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Journal of Architectural Education

ISSN: 1046-4883 (Print) 1531-314X (Online) Journal homepage: http://www.tandfonline.com/loi/rjae20

The Materiality of the Immaterial: S,M,L,XL as


Postmodern Manifesto?

Léa-Catherine Szacka

To cite this article: Léa-Catherine Szacka (2015) The Materiality of the Immaterial:
S,M,L,XL as Postmodern Manifesto?, Journal of Architectural Education, 69:2, 163-165, DOI:
10.1080/10464883.2015.1063392

To link to this article: http://dx.doi.org/10.1080/10464883.2015.1063392

Published online: 23 Sep 2015.

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Download by: [UQ Library] Date: 05 November 2015, At: 22:04


The Materiality of
the Immaterial
S,M,L,XL as Postmodern Manifesto?
Léa-Catherine Szacka
Oslo Centre for Critical Architectural Studies

I did own a copy of S,M,L,XL. Yes, and around architecture between the sciences, and techno-lifestyles. In
of course I did. Like any architect mid-1960s and the early 1990s. This other words, by questioning “the pos-
trained between the late 1990s and could be the subject of another 1,376- sibility of philosophy as exhibition”
the early 2000s, I bought a copy of page book, and probably much dryer as “a way to understand, or rather do,
the Bible-like book upon enter- than S,M,L,XL. I recently asked Rem philosophy spatially,” this exhibition
ing architecture school. But since Koolhaas if, in retrospect, he would proposed “a new way of understand-
my first encounter with S,M,L,XL, I consider himself “postmodern.” His ing the ubiquity of ‘immaterials’ in a
have moved countless times, across answer was evasive yet intriguingly post-modern information society.”7
continents. And where is my copy of revealing: “I don’t know,” he replied: Visitors were left somewhat free to
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S,M,L,XL now? It is carefully stored, choose a path within the exhibition’s


in a box, in a basement, somewhere I think everyone is. One exhibition spaces, as the curators replaced “the
in West Montreal, together with some I was happy to be part of was Les modernist sequence of rooms” with
relics of my past. Paradoxically, the Immatériaux at the Centre Pompidou “a porous, semi-translucent laby-
materiality—1,376 pages, hardcover, in 1985. … I felt close to that exhibi- rinth.”8 Moreover, Les Immatériaux
measuring 18.5 centimeters by 23 tion because it was not connected addressed the temporal dimensions of
centimeters, and weighing 2.7 kilo- to an architectural movement: it contemporary life while emphasizing
grams—of what arguably constitutes proposed a kind of thinking through the connections between aural and
the quintessential proactive post- a condition. … It was exhilarating! visual communication in an “attempt
modern manifesto of architecture is It was Pompidou at its best and its to convey the profoundly destabiliz-
at odds with our contemporary way of most profound. It had nothing to do ing experience of contemporary life.”9
living, which is to say, in transit.1 with matter or substance—it was According to art critic Pierre Restany,
S,M,L,XL’s provocative articula- concerned with thought.2 the exhibition conveyed a sense of
tion of the relationship between the “the third industrial revolution, that
material and the immaterial speaks After coining the expression “post- of the year 2000 and of the Post-
of a disciplinary shift toward a greater modern condition” in 1979,3 French Modern era,” here conceived “as a
immateriality of architecture. In poststructuralist philosopher radical mutation of our sensibilities.”10
other words, if there is a presumptive Jean-François Lyotard curated the Succinctly, the exhibition questioned
struggle between the material and by-now canonical exhibition Les the relations between objects and
immaterial, S,M,L,XL proves that the Immatériaux—usually translated as materials and showed that reality,
latter wins and governs contemporary “The Immaterials” or “The Non- whatever it was, was elusive, leading
architecture. materials”—at the Centre Pompidou to a sentiment of complexity.
Immateriality appears as a in Paris from March to July 1985.4 Although Koolhaas, along
noteworthy foil to postmodernism’s Epochal and divisive, Les Immatériaux with other architects such as Peter
travails. Questioning the pertinence was embedded in the international Eisenman, was one of the exhibitors
of S,M,L,XL as a postmodern mani- debate on postmodernity and in in Les Immatériaux, the correlation
festo entails reassessing the role of the early institutional history of the between the 1985 exhibition and the
the manifesto in architecture. In Centre Pompidou, itself a postmod- first publication of S,M,L,XL merits
addition, more importantly, and ern monument to culture.5 The show, additional scrutiny.11 If we can hypo-
certainly more tediously, it opens occupying the entire fifth floor of thetically presume the influence of Les
the discussion on the sense of the the Pompidou, broke from conven- Immatériaux on Koolhaas’s thinking,
heavily loaded word “postmodern- tion. It did not merely “explain” by 1995, our relation to the mate-
ism.” Obviously, the intention here the growing anxiety at the dawn of rial—or rather, the immaterial—had
is not to put under scrutiny all the postmodernity6 but rather created certainly evolved. The World Wide
different—at times convergent, at an event that would convey the sen- Web had just been “invented” by
times divergent—definitions of post- sibility of postmodernity via forms computer programmer Tim Berners-
modernism that have existed both in that appeared in the arts, literature, Lee, with an enterprising, happy

