C H A PTER

O V E R V IE W O F M A N A G E M E N T
C E S
C O N S U LT A N C Y S E R V ı
'

BY C PA s

N G O B J E C T IV E S
LEA R N ı

A fte r s tu d y in g C h a p te r 1 yo u s ho u ld b e a bı
e to
,

1 D is c u ss th e e v o lu tio n tre n ds a n d p ro s p e c ts o f
,

m a n a ge m e n t co n s u tin g
ı s e rv ic e s

2 U n de rs ta n d th e co n s u ltin g in d u s try a n d c a re e r

s tr u c tu r e in co n s u tin g firm s
ı

3 D e s c r ib e th e n a tu re o fM a n a ge m e n t A d v is o ry
S e rv ic e s b y in d e p e n de n t a c co u n tin g fir m s

4 D is tin g u is h b e tw e e n co n s u lta ti
e n g a g e m e n ts

5 E x p la in th e ra
:
tio n a le fo r u s in g n t
c o n s u lta n ts

6 D is c u s s th e C P A s ro le a n d o bije
Ţ Ť
c " " įį "
.

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 C H A PT E R 1

O V E R V IE W O F M A N A G E M E
N T
C O N S U LT A N C Y S E R V IC E S B Y C P A
s

I n tr o d u c tio n to t h e W o r ld o fC o n su lt in g

W h o is a c o n su ı
ta n t?

ß lta titj is p e c iĥ d f fe r s
o n su so m e o n e w ho has e x p e rt is e in a s c a re a o r a re a s a n o

Un bi a sėr p in
o ıo n an d a d v ic e fo r a fe q T h e o p in io n o r a d v ic e is re n de re d
e x c lu s iv e ly in th e in te r e s ts o f th e c ı
ie p t an d c a n c o v e r re v ie w ,
a n a ıy s is ,
re c o m m e n d a t io n a n d im p lé m e n ta t io n A c o n su lta n t ge n e ra lly w o rk s in
c o n ju n c t io n w it h th e re s o u rc e s an d pe rs o n n e l o f th e c lie n t b u t u se s e m p lo y e e s ,
je c t d in c o rda n c e
su b c o n su lta n ts ,
o r o th e rs a s re q u ir e d fo r a s p e c ific p r o a n ac

w ith th e a g re e m e n t

but in d e p e n d e n t ly s e lF
tr a c to r u s u a ı
A c o n su lta n t is n o t an e m p lo y e e an co n

h o r t te lonterm ta s k a n d m a y b e p a id
em p lo y e d c o n tr a c te d to
, p e r fo m n a s rm o r

a n h o u r ly , d a ily o r p r o je c t b a s is o r o th e r fe e a iT a n ge m e n t
o n

lta n t H o w e v e r, be c o m in g a
"
s u c c e s s fu ľ '
c o n su ı
ta n t
A n yo n e c a n be co m e a co n su
i ı o n e h a s to h a v e e x p e r tis e
c o u ld b e a d iffe re n Į s to ry T o p r o s p e r n c o n s u ta n c y ,

illin g to p a y fo r a n d g o o d b u s in e s s s k iı ls f u r th e r m o r e , it
th a t o th e r s a re w
w a n t to c o n s u lt fo r
"
tiv a t io n fo r o n e to
"

o u n t o f in c e n tiv e o r m o
re q ir e s
u so m e a m

o th e r s

e th in k
f th e fie ld o f p r o fe s s io n a ı
fco i
n s l lta n ts o n ly in te r ı
n s o
W n ile m an y pe o p ı o

fir m s s u c h a s E r n s t & Y o u n g C o n s u ltin g , A c c e

n tu r e
t in g
e n t c o n su ı
,

m a n a ge m
h e w o r ld b f
i ia liz e in fix in g d is in te g r a t in g o r g a n iz à tio n s t
" "

