Propaganda Rubric

Propaganda is information or ideas used to promote or injure a cause, movement, nation, etc. Your assignment is to create a propaganda poster
related to the 7 commandments you created for EHS. Think of an appropriate slogan or quote that has something to do with the commandments. You
will then need to create an illustration for your slogan – be sure to think about color scheme, slogan, strong wording, object placement, and techniques.
You will be asked to share these with the class. Have fun and be creative. DO NOT COPY A POSTER FROM THE INTERNET – THAT WILL
RESULT IN A ZERO GRADE! The poster can be drawn or computer generated and will be due next class.

Criteria Score 10 Score 8 Score 7 Score 6

Audiences and Purpose
Elements
Techniques
Persuasive Appeal
Use of Language
Presents effective slogan;
clearly addresses persuasive
task in a way that resonates
with audience.
Uses layout, design, & color
to show clear, consistent
organizational strategy;
effectively uses word and
image placement to make a
point.
Uses a fallacy correctly in
some way – label on back of
poster
Successfully combines
words and images to provide
convincing, unified support
for position; shows
complexity of thought,
tapping on ethos, logos, and
pathos.
Successfully communicates
an idea through clever use of
language; no mechanical
errors.
Presents solid slogan;
addresses persuasive task in
a way that stands out to
audience.
Uses layout, design & color
to show consistent
organizational strategy;
uses word and image
placement to make a point.
Combines words and
images to provide unified
support for position; shows
some complexity of
thought, tapping on ethos,
logos, and pathos, but may
rely on one persuasive
appeal more heavily.
Communicates an idea
through adequate use of
language; includes a few
mechanical errors.
Presents a slogan;
addresses persuasive task,
but may slight some
aspects of task and
audience.
Lacking layout, design
&/or color to show
organizational strategy;
words and images distract,
confuse or are lacking.
Combines some words and
images that may detract
from position; shows
simplistic treatment of
topic, may tap exclusively
on one persuasive appeal.
Misuses language and
lessens impact of ideas;
includes many mechanical
errors.
Suggests a slogan or does
not have a slogan; shows
lack of attention to
persuasive task and
audience.
Layout and design show
illogical organizational
strategy; words and images
lack coherence.
No color.
Fallacies aren’t used
correctly
Uses words and images that
do not support position;
shows confused thinking
about topic, and does not
utilize persuasive appeals.
Demonstrates poor use of
language and confuses
meaning; includes many
mechanical errors.

SCORE: ________/50