JAE 69 : 2   163
few establishing Web presences and general—rather than the physical Logic of Late Capitalism (1991) identi-
building on the success of early online (material) manifestation of the wall. fies many “constitutive features of
communities like Stewart Brand S,M,L,XL was a savvy, prophetic the postmodern,” including a new
and Larry Brilliant’s Whole Earth announcement of architecture’s depthlessness related to the culture
‘Lectronic Link, or WELL. dematerialization, a heterogeneous of the image or the simulacrum, and
Besides proclaiming an imma- collage of words and images framed a consequent weakening of historic-
teriality readily connected to the by “politics, context, the economy, ity. Jameson also identifies a new
Internet—space that is elsewhere globalization—the world and describ- category of fundamental emotions,
and highly fragmented, other, and ing the condition of architecture in or “intensities,” “which can best be
parallel;12 information accumulated the mid 1990s.”16 As Terence Riley grasped by a return to older theories
and made accessible by open-source wrote in 1996, “S,M,L,XL, subsumes of the sublime, exposing the deep
models; a growing and diversification the tension that has existed between constitutive relationships of all this
of the sharing economy; the ever- architecture and its media reflections to a whole new technology, which is
expanding repository of images at our ever since Frollo’s prediction that itself a figure for a whole new eco-
immediate disposal; the greater con- ‘the book will kill the edifice.’”17 Riley nomic world system.”20 Both Lyotard
nectivity and increased globalization continues, noting how “even Hugo and Jameson offer opportunities to
of architecture and of the world in could not have predicted the evolu- rethink the postmodern sensibility
general—S,M,L,XL speaks of another tion of other media, the photograph and how it might have materialized in
immateriality: that of architecture in and the film, which would in turn architecture beyond mere historicism
our postmodern condition. With the infringe on their predecessors as well and stylistic pastiche.
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publication of Delirious New York in as each other.” For Riley, the book is As suggested by Andreas Huyssen
1978, Koolhaas had already announced not so much a book but a space. Riley back in 1984, it is, in fact, “a change
his intentions to reveal and narrate prophetically describes the book as in sensibility for which the term
another kind of space, showing that “an unstructured series of coherent, ‘postmodernism’ is actually, at least
architecture was created by systems though randomly accessed, events for now, wholly adequate.”21 And this
of relations rather than mere physical within a system whose logic is too vast new sensibility literally materializes in
consequences. Or, as Koolhaas best to easily comprehend.”18 Today, the the book. In the late 1990s and early
put it, “architecture was no longer a book appears as an early materializa- 2000s, S,M,L,XL served as an almost
