UNIVERSITI TUNKU ABDUL RAHMAN (UTAR)

FACULTY OF ACCOUNTANCY AND MANAGEMENT (FAM)

COURSE PLAN

Course
Code &
1. MKMG26203 STRATEGIC MANAGEMENT FOR CORPORATIONS
Course
Title:
Master of Business Administration
Programme
2. Master of Business Administration (Corporate Governance)
of Study:
Master of Business Administration (Building Management)
Year of
3. Year 2 Trimester 1
Study:
Year and
4. 201905
Trimester:
5. Credit Hour 3 credit hours
Lecturing
6. 3 hours lecture per week for the duration of 14 weeks
hours
7. Lecturer: Dr Lim Yet Mee (PhD, MBA, BSc); email: limym@utar.edu.my, Room K734
Dr. Lau Teck Chai
8. Moderator DBA (Marketing), MBA (Strategic Management), BSc (Finance and Decision Science)
Email: lautc@utar.edu.my Room: KA627
Mode of Lecture
9.
Delivery:

The course provides students with an understanding of the key elements in the strategic decision making
Course
10. process. It will enable students to select and use appropriate frameworks used in the evaluation, selection
Objective:
and implementation of strategies.
On completion of this course students will be able to:
Course 1. Evaluate core strategic management concepts and their relevance to actual companies.
11. Learning 2. Formulate strategies relevant to the dynamic market environment based on thorough competitive
Outcome: analyses.
3. Recommend appropriate strategies in light of real-world business situations.

Course Plan of MKMG26203 Strategic Management for Corporations 1

 Constructive Alignment Table
CLO Programme C/A/P Delivery Assessment Methods &
Learning and Methods Mark Breakdown*
Outcomes Taxono Assign Presen Final Total
(PLO) my ment tation exam
Level

1 CLO 1 C5 Lecture,
1 Discussion, 8% 2% 10% 20%
Independent
12. Learning
2 CLO 2 C6 Lecture,
2 Discussion 20% 5% 10% 35%
Independent
Learning
3 CLO 6 C5 Lecture,
3 Discussion, 20% 5% 20% 45%
Independent
Learning
Total 48% 12% 40% 100%

Main Text:
1. Hitt, M.A., Ireland, R.D., & Hoskisson, R. E. (2017). Strategic Management: Competitiveness and
Globalization, (12th ed), Singapore: Cengage Learning Asia.
Additional Text:
1. David, F. R., & David, F. R. (2017). Strategic Management: A Competitive Advantage Approach,
Concepts and Cases (16th ed.). Pearson.
Reading 2. Hill, C. W. L., Schilling, M. H., & Jones, G. R. (2018). Strategic Management: Theory and Cases: An
13. Integrated Approach (12th ed.). Cengage Learning Asia.
List:
3. Johnson, G., Whittington, R., Scholes, K., Angwin, D., & Regner, P. (2014). Exploring corporate
strategy: Text and cases (10th ed.). London: Prentice Hall.
4. Strategic Management Journal (online journal articles available in EBSCO)
5. Thompson, A. Jr., Peteraf, M., Gamble, J., & Strickland, A. III (2018). Crafting and Executing
Strategy: The Quest for Competitive Advantage: Concepts and Cases (21st ed.). McGrawHill.
6. Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & bamford, C. E. (2018). Strategic Management and
Business Policy: Globalization, Innovation and Sustainability (15th ed.). Pearson.

Total
No. Method of Assessment
60%
1. Continuous Assessment
a) Individual Assignment 21% (35 marks)
b) Group Assignment 27% (45 marks)

Method of c) Group Presentation 12% (20 marks)

14.
Assessment Total 60% (100 marks)
: d)

2. Final Examination 40%

GRAND TOTAL 100%

Course Plan of MKMG26203 Strategic Management for Corporations 2

 1. Continuous Assessment (60%)

a) Individual Assignment 21% (35 marks)

Each student is required to do a literature review and write a report on a selected strategic management
topic. The purpose of this assignment is to gain an understanding of the current status of the chosen topic
either conceptually or empirically. Students should be able to comprehend the role of the chosen topic in
the strategic management process. The written report will be evaluated based on the following criteria:

Assessment Marks Allocation

1 Introduction
 Importance of the chosen topic
 Objectives of the research report 10 marks
 Structure of the report
 Any other introductory materials
2 Content
 The literature review
 Issues of discussion as per article which may 40 marks
include the definitions, concepts, theories, and
research findings.
3 Conclusion
 Summary of knowledge gained 30 marks
 Observations
4 Overall Presentation and Structure of Report
 Sections with appropriate sub-headings
 Times New Roman font and 1.5 spacing with
quality printing in a professional format
10 marks
 Acceptable writing skills with minimum spelling
errors and grammatical mistakes
 Proper citations
 APA referencing style
5 Articles
 The quantity of articles--a minimum of 5.
 Articles in clear, readable format (pdf format if
10 marks
available)
 The quality of articles
 Variety sources of articles
Total Marks 100 marks

The individual assignment shall be submitted for assessment in Week 12 of the trimester.
General but Important Instructions:
 The written assignment should be fully justified, about 5000 words with 1.5 spacing using Times
New Roman font size 12 with 1” margin all around.
 The report should include a cover page as shown in Appendix 1.
 A copy of the Marking Scheme (Appendix 2) must be attached immediately after the cover page
of the report.
 The assignment should be bound using tape binding (do not use comb binding) with two punch
hole on the left hand side of the assignment for easy filing. Please do not use plastic cover sheets
when binding your assignment.
 Students are required to submit a softcopy of the assignment in CD in addition to the hardcopy. CD
must be stapled to the hardcopy.

