FUNDACION UNIVERSITARIA TECNOLOGICO COMFENALCO

INGENIERIA DE PROCESOS
SEMESTRE: 8 SECCION: 1

PLAN LECTOR

PRESENTADO POR:
YULISSA SALGADO PEREZ

CODIGO:
10708

PROFESOR:
JORGE LUCERO

MODULO:
EVALUACION TECNOECONOMICA
 REFLECTION QUESTIONS

1. ¿ Which was the innovative tool that Nestle used in Mexico to improve
its products?
R/: Nestle uses the Google trends technology tool

2. ¿ What is the Google trends tool?

R/:This Google tool allows access to an automatic and real-time analysis of
huge volumes of information derived from the daily searches in the search
engine, revealing - and accessing all - those topics that attract the most
interest on the part of users.

3. ¿what conclusions were found in the search for superfoods in 2014?

R/: According to the data obtained from Google Trends, the interest in
"superfoods" such as "chia" and "oatmeal" exhibited an explosive increase
in searches made by Mexicans since 2014, showing a stable behavior over
time. Something similar happens with consultations related to habits
oriented to a healthier life.

4. ¿what was the new range of organic products that Nestle Mexico
launched?
R/: the company decided to launch a renewed range of organic baby food,
focusing on the benefits of different "superfoods" for each stage of child
development.

5. ¿What was the reflection of Mr. Gustavo Ochoa, Deputy Director of

Corporate Communication for Nestlé Mexico when using Google
Trends?
R/:"( Google) It is the window closest to the subconscious of people. Before,
I gave the consumer what he could do and the consumer had no choice.
This generates a change of thought. "

6. ¿What benefits did Nestle Mexico represent for the use of the Google
Trends tool?
R/: The innovation in its line of Gerber products and the possibility of
creating new categories. On the other hand, the reduction in costs of
product innovation is achieved. All this achieved through the Google Trends
tool and its information in real time