a n d o t le r s th a t s p e c
,

s o m e b o dy
fo r
lt i i s m u c h b i g g e r t h a n t h a t A n y t im e s o m e o n e p a y s
c o n su n g
h e /s h e is a c t in g a s a c o n s u lta n t
h is /h e r u n iq u e e x p e r tis e o r a d v ic e

a r e th e r e a s o n s fo r beco m in g c o n su ı
ta n ts ?
W hat

ıw
ı ı
ks f ı
ife ith ı
ıM f e x p e r ie n c e an d e k p e c ta tio n s
E v e ry o n e ,
fr o m a a o ,
w a a n n e r o

fo r beco m in g co n su ı
ta n ts
h a s re a s o n s

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 B a s ic ally , a c o n s u ı ta n t is a p e r s o n w ith a Iï ıa r k e ta b le s k ill a p e r c e p t iv e m in d a , ,

n e e d Fo r in d e p e n d e n c e a n d c h a ıle n g e a n a b ility to c o m m u n ic a te w it h o t h e r s a n d
,

a w is h to b e a n a g e n t o f p o s it iv e c h a n g e In g e n e r a ı th e p e o p le w h o g o in to ,

c o n su lt in g in c lu d e

th e lu t io fo
p le fr u s tr a te d w ith th e ir c u r r e n t c a r e e r s , w h o s e e
Pe so n s r
o

b le m s b u t a r e u n a b le to effectiely in f lu e n c e d e c is io n m a k e rs
p ro
* P e o p le w h o w a n t a s t im u ı a t in g d y n a m ic , g r o w in g c a r e e r T h a t s a t is fie s
,

th e n e e d fo r p e r s o n a l d e v e lo p m e n t
P e o p le d is s a t is f ie d w it h th e la c k o f c h a lle n g e , o p p o r tu n ity , o r c r e a t iv ity
in t h e ir is t in g jo b s
e x

l it h tr a iń in g b u t little e x p e r ie n c e w ho
P e o p le g r a d u a t in g fr o m sc ho o w

w is h to w o r k r a ıa rg e co n su lt in g fir m
d ėk in g p p o r tu it ie s a n d c a re e rs
Pe o p le w ho a re b e tw ee n jo b s a n se n e w o n

be la id ff a n d is h To e s ta b lis h
Pe o p le w ho se e th a t th e y m a y o w

th e m s e lv e s in a b u s in e s s to e a rn a liv e lih o o d ; th e s e p e o p le m a y s ta r t o n a

e s t ill e m p lo y e d
p a r t t im e b a s is w h iı
R e t ir e d p e o p le w h o H a v e e x p e r tis e a n d w is d o m to o ffe
by u s in g th e ir
p e o p le w h o w is h to s u p p le m e n t t h e ir p r e s e n t in c o m e

d i k ills
m a n a g e r ia l e x p e il is e o r te c h n ic a l a n d a c a e m c s
th e r sk ills ho
p e o le w ith w o r k e x p e f ie n c e a n d in d u s t r y k n o w le d g e o
p
r o w

w a n t to c o m b in e a fa m y lik
iı w it h w o rk at h o m e

peo pı
e w ho u n de r s ta n d go v e rn m e n t o p e r a t io n s a n d th e c o n tr a c t p r o c e s s ,

o r w ho ha v e b u ilt u p c o n ta c ts in g o v e rn m e ň t p o lit ic s
, ,
o r in d u s tr y ov er

th e y e a rs

A lth o u g h m a n y th in k th a t m o n e y s
r t h e m a in re a s o n p e o p le c h o o s e to b e c o m e
lta n ts th a t is n o t w h a t it is a ll a b o u t O f c o u r s e , a lo t o f p e o p le m a k e g o o d
co n su ,

lta n ts b u t to m a n y p e o p le ,
as co n su th e b e rie fits o f b e in g a c o n s u ı ta n t g o
m o n e y
fa r b e y o n d th e s iz e o f tlle ir b a n k a c c o iJ n ts W h a te Ýe r o n e ' s r e a s o n fo r b e c o m in g
'