Course Plan of MKMG26203 Strategic Management for Corporations 3

 b) Group Assignment - Case Study Analysis 27% (45 marks)
Students are to be formed into groups of 2 or 3 members. The group assignment is an exercise that
requires students to prepare a detailed case analysis on an actual profit-oriented business organization or a
chosen text case. It is the responsibility of each group to register the chosen case with the lecturer latest
by week 2. Registration of the topic will be based on first come first serve basis.

The case study analysis will be assessed based on the following criteria:

Assessment Marks Allocation

1 Strategic Profile and Case Analysis Purpose 10 marks
2 Situation Analysis
10 marks
- General environmental analysis
3 Situation Analysis
10 marks
- Industry analysis
4 Situation Analysis
10 marks
- Competitor analysis
5 Situation Analysis
10 marks
- Internal analysis
6 SWOT Analysis
Identification of environmental opportunities and 10 marks
threats and firm’s strengths and weaknesses
7 Strategy Formulation
- Strategic alternatives and evaluation of 10 marks
alternatives
- Alternative choice and justification of the 10 marks
selected strategy
8 Strategic Alternative Implementation
10 marks
- A detailed action plan
9 Overall Presentation and Structure of Report
 Sections with appropriate sub-headings
 Times New Roman font and 1.5 spacing with
quality printing in a professional format
 Acceptable writing skills with minimum spelling 10 marks
errors and grammatical mistakes
 Proper citations
 Current literature from various sources
 APA referencing style
Total Marks 100 marks

The group assignment shall be submitted for assessment in Week 12 of the trimester.
General but Important Instructions:
 It is essential that students read “Preparing an Effective Case Analysis” found in the main text
(Hitt et al, 2017) before embarking on the case study.
 The written assignment should be fully justified, about 10000 words with 1.5 spacing using Times
New Roman font size 12 with 1” margin all around.
 The report should include a cover page as shown in Appendix 3.
 A copy of the Marking Scheme (Appendix 4) must be attached immediately after the cover page
of the report.
 The assignment should be bound using tape binding (do not use comb binding) with two punch
hole on the left hand side of the assignment for easy filing. Please do not use plastic cover sheets
when binding your assignment.
 Students are required to submit a softcopy of the assignment in CD in addition to the hardcopy. CD

Course Plan of MKMG26203 Strategic Management for Corporations 4

 must be stapled to the hardcopy.

c) Group Presentation 12% (20 marks)

The presentation is an attempt to develop soft skills among the students such as the ability to work in
teams, communication, and presentation skills. The presentation will cover the case analysis of the group
assignment. Presentations will take place during class in week 11. The group presentation will be
assessed according to the criteria specified in Appendix 5.

Note:
 The oral presentation should not exceed 20 minutes.
 Display of presentations must be in bulleted form and in short phrases.
 Do not read from the notes. However, use of cue cards is allowed.
 Submit a hardcopy of the presentation slides together with the evaluation form before the
presentation. Complete the top portion of the form before submission.
 Formal attire is a must.
 All members must be present for the presentation. Absent member will receive ZERO marks for
the oral presentation.
 Oral presentation will be evaluated on a group basis. All members will receive the same mark for
the oral presentation.
 Students are required to submit a softcopy of the presentation slides in CD in addition to the
hardcopy. CD must be stapled to the hardcopy.

Late Submission Penalty Clause

Deadline for submission of assessment item(s) is to be strictly adhered to. No extension of time will be
allowed except in extenuating circumstances, e.g. medical reasons. Students who wish to apply for
extension of time for submission of assessment item(s) after the due date shall put in writing the request
together with validated documentary evidence to support the application to his/her lecturer. The lecturer
may consider and grant such extension of due date for the assessment item(s).
Any assessment item required by the Coursework Assessment which is submitted after the due date,
without an approved extension, will be penalized. A penalty of 10% reduction of the maximum mark
applicable to the assessment item(s) will be levied for each day of late submission. Weekends and Public
Holidays are counted as one (1) day late. Assessment item(s) submitted more than seven (7) days after the
due date will be awarded with zero (0) marks.

2. FINAL EXAMINATION (40%)

The final assessment for this subject will be based on a three (3) hours written examination. The
examination paper will consist of TWO sections:

Section A (40 marks) – One case study (compulsory)

Section B (60 marks) – Three essay questions in which students are required to answer any two.
15. Remark: ACADEMIC REGULATIONS

Attendance
Attendance at all lectures and tutorials is compulsory. Students must give reasons for their absence by
providing the supporting documentary evidence(s) (e.g. medical certificate, letter from parents/guardians
& etc.) and apply for leave of absence from the respective Head of Department. Poor attendance without
any approved leave of absence may prompt the Faculty to take disciplinary action, which may include
student being barred from sitting for the final examination.

