Assignment

Social Media Marketing

Note:
● This assignment has 6 parts to it
● You have to answer each part
● Every question will be graded separately
● You can present answers to all 4 question through a Doc or PPT converted into
a PDF
● Please be as detailed as possible to justify your answer at every stage - If you
are using any tools for research, please add screenshots / source of the data
for clarity
● In case if you are submitting drive links or canva links, ensure you give them
access to those files in advance to support@iide.co

Task 1: Access FB Ads Library

(15% Weightage)

Use Facebook Ads Library and do the following task:

(You will have to do this before the 1st LIVE session)

Research about any 2 national/ international Fashion brands and jot down their ads
across Facebook and Instagram using Facebook Ads Library or any other sources.
Analyse the ads perform the following tasks:
 - Submit screenshots of the ads
- Justify as to why do you like or dislike the ad
- Mention the possible potential audience for the ad
- Mention what you think is the goal of those particular ads
(You can analyse 2 Ads per fashion brand)

Video Reference for Task 1 - Click Here

Task 2: Custom Audience & Ad Set up

(15% Weightage)

(You will have to do this before your 2nd LIVE session and after watching section
1,2,3)

Amazon has an existing customer database of around 1 million customers in your

country.

Design an Ad:

- Make creatives and write relevant copies

- Choose an appropriate CTA

Remember: The end goal is to get instant sales.

Video Reference for Task 2 - Click Here

Task 3: Use Targetting Parameters & Ad Creation

(20% Weightage)

(You will have to do this after your 2nd LIVE session)

In the wake of COVID-19, online deliveries have increased manyfold. McDonalds is

finding Zomato and Swiggy expensive as a lot of profit margin is being eaten up by
delivery partners due to high commission charges. McDonalds wants more online
orders by themselves and wants to cut Zomato/ Swiggy out. Help McDonalds in ads
with

a. What should the campaign objective be?

b. What should the target audience be? Detail out 2 different target audiences
from the options available on facebook dashboard in terms of demographics,
interests and behaviour whichever applicable.
c. Design 1 ad for each of the 2 target audiences. (Put a screenshot including the
targeting, creative, copy and CTA)

Video Reference for Task 3 - Click Here

Task 4: Objective Selection & Ad Set up

(15% Weightage)

(You will have to do this before your 3rd LIVE session)

Dominos has launched a new initiative called ‘DriveNPick’ for Take-In orders. Watch this
new video they created for it: https://www.youtube.com/watch?v=_sK_6lu9DIc
You have been hired to amplify this video on Instagram and Facebook

a. What ad objective(s) would you choose for this video?

b. Define the targeting that you would choose for this video?

Let's assume that after you amplified this video on Instagram and Facebook - you got 1
million views but very few buyers of this initiative.

Now, go ahead and design a new ad: objective, targeting, creative (copy, creative and
CTA) to amplify sales for this initiative

Video Reference for Task 4 - Click Here

Task 5: Use of Lead generation forms

(15% Weightage)

(You will have to do this after your 3rd LIVE session)

ICICI wants to expand its home loan business and has come up with a new scheme.
Their previous lead generation campaigns were not that successful. Use your marketing
acumen and design a lead form for home loans.

Support your lead form with screenshots.

Task 6: Landing Page

(20% Weightage)

(You will have to do this after your 3rd LIVE session)

Lodha Amara is seeking changes in the landing page for their FB Ads. Here is the link to
their landing page.

Provide a detailed positive and negative analysis of their landing page and suggest a
strategy of how they can make it better.

You can take references from various competitors to support your suggestion.

Video Reference for Task 5 & 6 - Click Here

Good Luck :)