The SpeakerMap™

Set the Scene Addressing these 3 items (the CRC

formula) will create anticipation

Context Relevance Credibility Having a clear destination

provides focus.

Destination Statement
Imagine you’re taking your audience on a journey.
Where are you taking them?
The 3Q sequence provides a logical flow

3Q Sequence

Question 1 Question 2 Question 3

State your answer State your answer State your answer

Close by restating your
Back up your answer Back up your answer Back up your answer Destination Statement
with evidence with evidence with evidence

Evidence provides both

engagement and persuasion

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