Plagiarism

Course Plan of MKMG26203 Strategic Management for Corporations 5

 Plagiarism is defined as the submission or presentation of work, in any form, which is not one's own,
without acknowledgment of the sources. If a student obtains information or ideas from an outside source,
that source must be acknowledged. Another rule to follow is that any direct quotation must be placed in
quotation marks and the source immediately cited.

Plagiarism is also defined as copy of all or part of the work of another student(s) of current or previous
batch of this University or another higher learning institution.
The University's degree and other academic awards are given in recognition of the candidate's personal
achievement. Plagiarism is therefore considered as an act of academic fraudulence and an offence against
University discipline.

Intellectual Property
Copyright must be seriously protected. The University takes a strong stand against any illegal
photocopying of textbooks and any other materials by students. Students are forewarned of the
consequences and the penalty that may be meted out if they are "caught in the act".

Mode of Referencing
Students are advised to incorporate proper academic modes of referencing. The normally acceptable
mode of academic referencing is the American Psychological Association (APA) system; please refer to
the attached APA referencing system document for detailed usage.

Fieldwork Clause (where applicable)

Students are reminded of the importance to consider their personal safety when conducting research in the
field. You will be exposing yourself in new situations and meeting with people who are unknown to you.
It is important that you are aware of potential dangers and take the necessary safety steps. You have to be
extra careful and cautious if you are going to interview or conduct survey with small, unknown
organizations or individuals 'on site'.
You should ensure you have the full details (full name, job title, organization name, address and
telephone numbers) of anyone or organization you intend to conduct the field research. You should
establish the credibility of these respondents before your groups visit them. The field research should be
made in groups not alone. Leave word with your fellow classmates on your field visit (details of place,
contact numbers, person you are interviewing or conducting survey with, expected time of return, etc).
The field work should be at office hours.

Teaching Plan

Course Plan of MKMG26203 Strategic Management for Corporations 6

 Week Lecture Topic Course Learning Outcomes Assignment Reference

1 Topic 1: Strategic 1. Evaluate core strategic management Individual Assignment Hitt et al

2019 Management and concepts and their relevance to actual Due: Week 12 (Chapter 1)
Competitiveness companies
May 27-  The competitive landscape Group Assignment
Jun 02  The I/O Model Due: Week 12
 The Resource Based Model
 Vision and mission Presentation
 Stakeholders Due: Week 11
 Strategic leaders
 Strategic management
process

2 Topic 2: The External 1. Evaluate core strategic management Hitt et al

Environment: Opportunities, concepts and their relevance to actual (Chapter 2)
Jun 03-09 Threats, Competition and companies
Competitor Analysis
 The general, industry and
competitor environments
 External environmental
analysis
 Segment of the general
environment
 Industry environment
analysis
 Interpreting industry
analyses
 Strategic groups
 Competitor analysis

3 Topic 3: The Internal 1. Evaluate core strategic management Hitt et al

Environment: Resources, concepts and their relevance to actual (Chapter 3)
Jun 10-16 Capabilities, Competencies companies
and Competitive Advantages
 Analyzing the internal
organization
 Resources, capabilities and
core competencies
 Building core competencies
 Outsourcing
 Competencies, strengths,
weaknesses and strategic
decisions

Course Plan of MKMG26203 Strategic Management for Corporations 7

 Week Lecture Topic
4 Topic 4: Business-Level
Strategy
Jun 17-23  Customers: The relationship
with business level
strategies
 The purpose of business
level strategy
 Types of business level
strategies
5 Topic 5: Competitive Rivalry
and Dynamics
Jun 24-30  Model of competitive
rivalry
 Competitor analysis
 Drivers of competitive
actions and responses
 Competitive rivalry
 Likelihood of attack
 Likelihood of response
 Competitive dynamics
6 Topic 6: Corporate-Level
Strategy
Jul 1-7  Levels of diversification
 Reasons for diversification
 Value-creating
diversification
 Unrelated diversification
 Value neutral
diversification
 Value reducing
diversification
7 Topic 7: Strategic Acquisition
and Restructuring
Jul 8 -14  Merger and acquisition
strategies
 Reasons for acquisitions
 Problems in achieving
acquisition success
 Effective acquisitions
 Restructuring
Course Plan of MKMG26203 Strategic Management for Corporations
Course Learning Outcomes Assignment Reference
1. Evaluate core strategic management Hitt et al
concepts and their relevance to actual (Chapter 4)
companies
2. Formulate strategies relevant to the
dynamic market environment based on
thorough competitive analyses
3. Recommend appropriate strategies in
light of real-world business situations
1. Evaluate core strategic management Hitt et al
concepts and their relevance to actual (Chapter 5)
companies
2. Formulate strategies relevant to the
dynamic market environment based on
thorough competitive analyses
3. Recommend appropriate strategies in light
of real-world business situations
1. Evaluate core strategic management Hitt et al
concepts and their relevance to actual (Chapter 6)
companies
2. Formulate strategies relevant to the
dynamic market environment based on
thorough competitive analyses
3. Recommend appropriate strategies in light
of real-world business situations
1. Evaluate core strategic management Hitt et al
concepts and their relevance to actual (Chapter 7)
companies
2. Formulate strategies relevant to the
dynamic market environment based on
thorough competitive analyses
3. Recommend appropriate strategies in light
of real-world business situations
8
 Week Lecture Topic Course Learning Outcomes Assignment Reference

