Facebook ads: Do’s

and Don’ts for us

Nowrid Amin (Digital Marketing Manager, IQI)
 Meet Nowrid
- Tedx Speaker
- Top 100 Inspirational Linkedin
Icons in Malaysia By Marketing
In Asia Magazine
- Head Of Digital Marketing, IQI
- Public Speaker
- Digital Marketing Trainer
Objective

- Understand how Facebook and IG ads work

- Mistakes we are doing without noticing
- What we should do
WHY Facebook?
WHY Instagram?
WHY Digital MKT?
ATTENTION IS HERE!
What you should stop doing right
now and factors that makes your ad
less effective:
Common Mistakes we
are doing right now:

● Stop doing BOOST POST from today,

Run your ads from Ad manager
Common Mistakes we
are doing right now:

● Are you reaching wrong

target market? (Reaching
Non Malaysian)
Common Mistakes we
are doing right now:

● Not doing any

remarketing campaign
Common Mistakes we
are doing right now:

● Not Using Dynamic creative in

Facebook and IG ads
Common Mistakes we
are doing right now:

● Are you familiar with Audience

Insight? Most of us don’t use it
Common Mistakes we
are doing right now:

● Not focusing on creative

and Copywriting (Usually
write long copy)
What we can do to improve our
advertisement performance:
How It Works:

Facebook Ads

Technical Creative

Ad Set Ads
Do You Know The Ad Structure?

Campaign

Ad sets

Ads
Always use Ad manager to get the best
performance
Remember 3C to have a
Good Facebook ad:

- Content
- Copy
- CTA
Great Campaign Sample!
Great Campaign Sample!
 Graphics:
FotoJet, Canva
Video:
Tools You Can Use For
Biteable, PowToon
Social Media Website:
Activities/Ads: GoDaddy, Wix
Copywriting:
Copy with pride!
3 Major Problem We Are
Ignoring When We Are
Running Ads:
- We Don’t Know Our ROI Or What To
Expect From The Ad
- No Ad Funnel
- Misunderstood Customer Journey
Before Run Any Campaign Do This:
- Audit Ad Of Your Competitors
From Ad Library
- Use Audience Insight
Do You Know
The Facebook
Ad Policies?
ARE YOU IN INSTAGRAM??
Linkedin:

Nowrid Amin
Whatsapp

+60183285825
Facebook:

Nowrid Amin
Instagram

nowrid
Get In Touch
With NOWRID