substance but an illusion.”13 S,M,L,XL tion of our contemporary apparently inexhaustible source of visual refer-
further emphasized immateriality by dematerialized world: it presents no ences—in full spreads, sometimes as
creating an object whose materiality hierarchy other than that of the sizes background for the text, other times
is the most present of all: extra-large, (small, medium, large, and extra-large as collage or seemingly randomly
extra-heavy, and containing an over- projects and writings) and is an accu- placed amongst textual entries—a
whelming quantity of quotes and mulation of data, images. Subversive common ground on which to rebuild
heterogeneous images. and proactive, S,M,L,XL can indu- architecture after the demise of the
The book opens with the Office bitably be seen as a postmodern aesthetic purity of modern avant-
for Metropolitan Architecture’s manifesto because of the relationship garde. The imagery produced by
(OMA’s) 1972 project “Exodus, or the between the material and the immate- Koolhaas’s particular dirty aesthetic,
Voluntary Prisoners of Architecture.” rial it represents. Yet, as manifesto it translated in the materiality of
Koolhaas, “struck by the ‘stirring offered declaration of intentions that S,M,L,XL, belongs to an entire gen-
beauty’ of the Berlin Wall,”14 proposes remained in filigree, hidden behind eration and, as such, speaks of an era.
a new urban condition, implying the the sublimity of the book as object. Ostensibly, no book has yet sur-
reproduction of the wall in the heart Yet why exactly does this book—and passed S,M,L,XL. But what is it that
of London, around a rectangular not any others—have this particular made the book so relevant for my
vacant lot. This project too clearly potential of establishing immaterial generation? If, in the 1920s, Vers une
speaks of immateriality: the immate- relations? Architecture appeared radical for its
riality of the Cold War, whose physical Apart from his 1979 definition of provocative statements and avant-
presence is manifested by the bold- postmodernity as the end of meta- gardist association of words and
ness of the wall. The impact of the narratives and his 1985 canonical images, what was it about S,M,L,XL
wall, as Koolhaas writes, was about exhibition, Lyotard is also best known that conveyed such an overwhelm-
communication: “Its significance as a for “his many attempts to restore ing sense of awe coupled with an
‘wall’—as an object—was marginal; the sublime as a central category of exhilarating feeling of discovery and
its impact was utterly independent the avant-garde or ‘anesthetic’, for intellectual bulimia? I suggest that
of its appearance.”15 At the core of him the sublime is what resists and it is precisely the book’s sublimity,
the Exodus projects is the insistence violates the senses.”19 Furthermore, provoked by an excess of materiality,
on the semantic and symbolic aspect critic and theorist Fredric Jameson that made it into a manifesto. It might
of the wall—and of architecture in in Postmodernism, or, the Cultural as well have been many other things.