8 Topic 8: Global Strategy 1. Evaluate core strategic management

 Identifying international concepts and their relevance to actual
Jul 15-21 opportunities companies
 International strategies 2. Formulate strategies relevant to the
 Environmental trends dynamic market environment based on
 Choice of international thorough competitive analyses
entry mode
3. Recommend appropriate strategies in light
 Strategic competitive
of real-world business situations
outcomes
 Risks in an international
environment

9 Topic 9: Cooperative 1. Evaluate core strategic management Hitt et al

Implications for Strategy concepts and their relevance to actual (Chapter 9)
Jul 22-28  Strategic alliances companies
 Business-level cooperative 2. Formulate strategies relevant to the
strategy dynamic market environment based on
 Corporate-level cooperative thorough competitive analyses
strategy
3. Recommend appropriate strategies in
 International cooperative
light of real-world business situations
strategy
 Network cooperative
strategy
 Competitive risks
 Managing cooperative
strategies

10 Topic 10: Corporate 1. Evaluate core strategic management Hitt et al

Governance and Ethics
Jul 29-  Separation of ownership
Aug 4 and managerial control
 Ownership concentration
 Board of directors
 Market for corporate
control
 International corporate
governance
 Governance mechanism
and ethical behavior
concepts and their relevance to actual (Chapter 10)
companies
2. Formulate strategies relevant to the
dynamic market environment based on
thorough competitive analyses
3. Recommend appropriate strategies in
light of real-world business situations

11 Topic 11: Structure and 1. Evaluate core strategic management GROUP Hitt et al
Controls with Organizations PRESENTATIONS (Chapter 11)
concepts and their relevance to actual
Aug 5-11  Organizational structure companies
and controls
2. Formulate strategies relevant to the
 Relationships between dynamic market environment based on
strategy and structure thorough competitive analyses
 Evolutionary patterns of
strategy and organizational 3. Recommend appropriate strategies in
structure light of real-world business situations
 Implementing business-
level cooperative strategies
 Implementing corporate-
level cooperative strategies
 Implementing International
cooperative strategies

Course Plan of MKMG26203 Strategic Management for Corporations 9

 Week Lecture Topic Course Learning Outcomes Assignment Reference

12 Topic 12: Leadership 1. Evaluate core strategic management INDIVIDUAL AND Hitt et al
Implications for Strategy concepts and their relevance to actual GROUP ASSIGNMENTS (Chapter 12)
Aug 12-18  Strategic leadership and companies DUE
style
2. Formulate strategies relevant to the
 The role of top level dynamic market environment based on
management thorough competitive analyses
 Managerial succession
3. Recommend appropriate strategies in
 Key strategic leadership
light of real-world business situations
actions

13 Topic 13: Entrepreneurial 1. Evaluate core strategic management Hitt et al

Implications for Strategy concepts and their relevance to actual (Chapter 13)
Aug 19-25  Entrepreneurship and companies
entrepreneurial 2. Formulate strategies relevant to the
opportunities dynamic market environment based on
 Innovation thorough competitive analyses
 Entrepreneurs 3. Recommend appropriate strategies in
 International light of real-world business situations
Entrepreneurship
 Internal innovation
 Implementing internal
innovations
 Innovation through
cooperative strategies
 Innovation through
acquisitions
 Creating value through
strategic entrepreneurship

14 Revision
Revision on topics Assigned Articles
Aug 26-
Sept 1 Article Readings

This Course Plan is:

Prepared by: Moderated by: Approved by:

_____________________________ ____________________________ ___________________________________

(Lim Yet Mee) (Lau Teck Chai) (Ng Kar Yee)
Lead Lecturer Moderator Head of Programme

Date: Date: Date:

Notes: The information provided in this Course Plan is subject to change by the Lecturer. Students shall be notified in advance
of any changes via WBLE.

