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  • Marketingplan Roohafza

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    Mallika Tandon
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    Roohafza holds over 50% of sales for its parent company Hamdard. Its main competitors are Samarqand and Jam-e-Shirin syrups. While Roohafza is less advertised and only available in concentrate form, opportunities exist to market its flavor to diabetic patients and through digital channels. The marketing plan will target youth and define strategies for product, place, price, and promotion to position Roohafza.

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    Marketingplan_Roohafza.docx

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    Roohafza holds over 50% of sales for its parent company Hamdard. Its main competitors are Samarqand and Jam-e-Shirin syrups. While Roohafza is less advertised and only available in concentrate form, opportunities exist to market its flavor to diabetic patients and through digital channels. The marketing plan will target youth and define strategies for product, place, price, and promotion to position Roohafza.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    15 views1 page

    Marketingplan Roohafza

    Uploaded by

    Mallika Tandon
    Roohafza holds over 50% of sales for its parent company Hamdard. Its main competitors are Samarqand and Jam-e-Shirin syrups. While Roohafza is less advertised and only available in concentrate form, opportunities exist to market its flavor to diabetic patients and through digital channels. The marketing plan will target youth and define strategies for product, place, price, and promotion to position Roohafza.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    MARKETING PLAN

    ROOHAFZA
    I. Executive Summary
    Demand: Roohafza shares more than 50% of Hamdard’s products sales.

    Competition: Two brands are directly competing ie Samarqand and Jam-e-Shirin

    New product idea:

    II. Environmental Analysis


    Political factors:
    Economic factors:
    Social factors:
    Technological factors:
    Legal factors:
    Environmental factors:
    III. SWOT Analysis
    Strengths:
    Weaknesses:
     Less advertised
     Not available in ready form
    Opportunities:
     Flavor for diabetic patients
     Digital marketing
    Threats:
    IV. Target Market
    Target Market 1: Youth
    Target Market 2:
    Target Market 3:
    V. Positioning Statement
    VI. Marketing Mix
    Product:
    Place:
    Price:
    Promotion:

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