeping associates (CALA,
EMEA, US/CAN)
Criteria Cleaning Learning is conducted and documented for all Housekeeping associates (CALA, EMEA,
US/CAN)
• Hotel is located in AP
• All Housekeeping associates hired within the last 90 days
All Housekeeping associates (within 90 days of hire) must complete the required cleaning learning
Associate must be able to answer basic questions on program implementation at the hotel
CABBOH006
• Hotel has provided documentation that an owner or management company change has occurred
within the last 90 days
• Hotel is open less than 90 days
• All associate hire dates within the last 90 days
• Hotel is a non-branded property
• Hotel does not participate in Marriott Bonvoy
All associates who have been in position for at least 90 days must complete Marriott Bonvoy training with the
following components:
Documentation must only be in (1) of the following specific forms listed below:
CABBOH025
• Hotel has provided documentation that an owner or management company change has occurred
within the last 90 days
• Hotel is open less than 90 days
• HH2612 is evaluated
• Welcome to W Hotels (mHub/DLZ #1196165) - must be completed and documented for all new
Talent beginning on the first day of work
• W Service Foundations (mHub/DLZ #1196166)
• Whatever/Whenever Pro (mHub/DLZ #1196167)
• Whatever/Whenever Pro + (mHub/DLZ #1196168)
Confirm that selected Talent has completed documentation for Welcome to W Hotels and Mark No if any of the
following:
HH2614
Departmental meetings are to cover Department Luxury Basics (DLB). Talent should know the DLB
topic discussed in their last department meeting.
Mark No if:
• Hotel provided documentation that an owner or management company change occurred in the month
prior to or during the BSA tracking period
Select (1) of the items listed in the Fire/Life Safety audit and verify compliance
CABPC006-e
Food Safety
• Facility is under complete renovation and not available for guest use
• Local code prohibits/supersedes any standard, documentation must be provided to verify
This item will be evaluated whenever it is encountered or observed during the BSA process, including the
evening service experience (e.g., if an unsanitary practice was observed during the evening Lounge experience,
this would be evaluated and scored as part of the food safety evaluation)
The following additional hygiene measures must be followed, but will not be evaluated during the third party
evaluation process:
CABFS101
Cold potentially hazardous foods maintained at 41F (5C) or below in all cold holding
devices
Criteria Cold potentially hazardous foods maintained at 41F (5C) or below in all cold holding devices
• Area is under complete renovation and not available for guest use
• Local code prohibits/supersedes any standard, documentation must be provided to verify
• No food items present
Select cold unit/units (walk-in, reach-in, cold holding units, salad bars, ice wells):
• When potentially hazardous food products are on display (e.g., buffet (boiled eggs, salmon), omelet
cooking station (ham, bacon)) and temperature is out-of-range:
o Ask to see HACCP Form A-20
o Verify food product evaluated is:
▪ Listed on HACCP Form A-20
▪ "Time item is displayed" listed is less than (4) hours from current time
CABFS103
• Area is under complete renovation and not available for guest use
• Local code prohibits/supersedes any standard, documentation must be provided to verify
• Hotel does not have a dishwashing machine
• Test only once using non-damaged strips used by hotel to test sanitizer level
• Run machine with full rack of equipment, plates or glasses
• Immerse strip for exactly the specified time in water on plate, glass or equipment
o Do not agitate the test strip
o Do not contact foam on top of the solution
• Verify concentration of chemical sanitizer is at proper level (e.g., Chlorine: 50-100 ppm) as indicated
Randomly select (1) dish machine in the food and beverage area (All brands except GH)
Randomly select (3) dish machines in the food and beverage areas (GH)
• High temp machine - heat tape is not activated or required temperature is not achieved
• Low temp machine - chemical sanitizer not in correct range
• Low temp machine - hotel does not have a method to test the dish machine sanitizer (e.g., test strip)
• Dish machine is not functioning or out of order
CABFS105
• Area is under complete renovation and not available for guest use
• Local code prohibits/supersedes any standard, documentation must be provided to verify
(All brands except GH): Randomly select (1) ice machine in the food and beverage area
(GH): Randomly select (3) ice machines in the food and beverage areas
Ask Engineering associate to remove inspection panel of ice machine to observe cleanliness of all ice/water
contact surfaces
Check ice contact areas of bins, doors, drop guards, interior of ice machine, gaskets and ice scoops
CABFS102
• Facility is under complete renovation and not available for guest use
• Local code prohibits/supersedes any standard, documentation must be provided to verify
This item will be evaluated whenever it is encountered or observed during the BSA process, including
the evening service experience (e.g., if an unsanitary practice was observed during the evening Lounge
experience, this would be evaluated and scored as part of the food safety evaluation)
As you walk through the facility evaluate the cleanliness and condition of food contact surfaces, equipment, and
non-food contact surfaces
Check baseboards, cabinets, ceilings, counters, doors, drains, drain covers, floors (grout lines), equipment,
grease traps, hardware, mats, outlet covers, switch plate covers, tables, vents, walls, and windows in all food
production, food service, food storage and food transportation areas of the operation
CABFS104
• Facility is under complete renovation and not available for guest use
• Local code prohibits/supersedes any standard, documentation must be provided to verify
This item will be evaluated whenever it is encountered or observed during the BSA process, including