u s in lta n ts m o r e th a n
a co n su ı ta n t b u s in e s s e s ta b lis h m e n ts o f a ll s o r ts ari g c o n su
,

n s u ltin g e x p e r ts
b o th
p u b lis h e d in 2 0 0 B y c o
'
In m a rke t re s e a rc h . ,
ev er a
w e ll
n t in u e t o g r o w
co n su ı tin g r e v e n u e s a n d p r o fits a r e u p a n d a r e p r o je c te d to c o
h t in to
ta n ts c a n b e b ro u g
in to th e fu tu r e O n e r e a s o n b r th iș is th a t s k ille d c o h s u ı
o n to a n o th e r
s o lv e a p r o b ı a n d th e n m o v e
a n o r g a n iz a tio n o n s h o r t n o t ic e
e m
th e m h ig h s a la ry
,

i t io n in n e e d T h e r e is n o n e e d to h i r e s o m ėo n e , p a y
o rg a n z a in g
e lı
ı T h e m o st c o m p
a n d p r o v id e th e m w ith b e n e Fits a n c ıe v e n r e t ir e m e n t p a n

e e n te r th e c o n s u ltin g
fie ı d a re
n o n m o n e ta r y re a s o n s p e o p ı
: e clg e to h e lp th e Į, o ı
ie n ts į
S h a r in p th e iı k n o w ı

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 2 B iı te c a re er
d in g b u s in e ş s n e tw o r k a n d ta k e p in o n e s c o r p o r a
'
u a s te p u

3 H a v in g n o b o s s b e in g in d e p e n d e n t an d m a k in g t h e ir o w n d e c is io n s
,

4 N o fe a r o f b e in g la id o ff

id in g e r tis e a n d
6 A m e a n s o f g iv in g b a c k to t h e c o m m u n ity b y p r o v e x p

a s s is t a n c e in c o m m u n ity b a s e d p r o je c ts

f be in g a ı
ta n t is s t a r t in g t h e ir o w n
T o m a ny ,
a m a jo r a ttr a c t io n o c o m c o n su
fu l in
f con lta n t s h a v e be e n su c c e ss
c o n su t in g f ir m
ı a n d m a n y th o u sa n ds o su
th fin ia l
tr a n s it ioin g n to b e in g th e ir o w n bo sse s a n d a re e n jo y in g e an c
'
,

i o n e s
B u t o f c o u r s e s ta r t n g p
u
fe s s io n a l d ıife s ty le b e n e fit s t h a t ıe s u lt
,
p ro a n
d r is k
h d w o rk
ll v ia b le is a lo t o f a r
a n
c o n su ltin g f ir m a n d ke e p in g it e c o n o m ic a y

lt a n ť s m in d is
M a y b e th e n ex t b ig q u e s t io n in a p r o s p e c t iv e c o n su

ť?
"
ı
ta n
'
D o l ha v e w h u l iłta k e s to b e c o m e a c o n su

lt in g Ċ h a lı
e n ge Q u iz "
T h is is s im p le ,
d o u t is to ke
"
C o n su
y to f ın ta
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n e
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d by de n t c o s e s t t o h is /h e r p e r s
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s s y o u r ś e lf a n d
f in d o u t if y o u p o s s e s s th e
A p p e n d ix A if y o u w a n t to a sse

d f ı
ta n t
q u a litie s r e q u ir e o
a c o n su

c c e s s fu l co n su lt a n t,
T h is b o o k p ro id e s y o u w ith th e g u id e lin e to b e c o m e a s u
v

i e r w h o is ju s t g e tt in g h is b u s in e s s o f th e g r o u n d, o r an
w h e th e r y o u a re a b e g n n
ffin e tu n e h is /h e r a lr e a d y s u c c e s s fu l
ced c o n su ı ta n t w h o w a n ts to
ex p e r ie n
p r a c t ic e

