St. Mary’s College of Bansalan, Inc.

(Formerly: Holy Cross of Bansalan College, Inc.)

Dahlia Street, Poblacion Uno,
Bansalan, Davao del Sur, 8005 Philippines

Bachelor of Science in Information Technology

In Partial Fulfillment

of the Requirements in

IT 311 - ECOMMERCE

Research on How Business-Platform Applies

Cross-Border E-Commerce

Submitted by:

Ms. Ericka A. Del Rosario

BSIT-III

Submitted to:

Ms. Karen N. Bangcas

Instructor

Date:
September 27, 2021
Table of Contents
I. Abstract
II. Introduction
III. Research Methods
IV. Findings and Analysis
V. Discussions/Limitations
VI. Future Scope and References
 Abstract
This research paper aims to disclose the opportunities related to the
business-platform applies cross-border ecommerce market by analyzing the recent
development of the e-commerce sector which has enabled foreign companies new
possibilities to enter e-commerce market. The given example of business platform
that is globally known is Alibaba.

Alibaba is a company that is based in China, and it provides online business

services to its clients. E-commerce has become increasingly common in
organizations following the current advancements in technology. Technology has led
to the establishment of organizations like Alibaba, whose core business is e-
commerce. The company has adopted a generic strategy, as well as a grand
strategy that has been guiding its business activities. This research paper focuses on
identifying the key influencing factors that facilitate foreign retail companies’ entry
into China by using cross-border e-commerce model. This phenomenon is reflected
with the literature related to transaction cost theory and other relevant
internationalization perspectives.
 Introduction

The rapid global development of e-commerce has facilitated online consumers

to purchase products across international borders as it enables shorter trading
distances between buyers and sellers. The advancement in technology has also been
a factor that has contributed to the increase in the level of competition. On the other
hand, it may be situated anywhere in the China or other world.

As an emerging market, China’s middle class has been growing rapidly with
increased exposure to the Internet and high-quality foreign brands, which has
increased the demand for foreign products. According to The Netherlands Consulate-
General Shanghai (2017, 7) this process of buying overseas products directly from
foreign retailers and suppliers via the internet, without the specific need for an
intermediary business entity in China, that is called cross-border e-commerce.

Business platform applies Cross border by selling between two entities, a

business to business or wholesalers who are based in different countries. Moreover,
this mode of eCommerce allows online sellers to sell products to other business
situated across the globe. The world biggest e-commerce platform is Alibaba. Over
420 million people scooped up $485 billion worth of stuff last fiscal year on Alibaba's
sites. The company went public in 2014, raising $25 billion more than Facebook in
the largest offering in the history of the New York Stock Exchange. The Alibaba's
business e-commerce platforms cater to both Chinese, though the majority of its
transactions are generated domestically.

Research Methods
This research is based on a deductive research approach. When the study is
approached from a theoretical standpoint first, then data gathering and analysis, the
deductive research technique is preferred. The primary goals of this research are to
know how business-platform applies cross-over e-Commerce. This research
integrates a single-case phenomena that represents the market entry process into
the cross-border e-commerce industry in the sphere of B2B international trading
which alibaba in order to get empirical evidence of the research environment.
 Findings and Analysis
This section present the finding and analysis of business platform applies
cross-border ecommerce and why Alibaba is the best example of cross-border
ecommerce. The Alibaba is the best example of cross-border ecommerce. It
because Alibaba dominates the booming online retail market in China and has
remained a favorite on the Street for its enormous growth potential in internet
adoptions, mobile adoption and payment adoption, as outlined in a
recent Investopedia report. The firm has been shielded from foreign competition in
its domestic market thanks to China's great Internet firewall. Alibaba's growth may
hinge on the tech giant finding a strong leader after its CEO and founder Jack Ma
steps down. Jeff Bezos, who has championed the e-commerce behemoth's growth
since day one, will still lead his company. 

Alibaba applies cross-border ecommerce by connect Chinese manufacturers

with buyers around the world. Alibaba offers three main services. These include
Alibaba which is a portal for sales between importers and exporters globally.
Services are in English on this portal. The second service is a Chinese portal
performing the same function domestically. The third service is a retail website by
the name of AliExpress which lets individual buyers purchase smaller quantities at
wholesale prices.

Discussions/Limitations
As this research is based on a single-case study method, the scientific
generalizability of the findings to a broader perspective is inadequate. According to
Yin (2009, 15) research are more oriented to expand and generalize theories instead
of generalizing statistical results. Also, using a multiple-case study method could
have provided advantages for analyzing the phenomenon more extensively. Another
concerning limitation is that most of the primary data were collected mainly from a
Finish online retailers’ perspective. The primary data could have been gathered more
extensively from other international companies which are operating in different fields
in order to acquire their own insights and experiences from China’s cross-border e-
commerce market. Also, from a managerial point of view, this study could have
benefited if the primary data collection was gathered from companies which had
operated in the cross-border ecommerce market for a longer period.
 Future Scope

Cross-border E-commerce can better the development of Chinese textile in

the international market, but at first we should establish Sound Environment
Secured by National Policy and Improve Application Inside the Enterprise. Besides,
we shall enhance payment security and improve logistics so that the development of
cross-border E-commerce of Chinese textile can be better and better.

REFERENCES

V. Zwass, ‘Structure and macro-level impacts of electronic commerce: from

technological infrastructure to electronic marketplaces’, May 2001.
E. Turban, J. Lee, D. King and H. M. Chung, ‘Electronic Commerce: A Managerial
Perspective’, Prentice Hall, 199
P. Timmers, ‘Electronic Commerce – Strategies and Models for Business-to-Business
Trading David Whitley, ‘E-Commerce’, Tata Mcgraw Hill Publication, New Delhi
(2004). Business Today Special Millennium Edition, Jan. 7, 2000.
J.Suresh Reddy, ‘Impact of E-Commerce on Marketing’ Indian Journal of Marketing.
Vol. - XXXIII