A- Can Fishbay.in survive as an online business?

-Fishbay.in can survive as an online business because of working families who did not have the time
or opportunity to visit the fish markets. Although fishbay.in was facing competition from several
unorganized as well as organized retailers, none of them were operating on an online business
model in Mangalore. Other online players were yet to enter the playing arena for Fishbay.in and it
also had the potential to expand its business to other parts of Karnataka.

B what are the two online business models?

-The two existing online business models for fish retailing are-

-Online retailers dealing in just fish and seafood

-Online retailers dealing in fresh groceries also selling fish and seafood

c. Differentiate between restaurant and retail consumer markets for Fishbay.in. Identify the factors
that affect each market.

Restaurant business Retail consumer business

1. Less competition(local suppliers who can be
surpassed on the basis of cost)
2- Profits are quantity driven
3-Expansion to new cities is relatively
easier(owing to efficient transportation costs)
Factors affecting restaurant business market-
2- More competition(organized & unorganized
retail, other online players)
2- Profits are margin driven
3- Expansion to new cities is relatively
difficult(owing to high transportation costs for
low quantities)

D. how would pricing affect Fishbay.in in restaurant and retail consumer markets?

E. which of the two options Fishbay.in choose? Why