E v o u tio
ı n o f M A S in C P A F ir m s

1a tio n , d in o rk hav
d it in g a c c o u n tin g s y s te m d e s ig n a n d in s ta ı c o m e ta x
an w e
A u

b e e n th e tr a d it io n a l a r e a s o f e x p e r tis e fo r c p A f i s T h e fie ld o f m an a ge m e n t
c o n s u lta n c y o r a d v is o r y s e r v ic e s h a s , h o w e v e r , b e c o m e p id ly g F o w
a ra in g n e w
a re a W De n C P A fu T n s d u r in g th e c o u r s e ò f a n i
a u d iť d is c o v e r e d p r o b le m s n a

c lie n ť s b u s in e ss it w a s n a tu r a l fo r th e g n to m a k e s u g g e s tio n s fo r c o r r é c
t iv e
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a c tio n k th o r o u g h
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n re s p o n se , g a g e d th e C p A to m a e a
th e c lie n t o fte n e n
d
in v e s tig a t io n o f th e p r o b le m a n d to r e c o m m e n d N e w p o lic ie s a n d P r o c e u r e s
n ee d e d fo r a s o lu t io n G ra d u a ı ıy p u b lic a c c o u n t in g fir m s fo u n
d th e m s e lv e s
,

be co in g
m m o r e a n d m o r e in v o lv e d in m a n a e m e n t c o n s u lt in
g g w o rk

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 T he p r o g r e s s iv e p u b ı
ic a cco u n ta n ts ha v e fo u n d m a n a ge m e n t c o n su lta n c y a

n a t u r a ıa r e a o f d e v e lb p m ť f t h e ir p r a c t ic e b e c a u s e m a n y o f th e s e a ss ig n m e n ts
e n o

in lv tr o l s y s te m s t h a t r e lie d h e
o ily o n a c c u n t in g a n d
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In r e c e n t y e a r s r e s p o n d in g t o th e in c r e a s in g
r e la te d s ta t is t ic a l in fo r m a t io n ,

de m a n ds o f c ı ie n ts fo r o u t s id e a s s is ta n c e C P A fir m s h a v e c r e a t e d s e p a r a te ,

m a n a g e m e n t a d v is o r y s e r v ic e d iv is io n s w
h ic h a r e s ta ffe d b y in d u s t Ēia l e n g in e e r s ,

T h e q u a lif ic a t io n s o f
la w y e r s , s ta t is t iic ia n s p s y c h o lo g is ts a s w e ll a s a c c o u n ta n ts
,

ta n ts s o m e t im e s in c lu d e s p e c ia ı tr a itıin g a n
d e x p e r ie n c e
m a n a ge m e n t c o n su ı ,

s k iı ı l c a l a p p r o a c h to th e s o lu t io n o f
s a n d r e s e a r c h c a p a b ilit ie s to a p p ly a n a n a y t i

m an a ge m e n t p r o b le m s

d m o r e s m a lı a n d
B e c a u se o f in c r e a s in g c o m p le x ity o f b u s in e s s m o r e a n ,

m e d iu m s iz e d b u s in e sse s a r e lo o k in g to th e ir a u d ito r s fo r h e p
l in th e a r e a o f

co n tr o lle r s h ip H o w e v e r, a s m a n a g e m e n t a d v is o r y s e r v ic e s a r e e x te n
d e d fu r th e r
in to o th e r a re a s so m e m e iT tb e r s o f th e p r o fe s s io n fe e l t h a t t h e r e
is in c r e a s e d
,

i h s t b e ta k e n lig h t ly In
p r e s s u r e a g a in s t in d e p e n d e n c e o f th e C P A w h c c a n n o ju
t