the evening service experience (e.g., if an unsanitary practice was observed during the evening lounge
experience, this would be evaluated and scored as part of the food safety evaluation)
To be Compliant:
• Hotel must store items with the highest cooking temperature requirement on the bottom shelf of the
refrigerator and place food items with lower cooking temperature requirements above these items
• Food storage and preparation areas must not be located below physical hazards that could fall into
food
o Examples of such hazards include but are not limited to: raw animal products above ready-
to-eat foods, commingling raw animal species, and thumb tacks/staples
• Chemicals cannot be stored above food or food contact surfaces
• Cross-contamination or potential for cross-contamination cannot exist with food or food contact
surfaces
• Food cannot be stored or thawing in a dedicated hand washing sink
CABFS107
Temperature Logs and Training documentation is completed and available for review
Criteria Temperature Logs and Training documentation is completed and available for review
Review documentation from last inspection, re-inspection, owner/management company change or opening/re-
opening date forward
1) Proof of Food Safety training for all culinary food handling associates
• Trained
• Re-trained every 2 years
Food handler is an associate who is involved in the preparation of food/food products either from scratch or
convenience items (e.g., cook)
Select (1) (GH 5) hourly culinary staff member in current position at least 60 days
Ask to see documentation that the selected culinary staff is food safety trained within the last 2 years
Any food safety training is acceptable, the most common examples are:
• Roster
• Training certificate
• Completion documentation
2) The appropriate managers are Food Safety Certified through an approved program
Review documentation from last inspection, re-inspection, owner/management company change or opening/re-
opening date forward
• Minimum number of Food Safety certified management (positions vary by hotel, equivalents
acceptable):
o (AC, AH, ELMT, FF, SHS, TPS): (1) Manager
o (CY, FP, MX, RI): 250 rooms/suites or less:
▪ Chief Engineer (management or salaried), GM, other manager (or other hourly
staff if only (1) management position on property)
o (CY, FP, MX, RI): 251 rooms/suites or more:
▪ Chief Engineer (management or salaried), Assistant GM, other managers (or
other hourly staff if only (1) management position on property)
o (AUTO, DH, GH, JW, LC, LM, MH, NB, PH, RC, RCC, RH, SHER, SR, W, WSTN):
Assistant Engineer, Banquet Chef, Chief/Executive Steward, Culinary managers, Director
of Engineering, Executive Chef, Restaurant Managers, Sous Chefs
• Current (5 years from validation date), from an approved certification training program (in-person or
online)
Food handler certification or proof of training (e.g., roster, training documentation) is not acceptable
• (AUTO, CY, DH, FP, GH, JW, LC, LM, MH, MX, NB, PH, RI, RC, RCC, RH, SHER, SR, W,
WSTN): Select (2) Management staff from the list above
• (AC, AH, ELMT, FF, SHS, TPS): Ask to see certificate for the certified manager
• (GH): Select (5) Management staff from the list above
US
Management food safety certification must only be from one of the following certifying bodies:
City/County/State certifications may not be substituted unless logos of one of the above certifying bodies is
present
ALL CONTINENTS
3) Culinary managers are properly trained in food allergy awareness and know how to avoid cross-
contact during food preparation and service
• (AUTO, CY, DH, GH, JW, LC, LM, MH, PH, RC, RCC, RI, RH, SHER, SR, W, WSTN): (2) Culinary
managers
• (AC, AH, ELMT, FF, FP, MX, SHS, TPS): (1) Manager
• Examples include:
o AllerTrain or AllerTrain Lite by Menu Trinfo LLC
o On-line, self-directed or classroom training
• (AUTO, CY, DH, GH, JW, LC, LM, MH, PH, RC, RCC, RI, RH, SHER, SR, W, WSTN): (2)
Management staff
• (AC, AH, ELMT, FF, FP, MX, SHS, TPS): (1) Manager
4) Refrigerator and freezer temperature logs (HACCP Log A-3) are completed and on file for the past 3
months
If hotel cooks, holds, re-heats, refrigerates, freezes, or cools food the proper logs/forms must be completed
• Date
• AM internal temp
• PM internal temp
• Corrective Action (if temperature out-of-range)
o Refrigerator temperatures above 41F (5C) are considered out-of-range
o Freezer temperatures above 5F (-15C) are considered out-of-range
5) Temperature Logs (HACCP Log A-1) for cooking, holding and reheating food items are completed
and on file for the past 3 months
Do not select this item is hotel does not cook, hold or re-heat food items
If hotel cooks, holds, re-heats, refrigerates, freezes, or cools food the proper logs/forms must be completed
• Date
• Food item
• Time
• Temperature
• Corrective Action (if temperature out-of-range)
o For cooking temperatures: temperatures below minimal internal cooking limits listed on Log
A-1 are considered out of range
o For reheating temperatures: below 165F (74C) are considered out of range
o For holding temperature: hot holding below 135F (57C) or cold holding above 41F (5C) are
considered out of range
Select (1) kitchen and (1) meal period for 1 week (7 consecutive days) within the past 3 months
Review documentation and check all fields are correctly completed for selected entries
6) Food Cooling Logs (HACCP Log A-2) are completed and on file for the past 3 months
Do not select this documentation item if hotel does not re-heat food
If hotel cooks, holds, re-heats, refrigerates, freezes, or cools food the proper logs/forms must be completed
• Date
• Food item
• Temp at start
• Temp #1 (after 1 hour)
• Temp #2 (after 2 hours)
• Temp #3 (after 4 hour)
• Temp #4 (after 6 hours)
• Corrective Action (if temperature out-of-range)
o Temp #2 (after 2 hours) above 70F (21C) are considered out-of-range
o Temp #4 (after 6 hours) above 41F (5C) are considered out-of-range
Review documentation and check all fields are correctly completed for selected entries
CABFS100