Course Plan of MKMG26203 Strategic Management for Corporations 10

 APPENDIX 1
(Cover Page)
Universiti Tunku Abdul Rahman

Faculty of Accountancy and Management

( Academic Year 2019/2020)

MAY 2019 TRIMESTER

INDIVIDUAL ASSIGNMENT

Course Details

Course Code : MKMG26203

Course Title : Strategic Management for Corporations

Program of Study :

Lecturer’s Name : Dr. Lim Yet Mee

Assignment Details

Topic :

Due Date :

Student Details

Student name and ID : ___________________________________

Assignment Overall Marks : _______________ Marks

Course Plan of MKMG26203 Strategic Management for Corporations 11

 APPENDIX 2
(Marking Scheme)

Assessment Criteria Absent Poor Average Good Excellent Marks

0-2 3-4 5-6 7-8 9-10 Given
1 Introduction (10 Failed to provide The information The information The information Meets and exceeds
marks) adequate information provided on the provided on the provided on the “Good” criteria with
 General on the introduction. introduction is introduction is introduction is relevant rich discussion of the
introductory somewhat adequate. adequate. and adequate. introduction.
material
 Significance of the (0-2) (3-4) (5-6) (7-8) (9-10)
topic
 Objectives
2 Content (40 marks) Failed to provide Literature review Literature review The literature review Meets and exceeds
 Adequacy of adequate literature provided is somewhat provided is adequate. provides a good “Good” criteria with
literature review review. adequate. coverage of relevant rich discussion of the
and current issues. literature review.

(0-8) (9-16) (17-24) (25-32) (33-40)

3 Conclusion (30 marks) Failed to provide Observations are Most of the The observations are Meets and exceeds
 Relevant and relevant and somewhat relevant observations are relevant and “Good” criteria with
appropriate appropriate and appropriate. relevant and appropriate. excellent
observations observations. appropriate. observations.

(0-6) (7-12) (13-18) (19-24) (25-30)

4 Overall Presentation Majority of the Part of the report Most of the report The report Meets and exceeds
and Structure of presentation and presentation structure presentation structure presentation structure “Good” criteria.
Report (10 marks) structure of report is shows coherent and shows coherent and is coherent and each
 Logical structure of not coherent and each some sentences flow most of the sentences sentence flows
report literary sentence flows sensibly. flow sensibly. sensibly and at
accuracy insensibly. Part of the APA Most of the APA appropriate length.
 Quality of general Failed to adopt referencing and referencing and The APA referencing
presentation accurate and citation is accurate citation is accurate and citation is
 Proper length appropriate APA and appropriate. and appropriate. accurate and
 APA referencing referencing and appropriate.
citation.

(0-2) (3-4) (5-6) (7-8) (9-10)

5 Articles (10 marks) Failed to provide Articles are somewhat Most of the articles are All articles are Meets and exceeds
 Variety of current quality articles. relevant and current. relevant and current. relevant and “Good” criteria with
sources current. articles of high
 Relevant standards.
publications
 pdf format (0-2) (3-4) (5-6) (7-8) (9-10)

Total Marks Awarded

Course Plan of MKMG26203 Strategic Management for Corporations 12

 APPENDIX 3
(Cover Page)
Universiti Tunku Abdul Rahman
Faculty of Accountancy and Management
(Academic Year 2019/2020)

MAY 2019 TRIMESTER

GROUP ASSIGNMENT

Course Details

Course Code : MKMG26203

Course Title : Strategic Management for Corporations

Program of Study :

Lecturer’s Name : Dr. Lim Yet Mee

Assignment Details

Case :

Due Date :

Students’ Details

1. Student name and ID : __________________________________

2. Student name and ID : __________________________________

3. Student name and ID : __________________________________

Assignment Overall Marks : _______________ Marks

Course Plan of MKMG26203 Strategic Management for Corporations 13

 APPENDIX 4
(Marking Scheme)

Assessment Criteria Absent Poor Average Good Excellent Marks

0-2 3-4 5-6 7-8 9-10 Given
1 Strategic Profile & Failed to provide The information The information The information Meets and exceeds
Case Analysis Purpose adequate information provided on the provided on the provided on the “Good” criteria with
on the company’s company’s profile and company’s profile and company’s profile and rich explanation,
profile and case case purpose are case purpose are case purpose are examples and
purpose somewhat adequate adequate relevant and adequate application of content
ideas
2 Situation Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
 General missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
environmental and/or extremely and includes several basic understanding clear understanding rich explanation,
analysis inaccurate inaccuracies of key ideas through appropriate examples and
explanation and application of content
examples ideas
3 Situation Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
 Industry analysis missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
and/or extremely and includes several basic understanding clear understanding rich explanation,
inaccurate inaccuracies of key ideas through appropriate examples and
explanation and application of content
examples ideas
4 Situation Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
 Competitors missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
analysis and/or extremely and includes several basic understanding clear understanding rich explanation,
inaccurate inaccuracies of key ideas through appropriate examples and
explanation and application of content
examples ideas
5 Situation Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
 Internal analysis missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
and/or extremely and includes several basic understanding clear understanding rich explanation,
inaccurate inaccuracies of key ideas through appropriate examples and
explanation and application of content
examples ideas
6 SWOT Analysis Majority of Content is Content shows very Content is mostly Content is accurate, Meets and exceeds
missing, incomplete basic understanding, accurate and shows a through and shows “Good” criteria with
and/or extremely and includes several basic understanding clear understanding rich explanation,
inaccurate inaccuracies of key ideas through appropriate examples and
explanation and application of content
examples ideas
7 Strategy Formulation Failed to provide Part of the formulation Most of the The formulation and Meets and exceeds
 Strategic relevant and and evaluation are formulation and evaluation are “Good” criteria with
alternatives and appropriate relevant and evaluation are relevant and excellent formulation
evaluation formulation and appropriate relevant and appropriate and evaluation
evaluation. appropriate
8 Strategy Formulation Failed to provide Part of the strategic Most of the strategic Strategic choice and Meets and exceeds
 Alternative choice selected strategies. choice and choice and justification are “Good” criteria with
and justification justification are justification are relevant and excellent strategic
relevant and relevant and appropriate. choice and
appropriate. appropriate. justification.