164 The Materiality of the Immaterial


TranslucentOppositions (accessed May 30, 2015). curatorial genealogy for Les Immatériaux—made of
But, no matter the reasons, all this 3 Jean-Francois Lyotard, The Postmodern Condition: A the work of pioneers of exhibition design and sce-
made me want to hold on to my copy Report on Knowledge, trans. Geoff Bennington and nography such as, for example, Frederick Kiesler,
of S,M,L,XL and extract the soon-to- Brian Massumi (Oxford: Manchester University Claude Parent, and Paul Virilio.
be object collector’s item “out of the Press, 1986). (It was first published in English in 9 Tara McDowell, “Les Immatériaux: A Conversation
1984.) The book was first published in French as with Jean-François Lyotard and Bernard Blistène,”
box.” La Condition postmoderne: Rapport sur le savoir (Paris: Art Agenda, March 27, 2014, http://www.art-agenda.
Les éditions de Minuit, 1979) and was a report on com/reviews/les-immateriaux-a-conversation-
Author Biography the state of knowledge in the Western world, which with-jean-francois-lyotard-and-bernard-blistene/
Léa-Catherine Szacka is a post- was produced at the request of the government of (accessed June 2, 2015).
Quebec. 10 Pierre Restany, “Immatériaux: Let Us Be Leavened
doctoral fellow at the Oslo Centre
4 The thematic exhibition Les Immatériaux was pre- with Lyotard,” Domus 662 (June 1985): 60.
for Critical Architecture Studies sented at the Centre Pompidou between March 28 11 S,M,L,XL was first published in 1995 by Monacelli
(OCCAS), Oslo School of Architecture and July 15, 1985. Its curators were Jean-François Press in New York and 010 in Rotterdam, selling
and Design (AHO), and holds a Lyotard and Thierry Chaput. It was organized the 30,000 copies within a few months. This first
PhD in architectural history and by the Centre de Création Industrielle (CCI)—a copy has the name Rem Koolhaas printed in yellow
French cultural organization dedicated to design, on the cover. The second edition was published in
theory from the Bartlett School of architecture, and the urban, born in 1969 out of 1997 by Monacelli Press in Italy and has the name
Architecture. She has published the Union central des arts décoratifs (UCAD) and Rem Koolhaas printed in orange on the cover.
widely on postmodern architecture subsumed, in 1977, into the project of the Centre The third edition was published in 1998, also by
(contributing to the V&A’s Style and Pompidou—and was presented in the Grande Monacelli, and has the name Rem Koolhaas printed
Galerie, on the fifth floor of the Centre Pompidou. in blue on the cover.
Subversion catalog, AD, Arch+ 216, and
The exhibition attracted more than 200,000 12 Cf. Marc Augé, Non-Places: An Introduction to
the 2011 edition of The Post-modern visitors. Originally the exhibition was conceived Supermodernity (London: Verso, 2009).
Reader, for which she has acted as
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with the different title of “Matériaux Nouveaux 13 Koolhaas, interview with the author (note 2).
editor, with Charles Jencks and Eva et Création” (“New materials and creation”), but 14 Jean-Claude Garcias, “Koolhaas et le sublime,”
Branscome) and architecture exhibi- Lyotard’s arrival slightly modified the project’s Architecture d’Aujourd’hui 304 (1996): 60.
scope. Today, Les Immatériaux is undoubtedly a 15 OMA, Rem Koolhaas, and Bruce Mau, S,M,L,XL,
tions (contributing to Log 20, OASE88, landmark of exhibition history, as testified by 2nd ed. (New York: Monacelli, 1997), 227.
and the volume Place, Displacement: numerous symposiums, commemorations, and 16 In 1996, Jean-Claude Garcias quotes a “blurb”
Exhibiting Architecture and serving as publications dedicated to the legacy of the show describing the book: “This massive book is a novel
coeditor of the Cahiers du MNAM and its message: on May 21 and May 22, 2014, the about architecture. Conceived by Rem Koolhaas—
Centre for Digital Culture at Leuphana Universität, author of Delirious New York—and Bruce
129—Exposer l’Architecture). More
Lüneberg, held the symposium “30 Years after Les Mau—designer of Zone—as a free-fall in the
recently, Szacka curated the instal- Immatériaux, Art, Science and Theory.” In March space of typographic imagination, the book title,
lation Effimero: Or the Postmodern 2015, the Courtauld Institute of Art in London held Small, Medium, Large, Extra-Large is also its frame-
Italian Condition, a contribution to a research forum under the title “Les Immatériaux: work: projects and essays are arranged according to
