UNIT-3

Art Deco
And
Industrial Design

Sub Topic: RESIDENTIAL

DESIGN
LOVELY SCHOOL OF
Lecture :13
ARCHITECTURE AND DESIGN Mehak Vij
 LEARNING OUTCOME
Student will be able to identify typical features and
elements of residential design and to develop concepts
based upon them
 RESIDENTIAL DESIGN

• Architects Of Residential Buildings Were Generally Restrained

By Their Clients From Introducing Art Deco And Modernist
Concepts, Although Flat Roofs, Rounded Corners, And Newly
Opted Materials As Glass Block Were Used.
• Many Proposals For Prefabricated House Construction Were
Developed To Bring Economic Benefits Of Factory Mass
Production , But None Achieved Popular Acceptance.
 KITCHENS
• Simple, White-painted, Smooth Metal –Formed Units For Gas
Equipment's Were Used.
• Simple Cubical Forms, With Standard Height Flat Counter
Tops, Topped With Metal To Produce Laboratory Like Band Of
Equipment.
• White Gleaming Cabinets And Smooth Tops, Banks Of
Overhead Cabinets And Colorful Floors Became Favorite
Elements In Houses.
 KITCHENS
• Kitchens , Even After Introduction Of Electric Appliances , Had
Remained Rooms Housing Collection Of Unrelated Items Like
Cooking Stove, Ice Box, Sink Etc. Belonging To 19th Century
Forms.
• Industrial Design Encouraged The Manufacturers To Transform
The Old Wooden Ice Box Into smooth and glossy, White,
Mildly Streamlined Form.
• White Smooth Surfaces Then Became Norm For Ranges .
 Kraetsch and Kraetsch, Butler House, Des
Moines, Iowa, 1936.
• The Modern Kitchen, As It Had Developed By The 1930s,
Made Use Of A Continuous Counter With Overhead Cabinets
Modeled On The Practice Of Scientific Laboratory Design.
• Ease Of Cleaning And Efficiency Of Work Patterns Are Implied,
While The Visual Impact Relates To The Streamlining Typical
Of Industrial Designers’ Work Of The Time.
• Kitchen Appliances—such As The Range Visible In This
Illustration—were Designed To Fit Into This Concept Of The
Modern Kitchen.
 BATHROOMS
• Bathrooms Were Modernly Treated With Built-in –Tub And
Shower, Often With Washbasins Made Into Cabinet Units.
• Model Bathrooms In Bright Colors Were Produced And
Advertised In Magazines.
Paul Nash, bathroom for Edward James and
Tilly Losch, London, 1932.
• The Idea Of The Bathroom As A Place For Decorative Pleasure
Rather Than A Minimal Utilitarian Room Developed In The
1920s And 1930s.
• In This Example, Mirrors, Metals, And Lighting Elements Make
The Room A Show Place Of Deco Concepts.
• The Mirror Element In The Ceiling Lighting Fixture.
 LIGHTING
• The Conversion Of Gas And Oil Lighting To Electric Lighting
Gave Lighting Design A New Lease Of Life.
• Art Deco Lamps , Light Fixtures , Concealed And Cove Light
Sources Reflected From Ceiling Came Into Wide Use.
• Tubular Lights With Incandescent And Fluorescent Lights Were
Widely Used In Public, Commercial And Institutional Interiors.
• Neon Light Became Source Of Decorative Light Effects.
• Functional Lamps Were Also Used By Architects For Interior
Designing.
 TEXTILES, CARPETS AND FURNITURE
• Textiles And Carpets In Geometric And Abstract Patterns
Suggestive Of Cubist Art Became Widely Available To Design
Fields.
• Dorothy Liebes (1899–1972), For Example, Had A Successful
Career As A Designer Of Modern Fabrics Popular With The
Designers Of Public And Commercial Interiors.
• Manufacturers Catering To Mass Markets Still Found It
Expedient To Produce Flowery Prints, Designs With Illustrative
Motifs, And Rugs Based On Oriental And Other Traditional
Designs
RCA Victor radio phonograph model RAE–26,
1934.
• Although the radio is an invention of the 20th century, it
used to be thought necessary to house it in a wooden
enclosure, with carving suggesting traditional furniture.
• In This Design, Doors Could Be Closed To Conceal The Dials
And Speaker Grille, And A Lift-lid Could Reveal A
Phonograph. Such Concealment Of The Technological
Elements Within Was Thought Necessary To Make The
Object Acceptable In A Living Room.
Norman Bel Geddes, Futurama Exhibit, New
York World’s Fair, 1939.
• Visitors To The General Motors Exhibit Were Transported In
Moving Booths Above A Scene Of The ―World Of The Future,
Built In Highly Realistic Model Form.
• The Illustration Shows A City Of The Future As Conceived By
The Industrial Designer, Norman Bel Geddes (1893–1958), A
Strong Advocate Of Streamlined Design.
• This Exhibit Is Often Thought Of As A Primary Stimulus To The
Design And Construction Of Modern Superhighway Networks.