9 Strategic Alternative Failed to provide Part of the Most of the The recommendations Meets and exceeds
Implementation relevant and recommendations are recommendations are are relevant and “Good” criteria with
 Action plan appropriate relevant and relevant and appropriate excellent
recommendations appropriate appropriate recommendations

10 Overall Presentation Majority of the Part of the report Most of the report The report Meets and exceeds
and Structure of presentation and presentation structure presentation structure presentation structure “Good” criteria.
Report structure of report is shows coherent and shows coherent and is coherent and each
 Logical structure of not coherent and each some sentences flow most of the sentences sentence flows
report literary sentence flows sensibly. flow sensibly. sensibly and at
accuracy insensibly. Part of the APA Most of the APA appropriate length.
 Quality of general Failed to adopt referencing and referencing and The APA referencing
presentation accurate and citation is accurate citation is accurate and citation is
 Proper length appropriate APA and appropriate. and appropriate. accurate and
 APA referencing referencing and appropriate.
citation.
Total Marks Awarded

Course Plan of MKMG26203 Strategic Management for Corporations 14

 APPENDIX 5

UNIVERSITI TUNKU ABDUL RAHMAN

FACULTY OF ACCOUNTANCY AND MANAGEMENT

(Academic Year 2019/2020)
May 2019 Trimester
MKMG26203 Strategic Management for Corporations

Tutorial Group:_______________________________________ Date of Presentation:__________________

Course Code & Title: __________________________________ Programme: _________________________
Assignment Title: __________________________________________________________________________
Student’s Name and ID: ________________________________ __________________________________
_______________________________ __________________________________
_______________________________ __________________________________
Marking Scheme for Oral Presentation
No Items Poor Satisfactory Excellent Marks
1 Content 1 2 3 4 5
Not Enough (Reasonably (Consistent with
Materials) Judged) Time & Purpose)
2 Organization 1 2 3 4 5
of (No Logical (Reasonably (Clear
presentation Order) Ordered) Development of
Content)
3 Adaptation 1 2 3 4 5
to Audience (No Attempt to (Some Attempt (Audience
Relate to to Relate to Thoroughly
Audience) Audience) Involved)
4 Timing 1 2 3 4 5
(Badly Judged, (Reasonably (Exactly Judged)
Too Short or Well Judged)
Too Long)
5 Overall 1 2 3 4 5
Effect (Very Dull) (Fairly Engaging) (Highly Interesting
& Engaging)
Total

Marks Awarded = Total X 4

Comments:
___________________________________________________________________________________________
___________________________________________________________________________________________
___________________________________________________________________________________________

Name of Evaluator: _____________________________

Signature: ____________________________________

Course Plan of MKMG26203 Strategic Management for Corporations 15

APPENDIX 6
A Simple Guide to APA Referencing

APA REFERENCING

The referencing format for all student assignments and research reports is adapted from the American Psychological Association
(APA) style. The following items show how various sources of information are referenced in the assignments or research reports.

1. Journal article with volume and issue numbers. Italicize the journal title and volume number.

Boyle, B. A. (1997). A multi-dimensional perspective on salesperson commitment. Journal of Business& Industrial

Marketing, 12(6), 354-367.

Mowday, R. T., Steers, R. M., & Porter, L. W. (1979). The measurement of organizational commitment. Journal of
Vocational Behavior, 14, 224-227.

2. Book, two authors.

Toller, M., & Fielding, J. (1998). Global business for smaller companies. Rocklin, CA: Prima Publishing.

3. Book, one author.

Sekaran, U. (2003). Research methods for business: A skill building approach (4th ed.). New York: John Wiley & Sons,
Inc.

4. Brochure with corporate author.

BestTemp Staffing Services. (1997). An employer’s guide to staffing services (2nd ed.) [Brochure]. Denver: Author.

Note: when the author and publisher are identical, use the word “Author” as the name of the publisher.

5. Brochure with a writer.

Lawrence, K. S. (1993). Guidelines for reporting and writing about people with disabilities (4th ed.) [Brochure]. New
York: Research and Training Center on Independent Living.

6. Newspaper article, one author.

Standish, E. (1999, January 19). Global market crushes OPEC’s delicate balance of interest. Wall Street Journal, pp. A1,
A3.

7. Newspaper article, no author:

Buying Asian supplies on the net. (1997, February 12). Los Angeles Times, pp. D3-D4.

