ITS School of Management

Assignment-1

Subject-E-commerce

Case Study

Submitted By-Alik Ghosh

Submitted To- Dr. Nidhi Arora

Case Summary

Mr. Bob owner of small fishing company combined fishing and html creating one of the most
interesting electronic enterprise. In an attempt to fight stiff competition from rivals, Mr. Bob
whose company was on verge of bankruptcy, tried to find niche markets. In exploring market for
sea-snails, he realize that he lacked knowledge, while searching for knowledge he was
introduced to web as solution for this problem. In appreciation of power of Internet he taught
himself html and launched a website called Fishmart.Through this website they can build up
relationship with buyers and sellers.Expand their business into global market. As this site helps
to provides various information for the fishing related things also it generated money from
classified ads. Also this site provides auction markets channels to make the process smoother and
buyers open trading accounts with FishMart, Any approved buyer can bid on price and quantity
via E-mail. Various advancements are there and this process is going on and this is how Bob's
company's, Innovate Internet Marketing System is both B2C and B2B oriented.

Questions

Q1. How can the Internet help the Fishing Companies compete in the International
Market?

Ans:

 Find the customers globally-Internet helps fishing companies to find the

customers in global market.
 Create a potential website- Fishing companies need to create a attractive
website for customer attraction.
 Online presence helps to maintain physical local presence & contributing to the
local economy & jobs in their communities.
 Helps to forecast weather.
 Secure payment mode.

Q2. What are the benefits of Auction Market to the Sellers and Buyer?
Ans.
 No. of option to better negotiations.
 Eliminating long negotiations periods.
 Less fraud case.
  No geographical boundaries.
 Produces fair market value through competitive bidding.
 Dynamic market for pricing.
 Quality check.

Q3. Discuss various model business adopted by fish market?

Ans.
Components B2B
(Value proposition)
 Dynamic pricing
(Review model for B2B auction)
 Through auction they are getting commission.
 Through advertisement
 Lead will be more (through page visit)
 Bank account will be more opened through transaction fees.

Components B2C

(Value proposition)
 Check price and values
 Retail
 Platform
 Easily accessible
 Advertisements
 Authentication seller
 Competitive Edge