fa c t, r e g u la to r y a g e n c ie s s u c h a s t h e S E C , th e B o a r d o f A c c o u n ta n c y th r o u g h th e
p r o m u lg a te d C o d e o f E th ic s s p e c if ic a lly p r o
h ib it th e C P A s * o m p e r fo r m in g
c e r ta in c o n s u lta n c y s e r v ic e s to th e ir external a u d it c lie n t s T h e a c c o u n tin g fir m
sho u d th e r e fo
ı re s tr iv e at a ll tim e s to lim it it s e lf to p r o v id in g a d v ic e an d
te c h n ic a l a s s is ta n c e tö c lie n ts a n d av o id m a k in g m an a ge m e n t d e c is io n s o r ta k in g

p o s itio n s th a t m ig h t im p a ir its o b je c tiv iw

M an a ge m e n t c o n su p r o fe s s io n w h o s e m e m b e r s p r o v i￠
lt in g is a
ę e x tr e m e ly
u s e fu l s e r v ic e
s to a n a g e rs T h e p r o fe s s io n o f ninagement c o n s irlt in g
b u s in e s s m
is g r o w in g a t a n a c c e le r a tin g r a te a n d th e e n d o f th is g r o w th tr e n d is n o t in s ig h t
E v e r y d a y n e w o r g a n iz a tio n s jo in th e r a n k s o f m a n a g e m e n t ëėiis u ltin s c lie n ts

In d e p e n d e n t A c co u n tin g F ir m '
s R o le in M A S

T he ro le o f an in d e p e n d e n t a c c o u ï i inł g fir m in p e r fo rm in B m an a ge m en t a d v is o ry
s e r v ic e s is
"
to p r o v id e a d v ic e a n d te c h n ic a ıa lie rıt
s s is ta n c e w h ic h s ho u d p r o v id e
ı jo r c

p a r tic ip a tio n in th e a n a ı y tic a ıa p p r o a c h a n d p r o c e s s S p e c ify in g th is a s th e

prop er ro ı e r e c o g n iz e s b o th th e a p p r o p r ia te p ıa c e of ı W ļ S a n d th e r e a litie s
o f p r a c tic e T h is is th e o n ı y b a s is o n w h ic h th e w o r k s h o u ı d p e r m it it to b e
do n e
"

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 O ie w
v e rv
o fM a n a ge m en t C ı
ta
o n su n c y s e r v ic es by c p A s 7
T h e P ř o r ie t
p y o f th is ro le o f d v is o is
a r c ı
e a r if
n o t in a id e r s th a t a c o n s u lt o n e co n s
P o s it io n to c a r ry o u t h is a n t is
m a r s h a l c lie
re c o m
h e h a s n o a u th o ń t t m e n d a t io n s s in c e
n t re s o u rc e s a y o
n d to m a k e m a
n a g e m e n t d e c is io
to d o s o a n d n s s h o u ld h e a tte m t
a llo w h im s e lf to b e p
p la c e d In s u c h a r o le h e c e a s e s t b
c o n su ı ta n t In s h o r t th e a c c , o e a
, o u n t in g fir m s h o u ld a v o id m a k in
d e c is io n s o r ta k in g m a n a ge m e n t
g p o s it io n s th a t m ig h t im a ir th e fir m s b
o je c t iv i
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p ty

C PA '
O b je c tiv in E
e n g a g in g in ,
S

A n in d e p e n de n it in g fir m
t acco u ı '
s p u rpo se in e h g a g in g
i M Às is
u t iı
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to iz e th e e s s e n t ia lqu tiftc ha
a a t io n s it s a v a a b te to p r o
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te c h n ic a ıa ss is ta n c e w h iċ h w iį l e n a bı ı
ie n t t to du t its
e c m a n a ge n ae n co n c
a Tja ir s m o r e e lle c tių e [y "

T he t ia ı q u a lific a t io n s a r e
se e sse n ba se d in pa rt o n a ttr ib u te s a c q u ir e d in
c o n du c t in g o t h e r a s p e c ts o f p r a c t ic e a n d in c lu d e

