Brand Management & Cocreation: Lessons from Tourism and Hospitality

(Deadline: 1st September 2019)

• Brand cocreation in tourism and hospitality

• Destination branding and cocreation
• Tourism and hospitality branding
• Tourism and hospitality Branding across cultures
• Branding through tourism ecosystems
• Sustainability and tourism branding
• Destination image and destination personality
• Branding for tourism places
• Regenerating obsolete brands in tourism and hospitality
• Tourists engagement with brands
• Brand managers’ approaches to tourism and hospitality products
• Strategies for adapting innovative branding strategies to tourism and hospitality
• The impact of technology on tourism and hospitality branding
References
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