Market Research

First Semester, A.Y. 2021-2022 1st Cycle

Prepared by:

Narvasa, Moira
Quema, Danielle Angela
Sato, Tsuyoshi
Siy, Hans Lowell
Vilar, Joey
Yim, Gabriel Douglas

3DMC
Abstract: (Sato)
This paper aims to determine the Market share of cross-border e-commerce in the
Philippines an​​d why it is limited compared to other nations with buying products internationally
as a consumer/individual rather than an industry with the issue with logistics as the Philippines
compare to other nations in regards to transportation of goods, As the country lacks the
infrastructure to handle Large number of deliverables in a timely fashion. Determining product
Locations could hamper product deliveries in and out of the country As each country has their
own set of rules and regulations in importing and exporting goods and is a long process to
proceed with the logistics.The international market influences the trade and transportation that
occur in the country; We need to determine the most efficient solution to counteract this issue
such as the buy and ship where all purchase are immediately shipped to the location to be
handled and process earlier rather than later with this method it will be also beneficial to the
company in the industry as well to increase the accessibility of consumers to the ecommerce
industry.

Intro: (Dani)
The E-commerce industry is widely adapted by Filipinos who are known for their creative
thoughts and the part on advancement bargains generally with advanced new companies.
Sustain these computerized new companies from the turn of events stage up to the moment
that their developments will turn out to be monetarily feasible and carried out inside the country.

Purchasing and selling over computerized networks has developed quickly and will keep
on doing as such, especially across Philippines. Online businesses, also called internet
businesses, offer many advantages. It makes for a more noteworthy contest, both inside and
across nations. It too permits more noteworthy comprehensiveness in monetary action and
supports exchange. Online business is an equalizer as it will empower indeed, even miniature,
little and medium ventures to straightforwardly enter the worldwide market. Online or internet
based business empowers homegrown ventures and endeavors to incorporate into worldwide
worth binds and to straightforwardly get to the worldwide market.
Problem statement: (Moira)
The e-commerce industry has been prosperous in the Philippines. Throughout the years,
we can see that Filipinos have been adapting and supporting the e-commerce platforms in the
Philippines. People have been looking at the Philippines as another rising star in Southeast
Asia. According to Google's e-Conomy Southeast Asia 2020 research, the Philippines'
consumer products eCommerce market expanded from US$ 3 billion in 2019 to US$ 4 billion in
2020, and is expected to reach US$ 15 billion in 2025. In the Philippines, the COVID-19
outbreak has raised demand for eCommerce. eCommerce growth is fueled by a growing middle
class, increasing consumer spending, and a young, tech-savvy populace. It does, however, face
difficulties due to the lack of suitable network infrastructure. The Philippine government is
pressuring private telecommunications firms to increase bandwidth capacity for the retail sector.

In the national context, e-commerce has been hailed as a growing commercial trend in
the Philippines, owing to the widespread usage of mobile technologies, particularly among
young people (Vicente, 2016). Despite its growing popularity and acceptability throughout the
country, it was not immune to the country's challenges. Despite its rapid growth in the
Philippines, e-commerce was slipping behind, according to Segovia (2016). One of the causes
was a lack of infrastructure, which often included internet connectivity, electronic payments, the
regulatory environment, and logistics. Although there is rapid and fast pace growth in the
e-commerce industry, there is still a lot that is lacking. Getting things created in other countries,
delivering them to the Philippines, and shipping them to clients all over the world is still almost
as difficult as it was in 2020, if not more so. Every week, there's a new report about a goods
shortage on the horizon. The limitedness of the companies and businesses that cater these
lines of work. Not all places in the Philippines have the nearest e-commerce businesses that
can be accessible to them for their unending purchases and transactions. That is the problem
that our research needs to explain further and give a feasible and effective solution as well
create sales out of whatever solution that we may provide.

Proposed Solution: (Gab & Joey)

Because the problem has already been stated, Buy and Ship Philippines will serve as
the answer and, at the same time, will assist the company with its sales and increase its
possibilities of profitability. Maintaining its consistency within their loyal and trusted customers
shall be their challenge but it’ll be easier for them to suffice their business if their services
maintain to be efficient with their ways and strategies to comply with their customers. Their
competitive advantage is summed up as the way of “shopping all around the world with just a
click of a button”. With this strategy, Buy and Ship can now prepare a variety of ways to let
Filipinos online shoppers go almost around the world to shop and find the items that they are
specifically looking for. As the company stated, it is their duty to address the problem that even
though there are only a few of them here in the our country that are related in this line of work,
they will use that limitedness to be their competitive advantage knowing that they also have few
competitors that has also the goal same to theirs, the difference is that Buy and Ship has
numerous ways compared to their competitors and they make it easier for their customers to
use their platform and as well execute and buy their own time to freely shop.

With the rise of Buy and Ship Philippines, many consumers will now have accessibility
and hassle free shopping all over the world. The company knows that Filipinos are just starting
to adapt and learn to buy things online. Buy and Ship will give options to Filipinos rather than
sticking to Amazon, which is the only website that consumers usually visit when they want to
buy something online from other countries. As stated above, the competitive advantage of Buy
and Ship Philippines from their competitors here in our country is that Buy and Ship has many
business partners that can help them give their best service to their consumers. They also
figured out problems that they are facing in the present times. Buy and Ship will also want to
cater services that consumers can pick-up orders from their selected stores since other
consumers are not always at home.

Conclusion: (Hans)
Philippines, the second most populous in South Asia and one of the fastest growing
economies in the world. The Philippines has become one of the world’s active rising markets
thanks to its population’s competence in English language and its overseas workers, as well as
the management of its biggest corporations. Currently, the Philippines is on the rise when it
comes to e-commerce but it is lacking in terms of their network infrastructures due to its limited
companies that offer digital trading or commerce which is why there is a solution to this problem
and that is the Buy and Ship. With Buy and Ship it can give Filipino consumers a wide selection
of things to buy. Not only that, it can ease the lack of network infrastructure that the Philippines
need for digital commerce.
References:

1. Segovia, O. W. (2016, October 31). Unfinished business: Why e-commerce in the

Philippines is falling behind. Retrieved from
https://medium.com/startupph/chronicles/unfinished-business-why-ecommerce-in-the-phi
lippines-is-falling-behind-bc6087796bc3
2. Castillo, V. E., Mollenkopf, D. A., Bell, J. E., & Bozdogan, H. (2018). Supply Chain
Integrity: A Key to Sustainable Supply Chain Management. Journal of Business
Logistics, 39(1), 38-56. doi:10.1111/jbl.12176
3. Serzo, A. L. O. (2020, December). Cross-Border Issues for Digital Platforms: A Review
of Regulations Applicable to Philippine Digital Platforms (DISCUSSION PAPER SERIES
NO. 2020–45). RESEARCH INFORMATION DEPARTMENT Philippine Institute for
Development Studies.
https://pidswebs.pids.gov.ph/CDN/PUBLICATIONS/pidsdps2045.pdf
4. Krueger, A. O. (2020). Asia’s Journey to Prosperity: Policy, Market, and Technology over
50 Years Asian Development Bank, Manila, 2020 Pp.583+xxix, ISBN 978 92 9261 978 7.
Asian-Pacific Economic Literature, 34(2), 170–174. https://doi.org/10.1111/apel.12303
5. https://www.buyandship.ph/
6. Lee, H. J., & Seo, M. K. (2019). A Study on Overseas Expansion Strategies for the
Development of B2C Online Export. The Journal of Internet Electronic Commerce
Research, 19(6), 169–189. https://doi.org/10.37272/jiecr.2019.12.19.6.169