Persuasion: Persuasive Essay

Rubric and Scoring Models

Rubric for Persuasive Essay

Use the following criteria to evaluate persuasive essays.
Score 4 Score 3 Score 2 Score 1
Audience Provides arguments, Provides arguments, Provides some support Shows little attention to
and Purpose illustrations, and words that illustrations, and words that appeals to the the audience or
forcefully appeal to the that appeal to the audience and serves the persuasive purpose
audience and effectively audience and serve the persuasive purpose
serve persuasive purpose persuasive purpose

Organization Uses clear, consistent Uses clear organizational Uses inconsistent Shows lack of
organizational strategy strategy with occasional organizational strategy organizational strategy;
inconsistencies writing is confusing

Elaboration Provides specific, well- Provides some elaborated Provides some support, Lacks support
elaborated support for the support for the writer’s but with little elaboration
writer’s position position

Use of Uses transitions to connect Uses some transitions; Uses few transitions; Shows little connection
Language ideas smoothly; shows few shows few mechanical shows some mechanical between ideas; shows
mechanical errors errors errors many mechanical errors

 Prentice-Hall, Inc. Scoring Models for Persuasion: Persuasive Essay • 25