]) T e c h n ic a l c o m p e te n c e

2) F a m ilia r ity w ith t h e c lie n ť s fin a n c e an d c o n t r o l s y s te m s an d h is b u s in e ss

p ro b le m s
3) A n a ly t ic a l a b ility a n d e x p e r ie n c e in p r o b le m s o lu t io n
4) P r o fe s s io n a ıin d e p e n d e n c e o b je c t iv ity a n d in te g r ity ,

N a tu r e O f M A S b y I n d e p en d en tA cco u n tin g F ir m s

Mtımgeineiıl ad v is o r y s q r v ic e s by im le p e n d e n t a c c o u n tin g fir m s c a n b e

d e s c r ib e d a s th e fu n c t io n o f p r o v id in g p r o fe s s io n a l a d v is o r y (c o n s u lt in g )
ic e s th e r im a r y p u r p o s e o f w h ic h is to im p ro v e th e c lie n ť s u s e o
f its
s e rv , p
d h ie v e th e b je c t iv e s f th e o r g a n iz a t io
p a b ilitie s to
r e s o u rc e s ac o o n
ca an

in d e p e n d e n t a n d o b je c tiv e
a ı b e d e s c r ib e d
Tgenzenl c o rıs u M
MZlzı g
rı ca n so a s an

ifie d p e r s o n s to c lie n ts in o r d e r to h e ı
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d ) In de p e n de n ts

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d e v e lo p in g a c a r e e r In p r a c t ic e te a m s th a t c u T a c r o s s le v e ıs o f
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r e s p o n s ib ility u n d e r ta k e m o s t c o n s u lt irıg p r o je c ts M o s t c o n s u lta n ć ie s , b e in g

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th o s e w ho ha v e be e n in in d u s try a n d ha v e m o v e d t0 co n su ı
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c ha n g e C o n su lta n ts u n d e r ta k e th e e v a lu a t io n o f th e c ie n t b u s in
ı e ss an d
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co n su ı
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te a m u n d e r ta k in g a p r o je c t o n b e h a lf o f a c ı
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B u s in e s s de v e lo p m e n t m a n a g e rs
c o n s u lt in w ith in th e
re s p o n s ib le fo r d e v e lo p in g b u s in e s s a r e
g th e fir m
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w it h c lie n ts n g it s r e la t io n s h i
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a v e 5 10 s o f
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D ir e c to r s (o r P (ï r tn e r s )

D ir e c to rs (o if
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a m o st e x p e r ie n c e d c o n s u lta n ts
w ho ta ke o n re s ib ility b r th e d e v e lo m
,

p o n s
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w h o le a n d w ho le a d its s tıa te g ic De lo p ıT ıe n t T iì e y w ill a ls o m a in ta in
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re s po n s ib ility fo p ro ľ je c ts A s th e m o s t s e n io r in t h e o r g a n iz a t io n it w o u ld ,

be p e c te d t h a t t h e y d
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D ev e lo p in g T r e n d s

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90 's M an a ge m e n t c o n s ir lta n c y n o w s p e c ia liz e s in in fo r m a t io n s y s te m s ,

a u ľ o rria te d o ffic e s f ın a n c ia ıa n a ly s is a n d m o d e lin g b u d g e t in g a n d c o s t c o n tr o ls

,
,

i l i n d a h o st o f
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,

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lity u n
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b e tte r tr a in e d e n tr a n ts in to t h e r a n k s o f m a n a g e m e n t c o n s ų
m a n a ge m e n t c o n su ı t in g is b e c o m in g a c a ta ly s t fo r th e
r e s u lt o f th is in fu s io n ,

h i
a e m e n t c o n c e p t s a n d te c n q u e s
a d v a n c e m e n t o f b e tte r m a n g