8. Company annual report:

Mutual Bank. (1998). Annual report. Kajang, Selangor.

9. Magazine article:

Posner, M. I. (1993, October 29). Seeing the mind. Science, 262, 673-674.

10. Book, component part (Chapter in an edited book):

Course Plan of MKMG26203 Strategic Management for Corporations 16

 Kuntz, S. (1998). Moving beyond benefits. In Randolph Jacobson (Ed.), Our changing workforce (pp. 213-227). New
York: Citadel Press.

11. Edited book:

Pennathur, A., Leong, F. T., & Schuster, K. (Eds). (1998). Style and substance of thinking. New York: Publishers Paradise.

12. Book, no author or editor:

Merriam-Webster’s collegiate dictionary (10th ed.). (1993). Springfiield, MA; Merriam-Webster.

13. Dissertation or thesis:

Morales, G. H. (1998). The economic pressures on industrialized nations in a global economy. (Doctoral dissertation,
University of San Diego, 1998). Dissertation Abstracts International, 52, 5436C-5437C.

Kiren, R. S. (1997). Medical advances and quality of life. Unpublished doctoral dissertation, Omaha State University.

Almeida, D. M. (1990). Fathers’ participation in family work: Consequences for fathers’ stress and father-child relations.
Unpublished master’s thesis, University of Victoria, Victoria, British Columbia, Canada.

14. Unpublished paper presented at a meeting or conference:

Myers, C. (1998, August). HMOs in today’s environment. Paper presented at the Conference on Medical Insurance
Solutions, Chicago, IL.

15. Proceedings published regularly:

Cynx, J., & Williams, H. (1992). Hemispheric differences in avian song discrimination. Proceedings of the National
Academy of Science, 89, 1372-1375.

16. Unpublished manuscript:

Pringle, P. S. (1991). Training and development in the ‘90s. Unpublished manuscript, Southern Illinois University,
Diamondale, IL.

17. Article from a printed magazine, reproduced online:

Norwalk, P. (1999, July 17). Training managers to help employees accept change. Business Line. Retrieved June 17, 2001,
from: http://www.busline.com/ news
Note: Do not end a path statement with a period, because any stray punctuation in a path will hinder retrieval.

18. Article from an online magazine, no author listed:

Housing market fueled by rising consumer confidence, low rates. (2003, June 12). Builder Online. Retrieved August 11,
2004, from http://www.builder online.com/pages/builderonline/Story.nsp?
story_id=39428052&ID=builderonline&scategory=Computers&type=news

19. Article from an online newspaper:

Zaino, J. S. (2003, June 12). Learning a little discipline. Chronicle of Higher Education. Retrieved September 10, 2003,
from http://chronicle.com/jobs/ 2003/06/2003061201c.htm

20. Article from a printed journal, reproduced online:

Course Plan of MKMG26203 Strategic Management for Corporations 17

 Many articles online are the exact duplicates of their print versions. If the electronic form is identical to the printed version,
add within brackets “Electronic version.” This allows you to omit the URL.

Bowler, D. M., & Thommen, E. (2000). Attribution of mechanical and social causality to animated displays by children
with autism [Electronic version]. Autism, 4, 147-171.

Add the URL and date of access if page numbers are not indicated. For example:

Chatterjee, S. R., & Pearson C. A. L. (2002). Trust and managerial transition: Evidence from three small Asian
economies, 9(4). Retrieved August 30, 2003, from http://proquest.umi.com/pqdweb?did=292172661&sid=1&Fmt
=4&clientld=63520&RQT=309&VName=PQD

21. Information or article from an Web site:

Heathfield, S. M. (2005). Leadership and sponsorship in action. Retrieved June 23, 2004, from
http://humanresources.about.com/cs/managementissues/ a/walktalk_p.htm

Lowe, G. S., & Schellenberg, G. (2005). Employees’ basic value proposition: Strong HR strategies must address work
values. Retrieved March 5, 2005, from http://www.hr.monster.com/hrreporter/hrstrategies/

22. Information or article from an Web site with no author:

The state of employee satisfaction. (2004, January). Retrieved July 25, 2004, from
http://www.insightpulse.com/articles.cfm

Customer service culture and attitudes towards CRM in Europe. (2005, January). Retrieved May 15, 2005, from
http://www.crmguru.com/offers/papers/ salesforce_emeareport.pdf

23. Online information or article from an Web site with no author and no copyright or publication date:

Employee satisfaction survey items – Sample job satisfaction survey questions (n.d.). Retrieved February 17, 2005, from
http://employee-satisfaction. com/sample-survey-items.asp

Notes:

(a) The APA style recommends listing only those works actually cited in the text, so you would not include works for
background or for further reading in the references.

(b) DO NOT number the entries in the Reference section. All entries must be made in alphabetical order.

(c) References by the same author (or by the same two or more authors in the same order) with the same publication year are
arranged alphabetically by the title (excluding A or The) that follows the date. Lowercase letters—a, b, c, and so on—are
placed immediately after the year, within the parentheses.

