Demerits of Advertising

Though advertising has many advantages, it also has several disadvantages.

The demerits of advertising as a medium of communication are listed below:

1. Less Forceful- Being an impersonal medium of communication, it is less

forceful when compared to personal selling. Advertising is a common message
and you are not compelled to pay attention to the message conveyed.

2. Lack of feedback- It is not possible to study the efficiency of advertising

message as it is not possible to gather immediate and precise feedback of the
message communicated.

3. Inflexibility- Advertising is not very flexible because of non-standardization

and is not custom made to meet the necessities of the various groups of
customers.

4. Low effectiveness- Because of the growth in volume of advertising is

becoming impossible to make advertising message heard by the prospective
group of consumers. This ultimately influences the efficiency of advertising.

Even though advertising has many disadvantages the merits of advertising

outweighs the disadvantages and thus forms an important element for a
successful marketing of a product. Thus advertising is no doubt a powerful
medium of communication without which no product can be marketed
successfully.

The Benefits of Advertising on the Radio

Considering that the newspaper business has diminished greatly over the years
in most cities, other forms of advertising has become more important. Advertising
on the internet has become a little iffy because of ad-blockers. Advertising on
local television stations or even during national programs can be expensive to
reach a large market.