LAZADA – ecommerce industry

Technological Factors

A. Faster Internet Speed

Provide Facts

According to the Ookla Speedtest Global Index dated April 2018 for fixed broadband, from
3.5Mbps in 2014, the country’s internet speed improved 403 percent to 17.62 Mbps in 2018.
The same report revealed that the Philippines climbed to 9th out of 14 Asian countries in terms
of internet speed. The same report revealed that the Philippines climbed to 9th out of 14 Asian
countries in terms of internet speed (Reyes, 2018).

Is this an opportunity or threat to the INDUSTRY? Explain

The increasing speed of internet in the Philippines is a welcomed opportunity for the
ecommerce industry. This means that people will be more inclined to shop online because
there will less delay in the loading of the sites especially since they are graphics or image heavy.
Having faster speed also means that online shopping is more efficient than ever. Customers,
existing or potential, can browse through hundreds of products much quicker and for those
who are on-the-go, accessing sites such as Shoppee; Zalora and Lazada is less cumbersome
when using data on mobile phones.

Is this an overall opportunity or threat to LAZADA? Explain

Like what was mentioned above, this is an overall opportunity for Lazada. For a site that relies
on the internet, the increase in speed would mean more customers purchasing online and the
reach of online advertisements would be much bigger. This could only mean potential increase
in sales and overall profitability of the company.

Make sure you have THREE examples per

element of PESTEL (3 political, 3 economic
etc.)
INSTRUCTIONS

- When you submit your paper REMOVE the guide questions (items in RED)