Examples of Reference Entry:

Kaufman, J. R. (2001a). Control of …

Kaufman, J. R. (2001b). The roles of …

(d) For Malay names:

Course Plan of MKMG26203 Strategic Management for Corporations 18

 i. Enter a Malay name under the first element of his/her name unless it is known that he/she treats another element of
his/her name as a surname. In that case, enter under the surname. For example, Sopiee is the surname and Norda is the
given name,

Sopiee, N.

ii. If an abbreviation is used for a word denoting filial relationship, i.e., b. for bin, bt. for binti, follow the referencing style
as above. For example, to reference Ali bin Adbullah and Nawah binti Ahamd,

Adbullah, A. Ahamd, N.

iii. If a name does not have the word denoting filial relationship and you do not know which one is the surname, enter the
name as found. For example,

Ismail Hussien

iv. Ignore the given title of honor, rank, or position. For example, to reference Haji Abdul Majid and Dato’ Sopiee Norda,

Abdul Majid (If you don’t know which one is the surname.)
Sopiee, N. (If Sopiee is the surname.)

v. If the title of honor, rank, or position is hereditary, enter by the title fist and follow by the names found. For example,
Ungku, Syed, Nik, and Wan.

Ungku Abdul Aziz Enter as Ungku Abdul Aziz if there is no surname or if you don’t know which one
is the surname.
Syed Hassan Ali Enter as Ali, S. H. if Ali is the surname.
Nik Safiah Nik Karim Enter as Nik Karim, N. S. if Nik Karim is the surname.
Wan Ahmad Abdullah Enter as Abdullah, W. A, if Abdullah is the surname.

(e) For Chinese names,

i. Enter the surname first. For example, Wong Mei Mei,

Wong, M. M.

ii. If a name contains both Chinese and non-Chinese given names, enter the initial of non-Chinese given name before
that of the Chinese given name. For example, Johnny Chin Kai Wai and Thomas Lee Ah Beng,

Chin, J. K. W.
Lee, T. A. B.

(f) For Indian names,

i. If the name appears as Subramaniam Periasamy and Periasamy is the surname or family, enter as follows:

Periasamy, S.

ii. If the name appears as Subramaniam P., enter the same as follows:

Subramaniam P.

iii. If the name appears as S. Periasamy, enter the same as follows:

Course Plan of MKMG26203 Strategic Management for Corporations 19

 S. Periasamy

CITATION IN THE TEXT

1. Personal communications such as interviews, telephone conversations, e-mails, group discussion, messages from bulletin
boards (electronic or white board), letters, and memos would not be listed in the reference list at all. Such citations would
appear in the text only. Provide the date of the personal communication as exact as possible. For example:
Increasing the role of cable companies in the industry is high on the list of the company, Day Cable and
Communications (Georgia Stainer, personal communication, March 2, 1999).

2. When a work has more than two authors, cite all authors the first time the reference occurs in the text. In subsequent
citations, include only the surname of the first author followed by “et al.” (insert a period after “al”) and the year. For
example,

First citation in the text:

Williams, Smith, Bradner, and Rosen (2000) found that …

Subsequent citations in the text:

According to Williams et al. (2000) …

3. For any work with no author name (such as online article, newspaper, or magazine article, or a chapter), cite it in the text
with the first two or three words from the title and the year of publication. Use double quotation marks around the title and
capitalize the first letter of each word. For example,

… (“Buying Asian Supplies,” 1997)

4. For works with corporate authors, the names of the corporate authors are usually spelled out each time they appear in a
text citation. However, some corporate author names can be spelled out in full when it is first cited and then abbreviated
thereafter. For example,

Cited in full for all citations in the text:

… (University of Michigan, 2003)

First citation in the text:

… (National Institute of Mental Health [NIMH], 2001)

Subsequent text citation:

… (NIMH, 2001)

5. To cite a specific part of a source as a direct quotation, indicate the page number of the source and abbreviate the word
page (p.), in addition to the author’s name and year. For example,

“……” (Cheek & Burn, 2004, p. 332)

6. To cite two or more works within the same parentheses,

i. If the works are of the same authors in the same order, arrange them by the year of publication.

ii. If the works are of different authors, arrange them in alphabetical order and separate them by semicolons. For example:

Course Plan of MKMG26203 Strategic Management for Corporations 20

 … (Edeline and Wrangler, 1995, 1998)
… (Balda, 1999; Kamar, 1996; Pepper & Jones, 2000)

7. For citation of a work discussed in a secondary source, you would give the secondary source in the reference list, and give
a citation for the secondary source in the text. For example, if McClelland’s work is cited in Coltheart’s study and you did
not read the work by McClelland, list the Coltheart’s reference in the References. In the text, use such citation as:

McClelland’s study (as cited in Coltheart, 1993) suggests that …

Note: Refer to the official web site of APA for more information.

http://www.apastyle.org

Language Explained:

CITING means formally recognizing, within your text, the resources from which you have obtained information.

BIBIOGRAPHY is the list of sources you have used.

REFERENCE is the detailed description of the item from which you have obtained your information and cited in the text.

Course Plan of MKMG26203 Strategic Management for Corporations 21