the Monditalia exhibition at the 2014 Towards the Virtual with Jean-Francois Lyotard,” scale. The book combines essays, manifestoes, dia-
celebrating the thirtieth anniversary of Les ries, fairy tales, travelogues, a cycle of meditations
Venice Architecture Biennale. Her Immateriaux’s private viewing on March 27–28, 1985. on the contemporary city, with work produced by
current research centers on the role There was also a commemoration at the Dusseldorf Koolhaas’s OMA over the past twenty years. This
of ephemeral architecture in the con- Quadriennale in 2014, and there will be one at the accumulation of words and images illuminates the
struction of cities in the nineteenth Pompidou in 2015. See also Yuk Hui and Andreas condition of architecture today—its splendors and
and twentieth centuries. Broeckmann, eds., 30 Years after Les Immatériaux miseries—exploring and revealing the corrosive
(Lunenberg: Meson Press, 2015); Francesca Gallo, impact of politics, context, the economy, globaliza-
Les Immatériaux: Un percorso di Jean-François Lyotard tion, the world.” See Garcias, “Koolhaas” (note 14),
Notes nell’arte contemporanea (Rome: Aracne, 2008); Tate 60.
1 If being in transit is a human condition, particu- Papers, no. 12, “Landmark Exhibitions Issue” 17 Terence Riley, “Chute Libre,” Architecture d’Au-
larly problematized in modernity and explored (October 1, 2009); Appareil 10, “Lyotard et la surface jourd’hui 304 (1996): 58.
by existentialism, it seems very important to our d’inscription numérique” (2012), Paris. 18 Ibid.
current society and needs to be problematized 5 Open on January 31, 1977, the Centre Pompidou 19 Birnbaum and Wallenstein, “Figuring the Matrix”
by architecture. In fact, it is the underling theme was envisioned as a multidisciplinary museum and (note 7), 74.
of the forthcoming Oslo Architecture Triennale, a communication “machine” in the heart of Paris’s 20 Frederic Jameson, Postmodernism, or, the Cultural Logic
curated by After Belonging Agency (Lluís Alexandre city center. of Late Capitalism (Durham, NC: Duke University
Casanovas Blanco, Ignacio G. D. Galán, Carlos 6 “Les Immatériaux est une sorte de dramaturgie Press, 1991), 6.
Mínguez Carrasco, Alejandra Navarrete Llopis, posée entre l’achèvement d’une période et l’in- 21 In 1984, Andreas Huyssen published “Mapping the
and Marina Otero Verzier), an event that will quiétude d’une époque naissante à l’aube de la Postmodern,” also using the medium of the exhibi-
take place in the fall of 2016. With the theme postmodernité, et en ce sens, relève d’un projet tion (here 1982 Documenta 7 in Kassel) as a basis for
“After Belonging, A Triennale in Residence, on tant philosophique qu’artistique.” Exhibition press discussing the meaning of the word “postmodern.”
Residence, and the Ways We Stay in Transit,” this release, Centre Pompidou, 1985, http://monoskop. Huyssen wrote: “Much of my ensuing argument
sixth Oslo Architecture Triennale will look at how org/Les_Immatériaux (accessed June 3, 2015). will be based on the premise that what appears on
“the global circulation of people, information and 7 Daniel Birnbaum and Sven-Olov Wallenstein, one level as the latest fad, advertising pitch and
goods has accelerated that transformation, and, “Figuring the Matrix: Lyotard’s Les immatériaux, hollow spectacle is part of a slowly emerging cul-
consequently, destabilized what we understand 1985,” in Place and Displacement: Exhibiting Architecture, tural transformation in Western societies, a change
by residence, undermining spatial permanence, ed. Thordis Arrhenius, Mari Lending, Wallis Miller, in sensibility for which the term ‘postmodernism’
property and identity,” http://oslotriennale.com/en and Jéremie Michael McGowan, (Zurich: Lars is actually, at least for now, wholly adequate.”
(accessed June 2, 2015). Müller, 2014), 73. See Huyssen, “Mapping the Postmodern,” New
2 Rem Koolhaas, interview with the author, 8 In his paper “Structures for thinking: architecture German Critique 33, “Modernity and Postmodernity”
February 3, 2015, published as “Translucent of/at Les Immatériaux,” delivered at the Courtauld (Autumn 1984): 5–52, on 8.
Oppositions,” OASE, no. 94, “OMA: The First Institute of Art thirtieth anniversary research
Decade,” http://www.oasejournal.nl/en/Issues/94/ forum in March 2015, Antony Hudek argues a

Szacka JAE 69 : 2   165

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