t c u lt u ľe
'
a s w e ll p le x iw o t
a s g r o w th in s iz e an d co m
C h a n g e in m a n a ge m e n
a n a g e m e n t c o n s u lta n ts
e e d fo r m
in s t it u t io n s ha v e ı ik e w is ċ p r o p e lle d th e n
i to r e e n g in e e r th e ir in ė ffic ie n t
b u s in e s s
c o m p e t it io n h a s fo r c e d c o m p a n e s f
e r c is e s e ı
o c e s s e s a n d r e t r a in t h e ir w o r
k fo r c e C o m p a n ie s h a v e b e g u n to e x
p r d to
h e r e e v e n t h e lo w e s t tm it o r e m p o y
l e e /w o r k e r is e m p o w e r e
r n a n c e w
go v e d e c is io n s T h e fı a tte n in g o r
dec i i a n d b e a c c o u n t a b l e fo r t h o se
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s ľ b u s in e s s tn a
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o gy o tin n o w su p h y s ic a l tr a v e l .
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s ti n g e r tip s as p ro v e n b y th e In te rn e t ,

F u tu re P ro s p e c ts

W h a t d o th e s e rr e n d s o r te n d ío r th e fu t f
p u re o n an a
ı ge m en t c o n s u ltin
g?
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an
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s
rm a t io n s A v e te r a n
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l M an a g e ıTle n t c o n s u ltin g w ill b e c o m e ev e n m ot e s p e c ia liz e d

fır m s w iı ıN e e d to c o n tin u ll C o n s u ltin
a y a dd g
n ew s p e c ia ı
t ie s , ju s t a s m a
fır m n u fa c tu r in
'

s d
a d li e w
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门
二 T he co n su ıta n ts ' o r ie n ta t io
n w iı
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g o s ts o f o e r a tio n s
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R E V IE W Q U E S T IO N S

\ Q u e s tio n s

1 W ha t a re so m e f t h e fa c to
o rs th a t c o n tr ib u te d to th e e m e rge n c e a n d
g ro w th o f m a n a t ı
g e m e n c o n su ta n c y ?
2 W hy d o ll c o
sm a m p a n ie s n e e d th e s e rv ic e s o fm a n a ge m e n t c o n su lta n ts ?
3 W ha t a r e th e o b je c t iv f
e s o m a n a \ m e n to f a b u s in e s s o rg a n iz a t io n ?
4 D is t in g u is h b e tw e e n co n su ı
ta t io d t
n a n e n ga ge m e n

W hat a dv ge s d o C p A s h a v e o v
a n ta e r o th e r p r o fe s s io n a ls in so fa r as

p ro v id in g b u s in e s s a d v is o r y s e r v ic e s to t h e ir c lie n ts a r e con cer ned ?

W ha t ro le s ho u ld t h e C p A w h o is a ls o th e e x te rn a l a u d ito r o f a c lie n t ,

a ssu m e w he n h e p ro v id e s a d v is o r y s e rv ic e s to th e sa m e fir m ?

W h a t im p a c t lt in g p r a c t ic e w o u ld te c h n o lo g ic a l
o n m a n a ge m e n t c o n su

de v e ı d o ba ıiz a t io n ha v t su ıta n c y
o p m e n ts a n gı e o n m a n a ge m en co n

p r o fe s s io n ?

D e s c r ib e b r ie fly t h e m a in ty p e s o fco n su ta n t fir m

ı s

b r ie fly th e f ib ilitie s f th e fo llo w in g p e r s o n n e l

e s c r ib e
D n a tu r e o re s p o n s o

in a c o n s u lt in g fır m

(a ) A n a ly s ts
(b ) C o n s u lta n ts
(c ) M a n a g e r s
(d ) B u s in e s s D e v e lo p m e n t M an a ge rs

(e ) P a r tn e r s o r D ir e c to r s
t ı fo fo u s in ge m e n t
p la in b r ie fly g
e a st u r re a s o n s r m an a
10 G iv e a n d e x a

c o n su lta n ts

II M u

1 W h ic h f th e fo ı
o ıo w in g s ta te m e n ts is a s e
f l ?
c o u ld r e s u lt to
N ew dev e ı o p m e n ts a n d t r a n s fo r m a tio n s
i ıiz e d
m a n a ge ı n e n t c o n su ıt in g b e c o m in g m o re s p e c a
ilıb e to w a r d s
It is p r e d ic t e d th a t a c o n s u lta n t s o r ie n ta t io n w
'

a t io n
b e in g a n in s ig h t p r o v id e r c r e a to r a n d s h a r e r o f in fo r m,

A s c o n su lta n ts b th e te n d to d e v e lo p m o r e
in n u m e r, y
g ro w

so p h is t ić a te d m e a n s o f m a r k e t ing t h e ir s e r v ic e s
te c h n ic a ı q u ific a t io
ı n s
s tr in g e n t a n d
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re q u ir e d in m a n a ge m e n t c o n su lt in g m o re n o t so b r ig h t
,
r d
g a u a te s ö f t in g , m a n d b u s in
a cc o u n a ge m e n t an e ss sc ho o ls w ill
be a ttr a c te d to c a re e rs in th is a re a

M o st d e f 】n itio n s o f c o n s u lta n c w
y o u ld in c lird e su c h se rv ic e s re la te d
to th e fo llo w in t
g e x c e p
a In fo r m a t io n te c h n o lo ıe g a l a d v is o r y
gy c
b c o r p o r a te s tr a te d
gy s y s te m s & o p e r a tio n s m t
an \ m m

W h ic h o f th e fo llo in g s ta te m e n ts is in c o r r e c t?
w
a A c o n s u lta n t is h ir e d b e c a u s e g e n e r a lly h e is c o n s id e r e d
in d e p e n d e n t Objetive a n d d e ta c h e d to th e r o b le m s fa c e d b
, p y
th e o r g a n iz a t io n
A n e x p e r ie n c e d c o n s u lta n t
m an agem en t p o s s e s s e s s p e c ia l
k n o w le d g e s k ills a n d a v a r ie t o f e r s o n a l a ttr ib u te s th a t m a k e
, y p
h im th e m o s t d e s ir a b le c a n d id a te To u n d e r ta k e m a n a e m e n t
g
c o n su ltin g e n g a g e m e n t in v o lv in g h is a r e a o f e x p e r tis e
T h e u s e o f c o n s u lta n ts is g e n e r a lly m u c h m o r e e x e n s iv e to th e
p
c o m p a i ry th a n h ir in
g fu ll t im e n e w m a n a g e r s a n d e rr ip ıo y e e s to

p r o v id e p r o fe s s io n a l a d v is o r y s e r v ic e s
A c o n su lta n t is co n s id e r e d a c a ta ly s t fo r c h a n g e th a t c a n a s s is t
m a n a ge m en t in th e a d m in is tr a tio n o f th e b u s in e s s e n t ity

T he a c tu a l o u tp u t o f a co n su lt in g e n g a g e m e n t c e n te s o n id in g
p ro v
th e b u s in ė s s o r g a n iz a tio n w ith th e fo llo w in g e x c e p t
a v a lu a b le in fo rm a t io n
k
b su p p o r t fo r internal a rg u m e n ts
c su p p o r t in a c q u ir in g a c r it ic a l r e s o u rc e

d su p p o r t fo r c o n te s tin g ta x a s s e s s m en ts b y th e B IR

5 W h ic h o f th e fo llo w in g s ta te m e n ts is fa ls e ?
a C PA s ha v e h is to r ic a lly be e n b u s in e ss c o n su lta n ts to th e ir
c lie n ts
b M an a ge m en tco n su lta n ts a re lic e n se d an d
g tï la te d b y la w s
re

c T he p r im a ry p u rp o s e o f m an a ge m e n t c o n s u lta n c y is to im p ro v e

th e fir m u s e o f its p a b ilit ie s a n d r e s o iır c e s to a c h ie v e its

'
s ca

o b je c tiv e s
d M an a ge m e n t co n su lta n c y s e r v ic e s a r e p r o v id e d n o t o n ly to b ig
b u s in e s s e n te r p r is e s bu t a ls o to m e d iu n i s iz e an d s m a ll

co m p a n ie s
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